Umunsi wa gatanu wumukara ukomeje kuba ikizamini kinini cyibikorwa remezo byumwaka, kandi kumasosiyete menshi yo muri Berezile, ikibazo nyamukuru nukugenzura ibiciro. Amakuru aheruka gutangwa na EVEO, isosiyete yo muri Berezile kabuhariwe mu bikorwa remezo by’ibicu no mu bigo by’amakuru, yerekana ko imikoreshereze y’ibicu ishobora kwiyongera kugera kuri 140% muri ibyo birori, bigatuma igiciro cy’ukwezi ku bakiriya bacuruza cyikuba inshuro zirenga ebyiri iyo bashingiye gusa ku bipimo byikora by’igicu rusange.
Nk’uko imibare ya EVEO ibigaragaza, isosiyete ikora ubucuruzi bwa e-bucuruzi buciriritse ishora amafaranga agera ku 25.000 $ buri kwezi mu kubara ibicu rusange irashobora kubona ayo mafaranga arenga 60.000 $ mu wa gatanu w’umukara. Isosiyete ikora hamwe nubwubatsi bwimvange, ikomeza urwego rwigicuruzwa mugicu cyigenga no gupima gusa imbere-impera mu gicu rusange, igera ku kigereranyo cya 30% kugeza kuri 40% mugiciro cyibikorwa, nta gutakaza imikorere. Mu bakiriya basesenguye, moderi ya Hybrid nayo yatumye habaho impuzandengo ya 60% mugihe cyo gusubiza ibyifuzo bikomeye.
Umuyobozi ushinzwe ibikorwa muri EVEO, Julio Dezan agira ati: "Mu gihe cyo ku wa gatanu w’umukara, amasosiyete menshi avumbura, mu bikorwa, ko elastique idafite igenzura ry’imari iba ingaruka z’ingamba. Ubwubatsi bwa Hybrid butuma habaho igipimo cy’ubwenge: isosiyete ikura idatakaje igenamigambi ry’ingengo y’imari kandi itabangamiye imikorere mu nzego zoroshye cyane mu bucuruzi."
Ndetse hamwe niterambere mu gicu rusange, kwishingikiriza kuri iyi moderi byatumye amashyirahamwe atekereza ku ngamba z’ibikorwa remezo. Ibiciro bihindagurika cyane, kwishingikiriza kubacuruzi bo mumahanga, hamwe no kutamenya guteganya amafaranga byatumye gutahuka kumurimo wakazi no kwemeza ibivange hamwe nibicu byinshi.
Ibi birerekana iterambere rya e-ubucuruzi bwa Berezile. Mu 2024, vendredi y'umukara yinjije miliyari 9.3 z'amadolari y'Amerika kandi itunganya ibicuruzwa miliyoni 17.9, mu gihe Pix yinjije rekodi miliyoni 239.9 ku munsi umwe, imibare ishimangira ko hakenewe inyubako zateguwe ku mpinga zitunguranye.
Ibikorwa remezo mubikorwa binini nka vendredi y'umukara ntibigomba gufatwa nkigisubizo cyihutirwa, ahubwo nkuko igenamigambi ryibanda kumikorere no kugenzura imari ikomeje. Dezan ashimangira agira ati: "Ku wa gatanu wirabura ntabwo ari igihe cyo kuzimya umuriro: ni amahirwe yo kwemeza imikorere yubwubatsi. Hamwe no guhuza neza igicu cyigenga, kwikora, hamwe na elastique yubwenge, birashoboka gukura hamwe no kugenzura no gukomeza kwibanda aho bifite akamaro: ubucuruzi".
