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Black Friday 2024: Lawyer Offers Tips to Protect Yourself from Common Scams and Fraud

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Black Friday 2024: Lawyer Offers Tips to Protect Yourself from Common Scams and Fraud

A Black Friday 2024 se aproxima com uma estimativa de crescimento de 9% no faturamento do e-commerce em comparação com o ano passado, podendo alcançar R$ 9,3 bilhões, conforme dados da Neotrust.Confi. Contudo, o aumento das compras online também traz consigo a intensificação de golpes e fraudes, que miram consumidores menos atentos ou em busca de ofertas irresistíveis.

A advogada da Cone Sul Marcas e Patentes, Dra. Vanessa Albuquerque, alerta sobre o principal golpe do momento, sites que simulam grandes marcas com a identidade visual muito parecida para atrair clientes com descontos suspeitos. “O consumidor precisa estar atento a preços que destoam drasticamente da média e a plataformas que copiam a identidade visual de grandes redes, como a Magalu, mas apresentam nomes levemente alterados, como ‘Malagu’, por exemplo. Essa prática é comumente utilizada para iludir o consumidor e levar a compras inseguras,” explains.

Entre outros golpes recorrentes, destacam-se também sites que exibem depoimentos e imagens de bancos de fotos internacionais para simular credibilidade. “O uso de depoimentos de falsos compradores e imagens genéricas em sites desconhecidos é um sinal de alerta. Muitos consumidores se deixam convencer por essas táticas visuais, sem avaliar a procedência do vendedor”, orienta Dra. Vanessa.

Além dos sites fraudulentos, outras abordagens comuns incluem:

  • Promoções falsas por SMS e WhatsApp: Mensagens com links maliciosos são enviadas para dispositivos móveis prometendo descontos incríveis. Essas mensagens geralmente utilizam links que podem comprometer a segurança dos dados do usuário.
  • E-mails com cupons de desconto de remetentes suspeitos: Muitos cupons e ofertas que simulam empresas de renome podem chegar por e-mail de contas como “@gmail.com”, “@hotmail.com” ou “@terra.com.br”. Porém, empresas sérias utilizam domínios próprios para enviar comunicações promocionais.
  • Perfis falsos nas redes sociais: Golpistas investem em anúncios e stories nas redes sociais para promover perfis falsos que imitam páginas de compra, muitas vezes com depoimentos de supostos clientes para dar uma impressão de segurança.

De acordo com a pesquisa da Opinion Box e da Dito, “Comportamento de compra e tendências para a Black Friday 2024’, a preferência do público ainda fica com o e-commerce (43%). Logo atrás aparecem as lojas físicas e e-commerce (39%), apenas lojas físicas (14%) e, por último, compras somente através do aplicativo da empresa ou WhatsApp (4%).

Considerando apenas o e-commerce, os cinco marketplaces mais visitados pelos consumidores foram: Amazon (55%); Shopee (45%); Mercado Livre (40%); Magazine Luiza (37%); e Americanas (28%). Com isso, a advogada aconselha: “No ambiente virtual, é fundamental verificar sempre a URL dos sites, desconfiar de preços muito abaixo do mercado e confirmar a autenticidade do vendedor por meio dos sites oficiais. Prevenção e cautela são as melhores defesas contra golpes nessa época do ano.”

Startup Life announces new partner and exclusive program for the dev community

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Startup Life announces new partner and exclusive program for the dev community

The dev community and tech enthusiasts have a special reason to follow Startup Life in the coming weeks: Lucas Montano, a software engineer and influential tech content creator on YouTube, is the new partner of the podcast.With solid experience in the technology market and currently working as a Senior Engineer at Disney, Montano will lead the M1 Podcast, a new Startup Life program geared especially for the developer community.

Recognized for sharing in-depth content on programming, career development and technology trends, Lucas Montano has been a reference for professionals and beginners in the tech sector. According to Layon Lopes, CEO of Startup Life, the arrival of Montano marks a new chapter for the podcast. “With all his experience and a genuine connection to the dev community, Lucas is the ideal choice to lead this initiative.We are excited about the impact this partnership will bring to both our listeners and the” technology ecosystem, says Lopes.

