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C6 Bank holds 1st edition of Invest Week with special rates for investments

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C6 Bank holds 1st edition of Invest Week with special rates for investments

The first edition of Invest Week, a C6 Bank campaign that offers special conditions on investment products, begins next Monday.From June 2 to 6, the bank's customers will have access to more advantageous rates, especially in fixed income securities, which can yield up to 107% from CDI for the term of one year. The details will be released throughout the week in the C6 Bank application. 

The campaign includes post-fixed, pre-fixed and inflation-linked CBD options. The minimum investment is R$ 100 and the conditions are valid for individuals and legal entities. Clients who rely on investment advice will have access to a curatorship with exclusive offers and products that can yield up to CDI 110% for one year term.  

Also, during Invest Week, who invest in CBD Guaranteed Limit 5 Product that turns the amount invested in limit card IO will also have benefits and discounts on products in the C6 Store, store with 60 thousand more items within the C6 Bank app. 

“June is a very interesting month to think about investment, especially for those who are starting, because the big expenses of the beginning of the year have already been sent”, and igor Rongel, head of investment at C6 Bankalso, with the interest rate still high, fixed income is a very attractive option, both for beginning investors and for those who already have the habit of investing to diversify and balance the risk of the portfolio 

Who wants investing abroad you can also take advantage of Invest Week.Over the next week, the spread of C6 Global Invest, which typically ranges from 1% to 1.5% depending on the amount of the shipment, will be it will be only 0.5% for any amount. With the promotional spread, the customer pays less to convert reais into dollars to invest abroad and saves almost 40% with tariffs. At Invest Week, the final cost to make a shipment to C6 Global Invest stands at 1.6%, as the IOF adopted is 1.1% since the rate increase last week. 

THE C6 Global Invest it is the C6 Bank dollar balance investment account, through which clients have access to a variety of international assets, including fixed and variable income options.It is possible to invest, for example, in U. S. government bonds, interest-bearing deposits and shares listed on major U. S. exchanges. 

Invest Week offers are only valid for next week and are accessible through the bank's app. Just sign in to the C6 Bank app and tap C6 Invest or on the offer banner located on the home. 

Central Bank announces Pix Automatic this month to make bill payment more practical

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Central Bank announces Pix Automatic this month to make bill payment more practical

From June 16, 2025, the Pix Automatic will be available to millions of Brazilians and promises to further simplify the way of paying bills and services. With it, you authorize once and periodic charges are paid automatically, without having to repeat the process with each new expiration. But do you know how it will work in practice? We have selected the main information for you to stay on top.

How does Pix Automatic work?

Imagine that you have the electricity bill, the condo payment or that digital newspaper subscription that you follow every month.With Pix Automatic, these companies will be able to offer this form of payment, which only needs to be authorized once by you.

After that, the bank schedules the payment according to the rules you defined 5 as maximum value or use of credit line & warns you before each debit. On the day of payment, everything happens automatically, on the right date, without you having to move more on the mobile. In 2022, Brazil occupied the second position in the world ranking of instant payments, second only to India, with 29.2 billion transactions made 15% of the global total, according to data from the Central Bank of Brazil. 

“O Brazil is already internationally recognized for its leadership in instant payment systems. Now, with the launch of Pix Automatic, it consolidates its leading position by allowing recurring payments to be made automatically and securely, directly from the consumer's bank account, without the need for intermediaries such as credit cards or bank slips” Jose Barletta technical director da Ingenic, a global leader in payment acceptance solutions.

What benefits for you?

· Practicality and convenience: no forgetting the payment or wasting time authorizing all collection.

· More control: you can track, check and even cancel payments directly through your bank's app.

· Inclusion and economy: pix Automatic is simple, cheap and affordable for people, businesses and governments.

· Guaranteed safety: the Central Bank maintains strict controls to protect its transactions.

For businesses, what are the advantages?

In addition to making it easier for customers to pay, the Automatic Pix helps reduce delinquency, as charges are made automatically and the customer base has grown: more than 160 million Pix users.

