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Pocket and Quality Digital launch Chat-Commerce, the only tool capable of finalizing purchases within WhatsApp

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Pocket and Quality Digital launch Chat-Commerce, the only tool capable of finalizing purchases within WhatsApp

THE Digital Quality, a company listed on BM&FBOVESPA and a specialist in innovative digital solutions of high value, joined forces with the It's in the Pocketa startup focused on products for conversational commerce, to launch Chat-Commerce, the only tool capable of completing purchases directly through WhatsApp, without the user having to leave the application.

Chat-Commerce arises as a response to a market need, since no other solution allows the completion of purchases exclusively within WhatsApp.“We realize the lack of such a tool in the market and seek Quality Digital, because of its knowledge of digital commerce, to help us develop”, explains Fabio Rito, Co-CEO and co-founder of Ta no Bolso. “One of the strengths of Chat-Commerce is that anyone can use by the verified number of the shopkeeper, since all steps are 100% performed by messages on WhatsApp, so that it is not necessary to access Rita and risk falling into scams

According to a survey by Opinion Box, WhatsApp is present in 99% of mobile phones in Brazil, being the preferred means of communication of Brazilians. With the projection of growth of transactions in conversational commerce reaching US$ 135 billion by 2027, according to a study by Juniper Research, Quality Digital bets on the trend of expansion of this market, offering retailers a solution that increases the customer experience, providing personalized and uncomplicated purchases in real time.

In addition to innovating in the purchase journey, Chat-Commerce stands out by addressing the problem of cart abandonment, which reaches 82% of transactions according to research by E-commerce Radar.“The tool contacts the customer via WhatsApp, recalls the products left in the cart with description, photo and business conditions, confirms delivery data and makes the transaction, all by the” application, details Rito.

Fully integrated with the VTEX platform, with an average time of 30 days for implementation, Chat-Commerce can also be implemented in other e-commerce platforms. Another differential is the absence of the need for prior registration of cards. The solution crosses the customer and merchant data to locate the preferred means of payment, simplifying and streamlining the purchase process.

With this technology, retailers can increase conversion rates, improve the customer experience, stand out from the competition and get a good return on investment, as well as build customer loyalty and eliminate barriers to purchases. The solution recreates the feeling of a physical store in the digital environment, offering benefits for both large and small companies, such as:

  • Finalizing purchases directly on WhatsApp
  • Expanding access to e-commerce
  • Rescue of abandoned sales in the cart
  • Direct and proactive selling with the use of artificial intelligence
  • Cross-selling and up-selling of products and services
  • Click-to-pay
  • Payment via PIX, without having to access the bank app
  • Various interactions via WhatsApp
  • Selling on other social media

With easy implementation and advantages for both customers and retailers, Chat Commerce emerges as a new and exclusive shopping option in the market.“Meven being a novelty, we already have retailers adopting the solution, and the forecast is of continuous growth as the tool becomes popular among consumers”, comments Julio Britto Jr., CEO of Quality Digital.“In addition to its benefits, we believe that the tool will also become popular because of its possibility of being used by companies of any size, benefiting both small and large businesses”, concludes the CEO.

Saving time and money guarantee preference of Brazilians for online grocery shopping

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Saving time and money guarantee preference of Brazilians for online grocery shopping

Shopping online supermarket is a reality increasingly present in the daily lives of many people. Only this year, according to Apas research, about 66% of Brazilians have started to make supermarket remotely. Among the main reasons, is the fact that the modality offer practicality, showing a way to save time and money, allowing consumers to access offers and compare prices simply and quickly, without leaving home.

The modality has gained popularity and has reflected the behavior of a society that is increasingly looking for more practical and agile solutions. The frequency of these purchases are varied. According to Neogrid data, 5% of consumers make online supermarket daily, 18% weekly and 41% monthly. 

This diversified demand shows that consumers have increasingly valued ease and efficiency. In addition, the availability of fresh and fresh produce online has become an important factor to ensure a greater shopping experience.This is because the online retail sector has been standing out for its ability to maintain food quality and, consequently, reduce waste.

