The growth of the economy and the search for financial independence can be great drivers for professionals to undertake in their areas of training. Whether by necessity or by an opportunity observed, investing in your own business having an academic education provides a solid base of knowledge and can be an important competitive differential in the market. It is certain that the motivation of these people is not marked only by their level of education, however their level of training affects their way of seeing the world and has great influence on business management. 

Franchises can be one of the safest and most structured entry doors for those who want to invest, because they have models already tested and necessary support. Thus, even having theoretical knowledge in their areas, entrepreneurs have practical knowledge already consolidated. This security that franchising presents minimizes risks and increases the chances of success in the market. However, Lucien Newton, vice president of the consulting vertical of the 300 High Impact Ecosystem, highlights that it is necessary to analyze and calmly study the opportunities.“ Franchising is a business model that worked, so to bet on the ideal segment it is necessary to be aligned with your business vocation and to evaluate your business will be in order to have a business value. 

According to the latest data released by the Brazilian Franchising Association (ABF), the sector's turnover increased by 12.8% compared to the same period of 2023, from R$ 54.253 to R$ 61.205 billion. The segments that grew the most were Health, Beauty and Well-Being, 21.7%, followed by Food-Service, with 16.4% and Home and Construction, with 15.1%3T.2 operations also grew with 7T.24 operations. 

Whatever the sector, identification with the business is one of the fundamental factors in defining the success of the network. Check out franchise options for people with affinity with the areas of health, education, administration and agribusiness. 

One of these business options is the ProRir. Created in 2006, the network of dental clinics joined the franchise in 2017, currently has 19 units, all in Rio de Janeiro, and is preparing for an expansion throughout the national territory. Although it is not a requirement, dentists have seen ProRir a profitable investment opportunity. In addition to undertaking, the professional can remain active in patient care.
Initial investment: R$ 300 mil (included franchise fee and installation)
Average monthly billing: R$ R$ 150 mil 
Estimated return period: 18 To 24 months

In the wake of the growth of the sector and the increase in life expectancy of Brazilians, the Nursing Standard, a network that works with agency of caregivers and nurses to serve families who need this care, whether for home care or medical follow-up, is another example of business in the health area. The franchise is expanding and has 58 units marketed and is present in 14 Brazilian states.
Initial investment: from R$ 50 mil (included franchise fee)
Average monthly billing: R$ 25 mil
Estimated return period: 18 Months

Created by a cardiologist and a dentist, the Live Health Vaccines it was founded in 2012 and is the ideal option for health professionals. The brand is a network of clinics focused on the latest in health care prevention of vaccine-preventable diseases and with approximately 200 units marketed by Brazil.
Initial investment: R$ 230 thousand (including franchise fee, implementation, investment value for clinical assembly between renovation and equipment, inputs and initial stock)
Average monthly billing: R$ 90 mil
Estimated return period: from 18 to 24 months

The networks linked to sport follow the evolution of the segment and for teachers and physical educators an option is the Fast Tennis a network of tennis academies that brings an innovative proposal and is dedicated to transforming the practice of sport into a unique and fun experience.Focusing on customer experience and a personalized approach for all ages, the company offers dynamic and flexible classes, promoting health, fun, inclusion and a healthy lifestyle.
Initial investment: R$250 mil (including construction, working capital, franchise fee and deployment fee)
Average monthly billing: between R$60 and R$70 mil
Estimated return period: 21 Months

Another preference of physical education professionals and doctors are training studios.This is the proposal of the DoctorFit, a franchise of personalized training studios, with an innovative methodology, which unites the best of medicine and sports practice to offer a unique training experience. The company joined the franchise when the partners realized that it was an ideal business model for physical education teachers, doctors and health professionals, as is the case of founding partner Clarissa Rios, who is a sports doctor, physical education teacher and technical director of the DoctorFit Franchise. They serve from pregnant women to the elderly with severe commitments, children and high-performance athletes. The brand was founded in Santa Catarina, has 53 units marketed by the country and offers a thousand business model from cities to the business model.
Initial investment: R$ 90 mil (equipment, infrastructure cost, initial franchise fee)
Average monthly billing: R$ 30.000,00 to R$ 40.000,00
Estimated return period: from 16 to 24 months

Aimed at education professionals and entrepreneurs with affinity in the segment, the Jumper! Professions and Languages it was created in 2003 and is the ideal business for those who are teachers. It is a teaching network that has more than 40 vocational and foreign language courses for children and adults. With more than 600 thousand students graduated by the institution, the company has 60 units spread throughout the country and earned R$35 million in 2023.
Initial investment: R$197 mil (Model Smart-franchise rate, spot suitability and furniture)
Average monthly billing: R$100.000
Estimated return period: 12 Months

