Want to boost sales in 2025? Understand how an efficient acquisition system can elevate sales results.

According to the Brazilian Electronic Commerce Association (ABComm), e-commerce is expected to grow by 101% in Brazil by 2025, surpassing a revenue of R$224 billion. Much of this is due to the mobilization of various retailers in adopting payment processes to boost sales, such as acquiring services.

For Felipe Negri, CEO of PinbankA one-stop-bank provider with a complete ecosystem of financial solutions, this alternative is a strategic differentiator to ensure sustainable growth and competitiveness in the market. "It's a technology that paves the way for brands to increase their conversion rates and serve consumers more efficiently," he says.

While ideal for online stores, the executive also emphasizes that this system can be a sales booster for physical retail. "Besides facilitating card payments, the format has features that adapt to the specific needs of each business," he adds.

Customer Experience (CX) Improvement

The main differentiator of the acquisition lies in the ability to promote fast transactions. "It's a solution that helps the company process a large volume of payments with different cards, bringing automated processes and eliminating human error," explains the fintech executive.

Due to this dynamic, customers are less likely to abandon their purchases, as the Baymard Institute reveals that approximately 17% of cart abandonment occurs due to complex and lengthy checkouts. The institute also points out that operations with these characteristics resulted in an average of 70% in abandonment in 2023. **Note:** "17%" and "70%" are clearly not standard numerical formats. Presumably, these are placeholder values or typos. The translation reflects the original text, but without a correction to the numerical values, the meaning is difficult to interpret accurately.

Beyond agility, Negri also adds that the acquisition contributes to better shopping experiences due to its ability to generate strategic insights. "Companies can collect and analyze data related to transactions, which show the paths for brands to adapt to market trends and new consumer habits," he notes.

Fraud reduction

Another important advantage of acquirer services is protection against online fraud attempts. A recent DataSenado study, conducted in partnership with Nexus, highlights this challenge for e-commerce, revealing that one in four Brazilians fell victim to digital scams in a 12-month period.

A PinBank achievement further strengthens this benefit. The fintech received MasterCard's top prize in the "card approval and fraud rate category for non-present cards (e-commerce)," demonstrating its capabilities as an acquirer to serve high-volume markets, positively impact customer experience, and offer the strongest defense against these criminal activities.

The CEO highlighted the importance of the service in this regard: “More than just being optimized, the acquisition is an approach that brings a higher rate of public and corporate acceptance due to its security. For brands to perform well throughout the year, they first need to gain consumer trust and demonstrate they have a solid financial management within the digital environment,” he concluded.