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Less bureaucracy, more profit: how cryptocurrencies simplify global trade

Felipe Negri
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Less bureaucracy, more profit: how cryptocurrencies simplify global trade

All markets, without exception, are becoming more digital and faster. In the business world, companies want ways to receive and make payments that are easier, faster, with less bureaucracy, and lower costs. Therefore, it's not surprising that cryptocurrencies are now seen as a hub of innovation, with a tremendous capacity to optimize trade, especially in operations involving different countries.

Basically, this solution creates new opportunities for organizations and consumers. And the reason is simple: streamlining financial processes. Global money movement becomes more practical and transparent with this tool, as it allows the incorporation of technologies like blockchain and smart contracts.

To exemplify, let's consider two scenarios of the same situation: a national company wanting to buy a Russian oil tanker. In the first scenario, without the use of cryptocurrencies, the money would need to be deposited into an escrow account, acting as an intermediary to store the funds during the transaction, in one of the two countries, as a payment guarantee. In other words, when the ship arrived at the destination, the amount would be released, and a forward exchange operation would occur, bringing risks associated with transport variables, delivery, product quality, etc.

In the second scenario, with cryptocurrencies involved, all these steps could be less bureaucratic with the incorporation of a smart contract. The method itself acts as a payment guarantee because it's instant and secure. This way, all parties are on the same page, are less impacted by market fluctuations, and execute the transactions in question without major difficulties.

More advantages, fewer risks

Despite raising financial operations to a new level of efficiency, the biggest concern about cryptocurrencies is their volatility. However, we need to understand that this characteristic already exists today, regardless of the use of digital currency. 

Primarily because it involves many third parties and a range of global uncertainties, this type of risk is inherent in current business relationships. However, using technology to eliminate unnecessary processes in negotiation is a greater advantage than any obstacle that may arise.

Cryptocurrencies remove as many legal complexities as possible from international operations. Programmable modalities can absorb contractual exchange details, bringing more predictability to what companies can realistically control and plan.

Regulation Day

Following the growth of cryptocurrency investments, regulation has become a major global discussion point, ensuring compliance and security in transactions. In Brazil, the only existing legislation for this market currently is Instruction Note (IN) 188, which mandates income tax reporting for Over-the-Counter (OTC) trading services and operators. 

With increased investment in the sector, there's a strong need for significant improvement in this process. This would professionalize the segment, as operating companies would need to follow established standards, thereby bringing more legal solidity to both individual and institutional investors.

Many organizations are still hesitant to invest in cryptocurrencies precisely because of the lack of regulatory speed. On the other hand, we cannot ignore the technological advancements in quantum computing and Generative Artificial Intelligence, which are helping numerous companies protect themselves from malicious actors, bolstering their operations. Indeed, these tools will be indispensable in Brazil due to the arrival of DREX, the Central Bank of Brazil's digital currency, scheduled to launch in 2025. 

The crypto world isn't something for a distant future. It's already a reality that's starting to change how businesses operate. Individuals and corporations increasingly need to understand that this is a significant trend in the financial market, one that can propel businesses and entire economies.

Gartner announces top Data & Analytics predictions

E-Commerce Update
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Gartner anuncia principais previsões de Data & Analytics

The Gartner, Inc. announced the main forecasts of Data&Analytics (D&A) for 2025 and beyond. Among the highlights, half of business decisions will be improved or automated by Artificial Intelligence (AI) agents; AI executive literacy will drive greater financial performance; and critical failures in synthetic data management will put AI governance, model accuracy, and compliance at risk.

“Almost everything today - from the way we work to how we make decisions - IS directly or indirectly influenced by AI. But it does not deliver value by itself & AI needs to be strongly aligned with data, AI says analytics and governance to enable smart and adaptive decisions and actions across the company”, he says Carlie Idoine's, Vice President Analyst at Gartner.

Gartner recommends that companies use the following strategic assumptions to guide their planning over the next 2 to 3 years.

By 2027, 50% of business decisions will be enhanced or automated by AI agents for decision intelligence

Decision intelligence combines data, analytics e Artificial Intelligence to create decision flows that support and automate complex judgments. AI agents enhance this process by addressing the complexity, analysis, and recovery of various data sources.Gartner recommends that Data & Analytics leaders work with business stakeholders to identify and prioritize decisions critical to company success and those that can benefit from a more effective application of analytics and AI.

