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Zig Launches Virtual Card to Facilitate Consumption in Mega Events

E-Commerce Update
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Zig Launches Virtual Card to Facilitate Consumption in Mega Events

Entertainment-focused technology company Zig today announced the launch of the Zig Virtual Card, an innovation aimed at transforming consumption into large events.With an initial investment of R$ 2 million and plans to invest more R$ 3 million over the next 12 months, the company seeks to reduce friction and costs in the purchase flow for event producers.

The Zig Virtual Card combines the convenience and security of major digital wallets such as Apple Pay and Google Wallet with the data intelligence of the cashless system.In addition, the product is aligned with the ESG agenda of Zig, contributing to the reduction of plastic use.

For the end customer, the Zig Virtual Card offers convenience with simplified online top-ups, convenience for payments at events, bars, restaurants and clubs, and savings by eliminating various fees associated with the current cashless journey.

The operation of the Virtual Zig Card is simple: the customer can add credits before leaving home, using the Zig application, or scan a QR Code available at the event, which will direct you to an online recharge page. After confirming the payment, the credits are loaded into the Virtual Card, which is saved in the customer's mobile digital wallet, allowing payments by approximation (NFC).

Event producers of all sizes can offer consumers a faster and safer consumer experience.The Zig Virtual Card is especially attractive for customers with Early Adopters profile.

“With the Zig Virtual Card, event producers can optimize their investment in boxes and preload structures. Customers can create and add balance to their command quickly, with fewer fees and less environmental impact, thanks to the reduction in the use of plastic. In addition, our product has high security standards, using encryption from Google and Apple in transactions carried out by digital wallets, EXPLAINED Nerope Bulgarelli, CEO of Zig.

The new product also offers an in-depth view of consumer behavior, collecting information through simplified user registration, always in compliance with the General Data Protection Law (LGPD). This data intelligence allows you to better understand the customer profile and their purchase journey, creating a new communication channel through push notifications, personalized messages, promotions and offers.

Until 2030, the number of transactions using wallets will increase three times around the world. It is worth mentioning that Brazil is currently the 4° country that most uses digital portfolios”, added Bruno Lindoso, International CEO of Zig.

Virtual cards provide an integrated consumer experience, offering greater security in each transaction, simplifying operations and collecting valuable data on customer profile and behavior. In addition, their adoption improves the quality of service, eliminating the need for trips to charging boxes and allowing customers to enjoy more fun time with fewer interruptions.

How to have a profitable business in the digital market?

Marcia Belmiro
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How to have a profitable business in the digital market?

This is a frequent and cyclical question of many entrepreneurs, who are right to reflect on the topic, on their profitable positioning in the digital market. As a business mentor, I have supported people who have an incredible background of life and career experience, who understand that they can boost the lives of other people and shorten the paths for them to achieve their goals.

People no longer want to have a linear profession only, as was the model of past decades. Today, the career can have multiple directions, both as successful professionals in the corporate world, as well as as expert speakers on a topic of their domain and expertise. And this movement is called Slash. 

According to the concept created by author Marci Alboher in her book “One Person/Multiple Careers: The Original Guide to the Slash Careers”, people with multiple careers are those who obtain multiple streams of income simultaneously in different formats.

Thus, it is encouraging to look at your own life and knowledge and, from this background, create a business where you can make people's lives easier, through one of the greatest assets in which society invests: gain time and efficiency in your business.

Prospecting the ideal customer

With this proposal aligned in the concept slash carrer, the immersion project created by Realize Business brings the experience of three mentors: Marcia Belmiro, Juliana Albanez and Luciana Girard. With their diverse experiences of professional life and the immigration area (Germany, England and Switzerland), Juliana and Luciana gathered their knowledge of Sales and Negotiation, to support entrepreneurs in Europe and Brazil in an intense process on all the steps of these two business segments.

Knowing how to prospect your ideal customer, make them see the return on their investment clearly and have a process that increases the closing of sales is exactly the key point to having a profitable business in the digital market.