Gartner warns that only 48% of digital initiatives meet or exceed business outcome targets. 

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Gartner warns that only 48% of digital initiatives meet or exceed business outcome targets. 

At Netshoes, Brazil's largest e-commerce platform for sports and lifestyle items, partnered with On The Nose for a special campaign promoting Black November, a full month of promotions on the company app and website. The agency created a campaign featuring celebrity look-alikes, a theme echoing the company's "no imitations" slogan for Black Friday 2024.

On The Nose not only managed all the talent in the campaign, but was also responsible for the planning, creation, and execution of one of the social media activations, featuring Priscila Beatrice, a look-alike of an international singer. In the campaign, the influencer was taken to Oscar Freire Street in São Paulo, a hub for luxury shops, so that the public could question whether or not she was the "real" singer from Barbados.

"Our idea this year is to satirize fake deals and use our Black November pioneering spirit, commitment, and credibility with our consumers, to counter offers that don't deliver on their promises," says Gabriele Claudino, Marketing Director at Netshoes. "That's why the 'On The Nose' campaign perfectly fits what we aim to achieve with this campaign: virality, memes, and consumer attention focused on our promotions."

To generate conversations and spread the news about the possible presence of the international singer in Brazil, a strategy was created using online booths, with high-reach accounts like Gina Indelicada, Nazaré Amarga, Central da Fama, and Nana Rude. They posted videos of Priscila with two security guards, interacting with fans who recognized her on the streets.

Amidst numerous comments questioning the singer's true identity, On The Nose brought nutritionist and digital influencer Rodrigo Góes into the spotlight. Known for his videos reviewing Please provide the Portuguese text you want translated. "Shape" is not a complete sentence or paragraph. of famous people and their iconic catchphrasesFake Natty!"He revealed on his social media that it was a look-alike, and emphasized that unlike her, Netshoes discounts are absolutely real. Check out the video:" https://www.instagram.com/reel/DCCZmc-vkKZ/ e https://vm.tiktok.com/ZMhVaVmNy/.

Following the reveal, Netshoes intensified its campaign with strategic social media posts, particularly on Instagram, to engage the audience and reinforce the authenticity of its offerings.

Please provide the rest of the sentence. "Combater o" needs more context to translate accurately. fake "We approached the creation of this Black Friday campaign for Netshoes with irreverence and humor, while emphasizing Netshoes' credibility," says Rafael Cappelli, founding partner of On The Nose. "Our daily motivation is to listen to our clients' needs and build strategic and creative solutions that engage, capture the attention of diverse audiences, and deliver results for the company."

On The Nose is a digital content agency renowned for its creativity and innovation. Among its collaborations, the agency worked with Netshoes on this year's Valentine's Day campaign, starring comedian Thiago Ventura. Additionally, the agency spearheaded the PayDay liquidation campaigns in September, featuring influencer Dan Lessa, and in October and November with singer Supla.

Real Combat Against Fake

To get an idea of the importance of this Netshoes campaign, according to data from the National Crime Prevention Council, which focuses on crime studies and prevention, e-commerce channels specializing in selling pirated items are booming worldwide. In the United States alone, approximately US$1.4 trillion worth of counterfeit products are sold each year. 

To prevent the offering of products of questionable origin on its marketplace, Netshoes has a strict policy, a set of principles created to guide and direct sellers, called "non-negotiables." They prioritize combating the sale of illicit products, products without invoices, counterfeit items, and any other violations of the law, with a team responsible for monitoring listings and imposing penalties when necessary.


Furthermore, the company utilizes image-based technology to frequently review its entire product catalog, removing any suspicious advertisements. Netshoes then notifies the vendor of the infraction, with penalties that may include banning the store from the e-commerce platform. In 2024, this oversight removed 51,000 suspicious ads and banned 87 retailers from the platform. 

Netshoes and On The Nose launch a campaign featuring celebrity look-alikes to promote Black November.

E-Commerce Update
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Netshoes and On The Nose launch a campaign featuring celebrity look-alikes to promote Black November.

A Netshoes, e-commerce de artigos esportivos e lifestyle, se uniu à On The Nose em uma campanha especial para divulgar a Black November, um mês inteiro de promoção no app e no site da companhia. A agência foi a responsável pela elaboração de uma ação envolvendo sósias de celebridades, tema que vai ao encontro do lema “dispensa imitações”, tema da Black Friday da companhia em 2024.