“AI agents for decision intelligence are not a panacea, nor are they infallible”, says Idoine.“They should be used collectively with effective governance and risk management.Human decisions still require adequate knowledge as well as data literacy and Artificial Intelligence.”

By 2027, companies that emphasize AI literacy for executives will achieve a higher 20% financial performance compared to those that do not

To unlock the full business potential of Artificial Intelligence, it is necessary to develop the AI literacy of executives. They should be educated on the opportunities, risks and costs of Artificial Intelligence so that they can make effective and future-ready decisions about AI investments that accelerate organizational outcomes. Gartner recommends that D&A leaders introduce experiential enhancement programs for executives, such as developing domain-specific prototypes to make AI tangible.

By 2027, 60% of Data & Analytics leaders will face critical failures in synthetic data management, putting AI governance, model accuracy and compliance at risk

The use of synthetic data to train AI models is now a essential strategy to increase privacy and generate diverse datasets, however, the complexities arise from the need to ensure that synthetic data accurately represents real-world scenarios, scales effectively to meet growing data demand, and integrates seamlessly with data pipelines and existing data systems.

“To manage these risks, companies need effective” metadata management, says Idoine.“Metadata provides the context, lineage, and governance needed to track, verify, and manage synthetic data responsibly, which is essential to maintaining AI accuracy and meeting compliance standards.”

By 2028, 30% of GenAI pilots moving into large-scale production will be built in-house, rather than deployed using off-the-shelf applications, to reduce cost and increase control

Creating models of Generative Artificial Intelligence (GenAI) internally provides flexibility, control and long-term value that many ready-made tools cannot match. As internal resources grow, Gartner recommends that companies adopt a clear framework for creative decisions versus purchase - This should take into account cost, time to market, available skill sets, integration capabilities, compliance, and risks.

By 2027, companies that prioritize semantics over AI-ready data will increase the accuracy of their GenAI models by up to 80% and reduce costs by up to 60%

Low-quality semantics in GenAI lead to greater hallucinations, more tokens companies that rethink data management to focus on active metadata increase model accuracy and efficiency, have more data ready for AI and they reduce computing costs, according to Gartner, this allows AI agents to operate more effectively and facilitates smarter, faster decision-making across the enterprise.

By 2029, 10% of global boards of directors will use AI guidance to challenge executive decisions that are important to their business

As AI is incorporated into board strategy, the need for a strong data governanceregulatory clarity and reputation management will intensify. Gartner recommends boards set the boundaries of Artificial Intelligence involvement in decision-making and establish clear policies on oversight, accountability and regulatory compliance.This will enable them to use AI as a strategic advisor while maintaining trust and control.

Gartner customers can read more at“Predicts 2025: AI-Powered Analytics Will Revolutionize Decision Making” and “Predicts 2025: CDAOs Must Embrace Their Role in AI or Risk Credibility Loss” Additional information is available in the free Gartner “ webinarThe Gartner Top Data & Analytics Predictions for 2025”.

Ataques DDoS com menos de 5 minutos aumentam quase 40%

E-Commerce Update
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Ataques DDoS com menos de 5 minutos aumentam quase 40%

Os ataques DDoS (Distributed Denial of Service) continuam sendo uma das ameaças mais recorrentes e sofisticadas no universo da cibersegurança. De acordo com o relatório Global DDoS Landscape, da NSFOCUS, do ano passado para cá, houve um aumento expressivo tanto na frequência quanto na complexidade dos ataques.

O material reúne as informações obtidas a partir de um profundo estudo sobre o mercado de cibersegurança, baseado nas tendências de tráfego global e na base de clientes da empresa, e levantou três pontos que chamaram a atenção:

Crescimento de ataques ultracurtos e massivos

Os chamados ataques relâmpago (burst attacks), que duram menos de 5 minutos, cresceram 36,5%. Apesar de breves, eles geraram picos de tráfego extremamente elevados, dificultando a detecção e exigindo respostas automatizadas em tempo real.

Multiplicação de vetores de ataque

Os ataques multivetoriais (multi-vector attacks), que combinam diferentes tipos de técnicas – como inundações UDP, TCP e ataques a camada de aplicação (Layer 7) – representaram mais de 55% dos casos. Isso mostra uma clara intenção de sobrecarregar diferentes pontos da infraestrutura de rede e aplicação simultaneamente.

