Learn how to earn extra money by selling on Kwai Shop, Kwai's shopping platform

With the constant growth of e-commerce in Brazil, new platforms have been redefining consumer behavior and offering innovative paths for sellers and brands. According to the Brazilian Association of E-Commerce (ABComm), the sector should move more than R$ 200 billion in 2025, driven by the digitization of retail, the use of social networks and the advancement of formats such as live commerce.

It is in this scenario that the Kwai Shop, a shopping platform integrated with the short video app Kwai, has been gaining prominence as a pioneer social network in live commerce & integrated shopping experience. Since its initial testing phase at the end of 2023, the Kwai Shop has already shown a growth in 1.300% in daily purchase orders in 2024, consolidating itself as an innovative environment that connects sellers and consumers in an interactive, fast and efficient way. The marketplace houses a wide variety of products, especially electronics, home items and makeup.

“O Kwai Shop is revolutionizing e-commerce in Brazil by offering a platform that not only extends the reach of sellers, but also connects brands and consumers in an engaging and interactive way.We bet on the strength of real creators and the power of short videos to transform the shopping experience”, he says Ricky Xu, vice president and head of global platform and e-commerce at Kuaishou International Business.

The strength of the model is already reflected in success stories.The store Empire Cosmetics, for example, increased its sales from 40 to 800 daily orders after joining the platform IO a growth of 4.000%creator Evelyn Marques, a reference in fashion and technology, adds more than R$ 25 million in sales at the Kwai Shop, with more than 18 Thousand hours of lives performed.

With the emergence of the Kwai Shop, new opportunities also arise for users and creators who want to turn their digital influence into a profitable business. The process to register as a seller is simple and straightforward, but the platform maintains criteria that ensure the quality of the experience for retailers and consumers.

How to become a seller on Kwai Shop

Check out the step by step to get started:

1. Have an active and valid CNPJ
2. Have a collection address located in the state of Sao Paulo
3. Prove a minimum turnover of R$ 20 thousand on another e-commerce platform

Given these requirements, the interested party should download Kwai the official profile of Kwai, access the profile Kwai Shop, click on bio link, fill out the available form and wait for the contact of the platform team.

With this accessible entry model, Kwai Shop has attracted from small expanding stores to large brands in search of new formats for dissemination and digital conversion.All this in an environment where short videos, lives and content creators act as true allies in sales strategies.