E-lag luam rau cov log tsheb tau tsim nws tus kheej los ua ib qho kev lag luam rau cov tuam txhab tsheb, ua raws li cov neeg siv khoom xav tau kom yooj yim thiab ntau yam. Nrog rau kev hloov pauv ntawm digital platforms thiab muaj kev ntseeg siab rau pej xeem hauv kev yuav khoom hauv online, kev muag cov log tsheb hauv is taws nem yog nyob rau ntawm txoj kev nce siab.
Qhov no tau lees paub los ntawm kev tshawb fawb tsis ntev los no los ntawm BigDataCorp, hu ua "Profile of Brazilian E-commerce," uas qhia txog kev loj hlob ntawm e-commerce sector hauv Brazil. Raws li kev tshawb fawb, kev lag luam hauv online tau nce ntau dua 20% txij li xyoo 2014, thiab cov khw muag khoom online tau nce los ntawm 1,640,076 hauv 2022 txog 1,911,164 hauv 2023, kuj suav nrog kev cuam tshuam ntawm kev sib kis ntawm kev lag luam thiab kev sib raug zoo. Lwm qhov tseem ceeb ntawm cov ntaub ntawv tseem ceeb los ntawm kev tshawb fawb yog qhov nce ntawm cov lag luam e-lag luam uas tsis muaj lub khw muag khoom, ua haujlwm hauv online nkaus xwb, uas tau nce los ntawm 81.16% hauv 2022 txog 83.46% hauv 2023.
Txawm li cas los xij, qhov kev lag luam no nthuav tawm cov teeb meem tshwj xeeb hauv thaj chaw xws li logistics, kev pabcuam cov neeg siv khoom, thiab kev tsim kho thev naus laus zis. Txhawm rau kom nkag siab tias cov txheej txheem no ua haujlwm li cas, cov teeb meem tseem ceeb tau ntsib, thiab cov xwm txheej rau xyoo tom ntej, nws yog ib qho tseem ceeb los soj ntsuam seb lub log tsheb e-lag luam kev lag luam nyob rau hauv qhov xwm txheej tam sim no, thiab cov tswv yim dab tsi cov khw muag khoom yuav tsum tau txais los sawv tawm ntawm kev sib tw hnyav zuj zus.
Cov txheej txheem muag log tsheb hauv online ua haujlwm li cas?
Cov txheej txheem ntawm kev muag cov log tsheb hauv online ua raws li qhov yooj yim ntws los ntawm cov neeg siv khoom pom, tab sis yog qhov nyuaj heev tom qab qhov xwm txheej, tshwj xeeb tshaj yog rau cov khw muag khoom tshwj xeeb thiab cov khw muag khoom. Nws suav nrog ntau cov kauj ruam tseem ceeb uas pib txij li lub sijhawm tus neeg siv khoom tshawb nrhiav cov log tsheb kom txog thaum tau txais cov khoom.
Cov neeg siv khoom taug kev feem ntau pib nrog kev tshawb fawb ntxaws. Cov neeg siv log tsheb tsis tsuas yog nrhiav tus nqi zoo tshaj plaws xwb tab sis tseem xav txog yam xws li kev ua haujlwm ntev, kev ua haujlwm, thiab kev nyab xeeb. Hauv qhov kev nkag siab no, kev tsim cov ntsiab lus thiab cov ntsiab lus tseem ceeb yog qhov tseem ceeb rau kev ua tiav ntawm kev lag luam e-lag luam. Lub khw muag khoom yuav tsum muab cov ntaub ntawv raug ntawm txhua tus qauv, cov lus qhia tshwj xeeb rau ntau hom tsheb, thiab cov ntaub ntawv sib raug.
Tsis tas li ntawd, kev nqis peev hauv lub platform muaj zog uas muaj cov kev taw qhia nrawm thiab kev tshawb fawb zoo, muaj peev xwm lim cov log tsheb los ntawm hom, qhov loj me, hom tsheb, thiab kev siv, yog qhov tseem ceeb. Hom kev sib txuas no txo cov neeg siv khoom ntxhov siab thiab pab txhawb kev txiav txim siab yuav khoom.
Logistics thiab kev faib tawm
Logistics yog undoubtedly ib qho ntawm cov kev sib tw loj tshaj plaws rau e-lag luam nyob rau hauv lub log tsheb sector. Vim tias lawv yog cov khoom loj thiab hnyav, cov log tsheb yuav tsum tau saib xyuas tshwj xeeb. Shipping tuam txhab uas muag yuav tsum tau lav qhov kev ncaj ncees ntawm cov khoom thaum lub sij hawm thauj mus los, tiv thaiv kev puas tsuaj uas yuav cuam tshuam qhov zoo ntawm cov log tsheb. Tsis tas li ntawd, nws tseem ceeb heev uas yuav tsum nco ntsoov tias ntau lub log tsheb muaj tus nqi thauj khoom siab, uas tuaj yeem yog qhov txiav txim siab ntawm cov neeg siv khoom xaiv.
Ntawm Dunlop, piv txwv li, peb ua haujlwm txhawm rau txhim kho kev thauj mus los hauv kev koom tes nrog cov neeg nqa khoom tshwj xeeb, ua kom cov log tsheb tuaj txog ntawm lawv qhov chaw nyab xeeb thiab nyob rau lub sijhawm kwv yees. Lwm qhov tseem ceeb tshaj plaws yog kev tswj cov khoom muag, vim tias cov log tsheb sib txawv ntawm cov tsheb sib txawv, xyoo tsim khoom, thiab cov kev qhia tshwj xeeb yuav tsum tau npaj txhij rau kev xa khoom sai.