For Henrique Falcao, Marketing Director of Daki, full market application 100% digital, with deliveries in minutes, the practicality of the online supermarket has already become a habit. “Na Daki, we realize that the online supermarket goes beyond simple practicality 100% digital, with deliveries in minutes, the practicality of the online supermarket. By allowing customers to meet their needs at the exact moment they arise, we are eliminating the line between planning and action. This not only optimizes time in a world where speed is essential, but also transforms the shopping experience into something more intuitive and integrated into the modern lifestyle.

In addition, technology emerges as an important tool for the evolution of the sector. Solutions such as artificial intelligence and data analysis are transforming the way consumers interact with shopping platforms. These technologies allow a more accurate customization of the shopping experience, improving recommendations and efficiency of service. With this, online supermarkets are increasingly aligned with customer expectations, providing a unique shopping experience.

In this context, Daki has stood out as an example of evolution to meet customer needs. The platform offers a wide variety of products (more than 5 thousand SKUs) in addition to valuing the user experience. Reference in fast deliveries, the company has shown a significant growth of the business and has become one of the main players in the sector in the country by making deliveries in a few minutes.   

“Expectations for this sector are high. Every day that passes, we are more present in the routine of the Brazilian. We always seek to understand the needs of our customers and innovate more and more. For this, we use technologies that transform the shopping experience, offering promotions and discounts designed for each customer, and a more efficient and personalized experience”, concludes Henrique.

Startup creates ’Netflix’ of corporate benefits

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Startup creates ’Netflix’ of corporate benefits

Applause, a technology startup specializing in incentive and recognition solutions, is leading a new era in employee appreciation programs.The company offers an enterprise benefits platform powered by artificial intelligence, capable of gamifying goals and missions, as well as customizing unique experiences.

With the mission of transforming the relationship of people with work, the system offers a wide range of benefits such as accommodation, dinners, discounts in gyms, restaurants, cinemas, theaters and among others. The great differential is in the variety and flexibility of the rewards catalog and the ease with which managers can customize goals, promoting an engagement more aligned with the strategic objectives of the company.

“We believe that corporate benefits should go beyond traditional meal vouchers, health plans or cash bonuses. Our platform offers companies the opportunity to provide a true (Netflix of BENEFITS’, with diversified options adapted to the individual needs of each employee.We are reinventing the concept, making it more attractive, engaging and aligned with the expectations of the new generation of” professionals, he says Eduardo Rodrigues, CEO of Applause.

Founded in 2020 by entrepreneurs with more than 15 years of experience in Brazil and Silicon Valley, Applause aims to increase employee performance through personalized missions.“A platform, through gamification and artificial intelligence, encourages a high-performance culture, rewarding achievements with points that can be exchanged for valuable experiences, such as hotel reservations and visits to spas,” Raul Macedo, co-founder and CTO of Applause.

With growing competition for talent, offering personalized corporate benefits has become an essential strategy to attract and retain the best professionals.By providing customized experiences, Applause helps companies strengthen the bond with teams, increase engagement and reduce turnover, resulting in a healthier and more productive work environment.

Nortrez announces Webinar to announce strategic partnership with Intercom

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Nortrez announces Webinar to announce strategic partnership with Intercom

Nortrez, a technology hub that connects Latin American companies to SaaS & Software solutions, has released an exclusive webinar that will take place on Thursday, 3, where the partnership with Intercom will be announced.

The event (CX), customer success (CS) and customer service will be held so that professionals in the areas of customer experience (CS) and customer service can get to know the technological solutions that should revolutionize the segment.Intercom is a leading company in customer management and service, used by more than 25 thousand companies from around the world, and one of the focuses of the webinar will be precisely to present the Fin, Artificial Intelligence of the company that has generated significant effects in the market.

Alexandre Schio, CEO of Nortrez reinforces high expectations with the beginning of the partnership with Intercom: “The company has increasingly positioned itself as an AI specialist for various corporate processes.Incom comes to strengthen our AI structure and portfolio for customer service and support steps, offering intelligence and efficiency for a vital process of any” operation, he says.

