"Kuv mam li tos rau Dub Friday mus yuav cov khoom kuv xav tau." Tau ntev, cov kab lus no tau nquag hais los ntawm cov neeg mob siab rau tos lub sijhawm no ntawm lub xyoo los yuav cov khoom ntawm tus nqi pheej yig dua li niaj zaus. Rau qee lub sijhawm tam sim no, txawm li cas los xij, kev ua lag luam tau pom muaj qee qhov kev ntxhov siab ntawm cov neeg siv khoom, uas tau ntsib nrog cov kev tsis txaus ntseeg lossis cov khoom lag luam tshaj tawm "ntawm luv nqi" tab sis tseem muaj cov nqi tib yam li lwm lub sijhawm ntawm lub xyoo. Yog li, nws puas tseem tsim nyog koom nrog Black Friday? Yog tias koj lub tuam txhab paub yuav ua li cas npaj, kiag li.
Kev loj hlob nthwv dej ntawm kev txaus siab nyob rau lub caij no uas Brazil tau ntsib nyob rau xyoo tas los no tau poob qis hauv 2023, ib xyoos uas pom kev muag khoom qis dua li qhov xav tau. Qhov peb pom ntawm no xyoo tas los yog qhov tsis muaj zog ntawm cov khoom lag luam hais txog kev nce qib ntawm kev muab, uas tuaj yeem cuam tshuam rau cov neeg siv khoom txaus siab rau kev yuav khoom.
Raws li Google cov ntaub ntawv, ua pov thawj ntawm qhov no, thaum Lub Rau Hli 2023, 66% ntawm cov neeg siv khoom tau npaj yuav ua rau hnub Friday Dub. Txawm li cas los xij, ntawm cov no, tsuas yog 54% tiag tiag ua kev yuav khoom, thiab 44% yuav tsawg dua li qhov lawv tau kwv yees thawj zaug. Tau kawg, muaj ntau yam laj thawj rau qhov kev poob qis no - tab sis ntawm tag nrho cov ntawm lawv, qhov teeb meem ntawm kev muab cuav no yeej yog ib qho ntawm qhov ua yuam kev phem tshaj plaws los ntawm cov tuam txhab, uas xaus rau kev tshaj tawm txo nqi ntawm lawv cov khoom ntawm tib tus nqi uas lawv feem ntau muag rau.
Nws yog ib qho uas cov tuam txhab lag luam tsis npaj rau qhov kev muag khoom nce ntxiv thaum lub sijhawm no, ua rau cov khoom tsis txaus thiab cov neeg siv khoom tsis zoo. Cov neeg siv khoom feem ntau xaus rau kev yuav khoom uas tsis tuaj yeem xa lossis nws lub sijhawm xa khoom ntev dhau. Qhov no yog ib qho kev saib xyuas tseem ceeb ntawm kev thauj mus los logistics, uas tsis tuaj yeem ua qhov kev thov siab no.
Txawm hais tias ntau tus neeg siv khoom tau tsim qhov kev xav tsis zoo ntawm Dub Friday, nws tseem suav tias yog lub sijhawm zoo los txhawb kev muag khoom, tsis hais qhov loj lossis ntu. Nws tseem yog lub sijhawm zoo los ua kom koj lub khw muag khoom muaj zog, vim tias tib neeg muaj feem ntau yuav cov khoom tshiab los ntawm cov npe tshiab.
Rau cov tuam txhab uas tsis tas yuav muag lossis B2C, lawv tsis tas yuav txwv lawv tus kheej kom muab cov pob tshwj xeeb rau hnub, tab sis kuj nyob rau lub lim tiam lossis tag nrho lub hli. Piv txwv li, koj tuaj yeem muab kev txo nqi ntawm qee cov kev pabcuam, tsim kev sib koom tes, lossis txhawb kev muag khoom rau cov tuam txhab uas pab cov neeg siv khoom kawg. Muaj ntau txoj hauv kev los nqis peev rau lub sijhawm no nrog cov txiaj ntsig zoo.
Txhawm rau ua tiav qhov no, ceev faj, kev npaj ua ntej tuaj yeem ua rau cov kev ua tiav no thiab txo qis tag nrho cov teeb meem uas tau hais los saum toj no. Hauv kev xyaum, qhov no yuav tsum tau ua tib zoo saib xyuas, xws li suav cov khoom muag yuav tsum tau ua kom tau raws li qhov xav tau ntau ntxiv thaum lub sijhawm, xyuas kom meej tias nws muag thiab cov khoom tsis sib sau hauv cov khoom muag tom qab hnub tas sij hawm; teeb tsa lub khw, txawm tias hauv online lossis lub cev, kom haum rau cov neeg siv khoom ntau ntxiv; thiab txhais cov txheej txheem xa khoom zoo tshaj plaws rau cov khoom no rau cov neeg siv khoom, yog li tsis txhob ncua sijhawm thiab ntxhov siab.
Nug koj tus kheej: Cov khoom dab tsi kuv xav muag rau hnub Friday Dub? Yam khoom twg cov neeg siv khoom feem ntau yuav thaum lub sijhawm no? Kuv cov neeg sib tw npaj li cas rau hnub no? Kuv lub tuam txhab puas muaj peev xwm ua kom tau raws li cov neeg siv khoom ntau ntxiv hauv ib lub sijhawm, ua kom muaj kev paub zoo rau lawv thoob plaws lawv txoj kev taug? Kuv puas yuav tsum tau ntxiv dag zog rau kuv pab neeg? Puas yog txoj kev them nyiaj uas kuv siv muaj peev xwm tuav tau qhov dej siab? Kuv yuav siv txoj kev sib txuas lus dab tsi los txhawb kuv qhov kev tshaj tawm (kev tshaj xov xwm, email, SMS, RCS)?
Tej zaum nws yuav zoo li ntau, tab sis cov lus teb rau tag nrho cov lus nug no yuav muab kev txheeb xyuas dav thiab meej ntawm koj lub tuam txhab lub peev xwm thiab kev hloov pauv dab tsi uas koj yuav tsum tau ua kom tau txais txiaj ntsig ntawm Dub Friday. Tom qab tag nrho, nws tseem yog hnub zoo tshaj plaws rau cov npe ntawm txhua qhov ntau thiab tsawg, tsuav yog lawv paub yuav ua li cas npaj kom sawv tawm thiab ua kom lub koob npe zoo nrog lawv cov neeg siv khoom tam sim no thiab yav tom ntej.
