A Filtrify, specialized platform for affiliate tools, achieved revenue of R$ 2 million without any external investment, a model known as bootstrapping. The rapid growth reflects increasing demand for new ways to make money online. According to research from the Real Time Big Data Institute, 48% of Brazilians seek extra income to deal with monthly expenses, what drives the affiliate market and solutions aimed at this audience.
With 14 thousand active customers, A Filtrify has become a key piece for professionals who sell information products and physical products online. His growth was driven by professional affiliate referrals, that generates millions per year and saw in the company's solutions a great competitive differentiator. An cur chuige seo, that is adopted by a small portion of startups, is becoming increasingly common in the world of technology companies, reflecting a global movement towards growth with financial responsibility. Our growth happened organically. When top affiliates tested our tools and realized their potential, began to recommend them to their audiences, which adds up to about 3 million people, Paulo Silva explains, CEO of Filtrify
Behind this growth lies Paulo Silva's journey, professional with over 20 years of experience in the technology sector. Before founding the company, he had already been involved in creating startups in the gaming and fintech areas, besides having worked at large companies like B3, Nature and JBS. He was also CTO of Willbank, experience that reinforced their strategic vision about technology and sustainable growth
The strategy that propelled Filtrify was the ability to negotiate with digital marketing influencers. As soon as one of the major players in the sector adopted and publicized the tool, other influencers began to promote it, generating a continuous pulling effect. This organic approach allowed the company to expand its user base without needing to resort to external investments
What differentiates the company in the market is the offer of a complete suite of solutions for affiliates. Faoi láthair, who wants to work in this segment needs to hire various separate tools for each stage of the sales process, what can be expensive and complex. A Filtrify solves this problem by offering an integrated suite of solutions, facilitating from lead generation to final conversion. Our goal has always been to simplify the affiliate journey, giving him all the necessary tools to make his first sale and scale revenue more easily, highlights Silva
With a heated market and a growing customer base, Filtrify solidifies itself as the top choice for affiliates who want to transform the search for extra income into a profitable business.The combination of technology, tá stratega agus pobal gníomhach ag leanúint ar aghaidh ag cur le leathnú na cuideachta agus ag neartú a seasamh sa tionscal
Do na todhchaí, the startup does not rule out future funding rounds, but already considers higher flights given the consolidation of the MVP (English acronym for minimum viable product) and start of traction
