Ubwiyongere mu gukoresha amashusho bwahinduye uburyo ibirango, urubuga, hamwe nababikora bihuza nababumva. Mu rwego rwo gufasha isoko gusobanukirwa niyi sanzure ihinduka, IAB Brasil iratangiza Ikarita Yubwenge ya Digital Video Ecosystem, ihuza muburyo bwubaka ibintu bigize imiterere y amajwi n'amashusho mugihugu.
Umuyobozi mukuru wa IAB Burezili, Denise Porto Hruby agira ati: "Video igira uruhare runini mu rugendo rw’abaguzi no mu ngamba zamamaza. Gushushanya ikarita y’ibidukikije ni ngombwa mu gusobanukirwa isano ryayo no gufata ibyemezo." “Ikarita y'ibitekerezo itanga isoko icyerekezo cyubaka cyorohereza igenamigambi kandi kigaragaza amahirwe mashya yo gukora.”
Inyandiko itanga ishusho rusange yukuntu urubuga, abarema, abamamaza, ibigo, ikoranabuhanga, hamwe na metrics bihuza. Byongeye kandi, irambuye ibyiciro byumusaruro, gukwirakwiza, gukoresha amafaranga, no gupima, bijyanye nabakinnyi bakomeye mu nganda nkurubuga rwa interineti, imbuga nkoranyambaga za videwo ngufi, CTV, abamamaza, abarema, amasosiyete adtech, hamwe n’abatanga amakuru.
Muguhuza ibi bintu mubinyandiko imwe, IAB Burezili itanga isoko nigikoresho cyifashishwa cyorohereza igenamigambi, gishyigikira ibyemezo byitangazamakuru, kandi gishimangira ururimi rumwe mubucuruzi, ikoranabuhanga, nabashinzwe itumanaho. Ikarita ya Digital Ecosystem Mind Ikarita iraboneka kurubuga rwa IAB Burezili
Video kumutima wingamba
Igice cya kabiri cyigihembwe gishya cya IABcast kivuga ku mpinduka zimyitwarire yazanye videwo hagati yingamba zamamaza, uruhare rwa TV ihuza, guhuza umurongo na digitale, hamwe nisoko ryishakamo ibisubizo byizewe. Ikiganiro kiyobowe na Breno Barcelos, perezida wa komite ishinzwe amashusho ya Digital ya IAB Burezili akaba n'umuyobozi muri Google, wifatanije na Adriana Favaro, ukomoka mu bitangazamakuru bya Kantar IBOPE. Ibirimo bikemura ejo hazaza hapimwe amashusho, harimo ingaruka zikoranabuhanga nka AI hamwe no guhuza ibice hamwe namakuru makuru.
Igice kizaboneka kumurongo wamajwi akomeye no kumuyoboro wa YouTube wa IAB Brasil guhera kumunsi wa 3.
