In the month of awareness of traffic accidents, iFood presents the results of a year of strategic actions with Vision Zero, its area dedicated to road safety. Among the main achievements is the increase of 20% in deliveries made within the speed limit, the result of the use of advanced technology and personalized incentives that promote responsible driving.

The creation of Vision Zero reinforces the commitment of iFood to minimize risks in urban displacements.As part of this effort, the company considers speeding one of the most worrying factors for fatalities and serious accidents in traffic. To address this problem, iFood implemented the “Indicator Safe Direction”, a tool that monitors the speeds practiced during deliveries in relation to the legal limits of each route.  

Based on telemetry data, personalized communications and strategies inspired by international models, 95 thousand deliverymen were impacted by actions that improved their traffic behavior.Varying between different stimuli and profiles, actions were conducted that use: motivational and educational messages about the dangers of specific routes; bonuses for deliverymen who maintained safe driving in all deliveries; and face-to-face and online training, through the Decola Safety platform.

The results show a significant advance not only in the adoption of safer behaviors, but also in the use of data to contribute to public policies. “In Brazil, traffic still represents a significant challenge for road safety, with thousands of lives lost every year. Our delivery people face these risks daily, and therefore our initiatives are not limited to security in deliveries. They also generate valuable data that can contribute to public policies aimed at making travel safer for all”, says Rafael Tartaroti, manager of Road Safety at iFood.

Expansion of Vision Zero and New Features

Based on the successes achieved this year, iFood will expand safety initiatives for all platform deliverymen in Brazil. The idea is to integrate the Safe Direction to the daily lives of motorcyclists, encouraging more and more responsible behavior practices.

The new features include the development of additional risk monitoring, identifying unsafe maneuvers such as sudden accelerations and braking, and dangerous curves.In addition, iFood evaluates ways to map possible undue traffic light overtaking. These indicators will be part of the new stage of Vision Zero and will be available at the iFood Safety Center, where deliverymen can track their performance, access courses, receive alerts and get bonuses for compliance with good traffic practices.

“The results demonstrate that it is possible to unite logistics efficiency with safer traffic. The increase in 20% in deliveries within speed limits confirms that technology, education and financial incentives can transform urban mobility. Companies, government and society need to act together to ensure a transit where everyone can safely move”, concludes Tartaroti.

In a press conference, Yalo, an AI-driven intelligent sales platform, presented first-hand to the specialized press, Oris & IS the first intelligent sales agent: a new type of digital“functionalian” as the best human salespeople, at scale and based on data. Oris is able to understand voice messages, make strategic recommendations, act proactively and sell in a contextualized, personalized and scalable way, using artificial intelligence in any channel, which can be called voice, WhatsApp, applications and more. This launch marks a watershed for companies looking to increase their sales and improve their relationship with customers. 

“It is not a wave. It is a tsunami”, exclaimed Javier Mata, CEO of Yalo. Artificial intelligence is learning three times faster than human intelligence and, according to projections of Barclays Research, tends to become widely accessible. This advance puts the market before an inevitable scenario of adaptation. As causes Javier Mata, “at the end of this decade, there will only be two types of companies: those that use artificial intelligence and those that no longer exist”. 

With Oris, Yalo is betting on a new level of business interaction. More than automating, the agent is trained to act with commercial instinct.He interprets voice commands, access purchase histories, negotiate prices and make suggestions based on behavior data and business goals. According to the company, Oris can triple conversion rates compared to traditional e-commerce, in addition to increasing the average ticket by up to 40%. 

This performance comes from a robust architecture, which combines contextual memory, multiple generative interfaces, routing between language models and cutting-edge security.The agent performs cross-selling, upselling and intelligent tracking, with an active approach: detects opportunities, initiates interactions and delivers recommendations with precision & always at the right time. 