On The Nose not only managed all the talent in the campaign, but was also responsible for the planning, creation, and execution of one of the social media activations, featuring Priscila Beatrice, a look-alike of an international singer. In the campaign, the influencer was taken to Oscar Freire Street in São Paulo, a hub for luxury shops, so that the public could question whether or not she was the "real" singer from Barbados.

"Our idea this year is to satirize fake deals and use our Black November pioneering spirit, commitment, and credibility with our consumers, to counter offers that don't deliver on their promises," says Gabriele Claudino, Marketing Director at Netshoes. "That's why the 'On The Nose' campaign perfectly fits what we aim to achieve with this campaign: virality, memes, and consumer attention focused on our promotions."

To generate conversations and spread the news about the possible presence of the international singer in Brazil, a strategy was created using online booths, with high-reach accounts like Gina Indelicada, Nazaré Amarga, Central da Fama, and Nana Rude. They posted videos of Priscila with two security guards, interacting with fans who recognized her on the streets.

Amidst numerous comments questioning the singer's true identity, On The Nose brought nutritionist and digital influencer Rodrigo Góes into the spotlight. Known for his videos reviewing Please provide the Portuguese text you want translated. "Shape" is not a complete sentence or paragraph. of famous people and their iconic catchphrasesFake Natty!"He revealed on his social media that it was a look-alike, and emphasized that unlike her, Netshoes discounts are absolutely real. Check out the video:" https://www.instagram.com/reel/DCCZmc-vkKZ/ e https://vm.tiktok.com/ZMhVaVmNy/.

Following the reveal, Netshoes intensified its campaign with strategic social media posts, particularly on Instagram, to engage the audience and reinforce the authenticity of its offerings.

Please provide the rest of the sentence. "Combater o" needs more context to translate accurately. fake "We approached the creation of this Black Friday campaign for Netshoes with irreverence and humor, while emphasizing Netshoes' credibility," says Rafael Cappelli, founding partner of On The Nose. "Our daily motivation is to listen to our clients' needs and build strategic and creative solutions that engage, capture the attention of diverse audiences, and deliver results for the company."

On The Nose is a digital content agency renowned for its creativity and innovation. Among its collaborations, the agency worked with Netshoes on this year's Valentine's Day campaign, starring comedian Thiago Ventura. Additionally, the agency spearheaded the PayDay liquidation campaigns in September, featuring influencer Dan Lessa, and in October and November with singer Supla.

Real Combat Against Fake

To get an idea of the importance of this Netshoes campaign, according to data from the National Crime Prevention Council, which focuses on crime studies and prevention, e-commerce channels specializing in selling pirated items are booming worldwide. In the United States alone, approximately US$1.4 trillion worth of counterfeit products are sold each year. 

To prevent the offering of products of questionable origin on its marketplace, Netshoes has a strict policy, a set of principles created to guide and direct sellers, called "non-negotiables." They prioritize combating the sale of illicit products, products without invoices, counterfeit items, and any other violations of the law, with a team responsible for monitoring listings and imposing penalties when necessary.


Furthermore, the company utilizes image-based technology to frequently review its entire product catalog, removing any suspicious advertisements. Netshoes then notifies the vendor of the infraction, with penalties that may include banning the store from the e-commerce platform. In 2024, this oversight removed 51,000 suspicious ads and banned 87 retailers from the platform. 

Wipro presents AI solutions developed by NVIDIA targeting the next wave of Artificial Intelligence

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Wipro presents AI solutions developed by NVIDIA targeting the next wave of Artificial Intelligence

Wipro Limited, a technology and consulting services company, announced new initiatives leveraging NVIDIA's AI capabilities to help clients across various sectors, including healthcare, communications, and financial services, rapidly develop and implement new business strategies for the AI era using NVIDIA AI Enterprise. Based on this collaboration, Wipro also plans to expand into areas like digital manufacturing and Digital Twins. NVIDIA Omniverseoffering exceptional value to its local and global clients.