Topics to be addressed:
ia Overview of the Intercom platform: the main features and the impact on digital service.
''Focus on Fin AI: how artificial intelligence is transforming efficiency and personalization in care.
3 Nortrez Services for Intercom: the specialized support and solutions developed to enhance Intercom results.

With the rapidly evolving digital landscape, the expectation is that the webinar will attract a diverse audience, from startups to large corporations, seeking to modernize service processes with the most advanced AI solutions. The event promises to highlight how the collaboration between Nortrez and Intercom can positively impact the customer experience, bringing efficiency and customization on a large scale.

The event will take place via Zoom and, in addition to Alexandre Schio, will be attended by Ricardo Azambuja, LATAM Sales Manager at Intercom and Eric Dantas, Pre-Sales Specialist at Nortrez.

Service
Webinar & Intercom
Date: 03 october, thursday
Time: 15h
Format: online via Zoom
How to participate: sign up for free through the link. 

Regulation in the betting market contributes to fair, responsible and productive sector

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Regulation in the betting market contributes to fair, responsible and productive sector

In the current scenario, the regulation of the betting market emerges as a key piece for the construction of a fairer and more responsible environment for the consumer, in addition to providing a more balanced competitive arena for companies operating in the sector.This is because the sector continues to grow at great strides, presenting challenges and opportunities also at expressive scales. To get an idea, according to recent data from the Central Bank, about 24 million people have shown interest in this entertainment model until August of this year. 

In this context, Sorte Online, a reference company in the digital intermediation of lotteries sector for 21 years, is firmly and proactively positioned in relation to the regulation of betting in Brazil. The company defends not only the need for a regulatory framework, but has also been acting by example and adopting practices that prioritize transparency and responsibility. It was one of the 113 companies that filed the licensing application with SIGAP (Bet Management System), a technological solution created by the Ministry of Finance for the regulation, monitoring and supervision of the betting market in the country.

“We believe that regulation is not just a formality, but a commitment to the integrity of the industry and the protection of our customers. It is critical that all companies operate under the same guidelines to ensure a safe, responsible and reliable environment”, says Marcio Malta, CEO of Lucky Online.

The company gained prominence after its long history in emphasizing the best practices of the sector and promoting discussions and educational content about responsible gaming, even before the formalization of these standards, which come into force only in January next year.

Among the main rules under discussion are the ban on the use of credit cards and the use of government benefits such as Bolsa Familia. The idea is to protect bettors by inhibiting delinquency and avoiding crimes such as money laundering. 

Therefore, regulation is seen by many experts as a game changer that will strengthen companies committed to customer ethics and safety.“regulation brings a seal of quality and commitment, differentiating companies that really are dedicated to building a solid market.The regulation, for us, should also be seen as a recognition of years of ethical work and a continuous effort to build a more solid and reliable market,”. 

Even before the end of the deadline (january 2025), the Federal Government decided to block bets that, until now, have not even started their regularization processes. The list of bets that act in illegality to be banned should be released on Tuesday (1st) and operators should take down the sites from the 11th (Anatel).

Since its foundation, Sorte Online has invested in good practices, creating a robust compliance department that guides all areas of the company, in addition to having a team of experienced executives. The approach is reflected in its reputation at Reclame Aqui, where the company maintains high levels of customer satisfaction.

Even without formal regulation, we have implemented a customer-oriented support system, treating each case in a personalized way, with transparency and efficiency.We are here to ensure that Brazilian bettors can continue playing in a safe environment, with responsibility, and knowing that they are interacting with a company that prioritizes good practices,” concludes Malta.

Skeelo is one of the LinkedIn Top Startups for the second year in a row

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Skeelo is one of the LinkedIn Top Startups for the second year in a row

The Skeelos, platform and reading community, which has the largest app and the largest social network of books in the country, Skoob, was recognized for the second consecutive year by LinkedIn as one of the Top Startups of 2024. The presence in the list, which includes companies from different sectors, highlights the positive impact of Skeelo in democratizing access to reading and in the development of the startup ecosystem of the country.

