Igitabo cya cyenda cya Finfluence, ubushakashatsi bwakozwe na kimwe cya kabiri cyakozwe na Anbima gikurikirana imari n’ishoramari mu bidukikije, byemeza ko iyi ecosystem ikomeza kwaguka kandi ikagaragaza impinduka zikomeye mu myitwarire y’abumva. Raporo y’igice cya mbere cy’umwaka wa 2025 yanditseho abantu 803 bafite uruhare runini, biyongeraho 8.4% ugereranije n’igihe cyashize, hamwe n’umwirondoro wakurikiranwe 1,750, umubare munini cyane mu mateka y’amateka kuva mu 2020. Abari bateranye na bo bageze ku rwego rushya, bagera ku miliyoni 287.8, abiyongeraho 9.2%, baherekejwe n’ibitabo 432.786 ku bijyanye n’imari, impuzandengo y'ibice birenga 72.000 buri kwezi. Imikoranire yose yarenze miliyari 1.18, bishimangira akamaro ka "finfluence" nk'imwe mu marembo nyamukuru y’uburezi bw’imari mu gihugu.
Mu byaranze iyi nyandiko, ubwiyongere bwa YouTube burashimangira nkimpinduka yimiterere mugukoresha ibikoreshwa mubukungu. Ihuriro ryanditseho icyarimwe icyarimwe mubitabo (+ 8.7%), abayoboke (+ 15.1%), no gusezerana (+ 7,6%) ugereranije nibitabo byabanjirije iki: umutwe uhuza imyitwarire yabateze amatwi, ushakisha amakuru yimbitse nuburyo bwo gusesengura.
Amanda Brum, CMO wa Anbima agira ati: "YouTube yigaragaje nk'urubuga rusange ku bashaka kumenya amakuru mu gihe bashora imari. Niho haboneka ibintu birebire, byimbitse, kandi aho abantu bahagarara kugira ngo bakore ibikorwa mu gihe biga". Uyu muyobozi ashimangira kandi ingaruka zikoreshwa mu gukoresha televiziyo zifite ubwenge ku iyaguka ry’urubuga: “Abantu bicaye ku buriri kugira ngo barebe YouTube nk'uko bakundaga kureba televiziyo. Iyi ngeso igira ingaruka itaziguye ku kuntu bakoresha amafaranga.”
Ubwaguke bw'inyungu rusange bugaragarira no mu guhindura ingingo zagize akamaro mu gihembwe. Ababyaye gusezerana cyane byerekana impinduka zigaragara mumyitwarire: abaturage barashaka kwiga kubyerekeye ubundi buryo bushya bwo gushora imari no kumva neza aho bashora imari, byerekana ko ubukungu bwiyongera mubukungu bwa Berezile. Amanda agira ati: "Abashaka gushora imari barashaka uburyo butandukanye, bashakisha uburyo bushya ndetse no gucengera cyane mbere yo gutera intambwe ikurikira."
Iyindi terambere ryingenzi muri iyi nyandiko ya Finfluence ni ugushyiramo, ku nshuro ya mbere, ibyemezo by’abaterankunga bagaragaye ku rutonde rwa raporo. Ibi birimo kwemeza gukora hamwe na buri muremyi uhari kurutonde. Amanda abisobanura agira ati: "Twakoze igenzura rya buri cyemezo kuri buri cyemezo. Ibi biha abashoramari kumenya abafite ubumenyi mu bya tekinike bwo kuvuga ku ngingo z’isoko ry’imari risaba ibyemezo."
Mu mezi ari imbere, Anbima abona ibintu neza. Amanda ashimangira ko isoko ry’imari y’imari rikomeje kwaguka kandi ko rigomba gukomeza gutera imbere, cyane cyane bitewe n’ubukungu bwifashe neza ndetse n’inyungu ziyongera ku bintu byiza. Agira ati: "Isoko ry’isoko ryamamaza ibicuruzwa mu ishoramari rikomeje kwaguka cyane. Kubera ko isoko ry’imigabane ryazamutse ndetse n’ibicuruzwa byinjira byinjira bikomeza kuba byiza, dukwiye kubona umusaruro ushimishije mu gihembwe gitaha hamwe n’abitabira byinshi hamwe n’ingengo y’imari mu mbuga nkoranyambaga." Yongeyeho ko hakiriho amazina mashya yo gushimangira: “Umurongo ukomeje kwiyongera. Hariho abantu benshi bakora ibintu bitaruzuza ibipimo byibuze by’ubushakashatsi, ariko bakaba bafite ababyumva. Hariho umwanya wo gukura.”