Ib qho piv txwv ntawm yuav ua li cas peb kov yeej qee qhov kev cov nyom no yog peb cov haujlwm tshaj tawm thoob plaws hauv lub xyoo, uas peb muab kev xa khoom dawb ntawm kev yuav cov log tsheb Dunlop. Qhov kev pib no tsis tsuas yog pab txhawb cov neeg siv khoom nkag mus rau cov khoom lag luam, tab sis kuj tseem ua haujlwm Dunlop ua lub tuam txhab tshiab uas nrhiav kev nplij siab thiab kev txaus siab rau txhua yam ntawm kev yuav khoom.
Kev sib tw ntawm e-lag luam rau cov log tsheb
Txawm hais tias txhua qhov zoo uas e-lag luam muaj, muaj cov kev sib tw tshwj xeeb uas cov khw muag khoom yuav tsum tau ntsib. Raws li tau hais ua ntej, lub log tsheb thauj khoom muaj cov nqi ntau heev vim qhov loj thiab qhov hnyav ntawm cov khoom. Kev soj ntsuam nrog cov kev tshwj xeeb no yam tsis tau dhau tag nrho cov nqi mus rau qhov kawg cov neeg siv khoom yog ib txoj haujlwm nyuaj uas yuav tsum muaj kev sib koom tes nrog cov neeg nqa khoom thiab txhim kho cov txheej txheem logistics.
Tsis tas li ntawd, fragmenting cov khoom muag, nrog rau cov ntsiab lus xa tawm ze rau cov neeg siv khoom, yog ib qho kev daws teeb meem uas tuaj yeem txo lub sij hawm xa khoom thiab txo cov nqi ua haujlwm. Lwm txoj hauv kev yog kev tsim cov khoom ntim tshwj xeeb uas tuaj yeem lav cov khoom ncaj ncees thiab pab txhawb kev thauj mus los.
Hais txog kev pabcuam cov neeg siv khoom, cov neeg siv log tsheb feem ntau tsis paub txog cov kev qhia tshwj xeeb uas xav tau rau lawv lub tsheb. Qhov no txhais tau hais tias kev pabcuam yuav tsum tau tshwj xeeb, coj tus neeg siv khoom mus rau qhov kev xaiv zoo tshaj plaws rau lawv cov kev xav tau. Tsis tas li ntawd, kev txhawb nqa tom qab kev muag khoom yuav tsum muaj zog, nrog rau kev ua kom pom tseeb thiab muaj txiaj ntsig rov qab los thiab pauv txoj cai.
Trends rau yav tom ntej ntawm log tsheb e-lag luam.
Raws li thev naus laus zis hloov zuj zus mus, kev lag luam log tsheb hauv online yuav tsum ua raws li qee yam kev hloov pauv uas yuav ua rau kev lag luam yav tom ntej. Cov khw muag khoom uas xav kom nyob twj ywm kev sib tw yuav tsum tau hloov kho sai rau cov kev hloov pauv no.
- Kev koom ua ke nrog omnichannel platforms: kev sib koom ua ke ntawm lub cev thiab digital ib puag ncig yuav dhau los ua ntau dua. Cov khw muag khoom uas ua haujlwm ntawm lub cev thiab hauv online yuav tsum muaj kev ua lag luam tsis sib haum, qhov twg cov neeg siv khoom tuaj yeem yuav lawv cov log tsheb hauv online thiab xaiv tuaj tos lawv ntawm lub khw muag khoom lub cev, lossis xaiv xa mus tsev.
- Artificial txawj ntse thiab tus kheej: Artificial txawj ntse (AI) kev daws teeb meem yog hloov pauv e-lag luam, ua kom muaj kev paub txog tus kheej ntawm cov neeg siv khoom. Rau kev lag luam log tsheb, qhov no txhais tau hais tias muab cov lus qhia meej raws li tus cwj pwm kev yuav khoom yav dhau los, huab cua hauv cheeb tsam, thiab cov qauv siv tsheb. Cov cuab yeej siv AI los kwv yees cov kev xav tau hloov log tsheb kuj tuaj yeem dhau los ua qhov tseeb.
- Sustainability thiab ntsuab log tsheb: Nrog rau kev paub txog ib puag ncig, ntau tus neeg siv khoom nrhiav kev xaiv kom ruaj khov dua, xws li cov log tsheb hauv eco, uas ua rau qis qis dua thiab, yog li ntawd, txo qis roj noj. Cov tuam txhab uas tso lawv tus kheej ua cov thawj coj hauv kev coj noj coj ua yuav muaj peev xwm ntes tau ib qho tseem ceeb ntawm cov neeg tuaj saib tshiab no.
Lub log tsheb e-lag luam kev lag luam tau hloov pauv tas li, xav kom cov khw muag khoom hloov pauv sai sai rau cov neeg siv khoom xav tau thiab kev tsim kho thev naus laus zis. Cov neeg uas paub yuav ua li cas ntsib teeb meem logistical, muab kev pabcuam zoo rau cov neeg siv khoom, thiab ua raws li cov qauv tseem ceeb yuav ua tiav hauv kev sib tw ua lag luam no.
Ntawm Dunlop, peb ntseeg tias yav tom ntej ntawm log tsheb e-lag luam nyob rau hauv lub peev xwm lossi innovate thiab ua tau raws li cov kev cia siab ntawm ib tug zuj zus xav tau cov neeg siv khoom, tsis muaj kev cuam tshuam zoo thiab kev nyab xeeb. Peb txoj kev koom tes hauv cov toj roob hauv pes digital, suav nrog kev tshaj tawm kev tshaj tawm, qhia peb txoj kev mob siab rau cov neeg siv khoom noj qab haus huv thiab peb lub zeem muag mus ntev rau kev lag luam.
