Far beyond a trend, adopting sustainable practices has become a real competitive differential. With consumers increasingly aware of the environmental impact of their choices, small businesses have found in sustainability a strategic path to grow, retain customers and stand out in the market. An Ilumeo survey revealed that 75% of respondents know the “Eu Reciclo” label, the study also shows that sustainable certifications already figure among the four most important factors in the purchase decision, even surpassing the recommendation of friends. Already 86% of respondents consider it essential that products have environmental recognition.
This behavior reflects an increasingly engaged consumer and attentive to sustainable practices of companies. In this scenario, businesses that combine efficiency, purpose and environmental responsibility gain advantage over the competition. It is the case of KoalaCar, a microfranchise of dry cleaning vehicles, with low cost, fast return and environmental awareness. In a conventional wash, more than 300 liters of water are consumed, but with the company's products, this number is zero.
“In addition to the lower water consumption, we also use biodegradable products, dry cleaning techniques and we work with delivery service, which reduces emissions with unnecessary displacements”, says Marco Lisboa, CEO and founder of KoalaCar.
Since 2019 with the brand, the CEO of KoalaCar has listed three other points and advantages to invest in sustainable businesses:
Brand appreciation
Adopting a sustainable approach does not necessarily mean high investments.Small businesses can start with simple measures such as waste reduction, water saving, reuse of materials, rational use of energy and products less aggressive to the environment.
More conscious public
Consumers around the world have come to value brands with a clear purpose, which have environmental and social responsibility. Businesses that communicate well these actions achieve greater engagement on social networks, more word of mouth indication and customer loyalty, even in highly competitive segments.
Way without return
With the pressure for ESG targets also reaching large networks, small businesses that have already adapted come out ahead when considered ideal suppliers or partners by larger companies, which seek to align the entire value chain to the sustainable agenda.
“Implanting ESG is to assume the commitment to be a relevant, ethical and sustainable company, capable of generating value for all audiences with which it relates and contributing to the construction of a better future. Thinking about the future of the franchise, we are also launching the model with the bicycle and electric motorcycle and the battery vacuum cleaner for the sanitizations. Already our ecological cleaning fabrics support up to 500 washes with neutral coconut soap and the minimum of water in cleaning, because the goal of KoalaCar is to have an environmental awareness for better and clear time, generating less and less waste, explains the CEO of the brand.