Oris is the first step of a broader vision: to allow any company to create its own “digital employees”, adjusted to different channels, segments and journeys.With a presence in more than 40 countries, Yalo already connects 4.2 million small businesses and records more than 100 million user interactions, moving more than US$ 4 billion in sales. Among the platform's customers are giants such as Nestle, Coca-Cola, Femsa and Mercedes-Benz. 

The results in the market are significant. A large bottler, Yalo customer, saw its average ticket grow 44% and improved in 48% the product mix after adopting the solution. A partner bank automated tasks for 28 million customers, releasing more than US$ 200 million in credits. In another case, a retailer achieved US$ 500 million in sales with support of Yalo 29% agents of the financing were granted through these interactions. 

For Mata, the future of sales will be hybrid, with humans and digital workers acting together.“O that makes a human intelligence a good seller, can also make an AI an excellent commercial agent. We are building a new workforce 'ODM more strategic, more efficient and exponential”, he says. 

With the launch of Oris, Yalo makes it clear that traditional digitalization is behind us. Now, selling well requires more than digital presence: it requires real-time intelligence, personalization at scale, and agents who know how to act.

In another initiative in search of gender equity, Magalu launched, on Thursday, the “Seller Women Business Community of Luiza”, which offers exclusive benefits to women entrepreneurs in the company's marketplace. 

“Women are deployed to handle all the jobs they have: home, child, job, and are still charged when something does not work, when a child is not successful, for example. They usually feel overwhelmed and have no recognition for everything they do”, says Luiza Helena Trajano. “My dream is a country that has full school in each neighborhood, which allows the mother to work and dedicate herself in the same way as the father. While this does not happen, I do what I can through Magalu.”

During the event, which brought together more than 800 women in the Magalu Arena, the benefits offered to those who will be part of the community and who want to sell in the company's marketplace were presented. The companies of the group (KaBuM!, Netshoes, Cosmetics Season, Virtual Shelf and aiqfome 'will also have special conditions for entrepreneurs.

Magalu's Benefits

All women entrepreneurs in the community they will have access to a series of benefits, such as: watching a live per month with Luiza Helena Trajano; accessing all UniMagalu content 5 free and exclusive courses for sellers of the company's platforms; participating in face-to-face and online events; participating in the Whatsapp group for exchanges and interaction with other businesswomen; accessing the community platform; and using the ComSchool content track, in addition to having two 95% discount coupons in the business school courses.

Women who are part of the community and are Magalu sellers they will have: discounts on fees for six months or until they reach 300 000 reais of billing; exemption from storage in fulfillment for one year and 12 months of free collection; one month of zero co-participation in Magalu Deliveries; 100% of the amount invested in the first and second month in Magalu Ads reversed in credits in the third month (limited to 3 000 reais); discount in the anticipation of receivables; daily transfer to those who have an account in MagaluPay; from level 3 for six months; mentoring program; exclusive area.

The community will also have an acceleration program, with the objective of boosting Magalu entrepreneurs with training, mentoring and investment to generate sustainable growth in the marketplace. The program will be divided into three phases (OnBoarding and Training; Consolidation and Scale; and Commercial Maturity. It will be held every three months with a different group of entrepreneurs. The acceleration has progressive investment 100% Magalu, individual monitoring and improvement plan, certification and access to the VIP group of partners.

Benefits in other companies in the group

At Netshoes, the benefits will be the same as those offered by Magalu, with the exception of discounts on the anticipation of receivables.In the Cosmetic Season, the benefits include reduction in fees for six months; greater visibility in the Ads Season; and exclusive area in the application. In the Virtual Shelf, they will have greater visibility in the Virtual Ads Shelf, and just like in KaBuM!, the entrepreneurs will have reduction in rates for six months and greater visibility in the Virtual Ads Shelf.

Interested parties can register for free at the link: https://mulheresdeluiza.com.br/.

