Xyoo 2024 yog lub sijhawm hloov pauv rau B2B kev lag luam e-lag luam, cim los ntawm kev loj hlob tseem ceeb, hloov zuj zus mus, thiab cov teeb meem tshwm sim. Cov ntaub ntawv tsis ntev los no qhia tau hais tias B2B lub vev xaib muag hauv Tebchaws Meskas yuav tsum ncav cuag US $ 2.04 trillion xyoo no, sawv cev 22% ntawm tag nrho cov muag online. Hauv qhov sib piv, B2B e-lag luam kev lag luam hauv Latin America, thaum loj hlob sai, yog qhov me me, nrog kev kwv yees nce mus txog US $ 200 billion los ntawm 2025.
Qhov kev tsis sib xws no tuaj yeem raug ntaus nqi los ntawm qhov sib txawv hauv kev lag luam kom loj hlob, cov txheej txheem digital, thiab qib kev lag luam thev naus laus zis ntawm cheeb tsam. Thaum lub tebchaws United States txaus siab rau kev tsim kho vaj tsev zoo thiab qib siab ntawm digitization, Latin America tseem tab tom tsim cov peev txheej no. Txawm li cas los xij, qhov sib xyaw ua ke txhua xyoo kev loj hlob nyob rau hauv Latin America, nyob ib ncig ntawm 20%, qhia tias muaj peev xwm ntes tau , raws li cov tuam txhab txuas ntxiv mus txais thiab siv cov thev naus laus zis e-lag luam ntau dua.
Zuag qhia tag nrho, qhov kev loj hlob tseem ceeb pom lub semester no tau tsav los ntawm kev nce qib hauv kev siv thev naus laus zis thiab xav tau cov txheej txheem kev yuav khoom zoo dua. Qhov kev cia siab ntawm cov channels rau B2B kev lag luam tau nce ntxiv, nrog 60% ntawm cov neeg yuav khoom tuaj xyuas cov vev xaib thiab 55% koom nrog hauv webinars tuav los ntawm cov neeg muag khoom ua ntej txiav txim siab yuav khoom. Lwm qhov taw qhia yog qhov ntev ntawm lub voj voog yuav khoom, nrog 75% ntawm cov thawj coj pom zoo tias lub sijhawm nruab nrab tau nce hauv ob xyoos dhau los.
Ntawm cov kev txhim kho tseem ceeb nyob rau lub sijhawm no, cov hauv qab no sawv tawm: kev txhim kho ntawm cov neeg siv kev paub dhau los, nrog kev cuam tshuam tshiab thiab kev ua haujlwm ntawm cov vev xaib muab kev paub txog kev yuav khoom zoo dua; kev txais yuav kev lag luam txawb hauv B2B kev lag luam, tau tsav los ntawm kev xav tau kom yooj yim thiab siv sijhawm tiag tiag rau cov ntaub ntawv; thiab kev siv blockchain kom pom tseeb thiab kev ruaj ntseg hauv kev tswj cov saw hlau.
Cov teeb meem tshwm sim
Txawm hais tias nws txoj kev loj hlob, B2B kev lag luam e-lag luam tseem ntsib ntau yam teeb meem, suav nrog cov txheej txheem yuav khoom ntev, nyuaj rau kev sib koom ua ke tshiab platforms nrog cov txheej txheem qub qub uas twb muaj lawm, thiab kev koom ua ke nrog pab pawg muag khoom, vim tias txhua hom kev muag khoom yuav tsum ua haujlwm sib koom ua ke. Tsis tas li ntawd, vim tias kev hloov pauv hauv online, qhov kev pheej hmoo ntawm cyber hem thawj yog siab dua, xav tau kev tiv thaiv kev ruaj ntseg kom ntseeg tau cov ntaub ntawv ncaj ncees thiab tswj cov neeg yuav khoom ntseeg.
Cov cib fim hauv cov sector
Cov tuam txhab lag luam uas qhib rau B2B e-lag luam tuaj yeem siv cov ntaub ntawv txheeb xyuas los txiav cov khoom lag luam rau tus neeg yuav khoom xav tau, nrog rau siv kev txawj ntse (AI) thiab automation los txhim kho cov txheej txheem, txo cov nqi, thiab kwv yees cov qauv kev yuav khoom. Lwm qhov muaj peev xwm suav nrog kev siv omnichannel los muab kev paub zoo dua ntawm txhua qhov kev sib tham, ntxiv rau kev tsim kev sib koom tes thiab kev sib koom tes los pab nthuav lawv cov khoom thiab nkag mus rau kev lag luam tshiab.
Cov kev lag luam loj tshaj plaws hauv kev lag luam e-lag luam loj hlob yog Kev Tsim Khoom, tau tsav los ntawm kev xav tau kev yuav khoom zoo thiab kev tswj cov saw hlau; Lag luam wholesale thiab Distribution, uas yog nce siv e-lag luam kom yooj yim rau kev khiav hauj lwm thiab ncav cuag ntau cov neeg muas zaub; thiab Kev Kho Mob, tsom mus rau kev yuav khoom siv kho mob thiab khoom siv.
Tab sis cov sector tsis yog hais txog cov tuam txhab loj xwb. Cov lag luam me thiab nruab nrab (SMEs) kuj tau pom qhov zoo thaum lawv nrhiav kev hloov mus rau B2B e-lag luam. Txog qhov kawg no, lawv tau nqis peev hauv thev naus laus zis-tshwj xeeb tshaj yog cov platforms digital thiab cov cuab yeej los txhim kho lawv cov kev muaj nyob online-cov neeg ua haujlwm kev cob qhia, thiab cov khoom tshwj xeeb thiab cov kev pabcuam tshwj xeeb rau kev lag luam niche, nrhiav kev sib txawv ntawm lawv tus kheej los ntawm cov neeg sib tw loj.
Lub neej yav tom ntej yog dab tsi?
Kev caij nthwv dej no, kev lag luam yav tom ntej zoo li kev cia siab: B2B lub vev xaib muag khoom yuav tsum loj hlob tsis tu ncua, nce mus txog US $ 2.47 trillion los ntawm 2026, sawv cev 24.8% ntawm tag nrho e-commerce muag. Raws li Gartner cov ntaub ntawv, 80% ntawm B2B kev muag khoom sib cuam tshuam ntawm cov neeg muag khoom thiab cov neeg yuav khoom yuav tshwm sim los ntawm cov xov tooj digital los ntawm 2025.
Kev nce qib thev naus laus zis tsis tu ncua yuav tsum tau tsav kev tsim kho tshiab thiab kev ua haujlwm zoo hauv B2B kev lag luam, thiab cov tuam txhab yuav txuas ntxiv mus thoob ntiaj teb, siv cov platforms digital kom ncav cuag cov lag luam tshiab thiab cov neeg siv khoom. Tsis tas li ntawd, ntau qhov kev pom yuav tsum yog los ntawm kev hloov pauv profile ntawm B2B cov neeg yuav khoom, uas tau hloov pauv ntau nyob rau xyoo tas los no hauv kev hloov pauv hloov pauv hloov pauv.
Hauv ntej, lub sijhawm tseem ceeb yog tsis nco lub nkoj thaum nws los txog rau B2B kev lag luam digital. 24 lub hlis tom ntej no yuav yog ib qho tseem ceeb heev rau txhua lub tuam txhab uas qhia txog lub zeem muag no.
