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Elsys Group Invests in dtLabs to Boost AI Development in Brazil

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Elsys Group Invests in dtLabs to Boost AI Development in Brazil

Elsys Group, a renowned Brazilian technology company with 35 years of experience, today announced a strategic investment in dtLabs, a startup specialized in the development of advanced Artificial Intelligence (AI) solutions. This milestone represents the first contribution of the Elsys Group in a software company, acquiring significant participation in dtLabs.

While the value of the investment has not been disclosed, the partnership stands out for two crucial features: dtLabs will maintain its operational independence, with the support of the Elsys Group, and there are plans to further strengthen collaboration in the medium term, with the Elsys Group signaling interest in increasing its investment in the coming years.

The transaction, advised by Ace Advisors, combines Elsys' strong presence in the domestic market with dtLabs' expertise in AI software development.Otavio Pimentel, Partner at Ace Advisors, highlights: “This investment demonstrates the potential of the Brazilian innovation ecosystem, creating a technological powerhouse capable of competing globally in the AI market

DtLabs, founded by Ricardo Achilles and Brenno Caldato during their research at the Universidade Estadual Paulista (UNESP), will focus on the development of new solutions in computer vision, video-analytical processing and edge computing. Ricardo Achilles, co-founder of dtLabs, comments: “The partnership with Elsys will allow us to scale our custom AI solutions, maintaining our operational independence and expanding our national presence.”

Currently, 90% of dtLabs customers are international, a factor that influenced the decision of Elsys.Damian Zisman, CEO of Elsys Group, states: “This investment is a milestone in our strategy of growth in solutions for the corporate market in Brazil and drives our internationalization.We are committed to positioning Brazil as a global player in the development of AI.”

The partnership promises to positively impact sectors such as agribusiness, retail, security, logistics, smart cities, industries and mining, among others, offering integrated hardware and software solutions for complex challenges.

Taboola extends access to performance-focused bidding technology to all advertisers

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Taboola extends access to performance-focused bidding technology to all advertisers

Taboola, a global open web recommendation company, today announced that its performance-focused bidding technology, Maximize Conversions, is now available to all advertisers.

Until recently, thousands of advertisers have already used Maximize Conversions, an AI-based technology that allows them to increase conversions and reduce campaign costs on the Taboola platform.This solution automates the bidding process, eliminating the need for complex manual optimizations. Advertisers can simply set their marketing budget and goals, while the algorithm manages campaigns efficiently and effectively, keeping costs within the established limit. As a result, many users have reported an increase of up to 110% in conversions of campaigns when using Taboola's conversion tracking methods and tools.

With the new update, any advertiser can now access Maximize Conversions, regardless of how they set up their campaigns, and without the need to use Taboola's conversion tracking tools.This significantly extends the reach of the technology, allowing thousands of new advertisers to run campaigns with Taboola.

Today's announcement coincides with the growing adoption of Maximize Conversions, which is already being used by 70% advertisers, including major brands such as Hyundai, ERGO, Leica Camera, Sonova, Peugeot Turkey and Opel Turkiye. Taboola has recorded an impressive 100% increase in the number of campaigns launched with Maximize Conversions in the second quarter of 2024, compared to the previous quarter.

“We are committed to facilitating the success of our advertisers at Taboola, and the massive adoption of Maximize Conversions makes it clear that advertisers like the technology and, more importantly, it works to drive results in performance campaigns,”, said Adam Singolda, CEO and Founder of Taboola. “Com 70% of our advertisers already using this tool, we are now extending this capability to thousands of other advertisers, allowing everyone to harness the power of AI to maximize their” results.

10 SEO tools to boost your e-commerce

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10 SEO tools to boost your e-commerce

SEO tools are essential for any business that wants to improve their visibility in search engines and attract more organic traffic to their website. With a wide variety of options available, it can be difficult to choose the best tools for your specific needs.In this article, we will explore ten of the most popular SEO tools and how they can help boost your online presence.

1. Google Search Console (https://search.google.com/search-console/about): This free tool provided by Google allows you to monitor and maintain your website's presence in Google search results.It provides valuable information about your website's performance, including clicks, impressions, and average position, as well as helping to identify and fix tracking issues.

2. Google Analytics (https://analytics.google.com/): Another free tool from Google, Google Analytics is essential to understanding user behavior on your website. It provides insights into website traffic, user demographics, conversion rates and more, allowing you to make data-driven decisions to optimize your website.

