Te whakarerekē i te haerenga hokohoko i roto i te huarahi whai hua, whai hua hoki. Koinei te kaupapa matua o Tech Rocket, he wāhanga o Sales Rocket e whakakotahi ana i te mātauranga horihori, te aunoatanga, me ngā raraunga hei whakateretere i ngā hua me te whakarite i te whai huatanga arumoni mai i te whakaputa arahi ki muri i te hoko.
Ko tana mahi matua he tūāpapa hangarau e aro ana ki te huri i te tukanga hoko hei wheako aunoa, e whakahaerehia ana e ngā raraunga, e hangai ana ki ngā pou matua e toru: ngā kaihoko AI, te whakarite i ngā tukanga aunoa, me te mātauranga raraunga e arotahi ana ki te moni whiwhi.
E whakanui ana a Thiago Hortolan, te Tumu Whakahaere Matua o Tech Rocket, i te mea i whakatūria te kamupene me tētahi kaupapa mārama: kia hurihia te hangarau hei hua tūturu. "Ehara te mātauranga horihori i te mea he momo āhua noa iho; ko te hoahoa mō te tipu pumau. He māmā noa iho tā mātou whakaaro engari he wawata nui: kia whakapiki ake i ngā moni whiwhi me te rite tonu, te whai hua, me te whai kaupapa," tana kī.
Me te arotahi ki ngā hua tūturu me te ine, ka tukuna e Tech Rocket te whai huatanga pakihi me te hokinga mai o te haumi. Ko ngā painga matua e tumanakohia ana ko te tohu arataki aunoa, te hurihanga whai wāhitanga e ngā kaihoko AI puta noa i te haerenga a te kiritaki, me te aunoatanga hokohoko mā roto i ngā RAG (Release Aiming Groups).
"I whānau mai ia kaupapa hei kaupapa ako. He rautaki, he hoahoa, he pānga ine hoki ā mātou hua. Ko tā mātou e tuku atu ana i te mutunga ko tētahi ara mahi ka taea te whakawhanui, ngā whakataunga atamai, me te moni whiwhi tūturu mā ā mātou kiritaki," te tāpiri a Hortolan.
I tua atu i te taha hangarau, ka arotahi a Tech Rocket ki tētahi ahurea ako kaha me te kaiārahi tohatoha, e whakatū ana i a ia anō hei wheketere rangahau take. E whakanui ana tana tīma maha-mātauranga i te tuku, te hiranga, me te whanaketanga tonu, e whakaū ana i tā rātou kaupapa matua: "Kāore mātou e mahi i ngā mea hei mahi noa iho, engari hei tuhi hītori."
Me te tirohanga mārama mō te heke mai, kua neke kē te kamupene hou ki te whakapūmau i tōna aroaro ki te mākete me te whakawhānui i tōna pānga. "Kei te mahi tahi a Tech Rocket me ngā kiritaki i te wāhanga whakaterenga, ā, he mahere pakari kei a ia hei whakawhānui i ana mahi me ngā tuku ā-whakawhiti me ngā tuku tauine ka tīmata i te haurua tuarua o te tau 2025, hei whakanui ake i tōna aroaro ki te mākete me te whakanui ake i ngā hua," te whakatau a Hortolan.
