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Trade registers growth of 13,56% in the period of Valentine's Day, points Getnet

Brazilian trade recorded a growth of 13.53% in revenues between June 5 and 12, compared to the same period last year.The data, which cover both physical and digital sales throughout the country, reveal a positive economic dynamics, marked by the increase in revenue, even in the face of a slight decrease of 0.68% in total transaction volume.

The growth was driven by the wholesale sector, which showed a significant increase of 23,89% in revenue, especially in the fields of durable materials, wholesale food and online sales. Already retail grew more timidly, with a high of 4,13% in revenue.

Featured Sectors

Considering the physical and online environments, the perfume, cosmetics and beauty products sector (both in retail and wholesale 3,71% registered a growth, evidencing its appeal during the commemorative date.The clothing segment presented an even more expressive performance, with a high of 34%, while the department stores grew 29,28%.

Physical x Digital Channels

While physical accounts for the bulk of transaction volume, digital channels have been highlighted by the highest growth of 16,22%. Online sales highlight the preference for e-commerce purchases.

Amazon Brasil Announces "Caixa de Silêncios" by Marcella Rossetti as Grand Winner of the 2nd Amazon Young Literature Award

The 2nd edition of the Amazon Prize for Young Literature, an initiative of Amazon Brazil in partnership with HarperCollins Brazil and with the support of Audible, consecrated the work “Box of Silences”, by author Marcella Rossetti, as a great winner. The announcement was made last Friday (13), during the first day of the 21st Book Biennial in Rio de Janeiro, in the Ziraldo auditorium. Finalists, journalists, jurors and about 300 readers celebrated the award during the largest literature event in Latin America, which praises the culture and Brazilian literature in the current Book Capital in the World.

The Amazon Young Literature Award aims to promote the democratization of literature, promote access to reading in Brazil and support independent authors and authors of the Young Adult segment, with works made available through Kindle Direct Publishing (KDP), the free self-publishing tool of Amazon.In addition to the work of Marcella, the finalists to the award included: “Aquilo that is seen in the dark”, “Savailable from Samuel Campos,“The most liked by me”, by Marcela Audible, All works are now available by You, Audible, All of Brazil are now available. 

Marcella will receive R$ 35 thousand, being R$ 10 thousand in advance of royalties from HarperCollins Brazil.The work “Silences Box” in print by the publisher's Pitaya literary label, aimed at the Young Adult audience.In addition, the winner will have the opportunity to participate in a special meeting with other authors of the Young Adult genre of the publisher.
 

Ricardo Perez, Amazon book business leader in Brazil, Marcella Rossetti, winner of the 2nd edition of the Amazon Young Literature Award and Leonora Monnerat, executive director of HarperCollins Brazil.

“We are very happy to announce “Caixa de Silencios” as the winning work of the second edition of the Amazon Prize for Young Literature in Brazil, an even more special moment to happen during the Rio de Janeiro Book Biennial. With more than 1,600 works registered in this edition, it is always inspiring to see the interest and dedication of independent authors who use KDP to self-publish their works. By democratizing this process, Amazon becomes part of this journey, contributing to the Brazilian literary scene and reinforcing our commitment to fostering reading in the country of”, says Ricardo Perez, the leader of Amazon's book business in Brazil.

“Almost a year after the debut of our young label, Pitaya & O, whose first book was the winner of the Amazon Prize for Young Literature last year & 3, we are even more convinced that we have taken a relevant and necessary path. With Pitaya, we had the opportunity to establish a much more direct contact with YA readers and to know them deeply.To be able to bring books to such special readers is not only a responsibility, but a privilege”, says Leonora Monnerat, executive director of HarperCollins Brazil.

“Our readers are curious, excited and moved. They value the diversity of voices and genres as well as the creation of communities. When we talk about national literature, the potential is immense, as we can unite an engaged audience with accessible authors.Our partnership with Amazon for the Amazon Prize for Young Literature is valuable because the award not only reveals new talents, but also helps build a bridge between authors and” readers.

“’S Silence Box’ surprised me by sensitively addressing a fundamental theme: sexual abuse. The author, Marcella Rossetti, brings an important reflection on the vulnerability of boys, often neglected in debates. She invites us to pay attention to the fear and silence that prevent male victims from reporting, making them easy targets for” abusers, says Thalita Reboucas, writer and judge of the 2nd edition of the Amazon Prize for Young Literature.

