Cov khw muag khoom txawb tau tsim nws tus kheej los ua ib qho kev cog lus zoo tshaj plaws ntawm kev lag luam digital. Nrog rau cov neeg siv khoom sib txuas ntxiv, kev siv cov apps yuav khoom tau nce zuj zus nyob rau xyoo tas los no, dhau los ua ib qho tseem ceeb channel rau cov khw muag khoom tab tom nrhiav kom nthuav dav lawv qhov muaj thiab kev sib tw.
Raws li Sensor Tower's State of Mobile 2025 tsab ntawv ceeb toom, ntu txuas ntxiv mus, tau tsav los ntawm kev hloov pauv ntawm cov neeg siv khoom, kev nce qib hauv kev txawj ntse (AI), thiab kev lag luam thoob ntiaj teb. Xav txog qhov xwm txheej no, kev nqis peev hauv hom kev lag luam no tsis yog ib qho kev xaiv xwb, tab sis yog qhov tsim nyog rau cov tuam txhab nrhiav kev tsim kho tshiab thiab loj hlob.
Kev loj hlob tsis tu ncua ntawm kev lag luam mobile.
Hauv 2024, cov neeg siv khoom siv kwv yees li $ 150 nphom hauv cov apps, nce 12.5% piv rau xyoo dhau los. Tsis tas li ntawd, lub sijhawm nruab nrab txhua hnub rau ib tus neeg siv tau nce mus rau 3.5 teev, thiab tag nrho cov sij hawm siv rau cov apps tshaj 4.2 trillion, nce 5.8%. Cov ntaub ntawv qhia tias tib neeg tsis tsuas yog siv sijhawm ntau ntawm cov khoom siv mobile xwb, tab sis kuj nce lawv cov kev siv nyiaj hauv digital platforms.
Lwm qhov tseem ceeb yog qhov nthuav dav thoob ntiaj teb ntawm kev lag luam tsom mus rau cov khoom siv mobile. Cov tuam txhab xws li Temu thiab Shein qhia tau hais tias nws muaj peev xwm ua kom muaj kev lag luam thoob ntiaj teb los ntawm cov txheej txheem digital zoo. Txawm li cas los xij, kev ua tiav ntawm cov qauv no yuav tsum muaj kev txhim kho cov neeg siv kev paub thiab kev sib koom ua ke ntawm lub cev thiab cov xov tooj digital.
Artificial txawj ntse raws li kev sib tw kom zoo dua
Daim ntawv tshaj tawm Sensor Ntauwd kuj tau taw qhia tias cov ntawv thov AI generative tau mus txog US $ 1.3 nphom hauv ntiaj teb cov nyiaj tau los, qhov nce ntxiv piv rau US $ 455 lab hauv 2023. Tag nrho cov naj npawb ntawm AI app rub tawm tau nce siab, nce mus txog 1.5 billion hauv 2024. Hauv khw muag khoom, AI ua rau tus kheej siab tshaj, cov lus pom zoo ntawm cov khoom lag luam, thiab kev sib tham txog kev paub ntau ntxiv. Cov thev naus laus zis kuj tseem txhim kho kev ua haujlwm zoo, txhim kho kev xa khoom thiab kev tswj cov khoom muag raws li cov ntaub ntawv kwv yees.
Brazil: kev lag luam pheej hmoo
Brazil sawv tawm ntawm cov kev vam meej tshaj plaws kev lag luam tawm tshiab, nyiam qhov kev txaus siab ntawm cov npe loj thoob ntiaj teb. Txawm hais tias muaj kev sib tw muaj zog, tseem muaj ntau txoj hauv kev rau cov tuam txhab uas nkag siab txog qhov tshwj xeeb ntawm cov neeg siv khoom Brazilian thiab tuaj yeem hloov kho lawv cov tswv yim los ua kom haum rau kev yuav khoom hauv online thiab lub cev. Kev sib koom ua ke ntawm cov channel - lub cev, lub vev xaib, thiab cov khoom siv txawb - tsis yog qhov sib txawv, tab sis yog qhov tsim nyog rau kev xaiv. Cov tuam txhab uas tswj hwm los muab cov kev paub dhau los no thiab muab cov kev pabcuam ntxiv nrog cov apps, xws li kev pabcuam tus kheej, cov kev pabcuam ncaj ncees, thiab cov ntsiab lus tshwj xeeb, tau txais kev sib tw.
Mobile-focused digital khw muag khoom sawv cev rau lub sijhawm zoo rau cov tuam txhab nrhiav kev tsim kho tshiab thiab nthuav dav los ntawm 2025. Kev loj hlob hauv app siv lub sijhawm, kev nce qib hauv AI, thiab kev nthuav dav ntawm kev lag luam thoob ntiaj teb yog qhov tseem ceeb uas ua rau kev hloov pauv ntawm kev lag luam. Hauv Brazil, qhov kev thov nce ntxiv thiab kev hloov pauv digital ntawm kev lag luam ua rau qhov xwm txheej zoo dua rau kev nqis peev. Rau cov khw muag khoom uas tseem tsis tau koom ua ke lawv nyob hauv ib puag ncig no, lub sijhawm los ua tam sim no. Kev kho kom haum rau qhov kev muaj tiag no tsis yog qhov sib txawv xwb, tab sis yog qhov tseem ceeb ntawm kev tswj hwm kev sib tw.
