The ability to make strategic decisions based on accurate and relevant data is the competitive differential that is defining what the big corporations in the market really are. The effectiveness of Data & Analytics (D&A), however, goes beyond simply collecting information: it allows you to turn them into actionable insights and, especially, into concrete actions that drive growth.
The exponential growth of the Data & Analytics market
The D&A market has experienced an expansion on a global scale and Brazil is not behind this trend. According to data collected by Mordor Intelligence, the Brazilian Data Analytics market is expected to exceed the US$ 5.53 billion mark by 2029, driven by increased business efficiency and the expanded use of technologies such as Internet of Things (IoT), big data and Software-as-a-Service-based analytics.
This moment represents not only an opportunity for companies specializing in technology, but also a challenge for large corporations that need to develop data structures or select modern platforms that collect, treat and make them available intelligently.
D&A is responsible for guiding business strategies and enabling organizations to adapt quickly to market changes. Real-time analytics, coupled with artificial intelligence and machine learning tools, enables pattern identification, trend forecasting, risk and opportunity assessment, and process optimization & more agile and efficient.In a world where speed of decision making can minimize the possibility of failure, D&A becomes an operational heart, driving efficiency and sustainable growth.
The challenge of digital transformation
Even if this transformative power is undeniable, successful implementation requires more than cutting-edge technology.The challenge of developing robust, integrated data structures capable of supporting the demands of a large enterprise requires significant investment in talent, processes and infrastructure.
For many organizations, the alternative is to seek strategic partnerships with companies specializing in technology and data analysis, which offer flexible platforms and customized solutions to meet specific needs.The approach allows companies to benefit from the latest innovations in D&A, without the need to maintain internally all the necessary infrastructure, while being able to focus on essential demands and generating value for customers and shareholders.
The future
Even as the Data & Analytics market continues to expand and evolve, Brazilian companies face the challenge of accelerating the digital transformation journey and developing a data-driven culture.A survey by PwC in partnership with the Dom Cabral Foundation revealed that the maturity of Brazilian companies in relation to digital transformation is 3.3 on a scale ranging from one to six.
As more organizations recognize the strategic value of D&A, leaders and decision makers must invest not only in technology but also in capacity building, data governance, and an organizational culture that values evidence-based analytics.
The future belongs to companies that can turn data into insights, and consequently insights into actions. Who wants to succeed and does not pay attention to this aspect today, will do it tomorrow.
Data & Analytics: the operational heart
Dynamize announces roadshow focused on sharing advanced sales strategies
Dinamize, a reference in the technology market for more than two decades, announces a roadshow that will go through several cities in the country to strengthen the relationship with partners and customers, in addition to presenting advanced sales and retention strategies. The first stop will be in Santa Catarina, with visits to important agencies and companies in the cities of Criciuma, Garopaba, Florianopolis and Itajai.
The roadshow will be led by Jonatas Abbott, CEO; Carolina Branchi, director of integrations; Daniel dos Reis, sales executive; and Bruno Romera, channel manager.Among the companies visited are Eliane Azulejos, Via Inox, Abstract, Beto Carrero, Convertr, Alomni and NakaRod, who will have the opportunity to exchange experiences and meet successful cases.
“Over the years, Dinamize has consolidated itself in the technology market, attracting customers from the most diverse segments that seek to sell more with the help of our marketing automation software.With this roadshow, we intend to empower our partners and customers with relevant information about how brands can increase their conversions and generate more revenue through the automation”, says Jonatas Abbott, CEO of Dinamize.
One of the highlights of this edition will be the vehicle adhesives with the visual identity of the company, accompanied by the exclusive uniforms of the team, reinforcing the proximity to the customer. Currently, Dinamize serves 22 thousand brands worldwide and has more than a thousand partners.