Essential points to position yourself in the digital market:

* Evaluate the market and, whenever possible, be a pioneer: because it is a niche with a low entry barrier, digital rewards those who are pioneers and act fast.

*Hear the needs of the customer and offer tangible solutions: be ready to be a good listener and your potential customers will give you all the way from the stones.

Pioneerism

This is exactly how the Realize Business Immersion came about. A pioneering project for entrepreneurs who already had a well-organized business financially, a well-defined product, but still with a sales process that did not work at its best.

The tools that are passed in the immersion are simple, practical and very efficient. This is the comment of the dozens of participants of the immersions already occurred in Munich (Germany), Geneva and Zurich (Switzerland) and also in training in companies in Brazil!

The message is clear: a company “perfeita” that does not sell... does not survive! If you need to structure your sales department and want to create a sector that increases its results in at least 30%, you are invited to meet Realize Business and increase your business.

Pix Revolutionizes Financial Market with Payment by Approach Forecast for 2025

E-Commerce Update
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Pix Revolutionizes Financial Market with Payment by Approach Forecast for 2025

Pix, which has already consolidated itself as one of the main payment methods in Brazil, is about to enter a new revolutionary phase.Only in the first half of 2024, about 28 billion transactions were carried out via Pix, moving R$ 11 trillion, demonstrating the growing adoption of this technology by Brazilians. Now, to further facilitate the financial life of the population and institutions, Pix is preparing to introduce a new functionality: payment by approximation.

The Central Bank of Brazil recently announced the new rules and governance structure for this innovative method. Starting November 14, 2024, banks will begin testing this new form of transaction, and on February 28, 2025, the novelty will be officially available to customers. This modern and efficient solution will allow for fast payments without the need for customers to access their bank accounts directly.

Marcelo Modesto, CEO of Avivatec, a technology ecosystem specialized in solutions for the financial market, highlights the importance of this innovation. “ Integration of the Pix approach payment model is a significant advance in the financial sector, but it also requires investments in infrastructure. The Instant Payments System was essential for the implementation of Pix in Brazil. The combination of this technology with the NFC (near field communication) of payment by approximation is, of course, the next level. About 82% of people already use payment by credit card and approach. With this approach, the solution becomes a new way of technology and thus, making all the Pixentas a major benefits to ensure the new way of operations are able to ensure that all.

Since its launch in 2020, Pix has offered a fast, secure and cost-free alternative to transfers, differentiating itself from the old options such as TED and DOC. In 2023, payments made by this method totaled more than R$ 17 trillion, representing about 58% of the amount handled from 2020 to October 2023. In a single day at the beginning of last month, more than 224 million transactions were carried out via Pix, moving about R$ 119.4 billion, setting a new record.

“We observe a continuous growth in the use of Pix, not only in the number of transactions, but also in its popularity as a payment method in various everyday situations. The practicality and security offered by institutions are transforming the financial behavior of Brazilians and businesses.In addition, the speed in transactions and the exemption of tariffs has attracted more and more users, consolidating Pix as an essential tool in the financial scenario,” Modesto explains.

According to PicPay data, in the first half of 2024, the use of Pix for companies and businesses rose more than 140%, while among individuals the increase was 66%. With the arrival of Pix by approximation, the trend is that these transactions grow even more, simplifying payments and enabling transactions through the digital wallet.

Zendesk Announces Webinar“IA and the Future of CX”

E-Commerce Update
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Zendesk Anuncia Webinar “IA e o Futuro do CX”

Zendesk invites all customer experience (CX) professionals to the webinar “IA and the Future of CX”, which will be held on Thursday, August 22, at 14h (brasilia time).

The webinar will explore how artificial intelligence (AI) is reshaping the customer experience and what is expected by 2027. Based on extensive research from CCW Digital and Zendesk, the event will bring valuable insights from CX executives on the successful implementation of AI, overcoming organizational barriers, and the steps needed to embrace this new technology.