In “Caixa de Silencios”, Ana moves to a new city and must face her own world crumbling. She did not imagine meeting Vitor and Cris, players of the base of a famous football team, much less that this meeting would completely change her life. Facing together their fears and silences, will they be able to find again hope, the will to live and be happy once again?

Valentine's Day moves R$ 374 million in online retail

Valentine's Day is another opportunity for retail to boost sales in the first half of the year. According to a survey conducted by Nuvemshop, an e-commerce platform, the turnover of online SMEs with Valentine's Day 2025 was R$ 374 million, 38% more compared to the same period of 2024.

“Shorter impact commemorative dates such as Valentine's Day are strategic opportunities for online retail, as they are opportunities to keep the consumer closer to”, comments Luiz Natal, platform development manager at Nuvemshop.“Shop retailers have bet on creative products, thematic promotions and a very close and targeted communication to their audiences, since personalization is the great trend for success in the customer experience”, he adds.

5.1 Million products were sold, which represents a growth of 24%; and there were 1 million more orders compared to 2024. Regarding the segments with the highest sales, the highlight was Fashion (R$ 199 million), followed by health & beauty (R$ 52 million, a growth of more than 52% compared to last year) and accessories (R$ 23 million). Among the most sold items in the fashion segment, are pantalone and fitness more popular products from the last days, the most popular beauty in the country, the most popular in the last year.

Regarding the means of payment, Pix maintained the lead, accounting for almost half of all orders placed (49%), followed by the credit card, which represented 46%.

For Guilherme Akio, founder of Katsukazan, clothing store that is part of Cloudemshop Next 3 business unit specializing in growth e-commerces & SHOPPING Malls & Growing & Dating & Valentine's Day, along with Mother's Day, Christmas and Black Friday. “This year we made our first exclusive collection launch for the date, in a collaboration carried out with Desgusto, a clothing and accessories store with which we have connection and which is also from Curitiba. We created a campaign that connects the two brands in a way that speaks directly to couples in love, We also boosted the growth 1 of the social media.

For the analysis, we considered the sales made during the three weeks leading up to Valentine's Day 2024 and 2025, from the base of Brazilian retailers of Nuvemshop.

Facade innovation: when the color hides the lack of courage

In many companies, the word “innovation” has become synonymous with decoration. Rooms with colorful ottomans, walls covered with post-its and inspiring slogans make up the ideal scenario for photos on social networks. However, behind this modern look, there is not always a real strategic transformation in progress. The problem is not in the detached environments, which can stimulate new ways of working, but in the confusion between creativity and innovation, one of the great corporate misconceptions of our time. Creativity is necessary, of course: it is she who opens paths, ideas, imagines possibilities. But the real innovation goes beyond brainstorming and stickers on the wall, she requires mainly, she requires commitment, it is a commitment.

It is easy to say “we innovate” when the speech is ready and the events are full. Hard is to move the structure, question untouchable indicators, change the core of the business. Innovate, in its essence, hurts, bothers and provokes. It requires the courage to look at what has always worked and admit that perhaps not enough. And this, few leaders are willing to face. In practice, what you often see is what you can call “innovation fake” A McKinsey survey showed that 84% of executives believe innovation is essential for growth, but only 6% are satisfied with the innovation performance of their organizations.

Companies celebrate squads that deliver beautiful MVPs, but never leave PowerPoint. Executives exalt the culture of innovation while barring bold ideas by “fugiram of the” scope. There are those who invest millions in innovation programs disconnected from the real business strategy, only to feed a discourse that does not sustain itself in practice. And this type of corporate theater costs expensive.It spends energy, frustrates talent and undermines the engagement of those who really want to transform.

Another survey, this time from the Boston Consulting Group (BCG), reveals that more than 70% of digital transformation initiatives do not achieve their goals. This does not happen due to lack of technology or ideas, but most of the time, due to cultural resistance, lack of strategic clarity and failures in execution. True innovation is built on another plane. It begins with uncomfortable questions, with the willingness to listen, with the humility to recognize what needs to change, even if it hurts. It strengthens with a leadership that understands that the future will not be a linear continuation of the present.