For the founder and CEO of Skeelo, Rodrigo Meinberg, the achievement demonstrates the accelerated growth of the company, which has been innovating the reading market with digital solutions and an active community. “Since the beginning of the company, we have acted to change the relationship of the Brazilian with reading, using technology to simplify access and consumption of large works. We are committed to moving the digital publications market, bringing benefits to all involved, readers, editors, customers, and especially being an effective tool to combat piracy”, says. “Skeelo's mission is to be the largest platform and reading community in the world,”.

In full growth, Skeelo has significant numbers of engagement with more than 20 million app installs, more than 2 million monthly users and more than 182 million minutes of reading consumption, only in the first half of the year. The company, with 5 years of operation, genuinely Brazilian, has more than 110 customers and partnerships with the largest publishers in national retail.

The startup also stands out as an employer brand, registering growth of 42% in the volume of people registered for the vacancies compared to 2023. Of all the applications, 84% of the candidates come directly from LinkedIn, of this total, 40% were hired.

Transfero takes five Brazilian startups to Web Summit Lisboa

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Transfero takes five Brazilian startups to Web Summit Lisboa

THE Transferring, a blockchain-based financial solutions company, is about to take five Brazilian startups to the Web Summit Lisboa, a technology and innovation event that will be held between November 11 and 14. The initiative is part of the Next Leap program, a collaboration with Unisuam, Sicoob Empresas, Coinchange and EBM Group, to accelerate companies for less than five years in the market. 

The program began in August, with exclusive mentoring that addressed business development and revenue models, marketing and customer acquisition, product innovation, fundraising and team management. After a training period, five out of 20 startups were selected to represent Brazil in Lisbon. The chosen ones are 95co, AmazBank, Bombordo, Infratoken and Openi. Each will have the opportunity to be an Alpha exhibitor on one of the days of the event. 

“The participation of Brazilian startups in the Web Summit Lisbon demonstrates national innovation in a competitive global scenario, reinforcing Brazil's role in the technology ecosystem.In addition to international visibility, it is an opportunity for new partnerships and investments”, says Marlyson Silva, CEO of Transfero and speaker of the event. 

Research with IT executives points to Generative AI as a key driver of cloud investments

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Research with IT executives points to Generative AI as a key driver of cloud investments

THE Wipro Limited'sa technology and consulting services company, announced the Pulse of Cloud 2024 Report, which highlights the evolutionary dynamics of cloud and Artificial Intelligence adoption in various sectors of the global market.The survey was made with more than 500 Senior executives and directors from the IT, finance and operations areas IOIS all involved in decision making on cloud and AI adoption. Their companies are medium and large in America and Europe, and act in banking and financial services, manufacturing, retail, healthcare, energy e public services. 

The research reveals the impact of AI on cloud investments, with more than half (54%) of organizations respondents citing this technology as the main driver of their cloud investments more than half of the respondents indicate that investments in hybrid cloud (54%) are increasing e public (56%)and while most respondents (55%) say their cloud adoption is currently outpacing AI adoption, it is more than one third (35%) affirms that they are advancing both technologies simultaneously.

Research highlights:

  • Cloud investment is increasing: 54% of organizations plans to increase hybrid cloud investments and 56% plans to increase public cloud investments.
  • Cloud adoption continues to be bigger than AI adoption: most organizations (55%) report that their cloud adoption is ahead of their AI adoption, while 35% say they are advancing at the same pace with both technologies.
  • AI and Generative AI are driving cloud investment: 54% of organizations cite AI or Generative AI as the primary driver of cloud investment, peaking in banking (62%), manufacturing (61%) and retail (55%).
  • Hybrid cloud is dominant: 60% of organizations report using hybrid cloud, reflecting the need for flexible solutions that balance on-premises and public cloud services.
  • Focus on cloud cost management: 54% of respondents report using utilization analysis and automation tools for cost management.
  • Interest in unified cloud cost management is growing: 59% of organizations, 75% of them in the banking and financial sectors, now have a unified strategy, indicating a more mature approach to cloud management.

