November has arrived and KaBuM! is bringing the best discounts so everyone can secure their most desired products this Black Friday. The largest technology and gaming e-commerce site in Latin America will have over 28 hours of live streams, discounts of up to 70%, and special promotions aimed at the Ninja community. On the 11th, the "double date" promotion will offer special 11% discount coupons across the entire site.
The campaign, which is already on air, relies on humor and irreverence, with comedians Fausto Carvalho and Paulo Marques playing their hilarious characters Jorginho and Pacote. They star in the official video, which also features the exclusive Black Friday song: https://www.instagram.com/p/DQfAyRmESHU .
Every Thursday of the month (November 6th, 13th, and 20th), ninjas can watch live streams with influencers JP, Will – from Loop Infinito –, Phoenix, and Fora da Caixa. They will "warm up" with exclusive offers and coupons starting at 7 PM on KaBuM!'s YouTube channel. The final broadcast, on the 27th, the day before Black Friday, will be the "Live Black da Virada" (Black Friday Turnaround Live), broadcast from 7 PM to midnight and presented by a team of influencers including JP, Emerson BR, Pacote, Ana Xisdê, Ju Pitzer, Letiltz, Paulinho o Loko, Ovirtuu, TechGus, Liberty, Gu Ferrarezi, and Lucas Ishii. Products with special prices include video cards, processors, and motherboards for PCs, as well as gaming peripherals and smart home items.
On Tuesdays (November 4th, 11th, 18th, and 25th), the "Build Your PC" live streams will take place, showing the entire process of assembling the Black Friday PC, and the community can give their opinions and ask questions. The machine, which is expected to be worth up to 20,000 reais, will be raffled off at the end of the campaign. In addition, customers who purchase during the campaign will automatically be entered into daily prize draws.
Ninjas will also be surprised by Black Push, exclusive offers for those who have the app installed and notifications enabled. In this promotion, KaBuM! will offer products with limited stock at prices well below normal.
Subscribers to the Ninja Club, the company's loyalty program, participate in the Discount Marathon. KaBuM! has reserved a series of exclusive coupons for the club, guaranteeing more ways to take advantage of Black Friday on the company's app. In addition, a gamified action may generate even more discounts. The products most favored by members will appear on special lists, with the possibility of extra coupons.
Every Monday is free shipping day. On Tuesdays, the promotional focus will be on partner stores, activating the company's marketplace. On Wednesdays, customers can make shopping even easier with installment payments via Pix, and on Thursdays, it will be time to take advantage of "coupon day". And every Friday, of course, is Black Friday, including special and exclusive offers on the app throughout the weekend.
Just like with Carnival and Mega Maio, KaBuM! promises to transform Discord into the epicenter of Black Friday with the Black Friday Challenge. The entire community will be able to participate in a gamification program throughout the month of November with progressive goals and exclusive prizes for the community.
