Izaziso zohlelo lokusebenza ziyimilayezo esheshayo ethunyelwa uhlelo lokusebenza lweselula noma iwebhusayithi kudivayisi yomsebenzisi, nanoma uhlelo lokusebenza lungasetshenziswa. Lezi zaziso zivela esikrinini sedivayisi, zinikeza ulwazi olufanele, izibuyekezo, noma ukubizelwa esenzweni.

Umqondo Oyinhloko:

Umgomo oyinhloko we-Push Notifications ukubandakanya nokugcina abasebenzisi ngokubagcina benolwazi nokubakhuthaza ukuthi bahlanganyele nohlelo lokusebenza noma iwebhusayithi.

Izici Eziyinhloko:

1. Ukulethwa Kwesikhathi Sangempela:

   Izaziso zithunyelwa ngokushesha kudivayisi yomsebenzisi.

2. Khetha ukungena:

   Abasebenzisi badinga ukuvuma ukwamukela izaziso.

3. Ukwenza ngokwezifiso:

   Imilayezo ingenziwa ibe ngeyakho ngokusekelwe kuphrofayela yomsebenzisi nokuziphatha.

4. Imidiya Ecebile:

   Izaziso zingabandakanya izithombe, amavidiyo, noma ezinye izici ezisebenzisanayo.

5. Ukusebenza:

   Izaziso zingaqukatha izixhumanisi eziqondile ezenzweni ezithile ngaphakathi kohlelo lokusebenza.

Isebenza kanjani:

1. Ukubhalisa:

   Umsebenzisi ufaka uhlelo lokusebenza futhi uyavuma ukwamukela izaziso.

2. Iseva Yezaziso:

   Uhlelo lokusebenza luxhumeka kuseva yezaziso zenkundla (isb., ama-APN e-Apple, i-FCM ye-Google).

3. Ukuthumela Isaziso:

   Uhlelo lokusebenza luthumela isaziso kuseva yenkundla.

4. Ukulethwa Kwesaziso:

   Iseva yenkundla idlulisela isaziso kudivayisi yomsebenzisi.

Izinzuzo:

1. Ukuhlanganyela Okukhulisiwe:

   - Igcina abasebenzisi bematasa futhi besebenza kuhlelo lokusebenza.

2. Ukuxhumana Okusheshayo:

   - Ikuvumela ukuthi wazise abasebenzisi mayelana nemicimbi ebalulekile, okunikezwayo, noma izibuyekezo.

3. Ukuhlukaniswa:

   Izaziso zingaqondiswa emaqenjini athile abasebenzisi.

4. Ukugcinwa komsebenzisi:

   - Ikhuthaza abasebenzisi ukuthi babuyele kuhlelo lokusebenza njalo.

5. Imininingwane Yokusebenza:

   - Ihlinzeka ngedatha ekusebenzeni kwemikhankaso yezaziso.

Imikhuba Engcono Kakhulu:

1. Ukuhambisana:

   - Thumela izaziso ezifanele nezibalulekile kubasebenzisi.

2. Imvamisa emaphakathi:

   - Gwema ukuthumela izaziso ngokweqile ukuze ungakhungatheki abasebenzisi.

3. Ukwenza ngokwezifiso:

   - Hlela okuqukethwe kwezaziso ngokuvumelana nentandokazi yomsebenzisi nomongo.

4. Isikhathi Esifanele:

   - Thumela izaziso ngezikhathi ezifanele ngokusekelwe ekuziphatheni komsebenzisi.

5. Sula Imilayezo:

   - Sebenzisa ulimi olufushane noluqondile ukuze udlulise umyalezo obalulekile.

Izinselelo Nokucatshangelwa:

1. Phuma:

   Abasebenzisi bangavala izaziso noma kunini.

2. Imithethonqubo:

   - Namathela emithethweni yobumfihlo bedatha nemihlahlandlela, njenge-GDPR.

3. Ukugcwala Kwezaziso:

   Ukuthumela izaziso eziningi kakhulu kungaholela ekunganeliseki nasekulahlweni kohlelo lokusebenza.

4. Ukuhambisana:

   - Qinisekisa ukuthi izaziso zisebenza kahle kuwo wonke amadivayisi ahlukene namasistimu okusebenza.

Izibonelo Zokusetshenziswa:

1. Izaziso Zezindaba:

   Izinhlelo zokusebenza zezindaba zithumela izaziso mayelana nezihloko zakamuva.

2. Amaphromoshini we-E-commerce:

   Abathengisi abaku-inthanethi bazisa abasebenzisi mayelana nezipesheli nezaphulelo.

3. Izikhumbuzi Zomcimbi:

   Izinhlelo zokusebenza zekhalenda zithumela izaziso mayelana nama-aphoyintimenti azayo.

4. Izibuyekezo Zenkundla Yokuxhumana:

   Izinkundla zokuxhumana zazisa abasebenzisi mayelana nemisebenzi emisha nokusebenzisana.

5. Izaziso Zokulethwa:

   Amasevisi okulethwa athumela izibuyekezo zesimo se-oda.

Izaziso zohlelo lokusebenza seziyithuluzi elibalulekile lezinhlelo zokusebenza zeselula namawebhusayithi ukugcina abasebenzisi bazo bebambekile futhi benolwazi ngesikhathi sangempela. Nokho, ukuthola ibhalansi efanele phakathi kokunikeza ulwazi olubalulekile nokugwema ukugcwala kwezaziso kubalulekile. Ngokusebenzisa izinqubo ezingcono kakhulu nokuhlonipha okuthandwa ngabasebenzisi, izaziso zohlelo lokusebenza zingaba isu elinamandla lokukhulisa ukuzibandakanya komsebenzisi, ukugcinwa, nokwaneliseka.

Incazelo:

I-Transparent Checkout iyindlela yokukhokha eku-inthanethi evumela amakhasimende ukuthi aqedele ukuthenga kwawo ngokuqondile kuwebhusayithi yomthengisi, ngaphandle kokuqondisa kabusha ekhasini lomxhumanisi wenkokhelo. Le nqubo igcina ubunikazi obubonakalayo obungaguquki nolwazi lomsebenzisi kukho konke okwenziwayo.

Umqondo Oyinhloko:

Umgomo oyinhloko we-Transparent Checkout uwukunikeza ulwazi lokuthenga olungenazihibe futhi oludidiyelwe, ukukhulisa ukuzethemba kwamakhasimende nokunciphisa ukushiywa kwenqola.

Izici Eziyinhloko:

1. Ukuhlanganisa Okungenazihibe:

   Inqubo yokukhokha ihlanganiswe ngokugcwele kuwebhusayithi yomthengisi.