For those who want to undertake with business administration, the Angels Mattresses & Sofas, network that involves demands of purchase, sale and logistics, is a good alternative. Acting in the market for more than 30 years, has more than 300 units sold in 22 Brazilian states and units abroad. In addition to the management professional, who has subsidy to manage different types of business, Anjos Mattresses & Sofas also offers excellent opportunities for architects, since the network operates with production of mattresses and upholstery, and he can use his skill creating compositions of the products exposed in stores.
Initial investment: R$ 450 mil (included deductible fee)
Average monthly billing: R$ 150 mil
Estimated return period: 8 To 18 months

Still in the administrative area, also involving accounting and commercial, a franchise of the Vaapty it may be the ideal business idea for these professionals. Franchising leader in the segment of vehicle sales intermediation in Brazil, Vaapty was founded in 2020 in Parana and seeks to innovate in the automotive sector, making the negotiation of cars safer, without bureaucracy, without inventory and making sales in 40 minutes. In 2021 the brand became the key with franchises and today has reached the mark of 250 units sold throughout the country. The network was sanctioned by the Brazilian Franchising Association (ABF) with the seal of excellence 2024 and has already moved more than R1 billion vehicles sold in 1.
Initial investment: R$ 200 mil (included franchise fee and store)
Average monthly billing: R$ 180,000.00
Estimated return period: from 9 to 12 months

Administrators also fit the franchisee profile of the Maria Brasileira, largest residential and business cleaning network in the country that was also elected as franchisor of the year by ABF. With more than 90 thousand attendances per month, it is present in all states of Brazil with more than 500 units, offering residential cleaning services, business cleaning, treadmill, post-work cleaning and specialized cleaning in glass. Investors who have ease and like to deal with people, have a leadership profile, know how to manage conflicts and see all the opportunities of this growing sector are the ones that best fit in franchise management.
Initial investment: from R$ 47.300 (including deductible fee, equipment kit for professional cleaning and first purchase of uniform)
Average monthly billing: R$ 45 mil
Estimated return period: 14 Months

Starting in the countryside, agribusiness is one of the main locomotives of the Brazilian economy and represents about 25% of the country's GDP. The expressive numbers increasingly attract entrepreneurs who see in this scenario excellent business opportunities.Created in 2014, the Naval Fertilizers to become a franchisee of the brand it is not necessary to be an agronomist or agricultural technician, but it is essential to have experience of the field to act in a consultative way in your microregion. The business model offers an excellent financial return and is a great option, especially for agronomists, since they have technical knowledge of agricultural products.

Initial investment: From R$ 83.100,00 (including franchise fee, facilities and working capital)
Average monthly billing: From R$ 1.500.000,00 to R$ 2.000.000,00
Estimated return period: From the sixth month

There are numerous opportunities that entrepreneurship offers for professionals from various segments. Therefore, Lucien Newton recalls that even if it is something related to their skills, franchises have rules and rules to be followed. “For the franchisee, it is important to conduct a survey on the network history, and especially pay attention to the COF (Franchise Offer Circular), keeping in mind that the values and return deadlines are estimates. Regardless of the segment, it is necessary to work hard to tread the path of success”, concludes the expert.

Em um cenário onde a transformação digital se tornou uma necessidade competitiva, a Vexia está à frente na entrega de infraestrutura de TI como serviço, transformando o modo como as empresas lidam com suas operações tecnológicas. Essa abordagem inovadora possibilita que clientes de todos os setores tenham acesso a soluções tecnológicas robustas, de forma prática, sem a necessidade de se preocupar com a complexidade e os altos custos de gestão interna.

A Vexia está redefinindo o papel da tecnologia no ambiente corporativo. Os clientes não querem mais lidar com a complexidade da infraestrutura de TI, eles querem soluções que permitam focar em seus negócios principais, deixando a responsabilidade do gerenciamento de TI nas mãos de especialistas. E é exatamente isso que a Vexia oferece: a entrega do produto final com segurança e eficiência.

“Ao optar pela infraestrutura como serviço, nossos clientes estão buscando mais do que servidores e armazenamento; eles querem tranquilidade. Querem ter a certeza de que, quando ligarem seus computadores pela manhã, tudo estará funcionando perfeitamente, sem surpresas”, afirma Nelson Mariano da Silva Neto, responsável pela área de infraestrutura de TI da Vexia. “Isso nos coloca como protagonistas na estratégia dos nossos clientes, ao invés de sermos apenas um suporte técnico.”

