Tom qab Hnub Dub Friday, Cyber Monday yog ib qho ntawm cov hnub xav tau tshaj plaws rau cov neeg siv khoom yuav khoom nrog cov luv nqi txaus nyiam. Ib txwm tshwm sim thawj hnub Monday tom qab Asmeskas Thanksgiving hnub so, qhov kev tshwm sim yog lub sijhawm zoo los txuag nyiaj ntawm kev yuav khoom thaum xaus xyoo.
Txawm li cas los xij, tsis zoo li Dub Friday, Cyber Monday tsom feem ntau ntawm cov nyiaj cheb thiab muab rau kev lag luam online.
Tsim nyob rau xyoo 2005 los ntawm National Retail Federation of the United States, hnub tau tshwm sim los hais txog kev loj hlob ntawm e-lag luam, tso cai rau cov neeg siv khoom tuaj yeem yuav cov khoom ntawm tus nqi qis dua yam tsis tau tawm hauv tsev, txij li thaum lub sijhawm, Black Friday cov nyiaj cheb tsuas yog txwv rau lub khw muag khoom lub cev nkaus xwb.
Qhov sib txawv tseem ceeb ntawm ob hnub no, yog li ntawd, nyob hauv kev muag khoom: thaum Dub Friday suav nrog ob lub khw muag khoom lub cev thiab digital, Cyber Monday tsom rau kev lag luam e-lag luam.
Txij li thaum nws pib, Cyber Monday tau ua pov thawj tias muaj kev vam meej ntawm cov neeg Asmeskas, nce ze li $ 500 lab hauv nws thawj tsab. Xyoo 2010, hnub tau suav tias yog hnub yuav khoom hauv online loj tshaj plaws hauv Tebchaws Meskas, ncav cuag $ 1 nphom hauv kev muag khoom, thiab txij li thaum ntawd, cov ntaub ntawv tau tawg txhua xyoo, tam sim no tshaj $ 12 billion.[1].
Txawm hais tias nws muaj keeb kwm hauv Tebchaws Meskas, qhov kev tshwm sim tau dhau los ua thoob ntiaj teb thiab tam sim no tau txais kev pom zoo hauv ntau dua 28 (nees nkaum yim) lub tebchaws, suav nrog Brazil, tau dhau los ua qhov tseem ceeb rau lub tebchaws kev lag luam.
Txawm li cas los xij, thaum hnub no sawv cev rau lub sijhawm zoo rau cov khoom lag luam thiab cov chaw muab kev pabcuam, nws tuaj yeem nthuav tawm cov kev sib tw rau cov neeg siv khoom.
Rau cov neeg muag khoom, qhov sib txawv ntawm Dub Friday thiab Cyber Monday cov xwm txheej qhia txog qhov yuav tsum tau tsim kom muaj kev lag luam thiab kev muag khoom sib txawv rau txhua qhov kev tshwm sim, ua rau cov neeg siv khoom yuav tus cwj pwm, uas tuaj yeem nyuaj dua ntawm lub platform digital.
Yog li ntawd, nws yog ib qho tsim nyog kom tsis txhob muaj kev ntxias kom rov hais dua cov lus qhia tib yam ntawm ob hnub, tshwj xeeb tshaj yog vim niaj hnub no cov neeg siv khoom tau txais kev pom zoo thiab xav tau, nrhiav kev txo nqi tiag tiag thiab sib txawv ntawm txhua qhov kev tshwm sim.
Yog li ntawd, cov tswv yim raws li kev rov ua dua tshiab tuaj yeem ua rau lub tuam txhab lub koob npe nrov. Ib yam li ntawd, kev dag ntxias kev lag luam, xws li nce nqi ua ntej hnub so thiab muab cov luv nqi tsis tseeb, yog qhov ua rau cov neeg siv khoom tsis txaus siab.
Yog li ntawd, los ntawm kev sib xyaw Dub Friday thiab Cyber Monday muab, thov kev nce qib yog qhov tsis tau muaj dua, lossis los ntawm kev koom nrog kev tshaj tawm tsis raug, cov neeg muag khoom nthuav tawm lawv tus kheej rau kev pheej hmoo raug cai tseem ceeb.