Main Themes:

Adoption of AI:

  • Choosing the right solution
  • ROI calculation
  • Organizational alignment around AI

Customer Trust:

  • Demonstration of how AI improves customer service quickly and effectively with AI agents
  • Displaying better customer experiences with highly qualified agents
  • Ensuring transparent security practices

Development Opportunities:

  • Prioritizing development opportunities
  • Adequate training for AI management, including: developing specialized expertise and refining interpersonal skills

Don't miss the opportunity to learn how AI can transform the customer experience in your organization and get practical tips for overcoming challenges in adopting this technology.

Service:

  • Event: Webinar“IA and the Future of CX”
  • Date: Thursday, august 22nd
  • Timetable: 14h (brasilia time)
  • Format: Online, with subtitles in Portuguese

For more information and registration, please visit Zendesk website.

Ploomes Announces Caio Lopes, Co-Founder of Mobile2you, as New CTO

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Ploomes Announces Caio Lopes, Co-Founder of Mobile2you, as New CTO

Ploomes, the largest CRM company in Latin America, has announced the hiring of Caio Lopes as its new Chief Technology Officer (CTO). With more than 13 years of experience in the technology market, Lopes arrives with the mission of enhancing the company's deliveries and operational efficiency, at a time when the global CRM sector is in full expansion.

According to Grand View Research, the global CRM market is expected to surpass US$ 150 billion by 2030, with a double-digit annual growth rate.In 2023, investments in the sector reached US$ 65 billion. In this heated scenario, Ploomes seeks to strengthen its operations and innovation with the arrival of Lopes.

“I am excited about the new challenge and very happy with our team. I hope to continue what has been done in recent years, bringing with me knowledge in team development and organization processes, to further enhance our solutions, always meeting the expectations of the management and our customers”, said Caio Lopes, new CTO of Ploomes.

Graduated in Computer Engineering from the Polytechnic School of the University of Sao Paulo (USP), Lopes co-founded Mobile2you, a company specialized in creating customized applications for digital banks. Under his leadership, Mobile2you served more than 50 digital banks and expanded its team to 100 employees, being acquired in 2022 by Dimensa, where Lopes assumed a management position.

In his new position at Ploomes, Lopes plans to use his vast experience in team development and organization processes to optimize processes and results.“Assuming technology leadership of Ploomes, a fast-growing company with a solid customer base, is an extremely motivating challenge. Our goal is to continue innovating and delivering value to our partners, strengthening operational efficiency and managing relationships with” customers, he added.

The arrival of Lopes occurs at a promising time for the CRM sector in Brazil. According to IDC Brazil, the area should move R$ 8.5 billion in 2024, representing a growth of 13.9% compared to last year.

Matheus Pagani, CEO and co-founder of Ploomes, highlighted the importance of hiring Lopes: “A Ploomes has had an accelerated growth in recent years, and the engineering team has grown at a similar speed. Therefore, we were looking for a person to occupy the position of CTO with stronger experience and bias in delivery management and team structuring, but without abandoning our hands on and informal relationship culture.”

IA, análise preditiva, e-commerce: revoluções no agronegócio

Gustavo Saraiva
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IA, análise preditiva, e-commerce: revoluções no agronegócio

A tecnologia está remodelando o mundo e o setor agro não é exceção. A inteligência artificial (IA) e a análise preditiva estão na vanguarda dessa transformação, fornecendo insights valiosos que propiciam uma gestão mais eficiente e sustentável. Já o e-commerce está se tornando um componente cada vez mais importante do agro brasileiro. Ele habilita um canal a mais de venda e de relacionamento entre os participantes da cadeia. Ao mesmo tempo, o comércio eletrônico facilita a coleta e análise de dados, o que pode melhorar a precisão da previsão de demanda. 

