Raws li cov kws tshaj lij kev sib txuas lus, peb yuav tsum muaj ntau tshaj li kev tsom mus rau peb txoj haujlwm - ntawm kev ua lag luam, lwm tus neeg ua si, kev tsim kho tshiab, thiab, qhov tseem ceeb tshaj plaws, cov pej xeem. Advertising Lub Limtiam yog qhov kev tshwm sim thawj zaug rau kev tshaj tawm thiab tshaj tawm cov kws tshaj lij ua haujlwm nrog cov thev naus laus zis muaj tswv yim. Xyoo no, lub ntsiab lus OOH tau txais txiaj ntsig ntau dua thiab nthuav tawm ntau qhov kev lag luam sib txawv rau xyoo 2024. Raws li ib tus neeg ua si hauv kev lag luam no, peb ib txwm saib xyuas thiab sim rov ua qhov no hauv peb cov ntsiab lus Brazilian.
Generative Artificial Intelligence
Lub OOH kev lag luam tab tom ua haujlwm zoo kawg nkaus los ntawm kev siv AI, uas yooj yim rau kev tsim cov kev paub txog hom lag luam, rov kho cov neeg siv khoom sib cuam tshuam nrog kev sib tw.
Cov thev naus laus zis no tsis yog ib qho kev tshaj tawm xwb thiab twb tau ua kev tshaj tawm ntau dua, tus kheej thiab ua haujlwm tau zoo.
Generative AI tuaj yeem hloov kho kev npaj phiaj xwm phiaj xwm, txheeb xyuas cov qauv zoo tshaj plaws thiab cov channel kom ncav cuag cov neeg xav tau. Nws tseem ua kom yooj yim rau kev soj ntsuam sai ntawm cov neeg siv khoom siv cov ntaub ntawv, pab tsim cov qauv kev coj cwj pwm.
AI tseem tuaj yeem siv lub zog programmatic Digital Out Of Home (pDOOH) los ntawm hyper-localization, tailoring cov lus rau cov cheeb tsam tshwj xeeb thiab teb raws sijhawm.
Peb ua haujlwm rau cov neeg siv khoom thoob plaws lub tebchaws, thiab hauv peb txoj kev mus ncig, kuv tau pom tias, los ntawm North mus rau sab qab teb, nyob rau hauv tag nrho tsib cheeb tsam, cov lus teb yog qhov tsis txaus ntseeg: kev txawj ntse txawj ntse nyob ntawm no.
OOH Hla lub Funnel
OOH tshaj tawm yog hla nws lub luag haujlwm ib txwm ua tus tsav tsheb ntawm cov npe nrov. Tam sim no nws yog ib qho kev xaiv muaj peev xwm los koom nrog cov neeg siv khoom thoob plaws tag nrho kev lag luam funnel. Qhov no dhau los ua qhov tseem ceeb vim tias KPIs hom lag luam nce ntxiv thiab cov neeg siv khoom xav kom lawv cov peev txheej OOH raug ntsuas hauv cov txiaj ntsig tiag.
Brand Experiences
Xyoo 2024, cov neeg siv khoom tab tom nrhiav cov kev paub tseeb uas dhau mus tshaj li kev tshaj tawm digital, ua kom pom qhov tseeb ntawm OOH, uas muaj lub sijhawm zoo rau cov hom lag luam kom nkag mus rau ntau yam kev paub thiab kev lom zem uas qhov nruab nrab yuav tsum muaj.
Peb nyuam qhuav pib Brazil thawj tus ntiv tes digital ntawm Santos Dumont Tshav Dav Hlau hauv Rio de Janeiro, ua qhov tseem ceeb rau tus qauv Brand Experience - thiab cov lus pom zoo tau zoo.
ESG Cov Txheej Txheem:
Kev lag luam OOH hloov pauv hauv kev teb rau cov neeg siv khoom kev txhawj xeeb txog kev ruaj khov. Cov khoom lag luam tau ua raws li lawv txoj kev lag luam nrog ib puag ncig kev pib, siv cov khoom siv hauv eco-phooj ywg, LED teeb pom kev zoo, thiab hnub ci zog. Kev sib xyaw ntawm eco-phooj ywg cov ntsiab lus hauv OOH cov phiaj xwm tsis yog tsuas yog txhawb nqa kev txuag ib puag ncig tab sis tseem ntxiv dag zog rau kev sib txuas nrog cov neeg siv khoom uas nce kev sib tw muaj txiaj ntsig zoo.