2. Ukugcina I-Visual Identity:

   Ukubukeka kwesayithi nesitayela kuyagcinwa kuyo yonke inqubo yokuphuma.

3. Ukulawula Isipiliyoni somsebenzisi:

   Umthengisi unokulawula okukhulu phezu kokugeleza kokuthenga.

4. Izinketho Zokukhokha Eziningi:

   - Ihlanganisa izindlela zokukhokha ezahlukahlukene zibe isikhombimsebenzisi esisodwa.

5. Ukuphepha Okuthuthukile:

   - Isebenzisa izivumelwano zokuphepha eziqinile ukuvikela idatha ebucayi.

Isebenza kanjani:

1. Ukukhethwa komkhiqizo:

   Ikhasimende likhetha izinto bese liqhubeka nokukhokha.

2. Ukufakwa Kwedatha:

   Ulwazi lokuthumela nokukhokha luqoqwa ngokuqondile kuwebhusayithi.

3. Ukucutshungulwa Kwenkokhelo:

   Okwenziwayo kucutshungulwa ngemuva.

4. Ukuqinisekisa:

   Ikhasimende lithola isiqinisekiso ngaphandle kokushiya iwebhusayithi yomthengisi.

Izinzuzo:

1. Ukwenyuka Kwezinga Lokuguqulwa:

   - Yehlisa ukushiywa kwenqola yokuthenga ngokwenza inqubo ibe lula.

2. Ukwethenjwa Kwekhasimende Okunyusiwe:

   - Igcina ukujwayela komkhiqizo kukho konke okwenziwayo.

3. Ukwenza ngokwezifiso:

   - Ikuvumela ukuthi uvumelanise isipiliyoni sokuphuma ukuze uhambisane nobunikazi bakho bomkhiqizo.

4. Ukuhlaziywa Kwedatha:

   - Inikeza imininingwane enemininingwane eyengeziwe mayelana nokuziphatha kokuthenga.

5. Ukwehliswa Kwezindleko:

   - Inganciphisa izindleko ezihlobene nokuqondisa kabusha.

Ukuqaliswa:

1. Ukuhlanganiswa ne-Payment Gateway:

   - Ukuxhumana nomhlinzeki ohlinzeka ngokuphuma okusobala.

2. Ukuthuthukiswa Kwangaphambili:

   - Ukwakhiwa kwamafomu enziwe ngokwezifiso kanye nokuxhumana komsebenzisi.

3. Ukucushwa Kwezokuphepha:

   - Ukuqaliswa kokubethela kanye nezivumelwano zokuphepha.

4. Ukuhlola Nokuqinisekisa:

   - Ukuqinisekiswa okuqinile kokugeleza kokukhokha nokuphepha.

Izinselelo:

1. I-Technical Complexity:

   - Kudinga ulwazi olukhethekile ukuze kusetshenziswe.

2. Ukuhambisana ne-PCI DSS:

   – Isidingo sokuthobela izindinganiso zokuphepha eziqinile.

3. Ukunakekela kanye nezibuyekezo:

   - Idinga izibuyekezo ezijwayelekile zokuvikeleka nokusebenza.

4. Ukuphatha Izindlela Zokukhokha Eziningi:

   - Ubunzima ekuhlanganiseni nasekugcineni izinketho eziningi.

Imikhuba Engcono Kakhulu:

1. Idizayini ephendulayo:

   - Qinisekisa ukusebenza kuwo wonke amadivayisi ahlukene namasayizi wesibuko.

2. Nciphisa Izinkambu Zokokufaka:

   - Yenza inqubo ibe lula ngokucela ulwazi olubalulekile kuphela.

3. Vikela Ukuqinisekisa:

   Sebenzisa izindlela ezifana ne-3D Secure ukuze uthole ukuthengiselana okuvikelekile.

4. Impendulo Yesikhathi Sangempela:

   - Nikeza ukuqinisekiswa okusheshayo kwedatha efakiwe.

5. Izinketho Zokukhokha Ezihlukahlukene:

   - Ukunikeza izinketho eziningi ukuhlangabezana nezintandokazi ezahlukene.

Amathrendi Azayo:

1. Ukuhlanganiswa nama-Digital Wallets:

   - Ukwamukelwa okwengeziwe kwezindlela ezifana ne-Apple Pay ne-Google Pay.

2. I-Biometrics:

   - Ukusetshenziswa kokuqashelwa kobuso noma kweminwe ukuze kuqinisekiswe.

3. I-Artificial Intelligence:

   - Ukwenza kube ngokwakho isipiliyoni sokuphuma esinamandla e-AI.

4. Izinkokhelo Eziphindaphindwayo Ezenziwa Lula:

   - Ukwenza ukubhalisa nokuthenga okuphindelelayo.

Izibonelo zabahlinzeki:

1. I-PayPal:

   - Inikeza isixazululo esisobala sokuphuma ezinkampanini ezinkulu.

2. Umthende:

   - Inikeza ama-API wokusebenzisa ukuphuma ngokwezifiso.

3. Adyen:

   - Inikeza izixazululo zokukhokha ezididiyelwe nezingenziwa ngezifiso.

4. I-PagSeguro (Brazil):

   - Inikeza izinketho zokukhokha ezisobala emakethe yaseBrazil.

Okucatshangwayo Kwezomthetho Nokuphepha:

1. I-GDPR ne-LGPD:

   - Ukuhambisana nemithetho yokuvikela idatha.

2. Ukwenza amathokheni:

   - Ukusebenzisa amathokheni ukugcina ngokuphephile imininingwane ebucayi.

3. Ukuhlolwa Kwezokuphepha:

   - Ukuhlola njalo ukuhlonza ubuthakathaka.

Isiphetho:

I-Transparent Checkout imele inguquko ebalulekile ekuzizwiseni kokuthenga ku-inthanethi, enikeza abathengisi ukulawula okukhulu phezu kwenqubo yokukhokha kanye namakhasimende uhambo lokuthenga olushelelayo noluthembeke kakhudlwana. Yize yethula izinselele zobuchwepheshe nezokuphepha, izinzuzo maqondana nokuguqulwa, ukwethembeka kwekhasimende, nokwenza kube ngokwakho umkhiqizo zinkulu. Njengoba i-e-commerce iqhubeka ikhula futhi ithuthuka, i-Transparent Checkout iba ithuluzi elidingeka kakhulu.

Incazelo:

I-Facebook Pixel ikhodi yokulandelela ethuthukisiwe ehlinzekwe yi-Facebook (manje eyi-Meta) ethi, uma ifakwe kuwebhusayithi, ikuvumela ukuthi uqaphe, uhlaziye, futhi uthuthukise izenzo zabasebenzisi ngokuphathelene nezikhangiso ze-Facebook ne-Instagram.

