IAB Brasil, dhau los ntawm Pawg Neeg Saib Xyuas Kev Nyab Xeeb Kev Nyab Xeeb, tau tshaj tawm Txoj Cai Kev Nyab Xeeb Kev Nyab Xeeb thiab Kev Tiv Thaiv Kev Txhaum Cai, txoj kev tshawb fawb los qhia cov neeg tshaj tawm, cov koom haum, thev naus laus zis thiab cov tuam txhab xov xwm txog kev tiv thaiv thiab xyuas kom muaj kev sib txuas lus zoo dua thiab ruaj ntseg hauv ib puag ncig digital. Nov yog daim ntawv qhia thib ob, hloov kho cov ntaub ntawv los ntawm 2021.
Cov ntaub ntawv qhia txog qhov tseem ceeb ntawm Brand Suitability thiab Brand Safety rau lub koob npe nrov, kev tiv thaiv, thiab kev tswj hwm. Raws li cov ntaub ntawv muab tso ua ke los ntawm phau ntawv qhia, 69% ntawm cov neeg siv khoom tsis tshua muaj peev xwm yuav khoom yog tias lub hom lag luam cuam tshuam nrog cov ntaub ntawv tsis raug.
Phau ntawv qhia yog ib qho tseem ceeb rau cov hom kev sib txuas lus kom nyab xeeb. Nws lub hom phiaj yog los muab kev lag luam nrog cov cuab yeej tsim nyog los ua haujlwm ruaj ntseg, muaj lub luag haujlwm, thiab ua raws li txoj cai hauv cov cheeb tsam digital.
Xyoo 2024 tsab ntawv qhia txog qhov tseem ceeb ntawm kev ua raws cai, kev tiv thaiv kev dag, thiab kev siv cov thev naus laus zis tshiab, xws li kev txawj ntse thiab kev kawm tshuab, hauv kev txhim kho kev ruaj ntseg mechanisms thiab kev hloov pauv hom. Nrog rau kev nce qib ntawm cov cuab yeej no, cov kev daws teeb meem kev dag ntxias tau dhau los ua qhov ntse, tso cai rau cov hom lag luam kom nrawm nrawm nrog kev hloov pauv hauv ib puag ncig digital.
Phau ntawv qhia kuj tau muab ib tshooj rau kev tawm tsam kev dag ntxias digital, ceeb toom txog qhov txaus ntshai thiab kev poob uas tsis raug cai tuaj yeem coj mus rau kev lag luam digital tshaj tawm. Raws li IAB Brazil, nws yog ib qho tsim nyog yuav tsum siv cov txheej txheem lim dej thiab cov ntaub ntawv pov thawj uas tau lees paub qhov pom tseeb thiab kev ua tau zoo ntawm cov phiaj xwm. Txhawm rau rub tawm cov lus qhia, nkag mus rau qhov txuas .