Crescimento de ataques contra aplicações e APIs

A camada de aplicação e interfaces de programação (APIs) tornaram-se alvos preferenciais. Isso se deve à sua criticidade nos serviços digitais e à dificuldade de distinguir tráfego legítimo do malicioso nesse nível. Em muitos casos, bots avançados simulam o comportamento humano para driblar mecanismos tradicionais de mitigação.

Neste momento, o grande desafio das equipes de cibersegurança é adequar modelos antigos que não funcionam mais. Segundo Raphael Tedesco, diretor de negócios da NSFOCUS, a maioria das organizações ainda depende de soluções pontuais, como firewalls tradicionais ou balanceadores de carga, ineficazes contra ataques distribuídos, multivetoriais e de camada de aplicação. “Além disso, a dependência exclusiva de soluções locais (on-premises) limita a capacidade de resposta contra ataques de grande escala”, ressalta.

Outro ponto crítico é a falsa sensação de segurança. Empresas que não sofreram incidentes recentes tendem a subestimar a sofisticação dos atacantes e a velocidade com que novas ferramentas criminosas são disponibilizadas como serviço, como no modelo DDoS-as-a-Service.

Diante desse cenário, é essencial que as empresas tenham uma abordagem proativa, distribuída e inteligente para a defesa contra DDoS. Algumas recomendações incluem:

  • Mitigação híbrida (cloud + on-premises): Serviços de proteção em nuvem com aplicações locais permitem escalar a resposta conforme o tipo e o volume do ataque.
  • Inspeção inteligente de tráfego: Soluções com análise comportamental e uso de IA ajudam a identificar padrões anômalos e distinguir bots de usuários legítimos.
  • Proteção específica para aplicações e APIs: Firewalls de aplicação web (WAFs), gateways de API e serviços de proteção L7 devem ser integrados ao plano de defesa.
  • Simulações e testes regulares: Testes controlados de resistência são fundamentais para avaliar a eficácia das defesas existentes e preparar a equipe de resposta a incidentes.
  • Monitoramento contínuo e resposta automatizada: A visibilidade em tempo real e a tomada de decisões automatizadas são essenciais para conter ataques curtos e intensos.

Os ataques DDoS deixaram de ser apenas uma tática de desestabilização para se tornarem uma arma estratégica – utilizada por grupos hacktivistas, criminosos financeiros e em campanhas coordenadas de guerra cibernética. “Dessa forma, as empresas que não evoluírem suas defesas continuarão vulneráveis a ataques que, mesmo durando poucos minutos, podem gerar prejuízos financeiros e reputacionais imensos”, finaliza Tedesco.

Inscrições para programa de estágio da LWSA terminam nesta terça (24)

E-Commerce Update
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Inscrições para programa de estágio da LWSA terminam nesta terça (24)

As inscrições para  8° edição do Programa de Estágio deste ano da LWSA terminam nesta terça-feira (24/6). A duração do estágio é de 12 meses, com possibilidade de prorrogação, e a empresa oferece uma trilha personalizada de desenvolvimento para os participantes. Para participar é preciso acessar this link.

Undergraduate students (baccalaureate or technologist) may participate, from the 2nd semester, in the areas of Marketing, Administration, Engineering, Economics, Law, Computer Science, Accounting or related Sciences. It is necessary to have availability to act in person or in the hybrid model, according to the definition of the contracting unit. 

The average rate of completion of the interns in the company is 48.8%, reinforcing their commitment to talent retention.“The initiative is part of the efforts to have an increasingly integrated LWSA, with a strong ecosystem and customer-focused. Therefore, we seek a pipeline of succession of entry positions, focused on technical, behavioral skills and professional development”, says Octavio Dantas, VP of Management, Strategy and People at LWSA.

Among the benefits for the internship are market-compatible grant, medical and dental insurance, food stamps, transportation vouchers or free parking, life insurance, day off in the month of the anniversary, Quality of Life and Well-Being (SeCuida) program and amenities in products of the LWSA ecosystem.