Eu Delivero announces partnership with Suhai Insurance and insurtech Guaranteed
Eu Delivergo, a logtech that connects retailers to the largest network of autonomous delivery companies in Brazil, announces a strategic partnership with Suhai Seguradora, specialized in vehicle insurance, and insurtech ToGarantido, a startup that helps companies integrate insurance fluidly into the journey of their customers. This collaboration aims to offer special conditions of insurance of cars and motorcycles to the delivery partners of Eu Delivero, providing greater security and tranquility in the day to day work.
From now on, they will have access to insurance plans with exclusive benefits and appropriate to their specific needs, aiming not only to protect the vehicles used in deliveries, but also to provide confidence and comfort to professionals, knowing that they will be supported in case of unforeseen events.
“Powering to offer this new advantage to our partners makes us extremely satisfied”, says Vinicius Pessin, CEO of logtech.“The safety of delivery people is a priority for us, and this partnership allows us to continue extending the benefits and reinforcing our commitment to” people.
Suhai Seguradora, recognized for the flexibility of its solutions, is the ideal partner for Eu Delivero, as it shares the same values and objectives, such as innovation and customer focus.ToGarantido has as its mission to democratize access to quality insurance, with affordable prices for self-employed professionals from all over Brazil. Its digital platform simplifies the process, allowing you to hire insurance in less than three minutes, quickly and uncomplicated.
“We are confident that this union will be a success, ensuring that the deliverymen can work with the peace of mind of knowing that their bike or car is protected at all times”, says Felipe Cunha, founder and CEO of ToGarantido.
Since 2023, Eu Delivergo has been conducting important strategic actions and investments, with a special focus on the implementation of AI technologies. With these advances, logtech reached the mark of 12 million deliveries in the 1st half of 2024 and a growth of 36% in the same period, compared to the previous year.
Meeting at SETCERGS highlights the importance of uniting technology with humanized care
In a scenario where technological innovations, such as artificial intelligence and automation, are transforming the Cargo Road Transport sector, the Union of Freight Transport and Logistics Companies in Rio Grande do Sul (SETCERGS) offered members a lecture addressing contemporary issues, which encouraged a reflection on how to serve the customer. The event, held on Tuesday (24/09), was attended by Thiago Pianezzer, Master Coach Trainer.
Focusing on essential pillars for excellent service, Thiago Pianezzer highlighted aspects such as empathy, effective communication, proactive problem solving and the importance of exceeding expectations.The specialist also dealt with issues such as professional posture, active listening and personalization in service, fundamental for loyalty and continuous customer satisfaction in the sector.
“When we talk about Human Resources today, especially the strategic one, artificial intelligence plays a crucial role. Strategic HR uses AI not in order to automate everything, but to simplify bureaucratic tasks, such as job creation, salary definition and question elaboration. Tools such as ChatGPT can greatly facilitate this process, but human work remains essential for information curation. Artificial intelligence, in this context, helps HR to focus on what really matters: the human connection”, said speaker Thiago Pianezzer.
He highlighted the rapidity of technological changes over the years.If in the past technological revolutions occurred at intervals of decades, today the transformations happen much more rapidly.
“In the 5th Technological Revolution, the evolution of technologies is impressive. We are in an era of data analysis, artificial intelligence, chatbots such as ChatGPT and even the development of futuristic innovations such as flying cars and new vaccines. With these advances, the discovery of the cure for various diseases seems increasingly close. We are beginning to realize, in a concrete way, that the future is already reality. Therefore, in the face of all this, what will really make the difference is the service”, he concluded.
Betina Kopper, director of SETCERGS, stressed the importance of the event for the training of members.
“On behalf of the Board, I would like to thank everyone for being here with us this morning.It was an extremely valuable and enriching” experience, he said.
The initiative was from SETCERGS with the sponsorship of Transpocred.
iFood Move: Web Automation brings to the fair its sales management solution that registered 750 thousand orders through the delivery application
On September 25 and 26, the world of the food sector will be looking at iFood Move, the largest face-to-face event for restaurants and delivery in Latin America, hosted at Sao Paulo Expo. The event was designed for owners and managers of the restaurant universe, providing an intensive immersion in practical content, with debates on trends and creating connections.
