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Monthly Archives: June 2024

What is a Sales Funnel?

E-Commerce Update - 1
Introduction: The Sales Funnel, also known as the Conversion Funnel or Sales Pipeline, is a fundamental concept in marketing and sales. It...

What is cross-docking?

E-Commerce Update - 0
Introduction: Cross-docking is an advanced logistics strategy that has gained increasing relevance in the business world, especially in sectors that depend on...

What is Black Friday?

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Black Friday is a sales phenomenon that has become a landmark on the global commercial calendar. Originating in the United States, this promotional date...

What is Marketing Automation?

E-Commerce Update - 0
Introduction Marketing automation is a concept that has gained increasing relevance in the contemporary business landscape. In a world where efficiency...

What are Front Office and Back Office?

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In the corporate world, a company's operations are often divided into two main categories: front office and back office. This distinction is fundamental...

Global Digital Commerce Shows Moderate Growth in the First Quarter of 2023

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A recent analysis of global e-commerce performance in the first quarter of 2024 reveals modest growth, with consumers seemingly curbing their spending...

What is ERP (Enterprise Resource Planning)?

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Definition: ERP, short for Enterprise Resource Planning, is a comprehensive software system used by companies to manage and integrate their...

What is Affiliate Marketing?

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Affiliate marketing is a form of performance-based marketing in which a business rewards one or more affiliates for each visitor...

Companies within the Magazine Luiza Group adhere to the Brazil Pact for Corporate Integrity.

E-Commerce Update - 0
In an initiative to strengthen transparency and ethics in business, Consórcio Magalu and MagaluBank, companies belonging to the Magazine Luiza group,...

What is Artificial Intelligence (AI) and how is it applied in e-commerce?

E-Commerce Update - 0
Definition of Artificial Intelligence: Artificial Intelligence (AI) is a branch of computer science that focuses on creating systems and machines capable of...
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