Umqondo Oyinhloko:

Lesi siqeshana esincane sekhodi ye-JavaScript sisebenza njengebhuloho phakathi kwewebhusayithi yomkhangisi kanye nenkundla yokukhangisa ye-Facebook, eqoqa idatha ebalulekile mayelana nokuziphatha kwezivakashi nokusebenzisana kwazo nezikhangiso.

Izici Eziyinhloko:

1. Ukulandelela ukuguqulwa:

   - Iqapha izenzo ezithile ezenziwa abasebenzisi kuwebhusayithi.

2. Ukumaketha kabusha:

   - Ikuvumela ukuthi udale izethameli ngokwezifiso zokuphinda uthage kabusha.

3. Ukuthuthukisa Isikhangiso:

   - Ithuthukisa ukulethwa kwezikhangiso ngokusekelwe kudatha eqoqiwe.

4. Umsebenzi Wokuguqulwa:

   - Ihlobanisa ukuguqulwa nezikhangiso ezithile ezikhiqizile.

5. Ukuhlaziywa kokuziphatha:

   - Inikeza imininingwane ngezenzo zabasebenzisi kuwebhusayithi.

Isebenza kanjani:

1. Ukufakwa:

   Ikhodi ifakwe kusihloko sewebhusayithi.

2. Ukwenza kusebenze:

   Yenziwa isebenze lapho umsebenzisi esebenzisana newebhusayithi.

3. Ukuqoqwa Kwedatha:

   - Irekhoda ulwazi mayelana nezenzo zomsebenzisi.

4. Ukudlulisa:

   - Ithumela idatha eqoqwe ku-Facebook.

5. Iyacubungula:

   I-Facebook ihlaziya idatha ukuze ithuthukise imikhankaso.

Izinhlobo Zemicimbi:

1. Imicimbi Ejwayelekile:

   - Izenzo ezichazwe ngaphambilini njengokuthi "Engeza Enqoleni" noma "Qala Ukuphuma".

2. Imicimbi Engokwezifiso:

   - Izenzo ezithile ezichazwe umkhangisi.

3. Imicimbi yokuguqulwa:

   - Izenzo zenani eliphezulu njengokuthenga noma ukubhalisa.

Izinzuzo:

1. Isegimenti eqondile:

   - Yakha izethameli eziqondiwe kakhulu.

2. Ukuthuthukisa Umkhankaso:

   - Ithuthukisa ukusebenza kwesikhangiso ngokusekelwe kudatha yangempela.

3. I-ROI yokulinganisa:

   – Ikuvumela ukubala imbuyiselo ekutshalweni kwezimali kwezokukhangisa.

4. Ukulandelela Idivayisi:

   - Ilandelela abasebenzisi kuwo wonke amadivayisi ahlukene.

5. Imibono Ebalulekile:

   - Inikeza idatha enemininingwane mayelana nokuziphatha komsebenzisi.

Ukucatshangelwa Kobumfihlo:

1. Ukuthobela i-GDPR:

   - Imvume yomsebenzisi iyadingeka e-EU.

2. Ukuba sobala:

   - Yazisa abasebenzisi mayelana nokusetshenziswa kwePixel.

3. Ukulawulwa komsebenzisi:

   - Nikeza izinketho zokuphuma ekulandeleleni.

Ukuqaliswa:

1. Ukudalwa kwePixel:

   - Kwenziwe endaweni yokukhangisa ye-Facebook.

2. Ukufakwa endaweni:

   - Ukufaka ikhodi kusihloko sewebhusayithi.

3. Ukucushwa komcimbi:

   - Ukuchaza imicimbi okufanele ilandelelwe.

4. Ukuhlola Nokuqinisekisa:

   - Ukusebenzisa amathuluzi afana ne-Facebook Pixel Helper.

Imikhuba Engcono Kakhulu:

1. Ukufaka Okulungile:

   - Qinisekisa ukuthi ikhodi ikhona kuwo wonke amakhasi.

2. Incazelo Ecacile Yezehlakalo:

   - Khomba futhi ulungiselele imicimbi ehambisana nebhizinisi.

3. Ukusetshenziswa Kwekhathalogi Yomkhiqizo:

   - Hlanganisa nekhathalogi yezikhangiso eziguqukayo.

4. Izibuyekezo Ezivamile:

   Gcina i-Pixel yakho ibuyekeziwe ngezinguqulo zakamuva.

5. Ukuqapha Okuqhubekayo:

   - Hlaziya idatha eqoqwe njalo.

Imikhawulo:

1. Ukuncika kwekhukhi:

   - Ingathinteka ngabavimbeli bezikhangiso.

2. Imikhawulo Yobumfihlo:

   - Kungaphansi kwemithethonqubo efana ne-GDPR ne-CCPA.

3. Ukunemba Okulinganiselwe:

   Kungase kube nokungafani phakathi kwedatha ye-Pixel nezinye izibalo.

Ukuhlanganiswa:

1. Izingxenyekazi ze-E-commerce:

   - Shopify, WooCommerce, Magento, njll.

2. Amasistimu e-CRM:

   I-Salesforce, i-HubSpot, njll.

3. Amathuluzi Ezibalo:

   - Izibalo zeGoogle, i-Adobe Analytics.

Amathrendi Azayo:

1. Ukufunda ngomshini:

   - Ukusetshenziswa okungeziwe kwe-AI ukwenza ngcono izikhangiso.

2. Ubumfihlo obuthuthukisiwe:

   - Ukuthuthukiswa kwezindlela zokulandelela ezihlonipha kakhulu ubumfihlo.

3. Ukuhlanganiswa Nezinye Izingxenyekazi:

   - Ukunwetshwa ngale kwe-Facebook/Instagram ecosystem.

Isiphetho:

I-Facebook Pixel iyithuluzi elinamandla nelibalulekile labakhangisi abafuna ukukhulisa imbuyiselo ekutshaleni kwabo ukukhangisa kwedijithali. Ngokuhlinzeka ngedatha enembile ngokuziphatha komsebenzisi kanye nokunika amandla ukukhomba okucwengisiswe kakhulu, i-Pixel ivumela imikhankaso esebenza ngempumelelo kakhulu futhi eqondene nawe. Nokho, ukusetshenziswa kwayo kuza nezibopho ezibalulekile mayelana nobumfihlo nokungafihli lutho. Njengoba isimo sedijithali sithuthuka, i-Facebook Pixel izoqhubeka nokuzivumelanisa nezimo, inikela ngezici ezintsha nezindlela zokuhlangabezana nezidingo ezihlala zishintsha zabakhangisi.