3. SEMrush (https://www.semrush.com/): SEMrush is an all-in-one SEO tool that offers a wide range of features including keyword research, competitor analysis, website auditing and position tracking. It is especially useful for competitor analysis and identifying keyword opportunities.

4. Ahrefs (https://ahrefs.com/): Ahrefs is known for its comprehensive backlink analysis capabilities, allowing you to analyze the link profile of your website and your competitors.It also offers tools for keyword research, content analysis, and position monitoring.

5. Moz Pro (https://moz.com/products/pro): Moz Pro is a suite of SEO tools that includes keyword research, website analysis, position tracking, and more. It is particularly known for its domain and page authority metrics, which help to gauge the quality and relevance of a website.

6. Screaming Frog (https://www.screamingfrog.co.uk/seo-spider/): Screaming Frog is a website tracking tool that allows you to track and analyze your website URLs.It is useful for identifying technical SEO issues such as server errors, broken redirects, and duplicate content.

7. Ubersuggest (https://neilpatel.com/ubersuggest/): Developed by Neil Patel, Ubersuggest is a keyword research tool that provides keyword ideas, search volume data, and difficulty level. It also offers competitor analysis and content suggestions.

8. Answer The Public (https://answerthepublic.com/): Answer The Public is a unique keyword research tool that provides insights into the questions and phrases people are searching for regarding a particular topic. It is great for generating content ideas and understanding user intent.

9. SpyFu (https://www.spyfu.com/): SpyFu is a competitive intelligence tool that allows you to spy on competitors by analyzing their organic and paid traffic, target keywords and ad strategies.It is useful for gaining insights into the SEO and PPC strategies of competitors.

10. Majestic (https://majestic.com/): Majestic is a backlink analysis tool that offers comprehensive data on the link profile of a website. It is known for its Flow Metrics, which evaluates the quality and quantity of backlinks of a website.

These ten popular SEO tools offer a wide range of features to help you optimize your website, conduct keyword research, analyze the competition, and monitor your search engine performance.By incorporating these tools into your SEO strategy, you can make more informed decisions and drive organic traffic to your website.Because no single tool will meet all your needs, then it is important to experiment and find the right combination that works for you and your business.

Freshworks and Nortrez Announce Partnership to Transform Customer Service in Brazil

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Freshworks and Nortrez Announce Partnership to Transform Customer Service in Brazil

Freshworks, a global provider of customer engagement software, and Nortrez, a Brazilian technology and innovation company, today announced a strategic partnership for distribution of Freshworks solutions in Brazil.

The partnership aims to facilitate the commercialization and implementation of Freshworks solutions by Brazilian resellers, which until then faced technical challenges in adopting cutting-edge technologies.Freshworks, which serves more than 50 thousand customers globally, including brands such as Delivery Center, DHL, Honda and Unilever, offers a complete suite of SaaS products (software as a service) that covers customer service, marketing automation and sales management.

Marcio Rodrigues, Head of Alliances at Freshworks, highlighted the importance of the partnership: “A collaboration with Nortrez is key to expanding our presence in Brazil. Nortrez expertise will be crucial to Freshworks' success in the country.”

Nortrez, with more than 10 years of experience in the LATAM market, is recognized for offering IT solutions for businesses of all sizes, including consulting, deployment and technical support services. Alexandre Schio, CEO and founder of Nortrez, expressed enthusiasm for the partnership: “We are honored to be chosen as Freshworks distribution partners in Brazil.Our experience and knowledge of the Brazilian market ideally position us to help companies implement and gain value from Freshworks.” solutions

This alliance promises to democratize access to advanced customer engagement technologies for Brazilian companies of all sizes, potentially transforming the customer service landscape in the country.The combination of Freshworks' innovative technology with Nortrez' local knowledge creates a unique opportunity for Brazilian companies to raise their customer relationship standards.

Because IA”'s“Law can stagnate Brazil in the technological innovation scenario and make the country unproductive in the sector

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Because IA”'s“Law can stagnate Brazil in the technological innovation scenario and make the country unproductive in the sector

In a world increasingly oriented by technology, the dissemination of Artificial Intelligence (AI) is already a reality. Therefore, its regulation has been the focus of international attention and several countries, including Brazil, try to advance in this direction. Here, several points of divergence have contributed to the vote on the bill (PL) 2.338/2023 be postponed and recently the Court of Accounts of the Union (TCU) identified several risks related to such regulations that are under way in the National Congress.

