Known for bringing together a wide range of products and services in one place, marketplaces attract the attention not only of consumers but also of the people behind the Creator Economy. The importance of this business model is such that it has become a new category within the ranking of dream brands for content creators, based on the research. Criador POV.
In the second edition of the BrandLovers survey, which interviewed more than 5,000 creators from all over Brazil, these "online malls" inaugurate a new category, adding to the rankings:
- Dream Beauty Brands
- Dream Fashion Brands
- Dream Beverages & Food Brands
- Dream Electronics Brands
At the debut of the new list, four marketplaces stood out, with two of them originating in Latin America taking the lead over a giant from the United States:
1st Mercado Livre2nd Shopee3rd Magalu4th Amazon
"Brands originating in Latin America are attracting as much interest as global giants, which is a clear sign of the regional strength and cultural relevance of these players," says Rapha Avellar, CEO and founder of BrandLovers.
Intensiivne ühendus
The ranking of dream brands is made from an open question that investigates which companies creators would most like to work with, and the spontaneous mention of marketplaces signals how much these digital environments have already consolidated as part of creators' daily lives. This is because the Creator POV 2025 survey also analyzed the state of creators' online lives.
According to the study, 651 out of these professionals are always online to not miss out on opportunities, such as job offers or partnerships - a clear sign of a hyperconnected society.
Se ühelt poolt on andmed hoiatus hüperühenduse mõjude ja vaimse tervise riskide kohta ning teiselt poolt toimivad need kui portree tänapäevasest ühiskonnast, mis korraldab oma elu veebikeskkonnas. Me räägime inimestest, kes loovad professionaalseid sidemeid, teevad oste, naudivad end ja loovad kogukondi - kõike seda internetis," selgitab Avellar. "Kuna nad elavad selle dünaamika intensiivselt läbi, siis loojad on head käsilaste selle uue tarbimisviisi esindajateks turuplatsidel," lisab ta.