O Brasil está na vanguarda da pesquisa e desenvolvimento de tecnologias. Estamos atravessando a transição da Agricultura 4.0, que se concentra em máquinas e soluções tecnológicas, para a Agricultura 5.0. Essa nova fase incorpora robótica, machine learning e IA aos sistemas de produção agrícola, com foco na produtividade e sustentabilidade. 

Análise preditiva 

A IA, com sua capacidade de processar e analisar grandes volumes de dados, está sendo utilizada para identificar padrões e relações que antes eram difíceis de detectar. Isso é especialmente útil no agro, onde fatores como clima, solo e práticas de cultivo podem ter um impacto significativo na produção. Como subcampo da IA, a análise preditiva utiliza dados históricos e algoritmos de aprendizado de máquina, sendo possível antecipar a demanda futura e otimizar a produção e a distribuição. 

Agtechs 

Segundo a Embrapa (Empresa Brasileira de Pesquisa Agropecuária), mais de 2.000 agtechs brasileiras (startups dedicadas ao agronegócio) estão impulsionando o setor com ferramentas de IoT (Internet das Coisas) e IA. Além disso, o valor de investimento em IA no mercado global de agricultura, segundo a Statista, deve crescer para aproximadamente US$ 4,7 bilhões até 2028. É uma transformação promissora para o setor. 

Challenges  

A implementação bem-sucedida das tecnologias no agronegócio enfrenta alguns desafios relacionados à coleta e análise de grandes volumes de dados, além das necessidades de desenvolver algoritmos de aprendizado de máquina adequados e garantir a segurança dos dados. 

Ainda assim, elas devem moldar a evolução do agronegócio, ajudando as empresas não só com a previsão de demanda, mas com a otimização da cadeia de suprimentos e melhoria da eficiência operacional. Além disso, eles podem ajudar a promover a sustentabilidade, reduzindo o desperdício e melhorando a segurança e a qualidade dos alimentos. 

E-commerce App Sales Grow 21% in 2024, and Companies Intensify Mobile Marketing Investments, AppsFlyer Report Reveals

E-Commerce Update
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E-commerce App Sales Grow 21% in 2024, and Companies Intensify Mobile Marketing Investments, AppsFlyer Report Reveals

E-commerce app sales saw a 211% growth in 2024, prompting companies to increase mobile marketing investments, according to the new "State of E-Commerce App Marketing 2024" report by AppsFlyer. The study highlighted a consumer purchasing pattern during peak seasons, such as the end of the year, and revealed that much of the mobile marketing recovery in e-commerce is centered around Apple (iOS) users.

The report showed that nearly 60% of consumers evolve into loyal customers after their first purchase in e-commerce apps, highlighting the crucial role of mobile applications in strengthening engagement. In 2024, there was a 60% increase in non-organic installations on iOS, with marketers tactically focusing on the first week post-installation for remarketing activations. This effort resulted in a 40% conversion rate on the first day and exceeding 75% within the first week. **Note:** The numbers "60%", "40%", and "75%" are clearly not standard numerical representations. They likely represent a placeholder or a proprietary metric, so I've left them as they are in the translation. If you can provide context on what these values represent, a more accurate and potentially meaningful translation can be offered.

Renata Altemari, Country Manager of AppsFlyer in Brazil, commented: "As the global economy continues to stabilize, mobile commerce growth prospects in apps appear promising in the coming months, presenting marketers with an opportunity to cultivate and nurture customer loyalty."

The research also revealed that in-app purchases (IAP) increased by 15% during the 2023 holiday season compared to Q4 2022, maintaining a positive trajectory into 2024. Total advertising investment in 2023 soared to US$$ 6.6 billion, highlighting renewed confidence in marketing efforts.

Renata Altemari added: "We observed a 12% increase in paying user participation across platforms during peak season, particularly in Brazil, the United States, and India (on Android). Following a difficult year for the mobile e-commerce market in 2022, we've seen encouraging growth since March of last year."

iOS users played a significant role in this recovery, driving a 60% year-over-year increase in non-organic app installations and a 21% increase in in-app conversion rate compared to 2022. Additionally, Apple device share of advertising spend rose 43% in 2023, while Android allocation decreased by 18%, primarily in Brazil and India.