Therefore, more than creating a new product or service, innovating is an act of responsibility. It is rethinking how the company positions itself in the world, what real pains it wants to solve, what ethical dilemmas it needs to face. It is to build relevance, not just appearance. If the goal is to innovate for real, perhaps the first step is to take the post-its off the wall and put on the table the challenges that everyone avoids facing. The relevance of the future will not be conquered with inspiring slogans, but with courageous decisions. Because, in the end, innovate is not about looking modern.

Sebrae Women in Business Award Accepting Applications Until June 15

Recognize, value and inspire. These are the pillars of the Sebrae Women of Business Award, which is open until June 15. The initiative, which since 2004 honors women entrepreneurs throughout the country, seeks to highlight trajectories of innovation, overcoming and positive impact on the economy and society.

Focused exclusively on women at the head of small businesses, the Award recognizes stories of those who faced challenges, transformed ideas into companies and actively contributes to the development of their communities. Throughout its history, more than 100 thousand entrepreneurs have participated in the award, which has become one of the most emblematic actions of Sebrae for the strengthening of female entrepreneurship.

Divided into five categories: Small Business, Rural Producer, Individual Microentrepreneur (MEI), Science and Technology, and International Business, the Award includes entrepreneurs from different profiles and sectors, from those who are starting to those who already operate in markets outside Brazil.

“O Award is one of the most important initiatives of Sebrae aimed at female entrepreneurship.It values real stories of women who faced challenges, innovated and transformed their lives through business. In addition to recognition, it inspires other entrepreneurs and strengthens the ecosystem with positive and powerful references”, details Susana Stroher, State Manager of Sebrae Delas.

To participate, it is necessary that the business has at least one year of existence and fits the criteria of each category. The winners gain not only visibility, but also support to continue growing and generating impact.

“When we talk about female entrepreneurship, we are not just talking about women, we are talking about business and consecutively we are talking about social and economic development.And the Award brings visibility and recognition to these inspiring stories of women being contacted and paves the way for other”, explains Stroher.

Entrepreneurs interested in participating can sign up for free through the site https://sebrae.com.br/sites/PortalSebrae/empreendedorismofeminino/premiomulherdenegocios.

The Importance of Mental Health for Entrepreneurial Women

Entrepreneurs open their businesses, generate jobs, lead teams, raise children, take care of the house, facing a double or triple journey, almost always very tiring, which ends up compromising emotional balance and mental health.

Many businesswomen began to look at this situation a few years ago, when their employees began to have depression, being removed by burnout or anxiety crises.To bring a broader and humane look at health, in 2020 the Ministry of Labor changed the NR-1, which, from its implementation on May 25, 2026, will include psychosocial risks, such as stress, harassment, emotional overload and burnout in the list of legal obligations of companies.

The new standard requires employers to consider the emotional and mental well-being of workers by encouraging a healthier, more balanced and conscious work culture, where taking care of mental health is just as important as ensuring physical integrity.

NR-1 will require all companies including small businesses to map workplace risks such as accidents or dangerous products, and emotional risks such as stress, constant pressure, over-responsibility, bullying and mental exhaustion to reduce cases of depression, anxiety, suicide and burnout in the workplace.

In addition to ensuring the well-being of employees, the survey “Entrepreneurs and their Business 2023”, conducted by the Institute Rede Mulher Empreendedora (IRME), brings a look at women who undertake. She points out that more than half of Brazilian entrepreneurs also face anxiety crises and a third have symptoms of depression or another mental health problem.

To contribute to the well-being of entrepreneurs, they can count on the CMEC io Culinary and Culture Council, an organ of CACB, FACESP and ACSP (which has more than 900 boards distributed throughout the country, where they can train, receive support and share their experiences with other women facing the same challenges, contributing to feel valued and welcomed so that they can build a lighter and healthier way of undertaking.

Regarding the changes that will be implemented with the new NR-1 it is essential that entrepreneurs and their teams are informed about the law that is available on the Ministry of Labor and Employment (MTE) page on the website www.gov.br/work that makes available the updated NR1 and answers questions on the subject.