Wipro is working with NVIDIA AI to make readily usable models accessible to large companies for building AI agents in areas such as intelligent document processing, drug discovery, customer service, and claims processing. Created with NVIDIA NIM Agent Blueprints These models are expected to significantly accelerate the delivery of commercial value to customers.

"Companies are increasingly seeking measurable commercial benefits to accelerate AI adoption in their businesses and drive innovation across various sectors," said Nagendra Bandaru, President and Managing Partner – Enterprise Futuring, Wipro. The Wipro WeGA Studio, built with NVIDIA AI Enterprise, leverages the full power of the NVIDIA NIM Agent Blueprint to accelerate the deployment of relevant AI virtual assistants, enhancing user experiences and streamlining operations.

We are experiencing a decisive moment in the digital transformation, and the collaboration between Wipro and NVIDIA represents an important milestone for the technology market in Brazil and worldwide. As companies seek tangible business benefits, our partnership not only accelerates the adoption of Artificial Intelligence, but also provides the necessary infrastructure for robust innovations," explains Wagner Jesus, country head of Wipro in Brazil. "With the growing pressure to control cloud costs while investing in generative AI solutions, we believe this collaboration will empower companies to quickly adapt and thrive in a constantly evolving business environment."

"In the age of AI, companies are seeking to maximize their generative AI resources and drive business transformation with applications that can adapt to their needs," said John Fanelli, vice president of enterprise software, NVIDIA. Using NVIDIA NIM Agent Blueprints, Wipro WeGA can help accelerate AI adoption to enhance customer experiences and optimize operations by rapidly developing and deploying customized generative AI applications across all industries.

The Wipro Enterprise Generative AI (WeGA) Studio has  NVIDIA AI Enterprise Softwareincluding NVIDIA NIM Agent Blueprints NVIDIA NeMo e NVIDIA NIM There is no single, definitive answer to what "NVIDIA NIM" stands for without more context. It could refer to: * **NVIDIA Network Interface Manager:** This is a plausible interpretation, given NVIDIA's involvement in networking hardware and software. * **A product or service name:** Without knowing the specific product or service, a more precise translation isn't possible. Please provide more context if you'd like a more accurate translation.To develop customized solutions across Wipro's entire service portfolio that will significantly increase processing speed and create value for Wipro clients in various sectors.

Wipro enhances Customer Service, Healthcare, and more with NVIDIA AI

Using the new NIM Agent Blueprint for customer service, Wipro can rapidly create customized AI virtual assistants for call center clients that can be deployed in the cloud or on-premises. These virtual assistants are powered by NVIDIA NIM microservices and NVIDIA NeMo Retriever for Retrieval Augmented Generation (RAG) to recommend solutions that resolve issues and help people serve customers as informed brand ambassadors.

By integrating NVIDIA technologies into WeGA Studio, Wipro incorporates principles of responsible AI into its solutions. This framework prioritizes accuracy, trustworthiness, transparency, performance, privacy, security, and protection, helping to address the challenges of generative AI and foster continuous innovation. Since the solution can be deployed on-premises or in the cloud, organizations can meet data privacy regulations.

Wipro is offering next-generation healthcare solutions powered by NVIDIA AI to improve member experiences, increase enrollment, and enhance claims adjudication productivity in Wipro's healthcare offerings under the Affordable Care Act (ACA), Medicare, and Medicaid.

Beyond healthcare, Wipro's integrated solutions powered by NVIDIA technology can also deliver faster, better, and more accessible services in critical areas like supply chain management, contact centers, marketing, finance, and HR.

This company processed almost 3 million messages on Black Friday 2023 and predicts high for this year

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This company processed almost 3 million messages on Black Friday 2023 and predicts high for this year

Com a chegada do fim do ano, empresas de todo o país estão intensificando os preparativos para a temporada de vendas, que inclui a Black Friday, o Natal e a Cyber Monday. Em 2023, a Infobip, plataforma global de comunicação em nuvem, processou 2,7 milhões de interações móveis durante a Black Friday e 2,5 milhões na Cyber Monday, sinalizando o crescente papel das tecnologias mobile nas vendas. Especialistas da Infobip projetam que em 2024 o investimento em ferramentas de comunicação móvel deve crescer ainda mais, acompanhando a importância dos smartphones como canal de compra para milhões de consumidores no Brasil.