Raws li paub zoo, kev cai lij choj Brazilian, tshwj xeeb tshaj yog Consumer Protection Code (CDC), yog qhov tseeb hais txog lub luag haujlwm ntawm cov neeg muag khoom thiab kev tiv thaiv cov neeg siv khoom tiv thaiv kev tsim txom.
Tsis tas li ntawd, lub luag haujlwm los qhia thiab ua kom pom tseeb yog ib qho ntawm cov ncej ntawm txoj cai. Raws li Consumer Protection Code (CDC), nws yog tus neeg muag khoom lub luag haujlwm los xyuas kom meej tias tag nrho cov ntaub ntawv muab rau cov neeg siv khoom yog qhov tseeb, raug, thiab tsim nyog txog cov khoom lossis cov kev pabcuam. Lub luag haujlwm no suav nrog qhov tseem ceeb ntawm cov khoom lossis kev pabcuam, xws li cov lus piav qhia tseeb ntawm qhov muab, qhia txog tus nqi thiab kev them nyiaj, nrog rau cov ntaub ntawv hais txog kev txwv lossis kev txwv ntawm qhov muab.
Thaum lub sijhawm muag khoom xws li Dub Friday thiab Cyber Monday, lub luag haujlwm ntawm kev pom tseeb dhau los ua qhov cuam tshuam ntau dua, vim tias thaum muaj ntau yam kev tshaj tawm, nws yog ib qho uas cov neeg siv khoom tsis ntseeg txog qhov tseeb ntawm cov nyiaj cheb thiab qhov tseeb ntawm cov ntawv tshaj tawm.
Thiab cov kev coj ua tsis raug hauv qhov no, ntawm ib feem ntawm cov neeg muab khoom, tuaj yeem tsim kev nplua rau kev tswj hwm los ntawm lub cev xws li PROCON, ntxiv rau kev foob los ntawm cov neeg siv khoom lawv tus kheej, nrhiav kev them nyiaj rau cov khoom siv thiab kev puas tsuaj rau kev ncaj ncees.
Txhawm rau txo cov kev pheej hmoo no, nws yog ib qho tseem ceeb uas cov neeg muag khoom tau saib xyuas lawv cov phiaj xwm kev tshaj tawm, kom ntseeg tau tias cov nqi tau muab sib haum rau cov luv nqi tiag tiag thiab tias cov kev muab ntawm Dub Friday thiab Cyber Monday yog qhov sib txawv.
Txoj hauv kev no tau txais kev pom zoo ntawm kev pom tseeb thiab ua raws li cov cai tiv thaiv cov neeg siv khoom, uas yog qhov tseem ceeb tsis yog rau kev tswj hwm kev lag luam kev ntseeg siab nkaus xwb tab sis kuj txo qis kev pheej hmoo ntawm kev tsis sib haum xeeb.
Yog li ntawd, Cyber Monday yog lub sijhawm tseem ceeb rau cov neeg muag khoom lag luam, tshwj xeeb tshaj yog nyob rau hauv kev lag luam e-lag luam, tab sis nws kuj yuav tsum tau ua tib zoo npaj cov tswv yim. Hauv qhov kev hwm no, kev sib txawv ntawm qhov kev tshwm sim muaj thiab ua kom ntseeg tau tias kev txo nqi tau zoo yog cov kev coj ua tseem ceeb los tswj cov neeg siv khoom kev ntseeg siab, thaum tseem zam kev foob thiab kev nplua.
*Luíza Pattero Foffano yog tus kws tshaj lij hauv Civil Procedure nrog kev paub txog kev sib foob thiab kev sab laj nyob rau hauv txoj cai ntawm kev lag luam. Nws yog tus kws lij choj ntawm lub tuam txhab kev cai lij choj Finocchio & Ustra Sociedade de Advogados.
Carolina Laubi Debes yog tus kws lij choj tshwj xeeb hauv kev cai lij choj pej xeem ntawm lub tuam txhab kev cai lij choj Finocchio & Ustra Sociedade de Advogados.
*Mariana Gabrielloni Pó yog tus kws lij choj tshwj xeeb hauv kev cai lij choj pej xeem ntawm lub tuam txhab kev cai lij choj Finocchio & Ustra Sociedade de Advogados.
