A new survey conducted by Mercado Livre reveals important insights into the online consumption habits of Brazilians.The study, which sought to better understand the behavior of consumers in e-commerce, brought up surprising data about the buying process and the strategies used by users.
According to the survey, 75% of consumers say they would finalize their purchases if they received discount coupons or promotions. This data highlights the importance of marketing strategies and incentives for sales conversion in e-commerce.
An interesting behavior identified is that 72% of respondents have the habit of filling virtual carts and 'abandon them’. However, this abandonment does not necessarily mean disinterest: 50% of participants claim that this is a way to save the product to make the purchase at another time. Despite this, only 44% effectively return to finalize purchases.
The survey also revealed that 53% of respondents make online purchases monthly. Among the main reasons for withdrawal, the high value of freight and delivery time, cited by 41% of respondents, stand out.
Cesar Hiraoka, marketing director of Mercado Livre, commented on an important insight: “Almost 30% are waiting for promotional dates that own their favorite e-commerce sites to make the purchase of that abandoned product in the cart.” In response to this discovery, the company launched a creative campaign, spreading giant boxes of Mercado Livre with (abandoned products’s in the carts, in order to encourage the rescue of these items.
This initiative demonstrates how e-commerce companies are adapting and responding to consumer habits, seeking innovative strategies to increase conversions and improve the online shopping experience.
Mercado Livre research offers valuable information for the e-commerce sector, highlighting the importance of promotions, discounts and remarketing strategies to recover potential sales and meet the expectations of Brazilian consumers in the digital environment.