Infobip lança plataforma de IA agêntica para interação com cliente

E-Commerce Update
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Infobip lança plataforma de IA agêntica para interação com cliente

A Infobip acaba de lançar uma nova ferramenta para transformar a forma como empresas conversam com seus clientes. Chamada de Plataforma de Orquestração de Experiências Conversacionais (CXOP), a solução usa inteligência artificial agêntica para tornar os atendimentos mais rápidos, personalizados e eficientes. Com ela, marcas conseguem automatizar e dinamizar interações em canais como WhatsApp, RCS e chats online, integrando marketing, vendas e suporte em grande escala. A tecnologia permite que agentes virtuais compreendam o contexto das conversas, tomem decisões de forma autônoma e colaborem com equipes humanas quando necessário. O objetivo é melhorar a experiência do cliente, reduzir custos e aumentar a fidelização.

Segundo uma pesquisa global realizada pela CISCO, até 2028 é esperado que 68% de todas as interações de atendimento e suporte ao cliente com fornecedores de tecnologia sejam tratadas por meio da IA agêntica. Em sua essência, o CXOP, que foi desenvolvido com base no Microsoft Azure OpenAI em modelos Foundry, utiliza uma rede de assistentes de IA inteligentes e agênticos que entendem a intenção do usuário e executam fluxos de trabalho sensíveis ao contexto. Esses agentes não apenas respondem, mas orientam, resolvem e agem, criando experiências fluidas e humanas, desde a geração de leads até a retenção. 

A solução foi desenvolvida pelo Hub de IA da Infobip, plataforma global de comunicação em nuvem, marcando um grande avanço ao incorporar nativamente a IA agêntica em todo o conjunto de produtos da empresa, unificando canais, dados e automação em uma única plataforma inteligente. “O CXOP permite às empresas irem além dos fluxos de trabalho estáticos, oferecendo interações inteligentes e empáticas em escala”, diz Ivan Ostojić, Chief Business Officer da Infobip. “É um passo fundamental para construir experiências de cliente com foco em IA que gerem impacto comercial mensurável.”

Com o CXOP, as empresas podem oferecer interações de IA empáticas e orientadas a objetivos específicos em qualquer canal de comunicação. A plataforma também reduz o tempo de resposta e os custos de serviço por meio da automação. Entre os benefícios, estão o aumento de conversões de leads e do desempenho de campanha com a personalização em tempo real, além do suporte a equipes híbridas com intervenção humana em casos complexos, e a iniciação rápida com opções de implantação no code ou full-code.

Os consumidores de hoje esperam interações instantâneas, relevantes e fluidas, independentemente do canal. A CXOP atende a essa demanda unificando mensagens, automação e assistência com tecnologia de IA em uma plataforma única e inteligente que se adapta ao comportamento, sentimento e intenção em tempo real. 

“Usando IA agêntica em vez de automação baseada em regras, o CXOP é uma melhoria para as experiências do cliente”, explica Myladie Stoumbou, Diretora Sênior de Parcerias com ISVs na Microsoft. “Disponível no Microsoft Azure Marketplace, os clientes podem acessar esses produtos certificados e eliminar a complexidade de gerenciar relações individuais com fornecedores”, finaliza.

TikTok Shop arrives at Magis5 platform, which centralizes operations in 12 major marketplaces

E-Commerce Update
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TikTok Shop arrives at Magis5 platform, which centralizes operations in 12 major marketplaces

TikTok Shop, a feature that allows users to sell products on this social network, started operating in Brazil. integration hub to include the platform in the country will be Magis5, which already integrates all the main marketplaces in operation in Brazilian e-commerce.

For Magis5 CEO Claudio Dias, the entry of the TikTok Shop promises to shake up the e-commerce market in Brazil.“O TikTok has 111.3 million users in Brazil, the third largest online presence in the world.They are potential customers of different age groups and consumption profiles platform for e-commerce is gigantic”, he evaluates.

The effectiveness is both in the number of users that can be reverted in online sellers and in the diversity of items to be marketed, says Dias.“The expectation is of great appeal for the commercialization, in the TikTok Shop, of articles from the segments of beauty, personal care and health, fashion and electronics”.

The expert explains that the functionality of TikTok's’s Shop is already available in the United States, the Philippines, Indonesia, Malaysia, United Kingdom, Singapore, Thailand and Vietnam. Recently, it arrived in Mexico. “In all these countries, successfully.In the United States alone, the platform moves US$ 9 billion per year. For Brazil is a chance to potential, and a blue ocean economically”, bet. 

According to recent reports (Statista, eMarketer, 2024), the global social commerce market, the segment in which TikTok Shop is inserted, is expected to move about US$ 1.2 trillion by the end of 2025, driven mainly by platforms such as TikTok, Instagram, Facebook and YouTube.