The report also reveals the growing focus on cloud cost management, with 54% of organizations using utilization analysis and automation tools for cost management e 59% now using a unified cloud management strategy.

AI and Generative AI are firmly established as a key driver for the cloud across industries, reflecting their position as the transformation platform to enable future innovation and competitive advantage.“This trend should continue to strongly influence cloud adoption and investment strategies in the coming year as leading companies continue to migrate data, build LLMs, and adopt AI tools/applications that require a cloud infrastructure. At the same time, companies will continue to be under pressure to keep their cloud costs under CONTROL”, he explains Wagner Jesus, country head of Wipro in Brazil.

“As companies rethink their infrastructure to reap the benefits of AI, they are also realizing increasing value in adopting a cloud economics approach.Our research shows that as data migration and adoption of AI-related applications increasingly drive cloud investment, unified cost management strategies are also growing in importance”, he concludes Jo Debecker, Managing Partner and Global Head of Wipro FullStride Cloud.

Access “Pulse of Cloud 2024 Report” complete.

The balance between accelerated growth and sustainable management in startups

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The balance between accelerated growth and sustainable management in startups

Accelerated growth is a goal of many startups, but it is not always synonymous with long-term success.The challenge of growing in a healthy and balanced way is to reconcile rapid expansion with sustainable management that ensures the longevity of the company.  

The first step in this direction is to ensure that there is a solid foundation, consisting of a robust product or service and a clear value proposition. Many growth problems stem from attitudes such as scaling without first fully validating the product in the market. 

The startup needs to ensure that it is offering something that solves a real problem and that is desired by the public.This is the concept of Product-Market Fit, essential before any accelerated growth strategy.To do so, answer the following questions: does the product solve a significant customer pain? Is there enough demand to sustain growth? 

Accelerated progress requires capital, but improper management of that capital can quickly lead to a financial crisis. Therefore, efficient financial management is critical to ensuring that growth does not compromise the health of the company. 

An expanding startup needs to closely monitor its cash flow to avoid an excessive burning of capital. Investments should be made judiciously, prioritizing areas that generate immediate or short-term return. 

It is vital to plan not only for immediate evolution, but also to sustain the company in the long run. This means having a contingency plan for times of crisis and a clear vision of how and where to allocate resources for healthy growth. 

Accelerated development can negatively impact organizational culture, generating stress, overload and internal conflicts. Thus, maintaining a healthy culture is essential for the team to remain motivated and productive. 

In addition, as the startup grows, new employees need to be hired, and the existing team needs to be trained to deal with new demands. A common mistake is to focus only on external growth (market and revenue), ignoring internal growth (people and processes). And when this happens, the company needs people who are aligned with its culture and who can meet the demands generated.  

In an expanding landscape, leaders need to be able to balance long-term vision with day-to-day operational needs. Participatory leadership, which encourages staff to engage in decisions, helps maintain a collaborative and resilient environment. 

As the organization grows, manual and informal processes can become bottlenecks.So, to progress sustainably, it is necessary to automate processes and implement systems that allow scaling without proportionally increasing costs or operational complexity. 

Adopting tools and technologies that automate repetitive tasks allows the startup to focus on the most strategic activities.This can include everything from using financial management software to marketing automation. 

Expanding into new markets or growing the customer base is one of the main goals of an evolving company.However, this needs to be done strategically, avoiding the common mistake of trying to grow on many fronts at once. 

Understanding which customer segments offer the greatest potential for advancement is paramount. Poorly planned expansions can result in high costs and little traction.Focusing on specific niches where the startup has a clear competitive advantage is a more effective strategy than trying to establish itself in all markets simultaneously. 

Accelerated growth can lead to a sense of comfort, but successful companies understand that continuous innovation is the key to long-term sustainability.This means not only launching new products, but constantly improving processes, consumer experience and operational efficiency. 

Maintaining a constant learning mindset within the company is essential to ensure that growth is aligned with market changes.Startups need to be open to experimenting with new ideas, pivoting when needed, and always keeping an eye on emerging trends. 

