A conexão e proximidade com sua comunidade são valores essenciais para o KaBuM! – maior e-commerce de tecnologia e games da América Latina – e não se pode subestimar a importância para o público gamer da plataforma Discord.

Com mais de 55 milhões de usuários ativos no Brasil (segundo a World Population Review), o Discord é a plataforma de preferência para entusiastas não apenas dos games, mas de variados temas, já que suas comunidades – denominadas servidores – funcionam como fóruns onde os usuários podem conversar sobre um interesse em comum utilizando os canais de texto ou de voz.

Visando encurtar a distância entre a marca e sua comunidade, o KaBuM! expandiu seu servidor na plataforma, criando um verdadeiro ecossistema que une não apenas os setores de esports e e-commerce em canais dedicados onde usuários podem ter uma experiência personalizada, mas também funcionalidades inéditas como um sistema gamificado de interações, permitindo que os usuários resgatem recompensas no e-commerce diretamente pelo Discord, um canal de discussão exclusivo para mulheres e interações diretas com influencers e embaixadores KaBuM!. 

O servidor terá como objetivo prover uma experiência personalizada a cada usuário, oferecendo um processo de onboarding a partir de sua integração, possibilitando-o selecionar qual conteúdo mais o interessa e customizar os canais para facilitar o acesso a estas informações e discussões com outros usuários que compartilham estes interesses.

Entre os temas disponíveis nos canais do servidor, podem ser encontrados resultados dos torneios dos quais participam a KaBuM! Esports, ofertas e campanhas promocionais do e-commerce, discussões sobre hardware e eletrônicos, e ainda salas para partidas personalizadas para jogos em grupo, sendo que todas as interações no servidor garantem pontos em experiência (XP) para os usuários, e quanto mais experiência , mais benefícios estarão disponíveis dentro do servidor, como mensagens destacadas e privilégios para o perfil.

Interações como participação em livestreams do KaBuM! e em partidas personalizadas podem garantir aos usuários Koins, moedas exclusivas ao servidor, que por sua vez podem ser usadas para resgatar produtos  no próprio servidor do Discord.

“Estar próximo da comunidade que constrói o KaBuM! é um valor indiscutível para nós”, comenta Bruno Chamas, Head de Marketing do KaBuM!. “Entendemos que estar próximo é ter contato direto e facilitar a conexão entre os fãs e a marca. Com este novo ecossistema no Discord damos a oportunidade inédita de entusiastas por hardware conversarem com figuras como EmersonBR direto pela plataforma, por exemplo, e ainda recompensá-los por participarem das lives, o que também garantirá premiações com o sistema de Koins”, continua. “Esta é mais uma forma que encontramos de tornar o KaBuM! mais presente no dia-a-dia dos fãs, com ativações que os fazem querer engajar e interagir, tudo desde a participação nas salas  personalizadas em games, resgatando as recompensas diárias até assistir às lives pode levar um membro do servidor a conseguir resgatar itens como um console de nova geração apenas engajando com o conteúdo deste”.

O servidor do kaBuM! já está ativo, e todos com uma conta na plataforma podem participar acessando o link de ingresso. Os canais já estão integrados às próximas ativações da marca, contando inclusive com lives como o Korujão, que entre os dias 22 e 25 de agosto acontecem com interação entre os apresentadores e a comunidade por meio do Discord.

Demais ativações e campanhas podem ser consultadas diretamente pelo servidor, e toda interação garante aos usuários XP, e participações em atividades podem garantir Koins para resgate em produtos.

Focusing on providing an increasingly complete journey to its users, Webmotors, the largest automotive ecosystem in Brazil and the main business portal for the segment, announces the launch of the Webmotors Index, a new data intelligence tool allocated to the platform that, from now on, starts to calculate monthly the percentage change in the prices of used car ads of the portal throughout the national territory.

The new feature aims to provide a reliable and accurate reference on vehicle pricing, to help identify market trends, pricing behaviors and strategic action opportunities for the automotive sector.

For Webmotors to reach the new index, the following vehicle characteristics are analyzed: reference period, brand, model, vehicle year (from 2014), version, mileage range, body type, fuel type, type of advertisement on the platform (if it was made by a natural or legal person), state where it was published and if it is from the rental segment.

It is also possible to obtain complementary data such as inventory turnover, analysis by region and electric cars, among others, with daily or monthly update, offering an accurate and updated view of the market.

The consolidated basis used for the calculation of the Webmotors Index consists of 36 car brands, 398 models and 2,174 versions, which do not include armored cars, totaling a mesh of more than 14.5 million vehicles (present on the marketplace platform itself. The index is calculated from 2017 with a methodology based on the median of the price difference between one month and the previous month, ensuring an accurate, robust and reliable analysis.

“We are taking a big step towards a more dynamic and innovative market.The Webmotors Index is a milestone that arrives to consolidate our position as the largest and most complete automotive ecosystem in Brazil”, says Webmotors CEO Eduardo Jurcevic. “Our goal is to be the largest and most comprehensive indicator in the market and the main reference in data in the segment for better decision making of our users and customers.”

