Cov khw muag khoom uas nqis peev hauv omnichannel muab kev paub ntau dua seamless thiab txo cov teeb meem rau kev txiav txim siab yuav khoom. Bruno Almeida , CEO ntawm US Media , lub chaw tshaj xov xwm kev daws teeb meem hauv Latin America, hais txog: "Digital drives mus rau lub khw muag khoom, thaum cov ntaub ntawv offline refines online cov tswv yim. Ntawm US Media, peb soj ntsuam qhov kev sib koom ua ke ntawm International Media Buying , uas nqis peev rau ob qho tib si OOH thiab DOOH thiab Digital .
Cov khw muag khoom loj xws li Amazon, Magalu, thiab Mercado Livre twb tau nqis peev ntau rau hauv kev sib koom ua ke no, kev ua haujlwm omnichannel ecosystems uas txuas lub khw muag khoom, e-lag luam, apps, thiab kev tshaj xov xwm, siv cov tswv yim uas tau tsav lub zog no, xws li:
- Khw Muag Khoom Media thiab Cov Ntaub Ntawv Kev Txawj Ntse: tus kheej muab kev pabcuam thiab kev muag khoom muag;
- Hybrid kev yuav khoom qauv: cov kev xaiv xws li "nias thiab sau" thiab "nkoj-los ntawm-kho" uas ua kom yooj yim dua;
- Nyob Hauv Khw thiab Kev Lag Luam Kev Lag Luam: Cov kev sib tham sib tham uas hloov kev sib raug zoo rau hauv kev hloov pauv ncaj qha.
"Lub neej yav tom ntej ntawm kev tshaj tawm yog nyob rau hauv tag nrho kev koom ua ke ntawm cov channel, sib txuas AI, tus kheej, thiab cov kev paub dhau los los npog cov sijhawm sib txawv ntawm cov neeg siv khoom taug kev, thiab cov pov thawj ntawm qhov no yog cov tuam txhab tsim cov tswv yim zoo omnichannel ua tiav kev tshaj tawm xov xwm ntau dua thiab ua rau muaj txiaj ntsig ntawm cov neeg siv khoom, raws li tus thawj coj tau hais ntxiv.
