With the arrival of the second semester, companies across various sectors are already beginning preparations for end-of-year actions involving corporate gifts and welcome kits for employees and partners. What was once handled with institutional calendars and pens now gives way to more sophisticated and functional products, such as executive backpacks, personalized carry-on suitcases, and high-end travel accessories.
The trend reflects a new market positioning, where useful items with a strong identity strengthen the company's image and contribute to a more connected organizational culture. One company that has identified this movement is Sestini, a national reference in the backpack, luggage, and accessories segment, which has been expanding its B2B presence with customized solutions for large companies.
Gifts with purpose and sophistication
To get an idea of the business opportunity, the "Brindeiro Sector in Brazil 2024" survey, conducted by LTP Personalização, reveals that the Brazilian corporate gift market generated approximately R$3.1 billion in gross revenue last year, equivalent to 2.51% of the global market. This growth accompanies the increasing value placed on strategies that strengthen organizational culture and create more meaningful experiences between brands and people.
"There is growing demand for products that go beyond the present. Companies want to offer items that represent their identity and are useful in the daily lives of those who receive them. This has boosted, for example, the demand for personalized executive backpacks and carry-on luggage, which combine sophistication, durability, and visual fidelity," states Pamela Mariano, brand head at Sestini.
Premium personalization as a competitive differentiator
The brand's corporate portfolio includes backpacks, briefcases, travel bags, and protective covers, all designed with a focus on the professional routine. Clients include names like TOTVS, Eurofarma, Coca-Cola FEMSA, Ovomaltine, Ninho, Banco do Brasil, and Canadian Solar, who have chosen the brand's products as a tool to enhance team value and strengthen their institutional image.
UV printing personalization is one of Sestini's differentiators in this segment, offering a premium finish, high color fidelity, and superior resistance, without the risk of peeling or wear with use. Besides this technology, the brand also works with other personalization options, such as transfer, low-relief engraving on metallized plates, embroidery, laser engraving, and silk screen printing. "Reinforcing the value of a partner brand with aesthetic and functional quality," complements Pamela.
Currently, the Southeast region leads demand for Sestini's corporate products, a direct reflection of the concentration of businesses and local economic strength. Nevertheless, the brand maintains national coverage, offering consultative services and logistical structures adapted to different business profiles across the country.
Onboarding to business travel: Functionality as brand value
With the return to in-person work and increased hiring, the brand is also seeing growth in interest for customized onboarding kits, which add practicality and identity to the employee's journey from day one. "Functionality is the new luxury. The suitcases and backpacks we develop accompany the employee from their first meeting to their next business trip, with safety, comfort, and design," says Pamela.
By 2025, the brand projects consolidating its B2B front as a strategic growth pillar, focusing on customized solutions that transform the act of gifting into brand experiences with utility, identity, and purpose.