Is it safe to use Auto Pix?

Yes! The Automatic Pix has enhanced security, and the Central Bank constantly monitors operations to protect users.If any problems occur, you can resort to the Special Return Mechanism (MED), which allows you to request the return of money in two main situations:

· Coup or fraud: to request the return, it is necessary that there is a balance in the recipient's account, and the receiving bank must agree that there was a crime. 

· Paying bank error: situations like Automatic Pix without authorization, which does not follow the rules set or whose authorization has been canceled.   

Global impact

The implementation of Pix Automatic puts Brazil at the forefront of innovations in digital payments, serving as a model for other countries seeking efficient and inclusive solutions for recurring payments.

Therefore, by stating that Brazil is a pioneer in the implementation of automated recurring payments through the Automatic Pix, you are highlighting a reality backed by international data and recognition.

The war behind brazilian e-commerce: while internet fraud grows, companies seek to increase digital security

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The war behind brazilian e-commerce: while internet fraud grows, companies seek to increase digital security

An innocent click, an unpretentious purchase, an unmissable discount. Everything seems safe, until the invoice arrives with a value that you do not recognize. Behind the scenes of e-commerce, while consumers enjoy the convenience of digital, an invisible war is fought every day against increasingly sophisticated scams.

In 2024, more than half of Brazilians have been victims of some type of fraud, according to Serasa Experian. And the impact is real: 54.2% reported financial loss, many of them without even realizing the moment of the coup. If before the fraud came in bulk and crudely, today they are surgical, silent and expensive. The average ticket of the blows has grown 30% and already passes R$ 1,300 per request.

Crime has evolved, and digital security needs to run behind. E-commerce is the new playground of cybercriminals.Febraban data shows that financial losses from digital fraud in Brazil reached R$ 10.1 billion in 2024, 17% more than in the previous year.“The digital environment, especially for e-commerce, has become a minefield”, warns Wagner Elias, CEO of Conviso, specializing in application security.

Threats are varied, from phishing attacks (representing 15% of cases) to the use of stolen credentials (16%), to malicious insiders, these, incidentally, with average cost per violation of US$ 4.99 million, the highest on the list.

Elias says that one of the techniques on the rise is digital skimming and account takeover (ATO). In skimming, the criminal injects malicious codes directly into the payment page. Already at the ATO, the scam is cooler and methodical: with leaked credentials, accesses real accounts, exchanges passwords and makes purchases. According to the company AllowMe, 72% of fraud in digital retail come from these improper accesses.

The preferred targets? Games, mobile phones, computers and electronics, products with high liquidity in the informal market and easy resale. Already the preferred means of payment of scammers remain credit cards. The reason is simple: quick purchase, little verification, and only discover when the invoice arrives.

THE COMBAT

And what can be done? The answer lies in technology and, above all, in security planning since the beginning of application development. “The answer lies in technology, yes, but above all, in the way it is implemented. Leave to think about security only after the system is running is a fatal error. It is necessary to include practices such as PCI DSS from the beginning of development and invest in tools such as WAFs to protect websites against real-time attacks”, says Wagner Elias.

This is where tools such as WAFs (Web Application Firewalls) come in, which monitor traffic in real time, block suspicious patterns and protect websites from attacks such as code injection and unauthorized access. The use of AI (Artificial Intelligence) has also been important to anticipate malicious behavior, reducing up to US$ 2.2 million the costs of violations, according to the IBM “Cost of a Data Breach 2024” study.

Another essential point is the use of practices compatible with PCI DSS (Payment Card Industry Data Security Standard), a set of international standards that help protect card transactions.“Companies that operate with payment data need, by obligation and business intelligence, to follow PCI to the letter. This is what separates a secure system from an open door to the” scam, adds Elias.

Even with the advancement of technology, the average time to contain a breach is still long: 258 days. In the case of stolen credentials, it can reach 292 days, almost a year. Part of the blame is the shortage of specialized professionals, which increased 26.2% in the last year and raised the cost of violations in US$ 1.76 million.