The platform is expected to move up to R$ 39 billion in Brazil by 2028, representing 5% to 9% of national e-commerce, according to a report by Santander bank.

Magis5 was selected as a strategic partner of TikTok Shop during the planning phase of the platform in Brazil. The agreement, signed under confidentiality, ensured the development of an advanced technical integration even before the official announcement. “This partnership reinforces our role as an essential integration hub for sellers in the growth of their business in the national market”, Dias highlights.

Magis5 unifies 12 marketplaces including newcomer TikTok Shop & O. Sellers into a single integrated platform. Sellers gain agility with automated publishing, real-time inventory control and centralized order management, simplifying once complex and time-consuming operations.

The solution automates accurately. From documents to logistics of stock, everything is managed with customizable rules and integrated analytics.“Result? operating costs, Elimination of manual errors and ability to scale sales with security 5 advantages that explain why the platform moves millions in digital retail”, explains the CEO of Magis5.

Based in Rio Claro (SP) and with national operations, Magis5 started operations in 2018. More than R$ 5 billion have already passed through the marketplaces integration hub, which has transacted more than 50 million orders. The company has a team of more than 100 employees.

Geração Z lidera movimento por maior valorização financeira

E-Commerce Update
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Geração Z lidera movimento por maior valorização financeira

De acordo com pesquisa da Robert Half, consultoria global em soluções de talentos, os profissionais da Geração Z (entre 18 e 27 anos) foram os que mais elevaram suas expectativas salariais no Brasil em comparação com o ano anterior. Para 74% dos empregadores entrevistados, os candidatos dessa faixa etária estão mais exigentes quando o assunto é remuneração.

O estudo ouviu 500 empregadores de diferentes portes, setores e regiões do País, além de 1.000 trabalhadores, igualmente distribuídos entre as quatro gerações analisadas: Baby Boomers (+60 anos), Geração X (44 a 59), Millennials (28 a 43) e Geração Z.

Entre as empresas brasileiras, 41% afirmaram que os profissionais da Geração Z estão “muito mais exigentes” em relação ao salário, índice superior ao observado entre os Millennials (24%), Geração X (18%) e Baby Boomers (9%). Outros 33% consideram que os talentos da Geração Z estão “um pouco mais rigorosos”, ante 47% dos Millennials, 25% da Geração X e 14% dos Baby Boomers. Por outro lado, 41% dos empregadores não percebem mudança no comportamento da Geração X quanto ao tema, e 31% observam os Baby Boomers se tornando menos exigentes.

Em nível global, 37% dos talentos da Geração Z tornaram-se muito mais rigorosos em relação à remuneração. Para os Millennials, esse número é de 22%; para a Geração X, 12%; e para os Baby Boomers, 8%. Além do Brasil, o levantamento abrangeu Bélgica, França, Alemanha, Holanda, Suíça e Reino Unido.

Esse comportamento também se reflete nas expectativas dos próprios profissionais: 39% da Geração Z esperam um aumento salarial nos próximos 12 meses por considerarem ter adquirido novas habilidades ou qualificações. Outros 34% citam a superação de metas de desempenho como justificativa, enquanto 28% mencionam o impacto da inflação no custo de vida e o aumento da carga de trabalho.

“O que vemos é uma geração que valoriza propósito e ambiente de trabalho, mas que também entende o reconhecimento financeiro como parte essencial do pacote”, reflete Amanda Adami, gerente da Robert Half. “As taxas de desemprego seguem em níveis historicamente baixos, o que aumenta a competitividade entre os profissionais e reforça a percepção do próprio valor no mercado”, complementa.

Além do salário, os benefícios corporativos também ganham destaque. Quase três quartos (72%) dos empregadores perceberam aumento nas exigências da Geração Z por esse tipo de contrapartida. O índice é superior ao das demais gerações analisadas, indicando que as expectativas vão além da remuneração direta.

O estudo mostra ainda que os critérios utilizados para justificar um aumento variam entre as gerações. Enquanto os mais jovens priorizam o desenvolvimento de competências e o desempenho, os Baby Boomers são os que mais apontam o aumento do custo de vida como razão para buscar melhores salários. Já os Millennials e os profissionais da Geração X equilibram a valorização de novos aprendizados com o cumprimento de metas.