De acordo com um estudo recente realizado pela empresa no Brasil, 43% dos entrevistados disseram que gostam de interagir com chatbots, e 64% concordou que é mais eficiente começar uma conversa com chatbot e, se necessário, passar para um atendente. “A ascensão do atendimento automatizado é decorrente de vários fatores. Desde os benefícios básicos, como disponibilidade 24/7 e respostas instantâneas, até o esforço das empresas para aprimorar essa tecnologia e proporcionar a melhor experiência para o cliente. Em épocas em que a demanda é alta, principalmente de vendas por meio de mensagem, os chatbots são uma alternativa excelente para melhora de desempenho”, explica Bárbara Kohut, especialista de produtos Latam da Infobip. 

Dispondo de diversas ferramentas, os celulares se tornaram verdadeiros aliados dos varejistas para divulgação e compra de produtos e serviços. Neste contexto, as redes sociais, especialmente o WhatsApp, também ganharam força. “Para as compras de final de ano, as pessoas buscam praticidade. Com o aumento das promoções de Black Friday, o volume de clientes é naturalmente maior e, por isso, as empresas devem estar preparadas para atendê-los proporcionando uma jornada de compra sem entraves, na qual os produtos possam ser comprados com poucos toques na tela do smartphone”, detalha Bárbara. 

Corrigindo problemas e conhecendo seu público 

Apesar de serem mais aceitos hoje, os chatbots ainda apresentam algumas dificuldades que precisam ser estudadas pelas empresas que usam a ferramenta para auxiliar em suas vendas. Segundo a pesquisa da Infobip, 53% dos entrevistados relataram como um inconveniente a dificuldade dos assistentes virtuais de entender o contexto de seus problemas. Em um ambiente mobile, este tipo de entrave é forte concorrente para fazer com que o consumidor desista de tirar uma dúvida, seja realmente ajudado, ou mesmo compre o produto que quer. 

Em momentos de Black Friday, os chatbots e ferramentas virtuais devem estar a postos para auxiliar o consumidor da melhor forma possível — sem que obstáculos criem barreiras entre a primeira comunicação e a efetivação da compra. Por isso, os varejistas devem estar atentos ao seu tipo de cliente, prevendo possíveis entraves de comunicação e dúvidas que possam surgir. 

No Brasil, 86% dos consumidores disseram que se envolveriam mais com as empresas se elas oferecessem um atendimento mais personalizado. A personalização, hoje, é chave para campanhas bem sucedidas. As empresas precisam saber qual o canal de comunicação preferido de seu público, que tipo de linguagem deve usar, quais recomendações de produtos e serviços fazer. 

“É muito importante que a marca conheça seu público, saiba a qual faixa etária pertence e as principais preferências”, ressalta Bárbara. “Desta maneira, é possível criar estratégias de comunicação mais eficientes, que demonstram apreço e preocupação com a opinião e os gostos do cliente — o que será convertido em bons resultados de venda”, finaliza. 

Digital marketing agency expands business with international accounts

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Digital marketing agency expands business with international accounts

Present in the ranking of the 50 largest digital agencies in the country of jivochat, the Digital Marketing Agency WebSnap (www.websnap.com.br) expanded, in this year 2024, its area of activity by adding in its portfolio international companies. This initiative collaborated with the increase in revenue in 20% compared to the same period of the previous year.

With bilingual professionals, the service is done in the language of the client and the entire operation takes place here in Brazil.“This is an excellent alternative for companies that earn in dollars, but want to make more affordable investments, without renouncing the quality of the” services, highlights WebSnap CEO Rodrigo Caminitti.

One of the international accounts won is Ofcdesk, which has 80% of the customer portfolio located in the United States. Based in Naperville, Illinois (USA), Ofcdesk is a company specialized in CAD (Computer-Aided Design) and BIM (Building Information Modeling) solutions for the AEC (Architecture, Engineering and Construction), Interior Design and Production sector.

His biggest pain was the ineffective communication with his sector. “Because Ofcdesk offers complex solutions, our proposal was to clearly elaborate explanatory content for its dissemination and prospecting of new customers”, explains Caminitti.