However, the expert warns: those who bet on automation, security from the base and simulations of attacks - the so-called penetration tests IO - are more likely to leave unharmed or at least reduce damage.

Reports from leading cybersecurity authorities prove the effectiveness of PCI DSS and WAF protections: according to Verizon DBIR 2024, compliance with the PCI DSS standard reduces security incidents by 52%, while WAFs block up to 80% from attacks on web applications. The IBM Cost of a Data Breach 2023 study reveals that companies with WAFs save US$ 1.4 million per breach, and PCI DSS accelerates the response time to breaches by 54TP3T when combined with 2.

“So, companies that follow the PCI DSS standard have half the problems with data leaks, and Web application firewalls (WAFs) prevent 8 out of 10 hacker attacks. Those who use the two technologies together limit financial losses to only 25% of the value normally expected after” invasions, he explains.

In the US, a rape costs, on average, US$ 9.36 million, the largest in the world for the 14th year in a row. There, 63% of companies already admit that they will pass this cost on to customers, which shows that investing in security is not only a precaution: it is a matter of competitiveness and image. Elias concludes: “In times of heated e-commerce and valuable data, ignoring digital security is leaving money on the table, compromising revenue and reputation at the same time. In addition to also losing customer trust and the credibility of the brand”.

Corebiz launches new solutions and highlights trends at VTEX Day 2025

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Corebiz launches new solutions and highlights trends at VTEX Day 2025

On June 2 and 3, Corebiz, the largest agency in the VTEX ecosystem, participates as a sponsor of another edition of VTEX Day, one of the main digital commerce events in Latin America.

During the event, Corebiz will present two highlights.The first is Corebiz Vision, a mapping that reveals the key trends shaping the future of digital commerce insights and learnings obtained from the company's performance with major global brands and promises to provoke reflections on the next steps of the sector.

The second release is Mobfiq Pro, the new generation of Corebiz's SaaS App Commerce platform, developed with new technology to offer a hyper-personalized shopping experience for the end user. Native to VTEX, Mobfiq allows brands to develop and launch their own shopping application within 30 days, with a fluid, modern experience and fully integrated into the digital ecosystem. The new version of the product brings significant advances in usability, performance and customization.

“Being once again at VTEX Day reinforces our commitment to innovation and the ecosystem.We are excited to share with the market solutions designed to accelerate our customers' results in digital”, says Felipe Macedo, co-CEO and Founder of Corebiz.

Some Corebiz customers, such as Drogaria Venancio and Grupo Aramis, will be present on the event stages bringing success stories and insights on technology, experience and marketing.

With global operations and presence in several countries, Corebiz is consolidated as one of the main references in full commerce, offering complete solutions for companies that want to grow in the digital environment with performance and scalability. As part of the WPP group, the largest communication group in the world, Corebiz integrates the VML network, strengthening the e-commerce front of companies and adding the value of the ecosystem to partner brands.

Service

Corebiz Participation in VTEX Day 2025
Date: 2nd and 3rd June 2025
Schedule: From 9h to 19h
Location: Sao Paulo Expo & Rodovia dos Imigrantes, km 1,5 iz Sao Paulo (SP)
Full Pass ticket discount coupon: COREBIZ35
To learn more about VTEX Day, go to: https://vtexday.vtex.com/

Arrow Mobility revolutionizes deliveries and improves customer experience in e-commerce

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Arrow Mobility revolutionizes deliveries and improves customer experience in e-commerce

THE Arrow Mobility, electric mobility startup, presented the Arrow One, 100% electric van developed to optimize e-commerce deliveries. Focusing on efficiency and safety, the vehicle emerges as a solution to the bottlenecks of the “ultimate mile”, a crucial step of the purchase journey.In 2024, with 414.9 million online orders in the country, 23% of consumers still report dissatisfaction with deadlines and freight costs, a challenge that the new model promises to help solve.

The Arrow One combines sustainable technology and highly efficient operation, and also meets the main demands of the sector, such as: accelerated delivery, drastically reducing waiting times; low operating cost, with displacement carried out at only 20% of the value of a conventional van; enhanced security, allowing the internal transport of cargo without exposure to external risks; solution for heavy traffic of large cities, ensuring greater productivity and efficiency in urban routes. 

