iD \ , yog ib lub koom haum tshaj tawm tshiab tshaj plaws hauv lub tebchaws, tab tom ua qhov Nike los rau Dub Friday, tsom mus rau nws cov channel thiab app. Thaum Lub Kaum Ib Hlis 21st thiab 24th, lub tuam txhab yuav muab daim coupon nrog rau cov luv nqi tshwj xeeb ntawm cov khoom xaiv hauv tsib ntu: Skateboarding, Khiav, Ncaws Pob, Kev cob qhia, thiab ntaus pob. Kev sib tw yuav faib cov lej tshaj tawm rau 15% txog 25% tawm, lossis txo qis ntawm R$ 200 txog R$ 300 ntawm cov khoom xaiv.
Lub phiaj xwm yuav nthuav tawm kev koom tes ntawm cov neeg ncaws pob thiab cov neeg muaj kev cuam tshuam nrog cov khoom lag luam, leej twg yuav tsim cov ntsiab lus tshwj xeeb los qhia rau lawv cov kev tshaj tawm. Cov phiaj xwm suav nrog Kelvin Oliveira, tus neeg ncaws pob 7-a-sab; Pâmela Rosa, tus yeej ob zaug hauv ntiaj teb skateboarding; Karol de Souza, tus neeg ntaus pob ntaus pob ntaus pob; Almir Jr., tus yeej Olympic kawg hauv kev dhia triple; thiab Ju Mamute, tus muaj zog muaj zog.
Txhawm rau nkag mus rau daim coupon, cov neeg siv yuav tsum tau ua raws li cov ntsiab lus ntawm cov social media accounts ntawm influencers thiab ncaws pob thiab nrhiav cov lej tshaj tawm, uas tau muab zais hauv cov yeeb yaj kiab. Cov lej no tsuas tuaj yeem txhiv tau hauv Nike App.
Rau Camila M. Costa, CEO thiab tus khub ntawm iD\, hais txog cov kis las sib txawv hauv kev sib tw yog txoj hauv kev ncaj qha los txhawb cov neeg siv khoom. "Lub ntsiab lus tseem ceeb ntawm kev sib tw yog siv hnub ua lag luam, ua rau cov neeg siv khoom xav txog kev ua kis las yog qhov tseem ceeb hauv peb lub neej. Yog li ntawd, kev tshawb nrhiav tsis tau pom dua thiab sib tham sib thiab txhiv cov luv nqi daim coupon, nrog kev koom tes ntawm cov kis las thiab cov neeg muaj zog, ntxiv dag zog rau cov lus no," nws hais.
Ntxiv nrog rau kev koom tes ntawm cov neeg tsim cov ntsiab lus, lub tswv yim tseem suav nrog kev tsim cov ntsiab lus UGC, tsom mus rau kev nthuav tawm cov phiaj xwm ntawm Nike App.
Technical specifications
Kev Sib Tw: Nike Dub Friday
Cov Khoom Muag: Nike App
Lub Npe: Ncaws Pob, Ntaus Pob, Skateboarding, Kev cob qhia, Khiav
Client: Fisia - Tus Thawj Coj Nike Distributor hauv Brazil
Tus Thawj Coj Kev Lag Luam: Gustavo Viana
Marketing CDM Executive Manager: Mariana Pires
Marketing Senior Manager: Thiago Lia;
Marketing Coordinator: Guilherme Salgueiro;
Brand Creative Manager: Livia Pinheiro;
Brand Creative Specialist: André Ferros
Lub Chaw Haujlwm: iD
CEO: Camila Costa
Tus Thawj Coj Tus Thawj Coj Ua Lag Luam: Alessandra Sant'Ana
Tus Thawj Coj Ua Lag Luam:
Cristina Kuchiki Tus Thawj Coj Ua Lag Luam: Carolina Vieira Tus Thawj Coj Ua Lag Luam Tshiab: Marina Fagionato
Tus Thawj Coj Tus Thawj Coj:
Thiago Carneiro Tus Thawj Coj Tus Thawj Coj Tus Thawj Coj: Sthefan Ko Tus Thawj Coj Tus Thawj Coj: Guga Diehl
Tus Thawj Coj ntawm Zaj Dab Neeg: Jorge Ponceã Betá
Fagioné Paulo
Kev
Npe: Cov Thawj Coj: Paula Saraiva thiab Marisa Toledo General Strategy and Insights Director: Marco Sinatura
Strategy Director: Juliana Meirelles
Influence Director: Renato Santoliquido
Strategy Manager: André Costa
Lub taub hau ntawm BI: Priscila Sanita
BI Tus Thawj Coj: Eduardo Bernardo
Audiovisual Production Company: Paranoid
Qhuav
Zaj
duab xis Weckx thiab Luiz Armesto Production Company Account Management: Fernanda Sousa thiab Karina Vallesi
Creative Research: Bruno Mota, Isabel Azevedo, Bruna Melo
Production Coordination: Fernanda Hernandez
Assistant Coordinators: Camila Aureliano, Dulce Fernandes thiab Juliana Romano
:
Pedro de la körliana M.
2nd Assistant Director: Bruna Bismara
Production Direction: Gisela Takara
Costume Design: Luise Federman
Props Master: Rodrigo Silva dos Santos
Makeup/Hair: Simone Souza
Qhov Chaw Tsim Nyog: André Bustamante
Post-Production Coordination: Layssa Pascher
Assistant Coordinator
: Igor Luisco Post-
Production la Fuente
Finalizer: Arthur Schneider
Xim Kho: Bleach Films
Suab Qhuav: Cabaret
Musical Production: Mauro Kuschnir
Composer: André Henrique thiab Guilherme Azem
Mixing: Gab Scatolin
Finalization: Mauro Kuschnir thiab Gab Scatolin
Client Service: Ingrid Lopes, Junior Freitas thiab Barbara Russiano
Coordination: Cap Chandra Lima, Maviardo, Maviardo thiab Maviard
