Brazilian platform boosts digital marketing of tourist destination in the USA

Coevo.co, a marketing platform specialized in hospitality, tourism and destinations, based in Joinville (SC), was chosen to develop a strategic project for the Discover DeKalb Convention & Visitors Bureau (DDCVB), destination marketing organization (DMO) responsible for promoting DeKalb County, in the metropolitan region of Atlanta, Georgia (USA). The project focuses on modernizing the entity's digital infrastructure, improving data collection and analysis for more assertive marketing campaigns.

The initiative includes optimizing the performance of the website discoverdekalb.it, Implementation of a new data measurement structure via Google Tag Manager and Google Analytics 4, in addition to integration with paid media platforms such as Google Ads and Meta Ads.The goal is to ensure that the DMO has access to more qualified data and strategic insights to strengthen its tourism promotion actions.

“This project reinforces Coevo.co's ability to act globally and contribute to tourist destinations having more efficiency in data-based decision-making.We work for tourism organizations to maximize their digital impact, and the DeKalb County case is an example of what we can do”, says Andre Farias, a partner at Coevo.co and responsible for Commercial and Marketing areas.

Future of destination marketing: data and interaction with the public

In addition to technical improvements, Coevo.co's project for Discover DeKalb will pave the way for the adoption of innovative strategies such as conversational marketing. With the proximity of the major FIFA events in Atlanta 2025 including the Club World Cup in 2025 and the World Cup in 2026, DMO seeks to explore direct communication channels such as WhatsApp and chatbots to interact with international visitors.

“We know that the digital experience is a decisive factor in choosing a destination. By optimizing the digital infrastructure of Discover DeKalb and exploring new possibilities for engagement, we want to create a real impact on the way tourists interact with the” destination, explains Andre Farias.

Coevo.co's performance in the project highlights the potential of Brazilian companies in the international tourism marketing market. With expertise in digital strategies for the sector, the platform seeks to expand its operations to other destinations in and outside Brazil, offering solutions that combine technology, data analysis and innovation in the relationship with the public.