Another multinational company was Smycotech, which hired WebSnap to create all its communication and marketing here in Brazil. The project involved from the creation of the website and accounts for social networks to a broad campaign using Google Ads to generate new business.

Smycotech is a highly technical and specialized company, which mainly works with consulting and external engineering for asset integrity analysis and maintenance management.It is focused on serving high complexity industrial sectors such as pulp, energy and mining, aiming at optimizing the useful life and performance of its customers' assets, through maintenance solutions that reduce costs and operational risks. The company also stands out for its meticulous and data-based approach and technical analysis, operational safety and increased efficiency.

One of its major customers in the country is Elera Renewables, one of the largest companies in the renewable energy sector in Brazil and one of the main in the world. It has a renewable energy matrix 100% composed of hydroelectric plants, wind farms, solar parks and biomass plants.

The biggest challenge for Smycotech was to generate a specific segmentation capable of attracting quality leads. “Due to the highly technical and specialized nature of the services, we developed an action plan focused on precise segmentation and communication technique”, explains WebSnap CEO Rodrigo Caminitti.

5 Truths every workaholic needs to know

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5 Truths every workaholic needs to know

For people who think that working harder means being more productive, Caroline Bottle reminds you that the body is paying the price, even if the person does not realize it. Working too much increases the risks of anxiety, depression and cardiovascular disease. And, she warns, be careful: these five truths will change the way you see your work rhythm:

1. Productivity plummets after 50 hours a week. Studies show that after 50 hours of weekly work your productivity drops dramatically.

2️. After a certain point, you are only wearing out. Your body is already suffering ¡only you do not yet realize.

3️. Time is the most precious resource and does not come back. Remember: time is not renewable, when you work more than necessary, you are sacrificing moments with important people and this time does not come back.

4. Being busy does not define your value. You do not need to be busy to be important. One of the main internal saboteurs is the hyper-realizer, who understands that it only has value when it is producing.

5. Burnout is not a trophy and not a reason for pride. Respecting your limits is a sign of strength and emotional intelligence.

Cloud Migration: The Beginning of the AI Revolution in the Financial Sector

Adilson Batista
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Cloud Migration: The Beginning of the AI Revolution in the Financial Sector

The financial sector is at a tipping point! The pressure to innovate, provide faster and more personalized experiences to customers and, still, ensure efficiency has never been higher. In this scenario, for companies that still maintain part of their operations in legacy technologies, migration to the cloud emerges as one of the main facilitators for data integration, scalability of operations and is crucial for the adoption of artificial intelligence (AI). This process, however, brings significant challenges and remains one of the latent pains of institutions that were not born digital.

By enabling companies to scale their operations and integrate large volumes of data, the cloud becomes the foundation on which AI solutions can be built. For the granting of credit, for example, customer behavior analysis has become a crucial tool, made possible by access to massive data in real time. AI allows you to identify patterns, predict risks and offer more assertive decisions.But for this, it is essential that data is accessible and organized in a flexible and scalable infrastructure, characteristics that the cloud offers in an adaptable way to each phase of the process, such as training models and operating them. 

Migrating legacy systems to the cloud, however, presents a number of hurdles.Many financial institutions, especially those with more traditional infrastructure, still operate on on-premises systems developed in past decades.These, while robust to their original functions, are not designed to handle the flexibility and connectivity required by modern platforms. 

Restructuring to a cloud environment involves not only technological adjustments but also a profound transformation in business processes, ensuring that data migrates securely and that daily operation is not disrupted.

In addition, preparing data for use in AI solutions requires more than simply transferring it to the cloud. Legacy systems often store information in a fragmented or difficultly accessible manner, which makes it impossible to make it available for intelligent analysis. Transforming data from raw to structured requires a series of steps from cleaning, normalization and standardization and any failure in this process can compromise the effectiveness of AI algorithms.

The competitive strength of new digital institutions

For companies that were born in the digital and cloud environment, the scenario is quite different. Financial startups and fintechs often avoid the challenges faced by traditional banks, taking advantage of the advantages of a modern infrastructure from the beginning. These companies focus on using this infrastructure and AI models in the central strategy, as part of the core business and value delivery that offer (which can often be linked to values such as agility and economy. In addition, the competitiveness of these institutions translates into a greater ability to offer personalized and innovative services, such as predictive analysis for credit granting, with an efficiency that challenges the large players in the market.