The work of the TCU put into perspective the Brazilian Strategy of Artificial Intelligence (Ebia), addressing and analyzing how this would harm the implementation of it, as well as the possible impacts resulting from the eventual approval of these proposals, on the public and private sectors.Initiated via ordinance of the Ministry of Science, Technology and Innovation (MCTI), Ebia assumes the role of guiding the Brazilian State in favor of initiatives, in its various aspects, that stimulate the development of solutions in Artificial Intelligence, as well as its conscious and ethical use.

For the professor at the University of Brasilia (UnB) and researcher in the area of technological innovation applied to health, Dr. Paulo Henrique de Souza Bermejo, it is necessary to take into account especially if Brazilian regulation can restrict innovation, going against Ebia. It is worth mentioning that Ebia has six main objectives: to contribute to the elaboration of ethical principles for the development and use of responsible AI; to promote sustainable investments in research and development in AI; to remove barriers to innovation in AI; to train and train professionals for the AI ecosystem; to stimulate innovation and Brazilian AI in an international environment; and to promote cooperation between public and private entities, industry and research centers for the advancement of Artificial Intelligence.

Paulo pointed out that excessive regulation can overload and increase the evolution of AI systems in the country, so that it would entail excessive spending of time and money for companies to comply with complex regulatory rules, instead of spending resources on improving technology. This would foster the monopoly of a few companies financially able to create systems regularly, to maintain themselves in accordance with the possible published standards. Thus, startups and smaller companies would not have a way to cope with this, risking the goals of Ebia itself. “All this scenario can result in the loss of international competitiveness of several productive sectors, so it is so important to find a balance between AI and responsible innovation to ensure that it is used and innovation.

He explained that one of the most essential aspects of the area in Brazil is to be able to situate the country as an international competitor, both in the development of AIs and in the application in the productive sector.“The amount of investment and the regulation proposed in each country will directly influence the positioning in relation to other countries. This means that the national industry can have more autonomy, evolving its own technology and aiming at export, or being more dependent on the import of technology from other countries. In a globalized market, Brazilian companies need to have the ability to compete with foreign ones, following the technological evolution to make the production process more efficient”, he explained.

The professor also pointed out that the regulation distinguishes AI systems from other systems. “A my view, this in the medium and long term, will apply to virtually all types of software, given that less intelligent software systems will tend to fall out of use and be replaced more quickly by others. In other words, this will possibly cause the application of a series of restrictions to all types of software, including those made abroad. That is, it should impact the national software industry and also Brazilian society in its entirety, as it may delay the insertion of new technologies in the country, which will make the national productive system, related to various sectors of the economy, more efficient and competitive, emphasized.

Another aspect to be considered concerns the restrictions on experimentation, since academic research in AI usually includes experiments with new methods and algorithms.“Restrictive regulations may limit the freedom of researchers to test other approaches, which may hinder the discovery of new solutions.In addition, they can hinder collaboration between researchers, whether from different institutions or countries. This can happen, for example, if regulations deny the sharing of data sets fundamental to the advancement of AI, limiting the ability to create more efficient algorithms”, he endorsed.  

The need for flexible regulation

The researcher pointed out as ideal, an AI regulation in Brazil that was flexible, following the understanding of society in terms of technology. “As there are so many factors involved, it is best not to rush regulation in Brazil, but to deepen the debate and include all those involved, such as the government, private sector, civil society and academia, in the decision-making process. Regulation is very necessary, but must be done with caution, so that it contemplates all angles of the current circumstances. Even because as there is a speed in the evolution of these technologies, daily new situations still not foreseen in the current laws, nor in some of the law projects that are necessarily under discussion and the subject matter in discussion is under discussion.

In another aspect of this context, according to Paulo, it is important to keep in mind that AI applications cover various sectors of the economy, so that each of them would require specific regulations, being more reasonable to adopt different governance measures, as an example of what occurs in the USA.

Copyright and data mining

For the teacher, a regulation that goes beyond the reasonable can hinder not only the potential, but also the ability of an entire community to advance and prosper. Given this, one of the points discussed is how to balance the protection of individual and collective rights without hindering the progress of technology, especially in relation to data mining.