Developing in a healthy way is a challenge that requires a balance between the rush to expand and the responsibility to manage resources and people in a sustainable way. Initiatives that manage to balance accelerated growth with intelligent management, based on data and strategic decisions, are those that can establish themselves in a solid way and ensure their longevity. The secret is to understand that growing fast is important, but growing with consistency and sustainability is fundamental to lasting success. 

The future of measurement on influence: what CMOs need to know to stay behind

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The future of measurement on influence: what CMOs need to know to stay behind

Influencer marketing is part of reality, and has ceased to be a complementary strategy to become one of the central pillars in campaigns of major brands. However, while creators are consolidated as spokespersons of brands and products, the challenge of measurement persists, making it difficult to efficiently understand the results of these actions. 

According to a survey conducted by BrandLovrs95% of companies say that working with creators is a key part of their marketing strategy, but measuring return on investment (ROI) in campaigns with creators is still a point of attention for 29% of companies (clear sign of demand for more accurate tools and metrics, which bring clarity on results without overloading teams. 

“With increasingly lean budgets and the pressure for tangible results growing, CMOs are rethinking how to assess the impact of creators. Measurement goes far beyond likes and views. In the future, the most relevant metrics will be directly linked to the impact on sales, consumer behavior and brand building in the long term. Our research points out that 38% of brand managers already realize how technology facilitates the evaluation of campaigns with creators, and there is enormous potential for this technological integration to evolve even more”, explains Rapha Avellar, CEO and founder of BrandLovrs.

Next, the expert in campaigns with creators highlights the main trends and tools that CMOs need to master to ensure expressive results and not lose relevance in the market.

  1. Enough vanity metric: the real impact across the funnel

In the past, many influencer campaigns were measured solely by vanity metrics such as likes, views, and number of followers. However, Avellar explains that there is an evolution of the market to move away from these superficial metrics and focus on the tangible impact across the sales funnel.This includes measuring direct actions such as clicks, leads generated, conversions, and brand awareness.

  1. The era of granular ROI and real-time data analysis

Measurement of ROI (Return on Investment) has never been more essential. Real-time analytics tools are allowing CMOs to have an accurate view of the performance of their campaigns with creators, adjusting strategies in an agile and effective way. “The future goes through a granular approach, where each content creator can be evaluated in terms of performance, engagement and even influence on sales, with continuously updated data”, he adds. 

  1. Omnichannel measurement: from social network to point of sale

Another emerging trend is the ability to measure the influence of creators in an omnichannel way. “Brands are increasingly connecting their influence campaigns to various consumer touchpoints, from social networks to e-commerce and the physical point of sale. CMOs who understand how to map this journey in an integrated way will have a considerable competitive advantage”, says Avellar. 

  1. The power of nano and micro creators in niche measurement

While big influencers continue to attract the attention of brands, it is nano and micro creators that are transforming measurement into a field of precision. These creators, with smaller audiences, often have deeper and authentic engagements, making measurement more direct and accurate. BrandLovrs, which makes on average a pay per minute for this profile of creators, demonstrates how targeted campaigns can bring measurable and impactful results.

  1. Artificial intelligence and machine learning in influence measurement

Finally, Avellar points out that the incorporation of artificial intelligence and machine learning is already revolutionizing the way influencer marketing campaigns are measured. These technologies analyze large volumes of data and detect patterns that would be invisible to the naked eye.CMOs that begin to explore these tools will be able to predict engagement trends, optimize investments and anticipate results.

“The future of measurement in influence requires CMOs to make a clear transition from superficial metrics to deep, multi-channel analysis.BrandLovrs, for example, uses advanced technology and the integration of content creators into marketing strategy, marketing leaders will be able to not only accurately measure the impact of their campaigns, but also optimize their investments continuously.BrandLovrs, for example, uses proprietary technologies to accelerate the process of campaigns with creators by up to 50%, allowing managers to make decisions based on robust data. Those who do not adapt to this new era of measurement risk losing relevance and competitiveness in the market. 

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