Web Automation, a company that provides sales and technology solutions to more than 7,000 commercial establishments in Brazil, will be present with a booth where it will make contact with professionals in the sector, demonstrating its Legal POS and interacting with the public, in order to understand needs and specificities.
In 48 hours, the event will provide the public with an immersion in various contents, with more than 60 lectures, panels and workshops, on six simultaneous stages. There are 20 thousand square meters of Sao Paulo Expo, which offers the public an immersion in various contents, with more than 60 lectures, panels and workshops, on six simultaneous stages.
Business & automation
Web Automation flagship to be presented in iFood Move, the Legal POS is integrated with iFood, through which more than 750 thousand deliveries were made, originating from restaurants that are customers of Web Automation.
This sales management software has a complete integration with iFood and can be used by food service establishments, such as bars and restaurants. With data hosted in the cloud, the solution allows entrepreneurs and managers to have integrated access to cash flow, inventory and other movements in real time, from any locations, as well as graphics and visual reports, developed to monitor business performance.
“The participation in iFood Move allows us to show how our software not only facilitates integration with iFood, but also optimizes the management of sales and operations of restaurants through a cloud-based platform.Our solution offers real-time access to cash flow, inventory and other movements, allowing managers to make more informed and faster decisions.In addition, by being 100% digital and aligned with the ESG Agenda, Legal PDV contributes to a more sustainable operation, eliminating the use of paper and reducing environmental liabilities”, adds Araquen Pagotto, CEO of Web Automation.
IFood Move will hold its first edition this year and awaits an audience of approximately 10 thousand people. The event will be attended by major companies in the restaurant and delivery sector, and star speakers.The discussions of the meeting will be focused on the main trends in the sector with national and international speakers and the main paths to the future as Artificial Intelligence, technology, management and more. The participants of the event will also have an environment in which they can share experiences with great industry experts, create connections, have information that supports their growth and have access to trends and market leaders. The complete schedule is available in the event website.
Service:
ifood Move
When25 And 26 September
Local: Sao Paulo Expo, Rodovia dos Imigrantes, 1.5 km – Vila Agua Funda, Sao Paulo.
Web Automation Stand:1F
More info: https://www.ifoodmove.com.br/
Braze holds its first event in Brazil focused on Customer Engagement
Braze, the leading customer engagement platform, will hold its first major event in Brazil on October 2: the City x City Sao Paulo. On the occasion, it will bring insights and consumption trends for the coming year, panels with prominent leaders of major brands, interactive and exclusive sessions, as well as promoting networking opportunities between partners. The event is free, but prior registration is required through this link. Vacancies are limited.
City x City will feature Livia Fioretti, Director of Insights at TrendWatching; Arthur Church, experienced speaker focused on innovation; Bill Magnuson, CEO and co-founder of Braze, as well as big names in the market. “We managed to develop a weighty schedule, precisely to bring to the public the best marketing professionals, allowing everyone to be inspired by the most current trends, from client companies such as Burger King, Wellhub, Westwing and Ze Delivery. We are very pleased with the high level of speakers in this first edition, which will be a great opportunity for lovers of the field of Marketing Director Raquel Braga.
“After announcing the expansion of our services in Brazil with the creation of a local office and expanding our network of employees, we want to show the strength that Braze has in the market to further connect the companies of its customers. City x City aims to share our successful campaigns, tips and strategies to achieve great results of engagement”, says Rene Lima, Vice President of Sales LATAM at Braze.
City x City Sao Paulo Service
Location: SP Hall
Time: from 8:30 to 19
Pre-registration by the site: Braze City x City Sao Paulo Customer Engagement Event
Black Friday 2024: how retail can prepare
Just a few months from Black Friday 29 November & retail expectations for the date are high. The estimated sales reach is R$ 7.6 billion, 10% higher than last year, according to a Haus survey released in August. Black Friday is one of the busiest and most awaited dates of the calendar, both by retailers and consumers. Such a busy season needs months of preparation to be a success. It is what explains Helcio Lenzy, president of Latin America of the K.