Traditional institutions, on the other hand, have much larger amounts of data, which are not always accessible, but which has the potential to support more robust analysis.   

While full migration to the cloud may seem like a monumental task for these large institutions, there are strategies that can facilitate this process more gradually and in a controlled manner.Incremental approaches, such as modular modernization of legacy systems, allow companies to make updates in small steps, reducing the risk of critical failures and service interruptions.Each upgrade, companies can test and adjust integration with new technologies , ensuring a smoother and more effective transition.

These small-scale approaches consist of choosing critical business processes that can potentially benefit from AI-based solutions, reshaping them and keeping them parallel to traditional processes, so that both challenge each other and generate evidence about the feasibility and impact of new solutions. 

This method, in addition to being financially more viable, allows companies to maintain service continuity and protect data integrity. More importantly, it creates a solid foundation so that in the future the company can take full advantage of the cloud and AI, without the pressure of a radical and immediate transformation. Implementing AI is not making a revolution at once. 

Whether for traditional companies in the process of modernization or for digital startups, migration to the cloud is no longer a trend and has become a practical requirement. Competitiveness in the financial sector, driven by Artificial Intelligence, depends directly on the ability to integrate and manage large-scale data, efficiently and safely. Ignoring this change can limit the potential for innovation and restrict growth in an increasingly digital and competitive environment.

Seven Cybersecurity Trends and Tips for Small and Medium-Sized Businesses to Stay Protected

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Seven Cybersecurity Trends and Tips for Small and Medium-Sized Businesses to Stay Protected

Cyberattacks are a major challenge for organizations of all sizes, but small and medium-sized enterprises (SMEs) face distinct threats when it comes to cybersecurity.Unlike large enterprises, they often lack the resources and expertise to implement extensive security measures or manage complex solutions, making them targets for malicious actors.

To help us better understand the security needs and trends of SMBs, Microsoft partnered with Bredin, a company that specializes in research and insights into SMBs, to drive a security-focused research for companies with 25 to 299 employeesby sharing the insights below and the initial actions that can be taken to address them, SMEs can find additional best practices to stay safe in the industry Cybersmart Kit Be (in english).

  1. One in three SMEs has been the victim of a cyberattack

With the rise of cyberattacks, SMEs are increasingly affected.Research shows that 31% of SMEs have been victims of cyberattacks such as ransomware, phishing or data breaches. Despite this, many SMEs still maintain misconceptions that increase their risk and vulnerability. Some believe they are too small to be targeted by hackers or assume that compliance equals security.It is crucial to understand that malicious actors pose a threat to businesses of all sizes, and cybersecurity complacency can lead to significant risks.

How can SMEs address this?

Microsoft, in collaboration with the Cyber Security and Infrastructure Agency (CISA) and the National Cybersecurity Alliance (NCA), outlined four simple best practices for building a strong cybersecurity foundation: security

  • Use strong passwords and consider a password manager.
  • Enable multi-factor authentication.
  • Learn to recognize and report phishing.
  • Make sure you keep your software up to date.
  1. Cyberattacks cost SMEs more than 250 thousand dollars on average and up to US$ 7 million

The unexpected costs of a cyberattack can be devastating for an SME and make financial recovery difficult. These costs can include expenses incurred for investigation and recovery efforts to resolve the incident and fines associated with the data breach. Cyberattacks not only present immediate financial strain, but can also have long-term impacts on an SME. Diminished customer confidence due to a cyberattack can cause wider reputational damage and lead to lost business opportunities in the future.

It is difficult to anticipate the impact of a cyberattack because the time it takes to recover can range from a day to more than a month. Although many SMBs are optimistic about their ability to withstand a cyberattack, some fail to accurately estimate the time it takes to restore operations and resume normal business activities.

How can SMEs address this?

SMBs can conduct a cybersecurity risk assessment to understand security gaps and determine steps to address them. These assessments can help SMEs discover areas open to attack to minimize them, ensure compliance with regulatory requirements, establish incident response plans, and more.

