According to the Chat Commerce Report 2025, WhatsApp has established itself as the main sales channel for Brazilian retail. The study shows that 95.21% of interactions between brands and consumers occurred on the app, and that the performance of marketing campaigns guaranteed a 55% conversion rate into sales.
Refined and constantly improved, the adoption of Artificial Intelligence in the consumer journey also makes all the difference in digital businesses. In this regard, research from Chat Commerce shows that, in 2024, autonomous agents conducted approximately 90,000 commercial conversations and resolved 80% of them without any human intervention.
“Marketing and sales have changed since AI agents entered the scene. In recent years, this has helped companies transform their sales and customer service. And it's no longer about cold campaigns… it's about intelligent, relevant, and fluid conversations,” highlights Luan Mileski, Head of Product & Business at Irrah Tech, co-founder of Stoicweb Marketing, and mentor at EVOA Accelerator.
Luan is one of the confirmed speakers for the 2025 edition of the Iguaçu Valley Summit, an event that features exhibitors, lectures with experts, panels, business and innovation roundtables, workshops, and seminars. At the event, the professional will demonstrate how conversational marketing and selling, along with AI agents, are changing the way companies attract and convert customers, helping them sell more, provide better service, and maintain human connection.
As a practical example of what the market already offers in terms of solutions, Luan will present to the audience the performance of one of the Irrah group's products that brings this aggregating effect: Dispara Aí. The platform recently reached the milestone of 16 million messages per month. It is used in more than 15 countries by over 650,000 users.
“It’s a solution that enhances communication between companies and customers in real time, combining intelligent automation, advanced personalization, and rigorous results measurement, all seamlessly integrated into business operations. Dispara Aí allows companies to maintain personalization on a large scale without losing the human touch, ensuring closer and more relevant interactions with their customers,” he emphasizes.
The technology answers questions, qualifies leads, automates scheduling, and allows for the sending of unlimited and targeted campaigns.
"Based on this data, the platform sends personalized messages via WhatsApp, including abandoned cart reminders, special offers, and order status updates."
The professional emphasizes that quality, which did not keep pace with the explosion of chatbots, is now a key differentiator for digital businesses. “We are in a new era where simply following commands like 'press 1' for this or 'click here to continue' is not enough. With the advancements in AI agents, companies can resume conversations and execute tasks. All this with impeccable human touch,” warns the Head.
SERVICE
Lecture – Conversational AI: The New Era of Marketing and Sales
Time – 4 PM
Date – October 9, 2025
Location – Quinta das Marias, Foz do Iguaçu (Av. João Paulo II, 2703 – Jardim Manaus)
About the platform – https://dispara.ai/