Ana Claudia Badra Cotait she is president of the CMEC (FACESP) and the National Council of Women Entrepreneurs and Culture (Agency of the Commercial Association of Sao Paulo, the Federation of Commercial Associations of the State of Sao Paulo and the Confederation of Commercial and Business Associations of Brazil (CACB) (CACB) which acts as a reference forum for studies, debates and inspirations to women entrepreneurs, in addition to developing actions, campaigns and social and cultural projects. It also acts as an instrument for female leaders to discuss their problems and present proposals that mobilize the business community and organized society. It has more than 900 councils of women, distributed by women.

Pix Automatic starts on Monday (16). Small need to hire the service from banks

The Pix Automatic, new modality launched by the Central Bank a few weeks ago, starts operating on Monday (16). The functionality was created to facilitate the payment of recurring expenses, such as monthly fees, condominium fees, subscriptions, health plans and essential services accounts. For small businesses that want to receive payments in this format, you must contract the service with financial institutions. Already for the consumer, the use is free.

Depending on the bank, entrepreneurs' membership in the service is available on digital channels or in agencies. The cost of the service is informed at the time of membership. As a way to avoid scams, only companies that have been active for more than six months can offer the Automatic Pix as a form of payment to their customers.

“According to Sebrae research, PIX is the preferred modality by almost half of the individual microentrepreneurs of the country (48%). In addition, 97% of entrepreneurs accept PIX as a form of payment. Of all the resource moved in the sale of products, this model already accounts for 51% or more of the companies' revenues. It is a means that has already consolidated. Technology is a concept that has no return and small businesses use to spray opportunities and increase the generation of jobs”, points out the president of Sebrae, Decio Lima.

In comparison with automatic debit, the new Pix modality allows the company, from the contracting of the service, to receive the resources automatically from customers of any financial institution.In the case of automatic debit, it is necessary to enter into an agreement with each of the banks, which makes the process difficult for small businesses

According to the 9th edition of the research Pulse of Small Businesses of Sebrae, 94% of entrepreneurs already use Pix as a means of receiving, and 81% consider it the most important method for the day to day financial. Among the benefits pointed out by small business owners, the form of payment stands out for agility (89%), cost reduction (76%), ease of reconciliation (63%) and the decrease in default (54%).

Utilization

“O Pix also shows itself as a catalyst for the digitalization of small businesses, which have come to rely on a low-cost receiving solution, easy integration and immediate settlement.This allows micro and small companies to compete on an equal footing with large establishments in terms of agility and modernity in the” payments, said the president of Sebrae.

Nubank, Stone, Shopee, BCG seek talent in free event

The platform “Na Practica” announces the opening of registrations for the “Conference Management and Innovation 2025”, a free and face-to-face event that has consolidated itself as one of the main hubs of connection between the new generations of professionals and major players in the market. The meeting will take place on July 28, 2025, in Sao Paulo Stone, Nubank, Shopee Brasil, BCG, Suzano and Enext they have already confirmed their presence, reinforcing the relevance of the event as a strategic platform for attracting talent. Registration runs until June 22.

Differentiating itself from traditional recruitment fairs, the “Conference Management and Innovation” at the “Na” Practice offers a format that maximizes the interaction and qualification of participants to generate tangible results for companies. 

The event stands out for being a moment of recruitment with previously selected young people, ensuring the qualification of the participants. For companies, this translates into an optimized and high potential talent prospecting process.

The metrics reinforce the impact: 1 in 5 young participants receives a proposal to hire companies present within 3 months of the event. In addition, the immersion environment and direct interactions with market leaders significantly influence career decisions: 45% of young people define or redefine their professional trajectories during the conference, an indication of the seriousness and focus of the event.

The trajectory of the “Conference Management and Innovation” is endorsed by professional ascension stories, such as Gabriel Guimaraes, currently CFO and former interim CEO of Zamp (Burger King and Popeyes in Brazil). Gabriel, who built his career from base to high leadership in the company, exemplifies the ability of the event to identify and nurture talents with growth and strategic potential for large organizations.

Other notable cases include Felipe Fonseca, Head of Privacy at Stone, and Celio Belem, Legal Director at Ambev. Both had their careers driven directly by participation in previous editions of the Conference, highlighting the agility and quality of the connections generated.