About the new solution, then Nestor Felpi, Arrow Mobility Advisor, comments: “To satisfy the customer, it is necessary to align storage, inventory and agile delivery. Arrow One was developed to transform e-commerce logistics, overcoming challenges such as heavy traffic and security. With proven efficiency, it makes twice as many deliveries, reduces logistics costs in 80% and ensures safe transportation without exposing the” load, he says Nestor.

Sao Paulo sky had a signal: businessman used projection to launch AI digital sales

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Sao Paulo sky had a signal: businessman used projection to launch AI digital sales

Inspired by the intersection between digital marketing and film language, the entrepreneur Thiago Finch's launched in early may, an artificial intelligence tool with projections in the sky that simulated the iconic signal. The action, started on April 27 in Los Angeles, toured global capitals until reaching Sao Paulo, where it closed on May 5 with a physical display in the city sky from 19h.

The campaign combined augmented reality, high-powered lights and geolocated content to announce the AI developed by Finch. The platform, initially aimed at creators of infoproducts, allows you to automate everything from the development of a digital product to the writing of persuasive texts and the complete planning of sales funnels.

“The idea was to create something that would stop people. That would make them look up and think: what is it? Then, this curiosity would turn into digital engagement.The narrative starts in the sky and ends on the mobile”, explained the entrepreneur.

The tool is based on models such as ChatGPT, Claude and Grok, but is distinguished by the curation of prompts already optimized for commercial strategies. The system generates results that, according to Finch, would previously only be possible with complete teams of copywriters, designers and strategists.The expectation is to exceed R$ 10 million in revenue with the launch.

In addition to the full automation of the sales process, the system offers multilingual support including English, Spanish and Mandarin, already born with international focus.“The project was designed from the beginning to run outside Brazil as well.

The visual journey began in Los Angeles, where Finch maintains part of the operation of Bilhon, its holding company of technology and digital education. Then the signal crossed the skies of Paris and London capitals associated with innovation and sophistication, and passed through Rome, with its symbolic fusion between tradition and avant-garde. The exhibition also arrived in Hong Kong, strategic hub of Asia, before being replicated in Brazilian cities of strong digital engagement: Salvador, Rio de Janeiro, Belo Horizonte and Curitiba. The action culminated in Sao Paulo, with the only physical appearance of the projections, performed with cutting-edge technology and real-time monitoring in the projections finch's Social Networks.

Throughout the campaign, users were able to view the activations through augmented reality filters on their mobile phones, integrating the offline experience with digital content.The action was also accompanied by targeted activations on social networks and multimedia content.

For Finch, the impact of AI on the marketing market is inevitable. “It can replace entire teams, but also enhance those who already work. What previously required five professionals can now be done by a single person with more control and quality”, he said. According to him, the differential is in the ability to scale. “The more people use, the smarter it becomes. The real metric is recurrence, which brings predictability of revenue.”

The entrepreneur also points out that, although technology shortens paths, the sophistication of solutions requires discernment and mastery. “Today, with a notebook and the right tool, it is possible to do in one day what took me months ten years ago. The barriers have decreased, but the demand has increased. The future belongs to those who know how to use what is already available.”

PagBank strengthens online payment solutions during VTEX DAY 2025

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PagBank strengthens online payment solutions during VTEX DAY 2025

PagBank, a complete digital bank in financial services and means of payments, elected the best PJ account by the iDinheiro portal and one of the main digital banks in Brazil, will be present in another edition of VTEX DAY, the largest event in digital commerce promoted by VTEX, the event will bring together market leaders, experts and technology companies to discuss innovations and trends shaping the retail sector on June 2 and 3, 2025, at the Sao Paulo Expo.

This year, the Payments Split will be one of the great highlights in online payment solutions of PagBank to be presented at the fair. The functionality, especially aimed at marketplaces and platforms with multiple receivers, allows the automatic division of sales values between different accounts, promoting more control, agility and operational efficiency.

