RESEARCH: The Most Influential Technology in Brazil in 2024

In 2024, Brazil consolidates its position as one of the global protagonists in technology, driven by significant advances in several strategic areas. According to a survey by Oliver Wyman published by Poder360, 57% of Brazilians have already used tools of Generative Artificial Intelligence (Gen IA), surpassing nations such as Spain (46%) and the United States (33%), which although pioneers, have less adhesion. Generation Z is the group that most uses this technology, with 75% of adoption, followed by Millennials showing how to XTP3.

Agriculture is also experiencing a technological revolution.A study conducted by researcher Maira de Souza Regis, of the University of Brasilia (UnB), points out that the adoption of digital technology in the field has become essential for increasing sustainability and productivity. The use of drones, management software and sensors is already common among 80% of Midwest producers, while the Northeast region, with 41% of adoption, is still in the process of adaptation. This movement not only improves control and efficiency, but also contributes to reducing climate risks and integrating the field to the scenario of precision agriculture.

In the health sector, the ICT Health 2024 report, released by Cetic.br, reveals that 17% of Brazilian physicians already use generative AI in their practice, but only 23% have received specific training in the digital area in the last 12 months. The gap in training demonstrates the urgent need for training so that professionals can follow the demands of technological transformation and offer more efficient and safe services.

The sale of electric cars and hybrids should be above expected by automakers, with the initial target of 150 thousand copies being reached still in November 2024 Brazilian Electric Vehicle Association (ABVE), Ricardo Bastos, published by Auto Esporte. 

Another milestone of 2024 is the expansion of 5G, which has completed two years since its implementation in Brazil. The technology is already available in 589 cities, with about 28 million connected users and an average download speed of 450 Mbps, according to data from Anatel and Ookla.5G promises to transform from day-to-day services to strategic sectors such as automation and Internet of Things, and the government predicts that by 2029 all Brazilian cities will be covered by the new technology.

Despite all these advances, the labor market faces challenges to keep up with the growing demand for IT specialists. According to Brasscom and the Senate Agency, Brazil will need 800 thousand new professionals by 2025, but forms only 53 thousand per year, indicating a significant deficit in the sector. To mitigate this problem, programs such as Conecta and Capacita seek to expand the training of skilled labor and reduce inequalities in access to technology, especially in more isolated areas.

This panorama puts Brazil in a moment of great technological effervescence, with multiple opportunities and challenges to be overcome. Amid this transformation, figures emerge that stand out in leadership and innovation. Nexxt PR released a survey the list of the 30 most influential technology in Brazil in 2024, which represent the innovative spirit and ambition of a country that is at the center of the digital revolution.

1 - Pedro Mac Dowell 2024 QITECH CEO led the company to become the first Brazilian unicorn. Under his direction, QITECH revolutionized the national technology market with innovations that consolidated its success on the global stage.

2 - Luiz Frias (DEO CEO of PAGSEGURO, one of the largest digital payments companies in Brazil. Frias has driven the democratization of access to means of payment, expanding the company's performance in various sectors and leading the digital transformation in the financial sector.

3 - Pedro Franceschi 2 CEO of BREX, one of the most impactful financial startups in the US. Franceschi co-founded Brex with Henrique Dubugras, providing innovative financial solutions for startups and growing companies, becoming a benchmark in Silicon Valley.

4 - Jonathas Freitas endo A technology investor with outstanding performance in the innovation market, Freitas supports emerging startups and has a diversified portfolio. Its investment vision helps early stage companies to consolidate in the competitive technology market.

5 - Faustino Junior CEO of FGMED, a company dedicated to high-performance continuing medical education. Faustino is also the creator of MEDFLIX and leads technological projects aimed at improving efficiency and accessibility in healthcare, focusing on innovation and quality of life.

6 - Joao Del Valle 6 CEO of EBANX, responsible for the expansion of the company's financial solutions in Latin America. Del Valle has been instrumental in the partnership between EBANX and global giants, facilitating consumer access to international brands.

7 - Fernando Yunes 2020, bringing experience in consumer goods and technology. Yunes leads the integration between the different areas of the Free Market, such as Mercado Pago and Mercado Envios, strengthening the presence of the company in Brazilian e-commerce.

8 - Henry Dubugras . Co-founder of Brex, which has innovated in the global financial sector with solutions for high-growth companies.Dubugras has become an international benchmark by boosting Brex, transforming access to capital for startups and small businesses.