Despite the intention of consumption for 2024 55% of Brazilians have already revealed that they intend to buy and 43% intend to spend more than last year, according to a survey by Dito and Opinion Box, also released in August 55% of Brazilians have revealed that they intend to buy and 23% intend to spend more than last year, since revenues fell 15.1%, when compared to the same period of 2022 22.The data are from the Hour-to-by-Neotrust platform.
While consumers are already starting their shopping lists, retailers are preparing (or at least should) to fulfill all orders with excellence, whether in physical or online commerce.“A Black Friday is undoubtedly one of the busiest dates in the industry. Expectations are always high, people wait for November to check the offers and buy different products from different stores.If the business is not properly prepared to offer a good shopping experience for the consumer, the consequences can be felt not only during this period, but also may mark it negatively for the rest of the year”, warns Lenz.
Whether beginners or veterans of countless Black Fridays, every retailer can benefit from the expert's valuable tips, which can help the trade get through the date successfully.See:
- It all starts with the distribution center: it does not matter if the warehouse is small, or if it covers thousands of meters. An intelligent organization of the products is the first step for the flow of orders to work more quickly and efficiently. To do this, it is recommended to use warehouse management software (WMS), which helps in controlling the inventory and, with the capture of data, can suggest the best ways of distributing products in the distribution center. The WMS can identify which products will come out more on Black Friday and suggest that they stay in front of the warehouse, to be dispatched faster, for example.
- Omnichannel is here to stay: strategy already well known in retail, large companies in the sector have already shown the results of omnichannel for business growth. Integrating the different channels, such as physical store, virtual, website, application and communication channels puts the customer as the center of the operation, giving different possibilities and options for a purchase to be made. Technologies such as an Order Management System (WHO) can be allied to the implementation of this strategy, as they integrate the entire process, from purchase to delivery, offering the best experience for the customer.
- Robots to operate together with humans: another relatively new technology on the market, and which, undoubtedly, should be on the radar of operations, is the implementation of robots in the warehouse. Autonomous Mobile Robots (AMR) can assist employees within the distribution center, as they carry out the movement of pallets (shelves that store the products) to humans, allowing people to be relocated to nobler tasks, while robots do all the displacement and heavy work. With this, orders can leave the warehouse faster, and with less margin of error.
- Agility in order delivery: according to the survey of Dito and Opinion Box, on Black Friday last year, e-commerce was the channel through which people bought the most (43% of respondents opted for virtual stores). Online purchases, intensified after the pandemic, came to stay. The consumer wants to receive the order in a few days, even hours. In the rush of deliveries, the one who takes the order to the person as soon as possible wins
,without damage to the packaging or shipping of the wrong product, so that the shopping experience is a success from start to finish. Thus, in addition to organizing the stock of the distribution center, so that the shipment is fast, the carrier processes must also be aligned, so that agility happens end to end in the chain. - Know the consumer profile: understanding who the consumer is, consumer habits, what he expects from stores and the date in general, is essential to strategize and ensure that planning for Black Friday is as assertive as possible. For this, it is necessary to do market research, map competitors and understand how they are doing it and look for ways to win the public, through effective communication and in different channels (marketing planning comes here).
“It is not just isolated factors that leverage a business, it is a set of actions, research and investments that make it grow. Speaking specifically of Black Friday, it is important that each retailer understands well the business itself, what is working and what is not; what priorities to solve; what investments to make, in addition to being aware of market movements and trends. The industry and consumers are eagerly awaiting sales this year”, completes Lenz.
BlockBR CEO participates in panel on asset tokenization in the 1st ABAI Inova
Cassio Krupinsk, CEO of BlockBR, will be one of the speakers on the panel Asset tokenization: democratizing access and restructuring the market, which will take place on the 1st ABAI Inova, event promoted by the Brazilian Association of Investment Advisors (ABAI). The meeting will be held on September 26, from 13h 30min to 20h, at the MZ Arena, located in Alameda Vicente Pinzon, 51, Vila Olimpia, Sao Paulo.