“Our presence at VTEX DAY reinforces PagBank's commitment to innovation within a digital ecosystem.We offer multiple payment solutions that go beyond physical machines and meet the most varied needs of e-commerce, comments Angelo Aguilar, director of Products and Acquisition at PagBank.

At the event booth, PagBank will also present other solutions focused on e-commerce, such as Payment Link, Tap to Pay, Recurring Payment, Transparent Checkout, among other tools that integrate its complete portfolio for digital businesses of all sizes.

“O VTEX DAY is a strategic showcase to show merchants that PagBank has a complete ecosystem of products and services, with open APIs and intelligent integrations, designed to help entrepreneurs grow in digital with simplicity, security, scalability and the latest technology”, adds the executive.

With more than 230 exhibitors and 120 hours of content distributed on eight stages, the event is expected to bring together thousands of visitors and will feature lectures from big names in the market and culture, such as award-winning actress Viola Davis.

One of the largest digital banks in the country in number of customers, PagBank offers tools for face-to-face and online sales (such as card machines; Tap On & GO that turns the mobile phone into a machine with the PagBank app; payment link; checkout options for e-commerce, among others), complete digital account for individuals and legal entities, as well as features that contribute to financial management, such as Payroll. In PagBank, the credit card has a guaranteed limit and investments become a limit for the card itself, enhancing the gains of customers.

The challenge of operational continuity in critical systems

Fernando Silvestre
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The challenge of operational continuity in critical systems

Well-defined support governance is essential to ensure the effectiveness of proactive actions. This starts with formulating clear objectives such as reducing repetitive incidents, preventing outages and improving system performance. Adopting monitoring tools is crucial for tracking logs, queues, jobs and integrations, as well as monitoring critical business indicators such as unrated orders and stuck batches.

The complexity of the current technological environment presents significant challenges.External integrations, unscheduled upgrades and infrastructure dependencies require a holistic management strategy.The answer lies in implementing rigorous change control processes and maintaining standardized operating procedures.

Operational continuity in critical systems requires a resilient infrastructure.Redundant environments, whether in the cloud or on-premise, combined with robust contingency plans, provide the foundation needed to maintain the availability of critical services.

Through periodic assessments and objective metrics such as incident reduction and response time improvements, organizations can constantly refine their sustainment strategies.

This proactive management model not only minimizes operational disruptions, but also optimizes resources and reduces costs associated with critical incidents.In a world where system availability is synonymous with business continuity, this structured approach becomes a key competitive differentiator.

The constant evolution of technology, the increasing complexity of business environments and constant legislative changes demand continuous vigilance and adaptability. Success in maintaining critical systems depends on the ability to balance rigorous processes with the flexibility needed to respond to an ever-changing technological landscape.

The importance of high availability in the digital landscape

With the increasing adoption of online services and hybrid environments, companies need to ensure that their infrastructures support significant increases in system loads. 

Thus, high availability systems are critical to maintaining operational standards. These systems must have clear and quantifiable goals. One of the best known objectives is to reach the nine (99.999%), ensuring virtually no downtime, as is the example of the financial services sector and industries, which require this rigorous standard for compliance and competitiveness reasons.

However, many other companies already consider it essential to maintain availability levels between 99.9% and 99.99%, especially to ensure continuous access to their remote employees and customers.

Superapps redefine delivery in Brazil and require more sophisticated platforms

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Superapps redefine delivery in Brazil and require more sophisticated platforms

The delivery market in Brazil has entered a new phase with the consolidation of the so-called superapps. The union between iFood and Uber, added to the arrival of the Chinese Keeta, signals a new consumption pattern, in which different services focus on a single platform. The estimate is that this sector moves more than US$ 21 billion by the end of 2025, according to the projection of the consulting firm Statista. In this scenario, technology companies that operate behind the scenes of the sector gain prominence by developing customized solutions to serve an increasingly demanding consumer.

