Veste SA , lub tuam txhab Brazilian tshwj xeeb hauv cov khaub ncaws thiab khoom siv high-end, tus tswv ntawm cov npe Le Lis, Dudalina, John John, Bo.Bô, thiab Tus Kheej, tau sib sau WhatsApp ua ib qho ntawm nws cov kev muag khoom tseem ceeb thiab kev sib raug zoo ntawm cov neeg siv khoom. Qhov kev txav no tuaj tom qab siv Whizz, tus neeg saib xyuas kev txawj ntse los ntawm OmniChat , tus thawj coj sib tham ua lag luam platform thiab WhatsApp Business Solution Provider (BSP). Qhov kev daws teeb meem tau ua kom zoo rau lub tuam txhab kev pabcuam cov neeg siv khoom, sib koom ua ke kev sib txuas lus, txo lub sijhawm teb, thiab nce kev hloov pauv ntau.
Nrog 175 lub tuam txhab cov khw muag khoom thiab muaj nyob hauv ntau txhiab tus neeg muag khoom ntau lub npe, Veste SA tau lees paub rau kev muab cov khoom lag luam zoo tshaj plaws. Nrog rau kev nrawm ntawm digitalization thaum lub sijhawm muaj kev sib kis, WhatsApp tau dhau los ua lub ntsiab lus tseem ceeb ntawm kev sib cuag nrog cov neeg siv khoom. Qhov kev sib tw yog los nthuav cov kev pabcuam rau cov neeg siv khoom yam tsis tau poob rau tib neeg kov tus yam ntxwv ntawm hom. Ua ntej koom tes nrog OmniChat, txhua lub khw sib txuas lus ntawm nws tus kheej nrog cov neeg siv khoom, cov txheej txheem tau txiav txim siab thiab nyuaj rau ntsuas. Tsis tas li ntawd, qhov nruab nrab tos lub sij hawm ntev tshaj tsib feeb ua rau kev hloov pauv tus nqi poob los ntawm 15% mus rau 2%.
"Qhov kev sib tw loj tshaj plaws yog kev teeb tsa cov channel uas nrawm nrawm, tuaj yeem hloov kho, thiab tib lub sijhawm khaws cia tus kheej ntawm peb cov npe. Qhov ntawd yog qhov uas Whiz tau ua pov thawj tias yog qhov kev daws teeb meem zoo tshaj plaws," piav qhia Pedro Corrêa, tus thawj coj ntawm thev naus laus zis, CRM, thiab e-lag luam ntawm Veste SA.
Nrog Whizz, lub tuam txhab pib muab kev pabcuam 24/7 rau cov neeg siv khoom, muaj peev xwm tuav ntau txhiab kev sib cuam tshuam ib txhij thaum khaws cia cov suab nrov ntawm txhua lub npe. Kev koom ua ke nrog VTEX platform ntxiv dag zog rau omnichannel lub tswv yim, koom ua lag luam e-lag luam thiab lub khw muag khoom lub cev hauv qhov kev paub tsis sib xws. Nyob nruab nrab ntawm Lub Ib Hlis thiab Lub Peb Hlis 2025, cov txiaj ntsig tseem ceeb: John John lub npe sau npe ntau dua 1,600 kev sib cuam tshuam nrog qhov nruab nrab hloov pauv ntawm 26%.
Kev siv cov ntse chatbots ua tiav cov haujlwm ntawm pab pawg, txhim kho cov kauj ruam ua haujlwm thiab nce kev ua haujlwm. Ntawm Dudalina, piv txwv li, qhov ntim ntawm phau ntawv thov kev pabcuam cov neeg siv khoom tau poob los ntawm 20%, thaum pab pawg tsim khoom tau nce ntawm 30% thiab 40%, thiab cov neeg siv khoom txaus siab tau nce 5%. Cov bots tsim nrog Whiz teb cov lus nug nquag, cia li xa cov ntawv xa nyiaj, thiab muab cov xwm txheej hloov tshiab, tso sijhawm rau cov neeg muag khoom los muab kev pabcuam rau tus kheej.
Lwm qhov tseem ceeb yog lub tswv yim kom rov qab tau cov tsheb thauj khoom uas tau tso tseg ntawm WhatsApp rau John John, uas ua tau zoo tshaj email kev lag luam, nrog rau 8% nce hauv cov nqi qhib thiab 15% nce hauv kev hloov pauv. Nyob nruab nrab ntawm Lub Kaum Hli thiab Kaum Ob Hlis 2024, cov phiaj xwm siv hluav taws xob los ntawm OmniChat tau txais ntau txhiab tus reais hauv cov nyiaj tau los, txhawb nqa lub luag haujlwm ntawm AI ua tus tsav tsheb loj hlob.
Tsuas yog ib xyoos ntawm kev ua haujlwm nrog Whizz, Veste SA tau ua tiav 40% nce hauv kev pabcuam scalability, 200% kev loj hlob ntawm cov neeg siv khoom txaus siab, thiab tag nrho cov kev muag khoom muag rau cov hom tseem ceeb. "Whizz muaj tib neeg kev sov so, lub suab nrov, thiab kev sib txuas lus ntawm txhua lub npe. Qhov no yog qhov tseem ceeb los ua kom peb cov neeg siv khoom txaus siab thiab txhawb kev muag khoom," hais txog Risoneide Silva, Tus Thawj Saib Xyuas Kev Ua Haujlwm thiab Kev Sib Raug Zoo ntawm Veste SA.
Rau Rodolfo Ferraz, Tus Thawj Saib Xyuas Kev Muag Khoom ntawm OmniChat, qhov kev vam meej ntawm Grupo Veste qhia txog lub peev xwm ntawm kev txawj ntse tiag tiag thaum siv nrog lub hom phiaj thiab lub tswv yim. "Cov ntaub ntawv Grupo Veste zoo kawg nkaus qhia txog lub zog ntawm AI thaum ua raws li tib neeg txoj kev. Whiz tsis yog ib qho khoom siv automation xwb, tab sis tus neeg sawv cev ntse uas nkag siab txog tus neeg siv khoom, hwm tus kheej ntawm txhua hom, thiab hloov kev sib tham rau hauv kev muag khoom tiag. Veste tswj kom ntsuas nws cov haujlwm yam tsis tau poob rau tib neeg kov, thiab qhov ntawd yog lub neej yav tom ntej ntawm cov khw muag khoom. "