ABAI Inova brings together big names in the financial and technology market to discuss the future of investment advisory in the midst of digital transformation. The Krupinsk panel will be moderated by Bernardo Srur, CEO of ABcripto, and will also count on the participation of Henrique Pocai, Director of MB, and Verdi Monteiro, CCO of the OTC Exchange.
Together, they will discuss how tokenization is revolutionizing the investment market by enabling traditional assets to be digitized and offered in an accessible, transparent and secure manner to a wide range of investors.
“A tokenization of assets is democratizing access to the financial market and opening new opportunities for investors of different profiles, large and small. At ABAI Inova, we want to discuss how this innovation is changing the way we see and operate investments, as well as presenting the benefits and challenges of this” process, Krupinsk points out.
The event will also feature panels on process automation in investment advisory offices, in private equity e crowdfunding, highlighting new models of business financing and how automated decisions, combined with the use of artificial intelligence in investments, are transforming the sector.
Service
ABAI Inova 1st
Date and time: 26 September, from 13h 30min to 20h
Location: Arena MZ, Alameda Vicente Pinzon, 51, Vila Olimpia, Sao Paulo.
Information: https://abaai.com.br/
Tray announces service to reduce freight costs for retailers
Tray, the LWSA e-commerce platform, has just made available its logistics tool, Tray Envios, which connects retailers to the main carriers in the country and allows savings of up to 60% in the cost of freight for shipping products, one of the main components that affect the competitiveness of retailers operating in e-commerce.
In addition to the lower cost of freight, the tool also allows the shopkeeper to optimize logistics management processes, providing operational efficiency and speeding up the shipment of products.
The value of freight and the delivery time of products are among the main reasons for purchase decision and, consequently, the abandonment of cart by consumers who buy online.
Logistics ends up being challenging, especially for the small entrepreneur who does not have the delivery structure offered by large marketplaces.“ Entrepreneurs face challenges with logistics, such as complexity in managing multiple suppliers, high freight costs and the need to optimize shipping processes. By integrating logistics and economics, we are helping retailers to deliver more efficiently and quickly, resulting in a more satisfactory shopping experience for all”, says Thiago Mazeto, general director of Tray.
Tray Shipping, powered by LWSA technology, has an expressive base of carriers, including Post Office, JadLog, Latam Cargo, Loggi, Buslog and J&L Express.The wide range of these companies enables real-time price comparison and the choice that best meets the need.
The platform intermediates the acquisition of shipping labels that, if purchased directly by the entrepreneur, would leave for a higher value due to the low volume of shipments. The final value may vary according to the level of contract, fees, cubage and other factors.
Além disso, a solução permite a centralização da gestão de pedidos e a automação do processo de importação de pedidos pagos. Após a importação automática, a compra das etiquetas é simplificada, facilitando a operação diária dos lojistas. Com mais de mil pontos de postagem em todo o Brasil, o Tray Envios oferece entregas não apenas mais rápidas, mas também mais econômicas. A ferramenta é totalmente gratuita, sem mensalidades ou taxas adicionais, com o lojista pagando apenas pelos fretes gerados.
Com o Tray Envios, a Tray reafirma seu compromisso em oferecer soluções que atendam às necessidades dos lojistas e agreguem valor real aos seus negócios.
IA em cena: de que forma essa tecnologia pode melhorar a experiência do cliente
A inteligência artificial (IA) vem transformando profundamente a maneira como as empresas interagem com seus clientes, aprimorando a experiência de consumo e atendimento. Segundo o Relatório da Zendesk, 60% das pessoas decidem realizar uma compra com base no atendimento que recebem, e 86% dos consumidores estão dispostos a pagar mais por uma experiência melhor, de acordo com estudo da PwC. Para alcançar essa satisfação, a IA pode ser uma aliada, uma vez que sua capacidade de processar grandes volumes de dados em tempo real permite personalizar serviços e otimizar o atendimento, fazendo com que as interações sejam mais rápidas e precisas.