The “Management and Innovation Conference” is not limited to the day of the event.“In the” Practice has developed a development journey that pre-qualifies young people and prepares them for interactions with companies:

  • Selection Process: participants undergo testing and submission of presentation video, ensuring the engagement and quality of candidates.
  • Selective process workshop: practical activity focused on pitch techniques and personal presentation.
  • “Esquenta” online: meetings with experts for outstanding strategies at the event.
  • Event day (28 July): intense day with C-level lectures, custom workshops, relationship tables and the exclusive Pitch Rooms, where the 50 selected young people will have the chance to present their ideas directly to the recruiters.
  • Post-event connection: participants remain integrated into the network of selected participants, facilitating access to future opportunities.

Service

“Management and Innovation Conference 2025”

Registration until June 22

Website for registration: https://lp.napratica.org.br/conferencia-gestao-e-inovacao/?utm_source=referral-external&utm_medium=artigo&utm_campaign=imprensa-conferencia&referral=referral-external-artigo-imprensa-conferencia

Vacancies are limited.

CRO Marketing: How does this strategy increase company profits?

CRO (Conversion Rate Optimization) is a strong marketing strategy that helps companies understand the blockages that lead to the fall of their physical and digital sales. However, to this day, many entrepreneurs of small and medium businesses are still unaware of its application and no longer enjoy a valuable tool to leverage their profits. Faced with a market in constant competitiveness, however, understanding and exploring this service is an important differential to enhance operations and ensure sustainable and prosperous growth.

This conversion rate optimization, translated into Portuguese, is a powerful work, especially within the B2C sales scope, helping to better understand what may be impacting sales conversion and, from there, in the establishment of reversible actions that improve this return.

Many entrepreneurs do not understand why their websites or stores receive a large amount of visitors, but they can not sell the equivalent of at least 2% of this public value commonly taken as a basis in most of the business & in this idea, CRO can present itself as a strategic solution to increase in revenue of the company.And there are no shortage of examples of worldwide cases that have already achieved huge results with this.

One of the most famous that fits perfectly in this theme, involves one of the most famous video games that most of the generations X and Z have access to in childhood: the Sims. In an action focused on the third title of the franchise, a change made within the game page, emphasizing the point of attractive offer, increased in 128% the number of registrations in their user bases. But what change did they make? Just a visual adjustment that gave a greater prominence to the fact that the game is free.

Within marketing, another HotJar project also reinforces these benefits.The technology company at the time decided to implement a single simple pop-up in which visitors received an educational material (e-book) in exchange for the name and email, without extra fields or complications. Within its interesting strategy, the insight it was this: the pop-up only appeared to visitors who first opened the page and who were about to leave. The secret? Avoid any sense of pressure or coercion to users still in the search phase.

In addition, there was an incentive beyond the content: who filled out the form received not only the e-book, but also a free 30-day access to the premium product of Hotjar. Results? Estimated monthly average of 70 new leads only with this action, in addition to a conversion rate of 3,05% (using, as a reference, the market average for a good conversion rate of 2%), which demonstrates a great effect of increase resulting only from this planned insertion.

These examples demonstrate the power that the CRO process has to achieve better sales results, which makes it almost impossible to leave aside this type of analysis that can be performed periodically so that more and more sales leads end up converting and really becoming customers of the company. This is an essential procedure for continuous growth for all companies that want to stand out amid such competitiveness in its segment.

Prime Video Announces Acquisition of Key and Chapolin Rights

Prime Video today announces the agreement with Televisa Univision for the entry of the series Keys e Chapolin in the Latin American catalog, this second half. Except in Mexico, licensing guarantees the premiere of all episodes in streaming, totaling more than 500 episodes of productions. The two iconic series of pop culture developed by Roberto Gomez Bolanos have become television classics, and will be the latest additions to the Amazon Prime subscription. Prime Members in Brazil enjoy economy, convenience and entertainment, all in a single subscription.

Created in the 70s, and with a legion of fans around the world, especially in Brazil, it is Keys it tells the story of a humble and troubled young boy who grows up in a small village next to his friends Chiquinha and Kiko, while dealing with everyday situations with a lot of humor. 

In the same universe, too Chapolin follows the adventures of Chapolin Colorado, an insecure superhero who uses his cunning and unconventional powers to fight his villains.With different plots each episode, the series unites the characteristic humor of the productions of Balloons with social criticism and satire to American heroes Roberto Gomez BolanosMaria Antonieta de las NievesCarlos VillagranFlorinda Meza'sRamon ValdesEdgar VivarRuben AguirreAngelines Fernandez, among others.

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