Incazelo:

Ikhasi lokubikezela, noma ikhasi okuyiwa kulo ngesi-Portuguese, yikhasi lewebhu elithile elidalwe ngenhloso yokwamukela izivakashi futhi liziguqule zibe umkhondo noma amakhasimende. Ngokungafani namakhasi ewebhusayithi avamile, ikhasi lokufika lakhiwe ngokugxila okukodwa, okuhlosiwe, ngokuvamile okuxhunyaniswa nomkhankaso othile wokumaketha noma ukukhushulwa.

Umqondo Oyinhloko:

Injongo eyinhloko yekhasi lokubikezela iwukuqondisa isivakashi esenzweni esithile, esifana nokugcwalisa ifomu, ukuthenga, noma ukubhalisela isevisi.

Izici Eziyinhloko:

1. Ukugxila Okukodwa:

   - Igxile enjongweni eyodwa noma okunikezwayo.

   - Yehlisa iziphazamiso nezixhumanisi zangaphandle.

2. Sula Ukubizelwa Esenzweni (CTA):

   - Inkinobho evelele noma ifomu eliqondisa isivakashi esenzweni esifiswayo.

3. Okuqukethwe Okubalulekile Nokufingqiwe:

   - Ulwazi oluqondile oluqondiswe kumnikelo noma umkhankaso.

   Imibhalo emifushane nenhloso.

4. Idizayini Ekhangayo Nesebenzayo:

   - Isakhiwo esihlanzekile nesinembile.

   - Izinto ezibonakalayo ezihambisana nomlayezo.

5. Ifomu Lokuthwebula Umthofu:

   - Izinkundla zokuqoqa imininingwane yezivakashi.

6. Ukusabela:

   - Ivumelana nezimo kumadivaysi ahlukene namasayizi wesibuko.

Izinto Ezivamile:

1. Isihlokwana Esinomthelela:

   - Isihloko esidonsa ukunaka futhi esiveza inani eliwumongo.

2. Isihlokwana:

   - Yengeza isihloko ngolwazi olwengeziwe.

3. Izinzuzo zomkhiqizo/zesevisi:

   - Uhlu olucacile lwezinzuzo eziyinhloko noma izici.

4. Ubufakazi bomphakathi:

   - Ubufakazi, ukubuyekezwa, noma amalogo wekhasimende.

5. Izithombe noma Amavidiyo:

   - Izinto ezibonakalayo ezikhombisa umkhiqizo noma isevisi.

6. Umuzwa Wokuphuthuma:

   - Izinto ezikhuthaza isenzo esisheshayo (izinto zokubala, izipesheli ezinomkhawulo).

Izinhlobo zamakhasi okufika:

1. Isizukulwane Esiholayo:

   - Gxila ekuthwebuleni imininingwane yokuxhumana.

2. Chofoza-Ngena:

   - Iqondisa kabusha umsebenzisi kwelinye ikhasi, ngokuvamile ikhasi lokuthenga.

3. Cindezela Ikhasi:

   - Inguqulo eyenziwe lula egxile ekuthwebuleni amakheli e-imeyili.

4. Ikhasi Lokuthengisa:

   - Ikhasi elide elinolwazi oluningiliziwe oluhloselwe ukuthengisa okuqondile.

5. Ngiyabonga Ikhasi:

   - Ngiyabonga ikhasi ngemuva kokuguqulwa.

Izinzuzo:

1. Ukuguqulwa Okunyukile:

   - Ukunaka okugxilile kuholela emazingeni aphezulu okuguqulwa.

2. Umlayezo Oqondene nawe:

   - Okuqukethwe kwenzelwe ingxenye ngayinye noma umkhankaso.

3. Ukuhlaziywa kokusebenza:

   - Kulula ukulinganisa nokwenza imiphumela ibe ngcono.

4. Ukuhlolwa kwe-A/B:

   - Amathuba okuhlola izinguqulo ezahlukahlukene ukuze uthuthukise ukusebenza kahle.

5. Ukwakha Uhlu Oluholayo:

   - Isebenza kahle ekuthwebuleni ulwazi kumakhasimende angaba khona.

Izinselelo:

1. Ukudala Okuqukethwe Okuthonyayo:

   - Isidingo sokuxhumana ngenani ngendlela ecacile nephoqayo.

2. Idizayini Elinganiselayo:

   - Ukuthola ibhalansi phakathi kobuhle nokusebenza.

3. Ukuthuthukisa Okuqhubekayo:

   - Isidingo sokulungiswa njalo okusekelwe kudatha.

4. Ukuhambisana Nomkhiqizo:

   - Gcina ubunikazi bokubukwa bomkhiqizo kanye nephimbo lezwi.

Imikhuba Engcono Kakhulu:

1. Kugcine Kulula:

   Gwema ulwazi oluningi noma izici ezibonakalayo.

2. Qinisekisa Ukuhambisana:

   – Qondanisa okuqukethwe nalokho okulindelwe yisivakashi.

3. Lungiselela i-SEO:

   - Faka amagama angukhiye afanelekile ukuze uthuthukise ukubonakala.

4. Sebenzisa ukuhlolwa kwe-A/B:

   - Zama izinguqulo ezahlukene ukuze ubone ukuthi yini esebenza kahle kakhulu.

5. Qinisekisa Ukushaja Ngokushesha:

   - Lungiselela izikhathi zokulayisha ukuze unciphise ukulahlwa.

Isiphetho:

Amakhasi okufika angamathuluzi abalulekile ekumaketheni kwedijithali yesimanje, asebenza njengezindawo okugxilwe kuzo emikhankasweni nezinhlelo zokuguqula. Uma ziklanywe kahle futhi zathuthukiswa, zingakhuphula kakhulu ukusebenza kahle kwemizamo yokumaketha, zithuthukise amazinga okuguqulwa futhi zinikeze imininingwane ebalulekile ngokuziphatha kwamakhasimende. Njengoba indawo yedijithali iqhubeka nokuvela, ukubaluleka kwamakhasi okufika njengamathuluzi okuguqula nawokubandakanya kulindeleke ukuthi akhule, okuwenza abe yinto ebaluleke kakhulu kunoma yiliphi isu eliyimpumelelo lokumaketha kwedijithali.

Incazelo:

Izikhungo zezokuthutha, ezaziwa nangokuthi izikhungo zokusabalalisa noma izikhungo zezokuthutha, ziyizindawo ezibekwe ngendlela efanele ezisebenza njengendawo emaphakathi yokwamukela, ukuhlela, ukuhlanganisa, nokusabalalisa kabusha izimpahla ngaphakathi kwenethiwekhi yezokuthutha neyokuthutha.

Umqondo Oyinhloko:

Lawa mahabhu asebenza njengamanodi amaphakathi kunethiwekhi yokusabalalisa, axhuma imizila yezokuthutha ehlukene futhi athuthukise ukugeleza kwempahla phakathi komsuka nendawo oya kuyo.