Sue Azari, head of eCommerce industry at AppsFlyer, highlighted: "The mobile advertising landscape is constantly undergoing strategic adjustments. As the global economy begins to stabilize, brands in the sector are firmly turning to paid marketing as a way to attract users, rather than relying heavily on their own channels."

Key Global Insights from the 2024 State of E-Commerce App Marketing:

  • Consumer spending on apps increased by 151% year-over-year in Q4 2023.
  • Apple iOS users drove a 60% year-over-year increase in non-organic installations in Q4 2023.
  • The first week after app download is critical, with 40% remarketing conversions occurring on the first day and over 75% during the first week.
  • Global app ad spending totalled US$6.6 billion in 2023, with iOS leading at US$2.9 billion.

Azari concluded: "As the 2024 holiday rush approaches, brands looking to stand out should focus on remarketing and earning long-term rewards, fostering lasting loyalty."

Magalu Announces Mega Store Concept in the Old Space of the Bookstore Culture on Avenida Paulista

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Magalu Announces Mega Store Concept in the Old Space of the Bookstore Culture on Avenida Paulista

Magalu revealed today, during the Expo Magalu ' EVENT that takes place on Wednesday in the Anhembi District, in Sao Paulo 'TO open a mega store in Conjunto Nacional, a historic point located on Avenida Paulista, in the space previously occupied by Livraria Cultura. Frederico Trajano, CEO of Magalu, shared the news with enthusiasm: “My dream is to put there all the brands of the company”.

The new concept store will bring together products from all brands of the group, including Magalu, Netshoes, KaBuM! and Cosmetics Epoch.“It will be a strategic point for the strengthening of our physical stores”, said Trajano. In addition to offering a wide range of products, the company is committed to preserving the historical and cultural spaces of the place, such as the Eva Hertz theater, which will continue to promote cultural events.

Preservation of Multichannel

The concept store will follow the Magalu multichannel model, offering customers an integrated experience with services such as Retira Loja. In addition, the space will serve as another Magalu Agency, a delivery point for items sold via marketplace. “We want to take products from our partner retailers” to our inventory, concluded Trajano.

Mecanizou Kicks Off Second Semester with 110% Growth and Expansion to Greater SP and Guarulhos

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Mecanizou Kicks Off Second Semester with 110% Growth and Expansion to Greater SP and Guarulhos

Mecanizou, a startup that connects auto repair shops with automotive parts suppliers, announced an impressive 110% growth at the start of the second half of 2024, surpassing last year's closing percentage. The company has ambitious plans to double the number of workshops served by the end of the year, aiming to reach 5,000 customers on its platform.

In response to high demand in previously unserved regions of São Paulo, Mecanizou expanded its operations to new areas of the state capital and the city of Guarulhos in May. Currently, the startup has over 300 suppliers and a database of 1 million parts.

"Thanks to our expansion in May, we achieved very positive growth in the first half of the year and expect to close the year with a fourfold increase compared to 2023. This will strengthen our presence in the industry, in addition to fostering innovation across all our operations. With the expectation of reaching 5,000 workshops still this year, we will increase our visibility by reaching new regions, introducing new technologies, and expanding our presence in the São Paulo market," stated Ian Faria, co-founder and CEO of Mecanizou.

Mecanizou's platform offers quick registration and 100% online service, providing benefits such as discounts, various installment payment options, and time optimization for mechanics. "With our mechanic-centered approach, we are more than a service platform; we act as an extension of the auto repair shop, establishing a genuine connection and a shared identity that often goes beyond business relationships," emphasized the executive.