Além de automatizar processos, ela também consegue antecipar as necessidades e adaptar-se ao comportamento dos consumidores, aprendendo com cada troca realizada. Com isso, é possível criar um relacionamento mais próximo com o cliente, aumentando a probabilidade de satisfação e fidelidade a longo prazo.
Dessa forma, a personalização é um dos maiores benefícios da IA. Hoje, já é possível vê-la aplicada em vários nichos. No setor de turismo, por exemplo, plataformas utilizam essa tecnologia para sugerir destinos e pacotes personalizados com base no histórico de viagens e preferências dos usuários. Na área da saúde, a IA permite que aplicativos recomendem tratamentos e práticas de bem-estar conforme o perfil e antecedentes médicos dos pacientes. Ao criar uma experiência customizada, as empresas conseguem tornar a jornada mais fluida e relevante, proporcionando um certo encantamento para o consumidor.
Outro ponto de destaque é o potencial da IA para gerar interações mais inclusivas e acessíveis. Ferramentas que utilizam essa tecnologia podem adaptar interfaces para pessoas com deficiências visuais ou auditivas, criar legendas automáticas e fornecer suporte em diferentes idiomas. Além disso, são capazes de aprender com dados culturais e linguísticos diversos, evitando vieses e garantindo que todos os usuários, independentemente de suas necessidades, tenham acesso igualitário a serviços e produtos.
Contudo, apesar dos benefícios, a integração da IA em estratégias de experiência do cliente pode enfrentar alguns desafios. A coleta e análise de dados de qualidade, a privacidade e a segurança são algumas das questões sensíveis nesse processo. Fora isso, é fundamental contar com uma infraestrutura tecnológica robusta e garantir o engajamento das equipes na adaptação aos novos processos para viabilizar a implementação.
A capacitação do time e o investimento em treinamento é o que irá garantir que a IA seja utilizada de maneira eficiente. Inclusive, é essencial encontrar o equilíbrio certo entre a tecnologia e a humanização, garantindo que as interações automatizadas complementem a empatia no atendimento. A IA deve ser vista como uma ferramenta para melhorar a experiência, e não substituir o calor humano nas relações.
Trata-se de um trabalho em equipe, entre homens e máquinas. E na otimização desta troca, pensando nos benefícios para o negócio, a IA tem demonstrado uma capacidade impressionante de prever comportamentos e antecipar problemas, um aspecto que pode revolucionar o atendimento ao cliente e os resultados.
Ao analisar dados e identificar padrões sutis, a tecnologia é capaz de detectar sinais de insatisfação ou possíveis falhas antes mesmo que o consumidor perceba. Isso permite que as empresas atuem de forma proativa, oferecendo soluções ou recomendações personalizadas em momentos críticos, evitando potenciais problemas e, consequentemente, melhorando a satisfação geral do público.
No setor bancário, por exemplo, a IA pode detectar atividades suspeitas em contas e alertar os clientes sobre possíveis fraudes, ou em serviços de assinatura, prever quando um consumidor está prestes a cancelar, oferecendo incentivos para evitar essa perda. Dessa forma, temos como bônus a fidelização.
Clientes que sentem que suas necessidades estão sendo antecipadas e atendidas de modo eficiente são mais propensos a permanecerem leais à marca. Ao otimizar o atendimento, a IA contribui para uma experiência mais envolvente e significativa. Isso gera uma conexão emocional com o consumidor, que se sente valorizado e compreendido, pontos fundamentais para construir relacionamentos duradouros.
Com o rápido avanço da IA, o futuro das experiências de compra promete ser ainda mais imersivo e eficiente. O aprendizado de máquina permitirá uma personalização em tempo real, criando interações quase intuitivas entre empresas e clientes. A IA, então, se torna o elo entre a eficiência tecnológica e a construção de relações mais humanas, nas quais a inovação fortalece o vínculo emocional com a marca.
A provocação que fica é: qual será o impacto na decisão do consumidor quando as marcas, por meio da IA, começarem a prever e atender desejos antes mesmo de serem expressos?
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