According to Paulo, the availability and data mining are crucial for the development of AIs, especially for machine learning models, which require the exploitation of large volumes of data. One example of this lies in the field of large language models, such as GPT-3 and 4, bases for ChatGPT, which are trained in vast amounts of internet texts, learning to generate human-like content, understand instructions, among others.

The issue that is outlined, then, as he reported, is about copyright on this data used for training. “A disproportionate decision in regulation may prevent the development and use of AI systems that require the exploitation of large volumes of data, involving text, audio and images. This would create even more obstacles for the national market”, he argued.

In another view of this context, the expert pointed out that the issue of copyright has been widely debated in the world, with these technologies receiving numerous criticisms. For Professor Bermejo, it is necessary that there is a consensus, in order for the large manufacturers of these technological instruments to reach an agreement with content creators, in case of violation of intellectual property.

Finally, according to the expert, the training of language models in Portuguese is a key point, because although commercial models such as Gemini and ChatGPT “falem”, this often occurs through translations, so that it can result in biased and incorrect answers.On the other hand, Brazilians also produce a large volume of data, which are targeted by foreign “ techs, capable of training large artificial intelligence models, so they would be profitable alternatives within this market, with an AI that was genuinely Brazilian.

OmniK strengthens high leadership with hiring of former VTEX and TOTVS

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OmniK strengthens high leadership with hiring of former VTEX and TOTVS

OmniK, the main solution in Brazil for e-commerce companies that want to expand their operations without the complexity of managing additional inventory, announces Pedro Scripilliti as the new director of Channels and Partnerships.The executive arrives to work with platforms, agencies and other partners to establish the company as a sales center solution for various marketplaces and omnichannel projects. 

In his position, where he starts to lead a relatively new area of the company, Scripilliti will report directly to co-founder and CEO, Matheus Pedralli. “In our conversations, before the final decision, we saw that the values of Scripilliti are fully compatible with ours, which made us understand that he would be the ideal profile for the leadership we were seeking”, says Pedralli. 

At this beginning, the executive will work in partnership with the marketing team until he has the team formed to touch the projects he plans for the future.“I have this mission to develop a collaborative work, until he can structure a team ready to help strengthen OmniK in the digital segment, forming a link of partnerships and relevant channels in Brazil and outside the country”, explains the new director.

Scripilliti has more than 20 years of experience in e-commerce, where he has collaborated with numerous B2C, B2B and B2B2C projects. His curriculum has passages in giants such as VTEX, B2W, TOTVS. 

New Concept (Universal Customer Experience’ Gains Strength in Brazil

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New Concept (Universal Customer Experience’ Gains Strength in Brazil

An innovative concept is transforming the way companies approach the customer experience in Brazil.The Universal Customer Experience (UCE), or Universal Customer Experience, has been gaining prominence in the country, following a trend already established in markets such as the United States, where the subject is already treated as a discipline in several marketing universities.

UCE aims to organize the customer lifecycle comprehensively, covering all the steps, processes, practices and technologies necessary to ensure a healthy, sustainable and long-term business relationship.

Alberto Filho, CEO of Poli Digital, a Goian company specialized in corporate communication, explains that UCE goes beyond the simple automation and centralization of messages received via digital channels.“The UCE concept is a kind of responsibility assumed by the company to look at the customer journey horizontally, without treating each moment in isolation of this relationship. This includes all stages: capture, service, sale, delivery of value and after-sales”, he says.

The expert highlights the importance of quality of service in user loyalty and business growth.He cites research showing that 86% of consumers are willing to pay more for a better customer experience, according to PwC, and that 76% of customers expect companies to understand their needs and expectations, according to a Salesforce study.

The UCE practices play a crucial role in converting leads into effective customers.Satisfied customers become brand advocates, sharing their positive experiences, which is indispensable for the reputation and growth of the company”, emphasizes Alberto Filho.

Among the challenges for the implementation of UCE in Brazil, the CEO of Poli Digital highlights the need for a cultural transformation within organizations. “A simple acquisition of new marketing and sales technologies does not guarantee a successful customer journey.All sectors, from service to product development, need to be aligned with the philosophy of UCE”, he concludes.

The adoption of the concept of Universal Customer Experience promises to revolutionize the way Brazilian companies relate to their customers, focusing not only on technology, but also on organizational culture and commitment to quality of service at all stages of the customer journey.