Izici Eziyinhloko:

1. Indawo Yecebo:

   - Ibekwe ezindaweni ezinenzuzo ngokwendawo.

   - Itholakala eduze kwemizila emikhulu yezokuthutha, amachweba noma izikhumulo zezindiza.

2. Ingqalasizinda Ethuthukisiwe:

   - Izindawo ezinkulu zokugcina umthamo.

   – Imishini yesimanje yokuphatha impahla.

   I-Sophisticated Warehouse Management System (WMS).

3. 24/7 Ukusebenza:

   Ukusebenza okuqhubekayo ukuze kukhuliswe ukusebenza kahle.

4. Multimodality:

   - Amandla okuphatha izindlela ezahlukene zokuthutha (umgwaqo, ujantshi, umoya, ulwandle).

5. Amasevisi Angezwe Ivelu:

   Ukupakisha, ukulebula, ukuhlanganisa amakhithi, phakathi kokunye.

Imisebenzi Esemqoka:

1. Ukuhlanganiswa Kwempahla:

   - Ukuqoqa izimpahla ezincane zibe yimithwalo emikhulu ukuze ezokuthutha zisebenze kahle.

2. I-cross-docking:

   - Ukudluliselwa okuqondile kwezimpahla phakathi kwezimoto, ukunciphisa isikhathi sokugcina.

3. Ukusabalalisa:

   - Ukuhlukanisa izimpahla ezinkulu zibe yizimpahla ezincane ukuze zilethwe okokugcina.

4. Isitoreji Sesikhashana:

   - I-inventory yesikhathi esifushane yokulawula ukuguquguquka kwesidingo.

5. Ukucubungula i-oda:

   - Ukulungiselela nokuthumela ama-oda wokuqeda amakhasimende noma ezinye izikhungo zokusabalalisa.

Izinzuzo:

1. Ukusebenza Ngempumelelo:

   - Ukwehliswa kwezindleko ngokusebenzisa umzila nokuqinisa umthwalo.

2. Ukulethwa Ngokushesha:

   - Ukunciphisa isikhathi sokuhamba kwezimpahla.

3. Ukufakwa Kwendawo Okunwetshiwe:

   - Amandla okusebenzela kahle izimakethe ezikude.

4. Ukuvumelana nezimo:

   - Ukuzijwayeza ngokushesha izinguquko ezidingekayo noma izimo zemakethe.

5. Ukulandeleka:

   - Ukulawulwa okuthuthukisiwe nokubonakala kokugeleza kwempahla.

Izinselelo:

1. Ubunkimbinkimbi bokusebenza:

   - Isidingo sezinhlelo zokuphatha eziyinkimbinkimbi.

2. Ukutshalwa kwezimali kokuqala:

   – Izindleko eziphezulu zokusungula kanye nokugcina ingqalasizinda isesimweni esihle.

3. Ukudidiyela:

   - Ukuvumelanisa okusebenzayo phakathi kwezinhlobo ezahlukene zezokuthutha kanye nozakwethu bokuhamba.

4. Imithethonqubo:

   – Ukuhambisana nemithetho eyahlukene, ikakhulukazi emisebenzini yamazwe ngamazwe.

Amathrendi Azayo:

1. Okuzenzakalelayo kanye namarobhothi:

   - Ukuqaliswa kokuphathwa kwempahla okuzenzakalelayo kanye nezinhlelo zokuhlunga.

2. I-Artificial Intelligence kanye Nedatha Enkulu:

   - Ukusebenzisa ama-analytics abikezelayo ukuze kuthuthukiswe umzila nokuphathwa kokusungula.

3. Ukusimama:

   - Gxila ekusebenzeni okuluhlaza nokonga amandla kakhudlwana.

4. E-commerce:

   Ukujwayela ukuhlangabezana nezidingo ezikhulayo ze-e-commerce.

Isiphetho:

Amahabhu enkampani yenethiwekhi adlala indima ebalulekile ochungechungeni lokuhlinzekwa kwempahla yesimanje, asebenza njengezikhungo zemizwa eziqhuba ukusebenza kahle kanye nesivinini sokuhamba kwezimpahla. Ngokuhlanganisa kanye nokuthuthukisa imisebenzi yezokuthutha, lawa mahabhu anika amandla abathwali ukuthi banikeze izinsizakalo ezisheshayo, ezithembeke kakhulu, nanomnotho. Njengoba isidingo sokudiliva ngokushesha nangempumelelo kakhudlwana siqhubeka sikhula, ikakhulukazi siqhutshwa yi-e-commerce, ukubaluleka nokuba yinkimbinkimbi kwalezi zikhungo zezokuthutha kungenzeka kukhule, kuhlanganise nobuchwepheshe obuthuthukisiwe kanye nezinqubo ezizinzile ukuze kuhlangatshezwane nezidingo eziguqukayo njalo zemakethe yomhlaba.

Incazelo:

I-SaaS, noma i-Software njengesevisi, iyimodeli yokusabalalisa isofthiwe kanye nokulayisensa lapho izinhlelo zokusebenza zisingathwa khona futhi zenziwe zitholakale kubasebenzisi nge-inthanethi, ngokuvamile ngesiphequluli sewebhu.

Umqondo Oyinhloko:

Kumodeli ye-SaaS, esikhundleni sokuthenga nokufaka isofthiwe kumakhompuyutha ngamanye noma amaseva wendawo, abasebenzisi bafinyelela uhlelo lokusebenza nge-inthanethi, ngokuvamile bakhokha okubhaliselwe okuphindaphindiwe.

Izici Eziyinhloko:

1. Ukufinyelela Okusekelwe Efwini:

   Abasebenzisi bangafinyelela isofthiwe noma yikuphi ngoxhumo lwe-inthanethi.

   - Akukho ukufakwa kwendawo noma ukulungiswa kwehadiwe okudingekayo.

2. Isifanekiso Sesiginesha:

   - Izinkokhelo eziphindaphindiwe (nyanga zonke, ngonyaka) esikhundleni sezindleko ezinkulu zangaphambili.

   - Ukuguquguquka ukukhuphula noma ukwehlisa ukusetshenziswa njengoba kudingeka.

3. Izibuyekezo ezizenzakalelayo:

   Umhlinzeki wesevisi ulawula zonke izibuyekezo namapeshi.

   Abasebenzisi bahlala bekwazi ukufinyelela inguqulo yakamuva yesofthiwe.

4. Ukuqashisa okuningi:

   - Isenzakalo esisodwa sesofthiwe sisebenzela amaklayenti amaningi.

   - Isebenza kahle ngokwezinsiza nezindleko zomhlinzeki.