Para as companhias, o desafio está em compreender essas nuances e oferecer propostas percebidas como atrativas. “O equilíbrio entre reconhecimento financeiro, oportunidades de crescimento e qualidade de vida tende a determinar o sucesso das estratégias de atração e retenção de talentos, agora e no futuro. As lideranças precisam estar atentas a isso para formar equipes de alta performance e sustentáveis no longo prazo”, conclui Amanda.

The risk of falling behind: why subscription consumption is inevitable

Luan Gabellini
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The risk of falling behind: why subscription consumption is inevitable

The streaming model revolutionized how we consume content, and its impact extends beyond screens. Starting with music and video, it has transformed into a new consumption pattern, now encompassing various sectors of the economy. Books, fashion, food, health, and even pet services are now delivered on a recurring, subscription basis. According to McKinsey, this market grew by over 100% annually between 2011 and 2016 in the United States. In Brazil, a PwC survey indicates that predictable revenue and continued customer engagement are the main attractions of this model for businesses.

Facing a scenario where the cost of acquiring new customers is constantly rising, the subscription model is moving from a novelty to a market requirement. More than a trend, subscription consumption represents a practical and strategic response to the contemporary challenges of businesses. Companies adopting recurring revenue achieve three fundamental pillars for their sustainability: predictable revenue, customer loyalty, and scalability potential.

This is a model that allows for more secure future planning, reduced customer churn, and scaling operations with more aggressive investments in marketing, technology, and innovation. Not surprisingly, giants like Microsoft, Apple, and Amazon already concentrate a significant portion of their revenue in this format. Nevertheless, many traditional companies resist this transformation, placing them at a competitive disadvantage. The problem isn't simply ignoring a trend, but closing one's eyes to a structural shift in consumer behavior.

Today's consumers value convenience, personalization, and seamless experiences, expecting brands to deliver them effortlessly. Ignoring this trend is a strategic risk. To remain relevant, companies need to move beyond the transactional model, focused on one-time purchases, and embrace a relational approach, underpinned by ecosystems of recurring products and services. The key lies in customer-centric digital transformation: investing in data, service, and personalization. Subscription-based consumption isn't a passing fad; it's the new standard. And brands that don't adapt now risk falling behind.

Mondelēz boosts sellers' average ticket to 34% by integrating Yalo into B2B sales via WhatsApp.

E-Commerce Update
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Mondelēz boosts sellers' average ticket to 34% by integrating Yalo into B2B sales via WhatsApp.

Adoption of new technologies in the retail sector is increasingly essential for generating value, operational efficiency, and market competitiveness in businesses, such as consumer goods companies. The topic was discussed by Andrés Stella, COO of Yalo, and Livia Seabra, Director of E-commerce and Emerging Channels at Mondelēz Brasil, in the panel "New Technologies in Value Generation" at the APAS Show 2025. They explored how artificial intelligence and omnichannel strategies are reshaping relationships and sales approaches in B2B transactions, using WhatsApp. Consequently, technological innovations are empowering sales representatives, boosting results with a 34% increase in the average purchase value in direct physical interactions with distributors, alongside growth in sales through digital channels. 

The increasing use of AI agents to automate and personalize the shopping journey, especially on platforms frequented by small and medium-sized retailers, reveals the strategy adopted by Mondelēz Brasil, aiming to boost productivity through a resource so powerful and common among Brazilians. "WhatsApp sales will not replace physical salespeople. The trend is to expand, but also to transform the distributor's salesperson from order taker to sales leader, increasing their average ticket size, focusing on execution, categories, stockouts, building relationships, and analyzing the least-selling products for efficient business management. Technology comes to add value and strengthen retail sales, implementing omnichannel capabilities for greater reach and AI agents for optimizing and personalizing the experience," reveals Livia. 

This performance is even more expressive with the recent launch of Yalo: the Oris. Presented as the first intelligent sales agent, the technology brings a new type of "digital employee" designed to replicate the best human salespeople, operating at scale and based on data. The agent is capable of understanding voice messages, making strategic recommendations, acting proactively, and selling in a contextualized, personalized, and scalable way across any channel, including voice calls and WhatsApp. Throughout the panel, companies revealed that the digitization of traditional channels has impacted the market in an agile and efficient manner, from large industry brands to small neighborhood retailers who haven't yet implemented other digital tools in their processes due to reasons such as investment, uncertainty, and lack of knowledge. Furthermore, the AI integrated into the platforms enables more direct and aligned communication with different consumer profiles, avoiding friction during the customer journey. 