Inspired by economic meters such as the National Index of Consumer Prices (IPCA), the Webmotors Index is initially directed to automakers, dealerships, banks and insurers. Integrated with Webmotors Autoinsights, the new indicator will have monthly periodicity, in addition to having content available by subscription, including exclusive and on-demand information, providing the following benefits:

• Market analysis: provides a detailed view of the trends of valuation and devaluation according to the characteristics of the vehicles;
  
• Competitiveness: allows comparisons with competitors, identifying business opportunities;
  
• Support in strategic decisions: from analysis based on data contained in the index. 
  

Webmotors Index of July

In its debut, the Webmotors Index points to a slight drop of 0.28% in the average price of used vehicle ads on the platform between June and July 2024.

According to Jurcevic, at this point in the second half, the launch of new models tends to rapidly devalue those already on the market, as consumers begin to prefer the latest and technological ones, leading to the need for adjustments in the prices of used ones to make them more competitive. “This can also increase the supply of used vehicles as users seek to upgrade their cars to the newer models.”

To access the Webmotors Index click here.

Metropolis 4 Influencers, a Brazilian platform for influencer marketing management, launched Gamify, an innovative tool that uses gamification to transform employees into digital influencers on social networks.Active only a month ago, Gamify has as its main objective to leverage campaign strategies, providing greater engagement, humanization and results for brands.

Gamification, a methodology that uses game elements in non-entertainment contexts to motivate users, is a growing trend in the global market. According to Mordor Intelligence, the gamification market is expected to grow US$ 15.43 billion by the end of this year.In Latin America, the forecast is for an increase of 40% in the next five years.

Gamify allows companies from various sectors to explore an intuitive interface and advanced features to create interactive and unprecedented campaigns, stimulating the active participation of employees and generating authentic and organic content on the internet.

Edson Rocha, CEO and founder of Metropolis 4, details the operation of the new solution: “Our mission is to transform the communication of brands with their teams and the general public.In practice, the company defines the objectives of the campaign, such as the generation of leads or the strengthening of organizational culture, and creates personalized challenges related to their products and services. As they complete the challenges, workers receive rewards, including awards, discounts and exclusive benefits.”

In addition to allowing brands to set their own goals, the platform also offers a ranking to encourage healthy competitiveness among employees, who can track performance in real time, improve their routines or challenge colleagues. Gamify provides personal satisfaction, sense of belonging and significant benefits for the business, increasing visibility on social networks through a positive and humanized image, bringing the target audience closer to workers.

Since 2019, Metropolis 4 has mapped more than 30 thousand influencers in its database and reached more than 20 million people. With the launch of Gamify, the startup intends to enhance the brand value of users. Among the success cases of the platform, the partnership with Clube Atletico Mineiro stands out, which was the first customer to use the new feature and already notes positive results in fan disclosures, and Multicoisas, whose application of gamification has considerably increased its sales during specific actions.

“The launch of Gamify reinforces the positioning of Metropolis 4 as a complete solution for the influencer marketing sector.Our tool not only makes campaigns more engaging and fun, but also optimizes the return on investment of projects 2 AN increasingly sought after demand by companies that are discovering themselves in the digital landscape”, concludes Edson Rocha, CEO of Metropolis 4.

Beefor, a pioneer in project management that connects teams to corporate strategy, announced the launch of a new version of its platform, focused on results and strategic governance. The update promises to integrate and connect all stages of a project, creating a high-performance environment for organizations.

Combining advanced technology and expertise in high-performance consulting, the new version of beefor is driven by artificial intelligence (AI) and features enhanced functionality. These innovations allow companies to optimize the efficiency of their teams, projects and businesses, as well as strengthen organizational culture with management practices tailored to the specific needs of each organization.

According to the Project Management Institute (PMI), 9.9% of every dollar invested in projects is wasted due to mismanagement.The new version of beefor directly aims to reduce these wastes, improving governance and clarity about the real situation of projects.

“A lack of clarity on the real situation of projects and the disconnect with company strategy are common challenges faced by many organizations. With this new version of beefor, we are addressing these challenges more effectively, offering unified governance and personalized recommendations that align all projects with the company's” strategy, said Alex Salino, CEO of beefor.

The latest version of beefor maintains its unique position in the market by combining the efficiency of teams, projects and businesses with a detailed analysis of management practices, skills development and organizational culture.It offers a unified view of the entire organization, connecting strategy and goals to project execution, as well as identifying and mitigating risks and deviations before they become critical problems.

“We are excited to launch this new version of beefor, which not only improves operational efficiency but also transforms the way companies conduct their strategies and develop their talents.Our artificial intelligence continuously learns from management and leadership experts, providing recommendations truly tailored to the needs of each” organization, added Salino.

Key Features of the New Beefor Version:

• Custom Recommendations: Delivers insights tailored to improve team and business performance.
• Unified Vision: Centralizes strategy, portfolio and teams in one place.
• Strategic Alignment: Ensures that everyone is aligned with the strategic vision of the company.
• Precise Indicators: It uses AI-generated indicators to support assertive decisions.
• Risk Prevention: Identify and mitigate risks and deviations before they become critical problems.
• Skills Development: It accompanies, develops and rewards the people who make the strategy happen.
• Accelerated Adoption: Explores the potential of AI to accelerate the implementation of practices that drive concrete results.