“Overapps have completely changed the logic of development. Today, we no longer talk about just a menu showcase with a payment button. It is necessary to integrate real-time promotions, multiple payment methods, loyalty programs and personalized notifications. All this with stability, even at peak HOURS”, explains Rafael Franco, CEO of Alphacode, a company specializing in the development of digital platforms for brands such as Domino’s Pizza, Madero and Bourgeois Group.

The evolution of the sector has raised the level of technical requirement.The architecture of applications needs to ensure scalability and performance on a large scale.In addition, the integration between modules such as logistics, CRM and anti-fraud has become mandatory. “The consumer experience depends on a robust backend, capable of connecting all these systems in a fluid and secure manner”, says Franco.

Integration between giants and new entrants move the sector

The recent operational alliance between iFood and Uber changed the dynamics of the market. Large food networks began to invest in their own platforms as a way to maintain autonomy over the customer journey and expand the relationship with their base.In parallel, the entry of Keeta in the country intensifies competition in regions still little explored, reinforcing the need for differentiation through technology.

According to Franco, these changes directly affect consumer behavior and brand strategy.“The consumer wants practicality, personalized promotions and fast service.Brands that fail to offer this in an integrated way run the risk of falling behind”, he analyzes.

Backend becomes strategic asset

The operation of a superapp requires a technological base that goes beyond the functional layout. Platforms such as the one developed by Alphacode prioritize a modular structure that allows quick adjustments in promotional campaigns, delivery routes and payment methods.It is also common to use artificial intelligence to predict demands, suggest products and automate service.

“We apply AI to understand consumption patterns and adapt the user experience in real time.This intelligence increases the conversion rate and average ticket of” orders, explains the CEO of Alphacode.

With millions of concurrent users, applications need to adopt layers of protection against fraud and data leakage. Biometrics, multi-factor authentication, and integrated anti-fraud systems are just some of the solutions applied on the most modern platforms.

Possible paths for the future of delivery

The consolidation of superapps opens two strategic paths for market players: integrating with dominant platforms or investing in proprietary applications with a high level of customization. In both cases, technological development becomes the competitive differential.

“O back-end is no longer invisible.Today it is an active part of the experience. Those who master this structure can offer a more efficient service and strengthen the relationship with the” client, concludes Rafael Franco.

Business dates drive retail, but the technology behind sales needs to evolve

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Business dates drive retail, but the technology behind sales needs to evolve

The big commercial dates, such as Valentine's Day, that are coming, in addition to Black Friday and Consumer Day, represent sales peaks that drive digital and physical retail. However, the exponential growth of transactions can generate operational challenges for companies that develop software for the sector. Stability of e-commerce, integration with POSs and efficiency in issuing invoices are critical challenges for software houses that develop solutions for retail.

According to the Brazilian Electronic Commerce Association (ABComm), Brazilian e-commerce raised R$ 204.3 billion in 2024, an increase of 10.5% compared to the previous year. In addition to positive revenues, there were 414.9 million orders accounted, representing an average ticket of R$ 492.40. Altogether, the number of online buyers reached 91.3 million. For 2025, it is expected that the turnover of Brazilian e-TP exceeds R$ 14T, 25 million, 14T2403 million, with an average growth. 

The Brazilian Association of Credit Card and Services Companies (Abecs) points out that this year's Easter should move R$ 5.3 billion, 26.8% more than last year.In a competitive market, artificial intelligence stands out as an essential tool, being adopted by 70% of virtual stores for data analysis and automations that ensure more personalized and effective experiences, according to research by Ebit/Nielsen.

“Dates commemorative drive retail, and technology plays an essential role to ensure sales success. In our solution hub, practices such as integration between management systems and marketplaces, financial process automations & including payments and transfers within the ERP itself & the agile issuance of Electronic Consumer Invoice are adopted with the aim of boosting the performance of retailers. The challenge is to continuously evolve these technologies to keep up with demand peaks without compromising the consumer experience. Discussing these trends and innovations is critical to ensure stability, scalability and security in digital operations”, he says Jonathan Santos, CEO of TecnoSpeed.

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