9- Francisco Gomes Neto 2019 Embraer CEO leads the company with a focus on innovation and efficiency, reaching the largest order book in seven years and exploring new markets and technologies to expand global competitiveness.

10 - Tania Cosentino uma Presidente da Microsoft Brasil, known for promoting sustainability and leading the integration of artificial intelligence solutions. Tania develops strategic partnerships that drive digital transformation in the country and support responsible business practices.

11- Conrado Leister & 3 Director General of Meta in Brazil, leading market strategies and expansion of the company in the country. 

12 - Patricia Muratori 5 Head of YouTube Brasil, focusing on expanding the reach and cultural relevance of the platform. Muratori boosted the creation of local content and new partnerships, leading YouTube Brazil to reach audience records.

13 - Philip Trinity io CEO of the Know How Club in Brazil, focused on the development of networking and shared knowledge. Trindade has expanded the club to make the corporate environment more collaborative and innovative in the country.

14 - Felipe Feistler io Executive of Shein in Brazil, responsible for the rapid expansion of the fast-fashion brand in the local market. Feistler manages marketing strategies and operations, strengthening Shein's presence among Brazilian consumers.

15- Peter Jordan CEO and founder of Petaxxon and creator of Ei Nerd! and Business Nerds, expert in nerdy culture, marketing and digital entrepreneurship. Peter Jordan connects the nerdy universe to the business world, creating content and strategies that drive the digital culture sector.

16 - Fabricio Bloisi io is the CEO of Prosus and former CEO of iFood, with extensive experience in technology and delivery. Bloisi has driven the growth of iFood and continues to drive innovations in the digital market, directly influencing the evolution of the sector.

17 - Diego Barreto ^New CEO of iFood, Barreto is at the forefront of the largest delivery platform in Latin America.With its strategic vision, it intends to expand the operation and solidify iFood as a market leader.

18 - Cristina Junqueira ^^Founding Nubank, a figure of great influence in the financial sector.His leadership was essential to make Nubank a world reference in digital banks and promote its expansion in Latin America.

19- Igor Leo Rocha: Founding Partner and CEO of AfroSaude, leads a healthtech focused on reducing social and racial inequalities in health with innovation and social impact.Recognized as one of the Most Influential People of African Descent (MIPAD) in 2023 in the Health and Wellness category, Rocha is also LinkedIn Top Voice and advocate of Afroentrepreneurship.

20 - Fabio Coelho 5 President of Google Brazil, focusing on digital advertising and technological innovation. Coelho is key to Google's digital presence in the country, promoting initiatives to transform the digital media market.

21 - Daniel Mazini 2 Executive of Amazon Brazil, leading efforts to strengthen logistics and expand the supply of digital products.Mazini plays a key role in the growth of Amazon in the Brazilian market, especially in e-commerce and services.

22 - Elisabetta Zenatti ^Netflix Brasil executes, dedicated to the expansion of the platform and promotion of local productions. Zenatti boosts Brazilian content on Netflix, strengthening the catalog and increasing the visibility of national productions.

23- Fatima Pissarra 2 CEO of Mynd, influencer agency and director of Billboard Brasil. Pissarra is fundamental in the advertising and digital culture market, connecting brands and influencers of great reach.

24-Djonatan Lion 5 CEO of the School of the Global Dollar, one of the largest digital education platforms in Brazil. Leon leads a company with more than 84 thousand users in more than 60 countries, with emphasis on international media.

25 - Ricardo Bastos 5 President of ABVE and Director of Institutional Relations of Great Wall Motor Brazil. Economist, Bastos has 25 years of experience and contributes to the advancement of the electric vehicle sector in the country.

26 - Alexander Baldy 5 Senior Vice President of BYD, a leader in automotive innovation. Baldy plays an essential role in the expansion and development of sustainable mobility solutions for the company in Brazil.

27- Maite Lorenzo io is the founder and CEO of BlackRocks Startups, an accelerator focused on the inclusion of black entrepreneurs. Lourenco is a reference in diversity and impacts the innovation ecosystem by opening opportunities for minority startups.

28 - Thoran Rodrigues 2. Founder and CEO of BigDataCorp, a specialist in big data and analytics. Rodrigues leads projects that help companies and governments make strategic decisions based on large volumes of data.

29 - Paul Veras 99, the first Brazilian startup to achieve unicorn status.Veras is an active investor and mentor in the mobility and digital entrepreneurship ecosystem.

30 - Aleksander Avalca 4blue, a company dedicated to financial and business education, is the CEO of Avalca, which is responsible for developing learning solutions to boost entrepreneurship and financial management in Brazil.