Security and ease of use lead the choice of betting platforms in Brazil

A recent survey conducted by idwall on the behavior of bettors in Brazil reveals the main factors that influence the choice of betting platforms and highlights the challenges faced by users. The study, which covers participants of different age groups and social classes, indicates that the lack of security is the main reason for the exchange of platforms, with 50.7% of bettors pointing this factor as critical.In addition, 50.6% mentioned difficulties in the withdrawal, and 44.5% cited the history of scams or unfair practices as reasons to seek other platforms.

Decisive factors in the choice of platform

When choosing the betting platform, respondents prioritize three criteria: ease of use (39.5%), ease of entry and redemption (39.2%) and reputation of the platform (38.8%). These aspects demonstrate the preference of bettors for intuitive environments and with fast and transparent processes.In addition, 62.1% stated that they have already recommended the platforms they use, highlighting the positive personal experience and the possibility of bonuses as the main reasons for the recommendations.

While attractive promotions also influence choice, security remains the primary factor.The survey revealed that 46.2% of bettors consider the platform's trouble-free history as decisive, while 36.4% prioritizes the feeling of security during transactions.

Challenges faced by users

About 41,5% of bettors reported that they do not complete the registration due to lack of confidence in the safety of navigation on the site or application. In addition, 38,9% pointed out that the registration process is considered time consuming or complex. Such difficulties lead to a significant rate of withdrawal, with almost half of respondents not completing the registration on the platforms. Therefore, it is evident the need for improvements in the user experience to increase adherence and trust in betting platforms.

Coups and security measures

The study also revealed alarming data on fraud in the sector: two out of 10 bettors have already been victims of fraud, while 10% reported having their accounts hacked at some point.The figures underscore the urgency of improving digital protection measures to ensure the safety of users in a booming market.

According to idwall CEO and founder Lincoln Ando, platforms need to adopt robust identity verification and continuous monitoring solutions, ensuring a risk-free experience for users.“Better confidence depends not only on attractive bonuses or advantageous odds, but also on the certainty that your information will be protected from fraud and security breaches.The use of advanced technologies for authentication and transparency in transactions is essential to mitigate these” risks, Ando.