Planning effectively and proactively can help minimize the financial, reputational, and operational costs associated with a cyberattack should it occur. Many organizations provide self-service assessments, and working with a security expert or security service provider can bring additional expertise and guidance during the process as needed.

  1. 81% of SMEs believe AI increases the need for additional security controls

Rapid advancement of AI technologies and ease of use through simple interfaces create notable challenges for SMBs when used by employees. Without the proper tools to protect company data, the use of AI can lead to sensitive or sensitive information falling into the wrong hands.

How can SMEs address this?

Data security and governance play a critical role in the successful adoption and use of AI. Data security, which includes labeling and encryption of documents and information, can mitigate the chance of restricted information being referenced at AI prompts.

  1. 94% considers cybersecurity critical to their business

Recognizing the critical importance of cybersecurity, 94% of SMEs consider it essential for their operations. While it has not always been considered a priority, given the limited resources and internal expertise, the rise of cyber threats and the increasing sophistication of cyberattacks now pose significant risks to SMEs. Managing work data on personal devices, ransomware and phishing are cited as the main challenges that SMEs are facing.

How can SMEs address this?

For SMEs who want to get started with the resources available to train and educate employees, safety topics in  Cybersecurity 101, Phishing (in English) and more are provided through the website of Cybersecurity Awareness from Microsoft.

  1. Less than 30% of SMBs manage their security internally

Given the limited resources and expertise within SMEs, many turn to security experts for assistance. Fewer than 30% of SMEs manage security internally and often rely on security consultants or service providers to manage protection needs. These professionals provide crucial support in researching, selecting and implementing cybersecurity solutions, ensuring that SMEs are protected from new threats.

How can SMEs address this?

Hiring a Managed Service Provider (MSP & Managed Service Provider) is commonly used to complement internal business operations. MSPs are organizations that help manage broad IT services, including security, and serve as strategic partners to improve efficiency and oversee daily IT activities. Examples of security support may consist of researching and identifying security solutions tailored to a business based on specific needs and requirements. Additionally, MSPs can implement and manage the solution by setting security policies and responding to incidents on behalf of SMEs. This model allows more time for SMEs to focus on core business objectives and requirements while keeping MSPs protected.

  1. 80% aims to increase its cybersecurity spending, with data protection as the main area of investment

Given the growing importance of security, 80% of SMEs aim to increase cybersecurity spending. The main drivers are protecting against financial losses and safeguarding customer and consumer data.It is no surprise that data protection is the main area of investment, with 65% of SMEs saying that this is where increased spending will be allocated, validating the need for additional security with the emergence of AI. Other key spending areas include firewall services, phishing protection, ransomware and device protection, access control and identity management.

How can SMEs address this?

Prioritizing these investments in the above areas, SMEs can improve security posture and reduce the risk of cyberattacks. Solutions such as Data Loss Prevention (DLP & Data Loss Prevention) help identify suspicious activity and prevent sensitive data from leaking out of the enterprise, Endpoint Detection and Response (EDR & ENDpoint Detection and Response) help protect devices and defend against threats, and Identity and Access Management (IAM & Identity Management) help ensure that only the right people have access to the right information.

  1. 68% SMEs consider secure data access a challenge for remote workers

The transition to hybrid work models has brought new security challenges for SMEs, and these problems will continue as hybrid work becomes permanent. With 68% of SMEs employing remote or hybrid workers, ensuring secure access for remote employees is increasingly critical. A significant 75% of SMEs are concerned about data loss on personal devices.To protect sensitive information in a hybrid work environment, it is vital to implement security and device management solutions so that employees can work safely from anywhere.

How can SMEs address this?

Implement measures to protect data and internet-connected devices, including installing software updates immediately, ensuring mobile apps are downloaded from legitimate app stores, and avoiding sharing credentials via email or text message, doing so only by phone in real time.

Next steps with Microsoft Security

  • Read the full report to learn more about how security continues to play an important role for SMEs.
  • Get the Cybersmart Kit Be (in English) to help educate everyone in your organization with cybersecurity awareness resources.

To learn more about Microsoft Security solutions, visit the site. Favorite or security Blog (in English) to follow up on expert coverage on security issues. Also, follow on LinkedIn (Microsoft Security) and X (@MSFTSecurity) for the latest cybersecurity news and updates.v

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