Mercado Livre reveals consumption habits of Brazilians on the platform

Mercado Livre, one of the largest e-commerce platforms in Latin America, recently released a study that highlights the buying habits of Brazilian consumers.The survey, based on data collected by the company, reveals valuable insights into user behavior and draws personalized consumption profiles.

According to the study, Brazilians are increasingly adept at online shopping, seeking convenience, variety and competitive prices.The COVID-19 pandemic has further accelerated this trend, with many consumers choosing to make their purchases through mobile devices such as smartphones and tablets.

Mercado Livre identified different consumption profiles among Brazilians, taking into account factors such as age, gender, geographic location and product preferences. Among the highlighted profiles are the “entusiastas of” technology, who constantly seek the latest in electronics and gadgets, and the “amantes of the” fashion, who follow trends and prioritize the purchase of clothing and accessories.

Another profile identified is that of the “pais and modern mothers”, who use the platform to purchase products for their children, such as toys, children's clothing and baby care items. Already the “home specialists and decor” are those who seek furniture, appliances and household items.

The survey also revealed that Brazilian consumers value the speed of delivery and the possibility of installment purchases. Mercado Livre has invested in logistics solutions to meet this demand, such as the expansion of its distribution centers and partnerships with delivery companies.

In addition, the platform has been betting on customization features, using artificial intelligence to recommend products based on the purchase history and navigation of users. This approach aims to provide a more relevant and assertive experience for each consumer.

The study of Mercado Livre reinforces the importance of understanding the behavior and preferences of consumers in the digital environment. By drawing personalized consumption profiles, the company seeks to offer an increasingly satisfactory shopping experience and adapted to the individual needs of Brazilians.

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