The community will promote connection, facilitation and recognition, through benefits for participants selling in the Magalu marketplace. The idea of the project came after a survey conducted by the company point out that 36% of sellers operating in the marketplace are companies founded by women and, of the remaining 64%, 19% are managed by one. Currently, the company has more than 360,000 partner retailers on the platform, which means that the network can directly reach at least 198,000 women. 

Combining technology and practicality, ProJob comes to market to digitize the hiring of domestic services in Brazil. Inspired by platforms such as Uber and iFood, the application connects professionals such as day laborers, gardeners and caregivers of elderly to nearby customers, based on geolocation and evaluation system. The operation is already active in Santa Catarina and intends to reach other regions in the coming months.

“The domestic services market in Brazil is gigantic, but still operates largely in informality. ProJob was born to change this scenario. Our mission is to digitize this sector with an accessible platform that promotes productive inclusion, increases the visibility of professionals and offers more security and trust for those who hire”, says Marcelo Oriano Junior, CEO ProJob. “A Technology needs to be at the service of people. ProJob does not take the autonomy of professionals 'On the contrary, it offers freedom, reach and professionalism for those who live these services. We are creating a sustainable ecosystem with transparency and dignity for both sides of the” relationship, reinforces.

The platform allows professionals to register for free, define their area of operation, configure their availability and choose the regions in which they want to serve. When a customer seeks a service, the application displays the availability based on location, evaluations and amounts charged. The customer chooses the one that most interests him and sends a request. When accepting, the professional has access to demand information and can send the corresponding prior budget. The payment is made within the app and is only released after confirmation, with validation via GPS to ensure that the service was performed in the combined place. The model seeks to bring transparency, security and agility to both those who provide and to those who hire.

According to the latest National Household Sample Survey (Pnad), IBGE, in the last quarter of 2023, 6.3 million domestic workers were accounted for. With digitalization advancing to sectors such as transportation, food and finance, the market still remains underexplored in terms of technology & a gap that ProJob wants to fill.

Although the business is currently only available in Santa Catarina and focused on services such as cleaning, gardening and elderly care, the company already plans to expand to other regions of Brazil and include new types of services.

“We have a huge contingent of invisible workers who support much of the routine of Brazilian families.With ProJob, we want to transform this reality, creating bridges between demand and supply with technology, responsibility and social impact.Our ambition is to lead this change”, concludes the CEO.

Santander has taken a decisive step in the digital transformation of the banking sector with the launch of Pitch Maker first structured advisory tool with Generative Artificial Intelligence in the Brazilian market. The solution, the result of the partnership between the bank, the BRQ Digital Solutions, One-stop-shop partner in the business evolution journey and leader of generative AI in the country, and AWS, cloud computing services platform offered by Amazon, reducing the average investment analysis and recommendation time from 35 minutes to just 30 seconds.

Created with the focus on increasing the efficiency of investment advisors, in addition to enhancing the customer experience on a large scale, the tool uses Generative AI to analyze real-time data, understand the investor profile and generate strategic suggestions for financial approach. Thus, each interaction is shaped by context and individual history, raising the standard of relationship of the bank with customers.

For this, the technology behind the launch was designed to scale with performance.Designed by BRQ, which for 7 years has been responsible for the development and incorporation of new technologies in the banking institution, the solution adopts a microservices-based architecture in Amazon EKS and is based on Amazon Bedrock, AWS's generative AI platform.This engine has been trained and refined to ensure reliable, safe and aligned with the standards required by the institution.

According to BRQ Digital Solutions CEO Rodrigo Frizzi, the development of the solution required a high degree of collaboration between the three companies.“A AWS, Santander and BRQ stood side by side at each stage of the project. The fact that we were in tune for the commitment of customer success made all the difference to overcome the challenges and build together a robust, safe and highly effective Gen IA” solution, he highlights.

“True disruption is not in technology, but in what we do with it. This new reality will be built on three pillars: approach, understand and anticipate. And our work with Pitch Maker encompasses just these characteristics”, concludes Frizzi.