A Vexia trabalha com uma abordagem altamente flexível e orientada ao cliente, oferecendo serviços que abrangem toda a infraestrutura necessária para suportar seus sistemas, desde servidores físicos até ambientes em nuvem. Um dos grandes diferenciais da empresa é a ausência de vínculo com marcas específicas, permitindo que a solução seja moldada de acordo com as necessidades únicas de cada cliente, sem limitações de fornecedores.

Além disso, a Vexia garante que todas as soluções entregues estão associadas aos mais altos padrões de segurança, incluindo a mitigação de riscos, proteção contra ataques cibernéticos e conformidade com auditorias, atendendo a requisitos de mercado e superando expectativas.

A demanda por facilidade e praticidade é crescente no mercado. Para atender a essa necessidade, a Vexia não apenas oferece a infraestrutura básica, mas também possibilita a contratação de infraestrutura como serviço. Isso permite que as empresas clientes utilizem soluções escaláveis de acordo com suas necessidades, pagando mensalmente por um serviço completo, ao invés de investir em infraestrutura própria.

Esse modelo de negócio é similar ao que grandes players como Microsoft e Google oferecem, mas com uma abordagem diferenciada: a Vexia não impõe restrições de marca e oferece um atendimento personalizado, com suporte técnico próximo e soluções que são integradas de forma a facilitar a operação do cliente. A empresa se posiciona como parceira estratégica dos clientes, garantindo que a infraestrutura seja um facilitador do negócio e não uma preocupação adicional.

O Brasil tem disponível R$ 280 bilhões destinados ao setor de transportes no Programa de Aceleração do Crescimento (PAC), sendo que R$ 185,8 bilhões serão investidos em rodovias, abrangendo obras públicas, estudos, concessões e a manutenção da malha rodoviária do Brasil. Deste montante, R$ 73 bilhões virão de recursos públicos e R$ 112,8 bilhões de investimentos privados. Ao todo, estão planejados 113 novos projetos e 167 obras para a expansão e melhoria das estradas.

No setor ferroviário, essencial para reequilibrar a matriz de transportes e fortalecer a competitividade do país, os investimentos somam R$ 94,2 bilhões — sendo R$ 6 bilhões em recursos públicos e R$ 88,2 bilhões de aportes privados. Com esses recursos, a demanda por tecnologias que possam otimizar essas obras se torna crucial. É aí que a transformação digital, liderada pela Worldsensing, se destaca

A transformação da infraestrutura brasileira está em progresso, e a IoT (Internet das Coisas) se posiciona como peça-chave para essa revolução. A Worldsensing, empresa global referência em soluções IoT para monitoramento e gestão de infraestruturas críticas, traz ao  Brasil tecnologias avançadas que visam aumentar a segurança, a eficiência e a sustentabilidade das grandes obras de infraestrutura, o que inclui sistemas metro-ferroviários e hidrelétricas.

Ferrovias: crescimento econômico sobre trilhos

O foco do desenvolvimento logístico no Brasil voltou-se para as ferrovias. A expansão da Ferrovia Norte-Sul, por exemplo, é um dos projetos estratégicos que pretende integrar centros industriais a polos agrícolas e reduzir custos de transportes, além de aumentar a eficiência logística. A estimativa é de que  a expansão crie mais de 1 milhão de empregos até 2026.

Aqui, a Worldsensing entra em cena com soluções de sensoriamento de infraestrutura. Com a tecnologia IoT é possível monitorar os trilhos em tempo, antecipar falhas e prevenir acidentes, o que mantém o fluxo de mercadorias e diminui o risco de interrupções. 

Hidrelétricas: energia limpa e sustentável

O Brasil, com quase 60% de sua eletricidade proveniente de hidrelétricas, enfrenta desafios com o envelhecimento dessas infraestruturas e a gestão eficiente dos recursos hídricos. Usinas como Belo Monte podem se beneficiar da IoT que permite o monitoramento do fluxo de água e a segurança estrutural. Isso contribui para a sustentabilidade ao otimizar os recursos e reduzir os custos operacionais.

According to the World Bank, cada dólar investido na modernização de infraestruturas críticas, como hidrelétricas e ferrovias, pode gerar um retorno econômico de quatro dólares. Esse impacto positivo na economia vem não apenas do aumento da eficiência energética e logística, mas também da redução de danos ambientais e melhorias na qualidade dos serviços prestados à população.

Tecnologia, sustentabilidade e crescimento

O uso de IoT nas infraestruturas brasileiras representa um grande avanço em termos de sustentabilidade e competitividade.  Além de gerar empregos, reduzir custos e melhorar a eficiência do transporte e da energia, essas soluções têm um impacto direto no dia a dia da população.