Founded in 2020 by Ian Faria and André Simões, Mecanizou is transforming the auto parts market by bringing more transparency, simplicity, and agility through the digitization of services. In early 2023, the startup announced an investment round worth US$ 14.5 million (R$ 76 million), led by Monashees, a pioneer in the venture capital industry in Brazil and Latin America. The investment also included participation from Alexia Ventures, FJ Labs, and Dalus Capital, marking the second investment round in just over a year. In January 2022, the company had already raised US$ 4 million in a seed round.

TrackingTrade Lança PriceTrack para Monitoramento de Preços no Varejo

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TrackingTrade Lança PriceTrack para Monitoramento de Preços no Varejo

A TrackingTrade, uma das maiores empresas do Brasil especializada em inovação tecnológica para simplificação de processos, anunciou o lançamento do PriceTrack, uma nova ferramenta que promete revolucionar o monitoramento de preços no setor varejista.

Com o avanço rápido da tecnologia e a crescente competitividade no mercado, acompanhar os preços praticados pelos concorrentes tornou-se essencial para a elaboração de estratégias de precificação eficazes. O PriceTrack utiliza tecnologia avançada para monitorar preços em tempo real, oferecendo às grandes empresas uma solução para direcionar suas estratégias de mercado de maneira mais precisa e competitiva.

Pablo Zapata, CEO da TrackingTrade, destaca que o PriceTrack é a solução ideal para empresas que desejam estar por dentro dos movimentos de seus concorrentes no varejo. “As organizações ganham muito potencial de mercado ao fazerem o monitoramento de outras empresas. Para ter acesso a dados de maneira rápida e organizada, devem contar com ferramentas que promovem o levantamento destes dados,” afirma Zapata.

Importância do Monitoramento de Concorrentes

Ter a capacidade de monitorar em tempo real os preços dos produtos dos concorrentes possibilita que as empresas definam melhor suas estratégias, baseadas em dados de mercado acessíveis de maneira rápida e automatizada. “Acompanhando de perto os preços dos concorrentes, os varejistas podem ajustar suas políticas de preços de forma mais precisa e competitiva, aumentando a margem de lucro obtida,” explica Zapata.

Esse tipo de monitoramento permite que as empresas entendam como o mercado avalia seus produtos e preços em relação aos concorrentes, ajudando a evitar a comoditização e a manter uma estratégia de pricing diferenciada.

Benefícios do Monitoramento de Preços

O principal objetivo de adotar estratégias de monitoramento de preços é assegurar a execução eficaz da política comercial, garantindo credibilidade junto aos canais de distribuição e atraindo investimentos no processo de sell-in. Além disso, essa prática ajuda a mensurar a sinergia entre distribuidores e subcanais, como pontos de venda físicos e e-commerce.

“Analisar os preços dos concorrentes permite identificar oportunidades de mercado e ajustar as margens de lucro de forma mais assertiva. Este é um dos principais, se não o principal balizador de estratégias, permitindo que as empresas entendam como os consumidores reagem às estratégias adotadas,” acrescenta Zapata.

Regulamentação e Compliance

O uso de ferramentas automatizadas para monitoramento de preços também auxilia as empresas a atenderem normas regulatórias relacionadas à prática de preços equilibrados. “O PriceTrack auxilia grandes indústrias e players do varejo a estarem a par do que o mercado está oferecendo aos consumidores, impactando a competitividade e garantindo conformidade com normas de precificação,” detalha Zapata.

Ferramentas Automatizadas

Ferramentas avançadas como o PriceTrack são necessárias para processar grandes volumes de dados de diversos canais, proporcionando um diferencial competitivo significativo. Entre os principais benefícios estão a agilidade analítica, maior acuracidade, melhoria de margens, aumento de vendas e maior engajamento dos canais de distribuição.

“Com a adoção de ferramentas como o PriceTrack, os varejistas mantêm uma visão holística e atualizada do mercado. A ferramenta garante que as empresas possam acompanhar dados de vendas e ofertas em um dashboard inteligente e personalizado de acordo com as necessidades da companhia,” conclui Zapata

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