Br24 invests in artificial intelligence to improve customer relationships through the virtual assistant Biatrix

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Br24 invests in artificial intelligence to improve customer relationships through the virtual assistant Biatrix

A recent survey of artificial intelligence developed by Microsoft revealed that 74% of micro, small and medium-sized companies in Brazil have already adopted the technology in several areas and functionalities. The popularity of AI is mainly due to its ability to increase efficiency, automate repetitive tasks and improve decision making through data analysis.

Br24, a Santa Catarina company partner of Bitrix24 global software (management platform, CRM and marketing), is an example of an organization that is investing in artificial intelligence to strengthen the relationship with its customers. The company recently launched Biatrix, a virtual assistant that has been widely recognized for its efficiency and resolution capacity.

Biatrix, whose name combines the nickname Bia, artificial intelligence AI and the Bitrix24 suffix “rix”, is available to serve customers 24 hours a day, seven days a week. According to Br24 CEO Filipe Bento, the reception has been so positive that many client organizations are interested in incorporating the virtual assistant into their own systems.

“Customers are really interested in having this technology, and we are realizing that Biatrix can be a solution to attract new customers and scale our” business, said Bento.“It has been very effective.”

Trained based on Bitrix24 features, Biatrix is able to identify customers and their contacts within organizations, eliminating the need for manual and operational configurations.“It is a technology that provides faster and more assertiveness”, Bento said. For example, Biatrix “ leaves no one in the” support queue.However, the virtual assistant continues to be monitored by a human curator to ensure its effectiveness.

The launch of Biatrix coincides with the recent participation of Filipe Bento in an immersion in the innovation ecosystem of China. During his visit, Bento attended the World Artificial Intelligence Conference (WAIC) in Shanghai and visited companies such as Kuaishou (known as Kawai in Brazil) and the pole of Baidu, a giant in artificial intelligence.

Everything and everyone is connected, to everything and everyone, all the time”, summarized the CEO of Br24. The experience reinforced the view that Biatrix is aligned with the cutting-edge technologies observed in the Asian country.

US Media Anuncia Rafael Magdalena como Diretor da Nova Unidade de Negócios: US Media Performance

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US Media Anuncia Rafael Magdalena como Diretor da Nova Unidade de Negócios: US Media Performance

A US Media, hub líder de soluções de mídia na América Latina, anunciou hoje a nomeação de Rafael Magdalena como Diretor da recém-criada unidade de negócios, a US Media Performance. Com mais de 20 anos de experiência no setor de mobile, Magdalena tem a missão de fortalecer a presença da marca no mercado estratégico de mídias para celular.

Formado em Publicidade pela PUC-RS e em Tecnologias Exponenciais pela Singularity University, na Califórnia, Rafael Magdalena traz em seu currículo passagens por empresas como Claro, Brasil Telecom, Fbiz e MUV, onde atuou em campanhas de user acquisition mobile app desde 2011. Em sua nova função, ele utilizará sua expertise em projetos de performance, incluindo aquisição, engajamento e retargeting, com foco em resultados e aprendizagem contínua.

“A missão de construir uma nova unidade dentro de uma empresa já consolidada é extremamente motivadora. Nosso objetivo é estabelecer uma operação de escala global, oferecendo uma gama completa de serviços que vão do awareness à aquisição, consolidando a marca como uma empresa full service”, afirmou Magdalena.

Global Expansion

A chegada de Rafael Magdalena e o lançamento da US Media Performance ocorrem em um momento de crescimento do mercado de mobile. De acordo com um levantamento realizado em conjunto pelas principais lojas de aplicativos, o Brasil lidera o uso de celulares, com uma média de 5 horas e meia diárias em frente à tela. Esse cenário tem incentivado as marcas a intensificarem investimentos em estratégias voltadas para dispositivos móveis. Segundo o eMarketer, em 2025, 66,4% do investimento publicitário nos EUA será direcionado para o mobile.

A US Media Performance foi concebida para complementar o portfólio da empresa, atendendo globalmente todas as etapas do ciclo de aquisição de clientes, da ativação ao engajamento, utilizando modelos de compra flexíveis como CPI, CPL, CPR e CPA. A nova unidade tem como objetivo oferecer soluções sob medida para desafios complexos dos parceiros, com estratégias de baixo risco e alto retorno, apoiando-se na expertise em inovação e no compromisso com a excelência.