5. Ukwenza ngokwezifiso kanye nokuhlanganisa:

   Izinsizakalo eziningi ze-SaaS zinikeza izinketho zokwenza ngokwezifiso.

   - Ama-API ayatholakala ukuze ahlanganiswe nezinye izinhlelo.

Izinzuzo:

1. Ukusebenza kahle kwezindleko: Yehlisa izindleko ezinkulu kanye nezindleko ze-IT.

2. Scalability: Ukulungiswa okulula kwezinsiza ngokuya ngesidingo.

3. Ukufinyeleleka: Kuyatholakala kunoma iyiphi idivayisi enokufinyelela ku-inthanethi.

4. Ukuqaliswa Okusheshayo: Akudingi ukufakwa okuyinkimbinkimbi.

5. Gxila Ebhizinisini: Ikhulula izinsiza zangaphakathi ze-IT kwezinye izinto ezibalulekile.

Izinselelo:

1. Ukuvikeleka Kwedatha: Ukukhathazeka mayelana nokuvikela ulwazi olubucayi.

2. Ukuncika ku-inthanethi: Kudinga uxhumano oluzinzile ukuze ufinyelele.

3. Ukwenza ngokwezifiso Okukhawulelwe: Ezinye izixazululo zingase zibe nezinketho ezinqunyelwe zokwenza ngendlela oyifisayo.

4. Ukulawula Okuncishisiwe: Ukulawulwa okuncane kwingqalasizinda nezibuyekezo.

Izibonelo ze-SaaS:

Ukukhiqiza: I-Google Workspace, i-Microsoft 365

I-CRM: I-Salesforce, i-HubSpot

- Ukuxhumana: Slack, Zoom

Ukuphathwa Kwephrojekthi: Trello, Asana

Accounting: QuickBooks Online, Xero

Amathrendi Azayo:

1. I-Integrated Artificial Intelligence kanye Nokufunda Ngomshini.

2. Ukugxila kakhulu kuzixazululo zeselula neziphendulayo.

3. Ukwenyuka kokwenza ngokwezifiso kanye nokuvumelana nezimo.

4. Ukuhlanganiswa okujulile nezinye izinkundla namasevisi.

Isiphetho:

Imodeli ye-SaaS iguqule ngokuphawulekayo ukuthi amabhizinisi nabantu ngabanye bafinyelela futhi basebenzise isofthiwe. Inikeza ukuguquguquka, ukusebenza kahle kwezindleko, kanye nokusebenziseka kalula, i-SaaS iyaqhubeka nokukhula ngokuduma futhi ijwayelana nezidingo ezihlala zivela zabasebenzisi. Nakuba inikeza izinselele, ikakhulukazi mayelana nokuphepha nokwenza ngokwezifiso, izinzuzo ze-SaaS ziyenza ibe inketho ekhangayo ezinhlanganweni eziningi, kusukela emabhizinisini amancane kuya ezinkampanini ezinkulu.

I-Payment Gateway ubuchwepheshe be-e-commerce obucubungula izinkokhelo zamabhizinisi aku-inthanethi, i-eCommerce, nezitolo ezibonakalayo. Isebenza njengomxhumanisi phakathi komthengisi kanye nezikhungo zezezimali ezihilelekile ekuhwebeni.

Imisebenzi esemqoka:

- Bethela imininingwane yokukhokha ebucayi

- Dlulisa idatha yokwenziwe ngokuphephile

- Gunyaza noma wenqabe okwenziwayo ngokusekelwe ekuhlolweni kokuphepha.

Izici:

Ukuhlanganiswa nezindlela zokukhokha ezahlukahlukene (amakhadi esikweletu/edebhithi, iziliphu zasebhange, njll.)

- Ukuhambisana nezinkundla eziningi ze-eCommerce

Amathuluzi okuvimbela ukukhwabanisa

Imibiko yokwenziwe nokuhlaziya

Izibonelo:

I-PayPal Payments Pro, Stripe, Adyen

2. Umlamuli Wenkokhelo

Incazelo:

Umlamuli Wezinkokhelo, owaziwa nangokuthi Umgqugquzeli Wenkokhelo noma Umhlinzeki Wesevisi Yokukhokha (PSP), uyibhizinisi elinikeza ngamasevisi abanzi kune-Payment Gateway, okuhlanganisa ukucubungula okuphelele kokwenziwe nokuphathwa kwe-akhawunti yomthengisi.

Imisebenzi esemqoka:

– Ukucubungula izinkokhelo

- Phatha ama-akhawunti omthengisi

– Ukunikeza isivikelo ekukhwabaniseni.

- Ukwenza lula ukudluliswa kwezimali kubathengisi

Izici:

Ukucubungula inkokhelo yesevisi ephelele

- Ukusekelwa kwezindlela zokukhokha eziningi

- Ukuphikisana nokulawulwa kokubuyisela emuva

Amathuluzi okuphatha ezezimali abathengisi.

Izibonelo:

PayPal, PagSeguro, Mercado Pago

Umehluko Oyinhloko:

1. Ububanzi Bezinsizakalo:

   - Isango: Igxile kakhulu ekudluliselweni okuphephile kwedatha yokukhokha.

   - Umlamuli: Inikeza uhla olubanzi lwezinsizakalo, kufaka phakathi ukucutshungulwa okugcwele nokuphathwa kwe-akhawunti.

2. Ubudlelwano Nezikhungo Zezezimali:

   - Isango: Ngokujwayelekile idinga ukuthi umthengisi abe ne-akhawunti yakhe yomthengisi.

   – Umlamuli: Angasebenza nge-akhawunti yomthengisi ehlanganisiwe, enze inqubo yomthengisi ibe lula.

3. Isibopho Sezezimali:

   – Isango: Isibopho sezezimali ngokuvamile siwela kumthengisi.

   - Umlamuli: Uthatha umthwalo wemfanelo omkhulu wezezimali nokuhambisana.

4. Inkimbinkimbi Yokusebenzisa:

   – Isango: Ingase idinge ulwazi lobuchwepheshe olwengeziwe ukuze kuhlanganiswe.

   - Umlamuli: Imvamisa inikeza izixazululo esezilungele ukusetshenziswa.

5. Ukuvumelana nezimo:

   - Isango: Inikeza ukulawula okukhulu nokwenza ngokwezifiso izinkampani ezinkulu.

   – Umlamuli: Ihlinzeka ngezixazululo eziphelele nezifinyelelekayo, ikakhulukazi kumabhizinisi amancane naphakathi nendawo.