With our partnership at Mondelēz Brasil, we leveraged the company's B2B sales by over 15% via WhatsApp. I hear a lot about retailers looking to digitalize their customers, but the truth is they're already incredibly digitalized. The challenge is finding them on the right channels where they're present and active. With the arrival of these new technologies, we haven't reduced the workforce; we’ve enhanced and strengthened it. Where to start? The first step is to experience it, test, adapt, explore – and then implement consistently and coherently with your business, achieving your strategically crafted goals within your action plan," explains Andrés. 

 The Oris launch reinforces the vision that technology acts as an ally, not a replacement, for salespeople. The digital employee has the capacity to triple conversion rates compared to traditional e-commerce and increase the average ticket by up to 40%, optimizing the final customer's buying journey and enabling human salespeople to perform more sophisticated, creative, and strategic activities. 

Innovations have arrived to support us, as has the integration of sales channels. Of course, there are obstacles, but it's by confronting them that we evolve, refine processes, increase sales, unite workforces, teams, clients, and partners, and bring the business closer to its full success. Transformation requires action, not just an openness to the new, but experiencing the significant advantages of new technologies firsthand; this can truly transform an operation," concludes Andrés Stella. 

Carriers face unprecedented wave of internet scams with brand and image use

E-Commerce Update
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Carriers face unprecedented wave of internet scams with brand and image use

Transportadoras ligadas aos e-commerces estão enfrentando uma onda sem precedentes de tentativas de golpes na internet praticadas por cibercriminosos que se apropriam da imagem das empresas para solicitar pagamento indevido de taxas adicionais, realizar vendas inexistentes e direcionar usuários para links inseguros.

Nas ações, os criminosos utilizam e-mails, mensagens de texto via WhatsApp, as redes sociais e sites falsos para enganar consumidores, simulando comunicações oficiais das empresas, inclusive com o uso indevido do logotipo da transportadora.

“Por e-mails ou mensagens de texto que se passam por oficiais, os criminosos praticam o phishing, pedindo para que o usuário faça um download ou acesse um link, para roubar dados ou mesmo fazer com que sejam pagas taxas extras inexistentes relacionadas a entregas de encomendas”, explica Bruno Tortorello, CEO da Jadlog Logística, uma das maiores transportadoras de cargas fracionadas e e-commerce do País.

Em outra modalidade, os cibercriminosos criam anúncios de leilões virtuais de smartphones ou de outros aparelhos eletroeletrônicos a preços acessíveis supostamente promovidos pelas transportadoras em páginas de veículos de imprensa, para dar credibilidade ao golpe.

Ofertas de empregos inexistentes, sites clonados que oferecem supostos serviços da transportadora e falsos contratos enviados via aplicativos de mensagens para agregar frotas são também outras maneiras que os golpistas utilizam para tentar subtrair valores em dinheiro ou roubar dados dos usuários.

“Estelionatários criaram em redes sociais domínios falsos com o nome e logotipo da Jadlog, por exemplo, em golpes mais antigos, para oferecer vagas de trabalho falsas e solicitar pagamentos para que o candidato participe do processo seletivo”, conta Alexandro Strack, Diretor de TI e DPO (Data Protection Officer) da Jadlog.

“Diante das inúmeras práticas fraudulentas, a Jadlog reforça que não solicita pagamentos por WhatsApp, e-mail ou redes sociais, tampouco realiza vendas diretas ou cobra taxas adicionais por canais não oficiais. Além disso, reitera que toda comunicação real da empresa é feita exclusivamente pelos canais institucionais oficiais no website jadlog.com.br, no Instagram @jadlog.oficial, Facebook @jadlogoficial, Linkedin @jadloglogistica. Isso vale para outras transportadoras e diversas empresas do mercado e as pessoas precisam estar alertas para não serem enganadas pelos criminosos, cada vez mais audaciosos”, completa Strack.

Internamente, a empresa está apurando os fatos e as denúncias enviadas por clientes, visando localizar a origem dos golpes e identificação dos fraudadores. A Jadlog notificou a Polícia Civil de São Paulo sobre esses crimes e segue colaborando com as investigações. Paralelamente, tem divulgado alertas de fraude nos canais oficiais com o objetivo de proteger clientes e parceiros.

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