“Queremos ser a primeira escolha quando se trata de aquisição mobile, entregando resultados excepcionais e construindo relações duradouras com os clientes. Atingir esses objetivos em diferentes países fortalecerá nossa posição e gerará valor contínuo para todos os envolvidos”, detalhou Rafael Magdalena.

Bruno Almeida, CEO e fundador da US Media, destacou a importância estratégica dessas movimentações para a expansão da marca. “A chegada de Rafael Magdalena e o lançamento da US Media Performance marcam um novo capítulo para a marca. Estamos empolgados com o potencial de crescimento e inovação que a nova unidade trará, consolidando ainda mais nossa posição de destaque no mercado de mídia global”, afirmou Almeida.

9 Lessons to learn from Netflix and Spotify on Artificial Intelligence and personalization

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9 Lessons to learn from Netflix and Spotify on Artificial Intelligence and personalization

In an increasingly competitive and consumer-centric market, personalization has become an essential tool to win and retain customers. In this scenario, companies like Netflix and Spotify have become global references, using artificial intelligence (AI) to offer unique and personalized experiences to millions of users.

Personalization was critical to the success of these platforms, transforming the user experience from passive to active, creating a deeper connection with the content offered. Data outgrow reveals that 90% of consumers prefer brands that offer personalized experiences and are 40% more likely to view recommended items based on information shared with the brand.

You've probably watched Netflix movies or series because they were on the “ tabBecause you liked..” or “We think you'll like this”. At Netflix, over 80% of watched shows are discovered through its custom recommendation system.This not only increases engagement, but also significantly reduces the unsubscribe rate.

For Spotify, personalization goes beyond simply suggesting music.The platform, a pioneer in creating unique experiences with the playlists “Discoveries of the” Week and “Radar of News”, made these lists essential for discovering new artists and keeping users engaged, attracting millions of listeners.This personalization helped Spotify reach more than 205 million premium subscribers in 2023.

This personalized approach not only improves customer satisfaction, but also optimizes the use of platform resources, directing users to content that is most likely to please”, analyzes data and innovation expert and MBA professor at Getulio Vargas Foundation (FGV), Kenneth Correa.

Impact on user retention

Personalization and recommendations have a direct impact on user retention. Netflix estimates that its recommendation system saves more than US$ 1 billion per year in customer retention costs.Spotify, with its custom features, encourages regular use and reduces migration to competing services.

“A personalization creates a sense of added value and a long-term relationship with users, making the service increasingly valuable and difficult to replace”, says Kenneth Correa.

What can these entertainment giants teach other companies about personalization and recommendation?

Lessons on personalization and recommendation using AI

Lesson 1: Knowing your customers deeply and using these insights to create personalized experiences can be a powerful competitive differentiator, regardless of the industry.

Lesson 2: Effective personalization goes beyond simply recommending products, creating a holistic experience that continuously adapts to user preferences and behaviors, using data from multiple sources to make decisions at all levels of the business.

Lesson 3: Combining different AI techniques can create a much more robust and accurate recommendation system, capable of understanding subtle nuances in user preferences.

Lesson 4: Investing in personalization is not just about improving the user experience in the short term, but about building a long-term relationship that makes the service increasingly valuable and difficult to replace.

Lesson 5: While powerful, AI-based recommendation systems require ongoing monitoring, tuning, and ethical considerations to be truly effective and reliable.

Lesson 6: Data collection must go beyond the obvious.It is the combination of detailed data on user behavior with contextual analysis that allows you to create truly personalized experiences and inform strategic business decisions.

Lesson 7: Machine learning can be used not only to analyze user data, but also to deeply understand the product or service itself offered, thus creating a much more sophisticated level of customization.

Lesson 8: When implementing AI systems for personalization, it is crucial to consider not only the technical effectiveness but also the broader ethical and social implications of their technologies.

Lesson 9: Personalization, when implemented well, creates a virtuous cycle of customer understanding and service improvement, leading to greater customer satisfaction and loyalty.

Companies from a variety of industries can apply these valuable lessons to create deeper and longer lasting connections with their customers.“By investing in personalization and recommendation, using AI in an ethical and effective way, it is possible to transform the user experience and achieve a significant competitive advantage”, says Correa.

Personalization is not just a passing trend, but a powerful strategy that, when well implemented, can lead to greater customer satisfaction, better retention and sustained growth.“O the future belongs to companies that know how to personalize their offerings and experiences, creating real and meaningful value for each and every” customer.

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