Isiphetho:

Kokubili Amasango Okukhokha kanye Nabaxhumanisi Benkokhelo badlala indima ebalulekile ohlelweni lwe-e-commerce. Ukukhetha phakathi kwabo kuncike ezidingweni ezithile zebhizinisi, kucatshangelwa izici ezifana nevolumu yokwenziwayo, izinsiza zobuchwepheshe ezitholakalayo, kanye nezinga elifunekayo lokulawula inqubo yokukhokha. Nakuba i-Gateways inikeza ukuguquguquka okukhulu nokulawula ezinkampanini ezinezinsiza zobuchwepheshe eziqine kakhulu, Abalamuli bahlinzeka ngezixazululo ezibanzi nezifinyeleleka, ikakhulukazi ezikhangayo emabhizinisini amancane naphakathi afuna ubulula nokusebenza kahle emisebenzini yawo yokukhokha nge-inthanethi.

Incazelo:

I-Behavioral Targeting, noma i-Behavioral Segmentation ngesi-Portuguese, kuyindlela yokuthengisa yedijithali esebenzisa idatha emayelana nokuziphatha kwabasebenzisi abaku-inthanethi ukuze bakhe ukukhangisa nokuqukethwe okuhambisana kakhulu nokomuntu siqu.

Umqondo Oyinhloko:

Leli su lisekelwe ekuqoqeni nasekuhlaziyeni ulwazi olumayelana nemisebenzi ye-inthanethi yabasebenzisi, njengamakhasi avakashelwe, ukusesha okwenziwe, imikhiqizo ebukiwe, nokuthengwayo. Umgomo uwukudala amaphrofayela omsebenzisi futhi uwahlukanise abe amaqembu anentshisekelo efanayo nokuziphatha.

Isebenza kanjani:

1. Ukuqoqwa Kwedatha: Ulwazi lutholwa ngamakhukhi, umlando wokuphequlula, nobunye ubuchwepheshe bokulandelela.

2. Ukuhlaziya: Idatha icutshungulwa ukuze kuhlonzwe amaphethini okuziphatha.

3. Ukuhlukaniswa: Abasebenzisi bahlukaniswa ngamaqembu ngokusekelwe kulokho abakuthandayo nezenzo.

4. Ukwenza kube ngokwakho: Izikhangiso, okuqukethwe, nokunikezwayo kuhambisana nesigaba ngasinye.

Izicelo:

Ukukhangisa ku-inthanethi: Ukubonisa izikhangiso ezihambisana nezithakazelo zabasebenzisi.

- I-E-commerce: Izincomo zomkhiqizo ezisuselwa ekuphequluleni nasekuthengeni umlando.

I-imeyili Marketing: Ukuthumela imilayezo yomuntu siqu ngokusekelwe ekuziphatheni kwekhasimende.

Izinzuzo:

- Ukwenyuka kokubaluleka kokukhangisa

-Isipiliyoni somsebenzisi esithuthukisiwe

Ukusebenza kahle okukhulu emikhankasweni yokumaketha.

Ukukhuphuka okungaba khona kwamazinga okuguqulwa.

Izimiso Zokuziphatha:

- Ubumfihlo bedatha yomsebenzisi

Ukungafihli mayelana nokuqoqwa nokusetshenziswa kolwazi.

- Ukuhambisana nemithetho yokuvikela idatha (isb., GDPR, LGPD)

Izinselelo:

- Ukulinganisa ukwenza kube ngokwakho kanye nobumfihlo

- Hlala unolwazi lwakamuva ngezinguquko kuzinqubomgomo zobumfihlo kanye nobuchwepheshe.

- Ukuhumusha ngokunembile idatha yokuziphatha

Amathrendi Azayo:

Ukuhlanganiswa ne-Artificial Intelligence ukuze uthole ukuhlaziya okuyinkimbinkimbi.

- Ukugxila okukhulu ekuqondisweni komongo ngenxa yemikhawulo yobumfihlo.

- Ukwenza kube ngokwakho ngesikhathi sangempela okusekelwe ekuziphatheni kwamanje

Isiphetho:

Ukuqondiswa kokuziphatha kumele inguquko ebalulekile kumasu okumaketha kwedijithali, okunikeza amathuba okuxhumana okuphumelelayo kakhulu nolwazi oluthuthukisiwe lwabasebenzisi. Kodwa-ke, ukusetshenziswa kwayo kufanele kulinganiswe ngokucophelela nokucatshangelwa kwezimiso zokuziphatha kanye nobumfihlo ukuze kuqinisekiswe izinqubo ezinomthwalo wemfanelo kanye nokuhambisana nomthetho.

Incazelo:

I-KPI, emfushane ye-Key Performance Indicator, iyimethrikhi elinganisekayo esetshenziselwa ukuhlola ukusebenza kwenhlangano, umnyango, iphrojekthi, noma umuntu ngokumelene nezinjongo ezithile, ezichazwe ngaphambilini.

Umqondo oyinhloko:

Ama-KPI angamathuluzi abalulekile okuphatha ukusebenza, ahlinzeka ngemininingwane ehlosiwe ngenqubekelaphambili efinyelela ezinhlosweni ezimisiwe nokusiza ekuthathweni kwezinqumo zamasu.

Izici zama-KPIs:

1. Okucacile: Kugxilwe ezindaweni ezithile zokusebenza.

2. Kuyalinganiseka: Kuyalinganiseka futhi kuyaqinisekiswa ngokuyikho.

3. Okungafezeka: Okungokoqobo nokufinyelelekayo ngaphakathi komongo wenhlangano.

4. Okubalulekile: Kuhambisana nezinjongo zamasu zenkampani.

5. Okwesikhashana: Kuhlotshaniswa nenkathi ethile yesikhathi.

Ukubaluleka kwama-KPI:

1. Ukuqondanisa kwamasu: Kuqinisekisa ukuthi imisebenzi ihambisana nezinjongo zenhlangano.

2. Ukwenziwa kwezinqumo okuqhutshwa yidatha: Bahlinzeka ngolwazi oluphathekayo ukuze basekele izinqumo.

3. Ukuqapha inqubekelaphambili: Kukuvumela ukuthi ulandelele inqubekelaphambili ekufezeni izinhloso ezimisiwe.

4. Ukuhlonza inkinga: Basiza ukuthola izindawo ezidinga ukuthuthukiswa.

5. Ugqozi: Basungula imigomo ecacile yeqembu kanye nabantu ngabanye.

Izinhlobo zama-KPI:

1. Ezezimali:

   - Imali engenayo

   - Inzuzo

   I-Return on Investment (ROI)

   - Ukungena kwemali

2. Kusuka kukhasimende:

   Ukwaneliseka kwekhasimende

   - Izinga lokugcinwa

   I-Lifetime Value (LTV)

   I-Net Promoter Score (NPS)

