The use of generative AI is already present on a regular basis in 65% of companies worldwide, twice as much as the previous year, according to recent McKinsey data. However, the theme, which is gaining more and more strength, also needs constant updating for those who discuss it in practice, since the news about the ways of applying this technology are innovating frequently. An opportunity to update on the constant innovation of AI is approaching: the second edition of the StartSe IA Day powered by Zup, which takes place on November 28 at the Pro Magno event center in Sao Paulo.
The event, held by Startse in partnership with Zup irena do Itau Unibanco, , offers a practical immersion in the world of Artificial Intelligence (AI) for leaders and professionals interested in accelerating the digital transformation of their companies. The meeting will discuss the impacts of AI on business and will present 10 case studies, showing how large companies have managed to scale their results using AI.
With over 7 hours of fresh and fresh content focused on the universe of Artificial Intelligence and trails on disruptive innovation and ethics in the age of AI, this will be an opportunity for a complete immersion in market trends, as well as offering networking opportunities with industry leaders, experts and big names in the industry to discuss the latest trends and applications of AI in different sectors of the economy.
During the event, it will also be possible to interact with the most advanced technologies in the market, to attend influential CEOs in the market such as Diego Barreto, who will be ifood Presidentpaulo Camargo and Burger CEO. and that they are leading this transformation, like Andre Palma, CEO of Zup.
The event will be a great meeting of leaders and companies who want to leverage their business with the application of new technologies. “We are living a revolution driven by Artificial Intelligence. IA Day is an opportunity to understand how this technology can be applied to scale results and transform the market. For us at Zup, which is an AI-First company, supporting events like this reinforces our commitment to helping companies solve real problems with solutions that combine cutting-edge technology and business expertise.”, highlights Andre Palma, CEO of Zup.
AI Day is aimed at CEOs, managers, innovation and technology leaders who seek to understand how AI solutions can be integrated into the day-to-day of their operations, creating opportunities for growth and efficiency.