3. Izinqubo zangaphakathi:

   Ukusebenza kahle

   Isikhathi somjikelezo

   - Izinga lokukhubazeka

   - Ukukhiqiza

4. Ukufunda nokukhula:

   Ukuqeqeshwa kwabasebenzi

   Ukuqamba

   Ukugcinwa kwamathalenta

5. Ukuthengisa nokuthengisa:

   Izinga lokuguqulwa

   Izindleko zokutholwa kwekhasimende (CAC)

   Ithrafikhi yewebhusayithi

   - Ukuxhumana ezinkundleni zokuxhumana

6. Izinsiza zabantu:

   Ukushintshwa kwabasebenzi

   Ukwaneliseka kwabasebenzi

   - Isikhathi esimaphakathi sokugcwalisa izikhala

Ungawasungula kanjani ama-KPI asebenzayo:

1. Qondanisa nezinjongo zamasu: Qinisekisa ukuthi ama-KPI abonisa izinjongo zenhlangano.

2. Khawulela ubuningi: Gxila ezinkomba ezibaluleke kakhulu ukugwema ukugcwala kolwazi.

3. Chaza imigomo ecacile: Misa amabhentshimakhi nezinjongo ze-KPI ngayinye.

4. Qinisekisa ukulinganiseka: Qinisekisa ukuthi idatha ingaqoqwa futhi ihlaziywe ngendlela enokwethenjelwa.

5. Buyekeza ngezikhathi ezithile: Hlela ama-KPI ngokwezinguquko ezinhlosweni noma endaweni yebhizinisi.

Amathuluzi okuqapha ama-KPI:

1. Amadeshibhodi: Amaphaneli abonakalayo abonisa ama-KPI ngesikhathi sangempela.

2. I-Software ye-Business Intelligence (BI): Amathuluzi okuhlaziya idatha nokubona ngeso lengqondo.

3. AmaSpredishithi: Izixazululo ezilula zezinhlangano ezincane noma amaphrojekthi athile.

4. Izinkundla zokuphatha ukusebenza: Amasistimu ahlanganisiwe okulandelela nokuhlaziya ama-KPI.

Izinselelo ekusebenziseni ama-KPI:

1. Ukukhetha ama-metrics angalungile: Ukukhetha ama-KPI angabonisi ngokwanele ukusebenza kwangempela.

2. Izinkomba eziningi kakhulu: Ukugxila kuma-KPI amaningi, okuholela ekulahlekelweni kokugxila.

3. Ukuntuleka komongo: Ukuchazwa okungalungile kwedatha ngaphandle kokucabangela izici zangaphandle.

4. Ukukhohlisa idatha: Imizamo yokuthonya imiphumela ye-KPI.

5. Ukumelana noshintsho: Ubunzima bokwamukela isiko elisekelwe kumamethrikhi.

Imikhuba engcono kakhulu yokusebenzisa ama-KPI:

1. Ukuxhumana okucacile: Qinisekisa ukuthi wonke umuntu uyayiqonda incazelo nokubaluleka kwama-KPI.

2. Izibuyekezo ezivamile: Gcina idatha isesikhathini ukuze wenze izinqumo ngesikhathi.

3. Isenzo esisekelwe ekuqondeni: Sebenzisa ulwazi olusuka kuma-KPI ukuze wenze ukuthuthukiswa.

4. Ukulinganisa: Cabangela inhlanganisela yezinkomba zesikhathi eside nezesikhathi esifushane.

5. Ukwakheka kokuqukethwe: Hlaziya ama-KPI ngokuhambisana nezinye izici ezifanele.

Amathrendi wesikhathi esizayo kuma-KPI:

1. Ama-KPI esikhathi sangempela: Amamethrikhi abuyekezwa ngokushesha ukuze kwenziwe izinqumo ngokushesha.

2. I-Artificial Intelligence: Ukusebenzisa i-AI ekuhlaziyeni okubikezelayo kanye nokuhlonza iphethini kuma-KPI.

3. Ukwenza ngokwezifiso: Ama-KPI aguqulelwe kumazinga ahlukene nezindima ngaphakathi kwenhlangano.

4. Ukuhlanganiswa kwedatha: Ukuhlanganisa imithombo yedatha eyahlukahlukene ukuze uthole ama-KPI aphelele.

5. Gxila ekuzinzeni: Ukufakwa kwamamethrikhi emvelo, ezenhlalakahle, kanye nokubusa (ESG).

Isiphetho:

 Ama-KPI angamathuluzi abalulekile okuphatha kwesimanje, ahlinzeka ngesisekelo esihlosiwe sokuhlola ukusebenza nokuqondisa ukwenza izinqumo kwamasu. Ngokusebenzisa ama-KPI asebenzayo, izinhlangano zingakwazi ukuvumelanisa imisebenzi yazo nezinjongo zizonke, zihlonze izindawo okufanele zithuthukiswe, futhi ziqhubekisele ukukhula okuqhubekayo.

Ukusetshenziswa ngempumelelo kwama-KPI kudinga indlela ecophelelayo, kusukela ekukhetheni amamethrikhi afanelekile kuya ekutolikeni kahle idatha eqoqiwe. Ukugcina ibhalansi phakathi kwezinhlobo ezahlukene zezinkomba kubalulekile, kuqinisekisa umbono ophelele wokusebenza kwenhlangano.

Njengoba ubuchwepheshe buthuthuka, ama-KPI aphinde aguqule, afake izibalo zesikhathi sangempela, ubuhlakani bokwenziwa, kanye nokugcizelela kakhulu izici zokusimama. Lawa mathrendi athembisa ukwenza ama-KPI abe namandla kakhulu futhi ahlanganiswe nezinqubo zebhizinisi.

Ekugcineni, ama-KPI awazona nje izinombolo, kodwa amathuluzi okuthi, uma esetshenziswe kahle, aqhubekisele phambili izinto ezintsha, akhuthaze amaqembu, futhi aqondise izinhlangano empumelelweni eqhubekayo. Ngokwamukela isiko elisekelwe kumamethrikhi nokufunda okuqhubekayo, izinkampani zingazibeka ngokuqhudelana kakhulu endaweni yebhizinisi ehlala ishintsha.

Ukuze kwandiswe inani lama-KPI, kubalulekile ukuthi izinhlangano zigcine isimo sengqondo esiguquguqukayo, zibukeze njalo futhi zilungise izinkomba zazo ukuze ziqinisekise ukuthi zihlala zihambisana nezinjongo nezinselelo eziguqukayo. Ngale ndlela, ama-KPI azoqhubeka nokuba yithuluzi elibalulekile lokulinganisa, lokuphatha, kanye nokushayela impumelelo yebhizinisi esikhathini esizayo esibonakalayo.