lozermel bets on the union of digital channels with physical stores

Technology is increasingly present in our daily lives, and companies have sought alternatives to integrate it into their businesses.In 2020, with the beginning of the pandemic, the need arose to intensify this advance, promoting a more effective integration of digital channels. In storesmel, this reality was no different; the network faced and overcame several challenges with a lot of work and investment in technology.

“The implementation of new technologies and the constant search for innovation are a consolidated reality and no longer a trend. Our goal has always been to meet the needs of our customers with competitive prices. Now, we also explore alternatives that offer practicality and comfort”, says Felipe Prado, digital sales manager at lozosmel.

The result of this commitment is the successful implementation of a figital system, which offers practical alternatives to consumers. The first digital initiative of the brand was to transform the site into an e-commerce, where a complete portfolio of products is available in categories such as: home utility, electroportable, electronics, toys and home goods and decoration in general.

In the acquisitions made by WhatsApp, the customer contacts the store, describes their need and is directed to an attendant who makes a personalized sale. In the end, the customer can choose to receive their order at home within two hours & the term varies according to the unit that will take care of the demand & TAK or pick up in a physical store.

“To meet the demands of digital channels, we have developed a strategy to direct requests. On each of the platforms, orders leave a different place. The requests of our website and marketplace platforms are met by our distribution center in Minas Gerais, while orders placed on WhatsApp are met by regional stocks and” stores, explains Prado.

Marketplace networks have strengthened and entered the brand's corporate strategy, which has the main players in the market as partners. Large platforms, such as Shopee, have consolidated as a distribution channel, offering the public official stores of various brands, such as lojosmel, which provides its entire portfolio to customers.

“Marketplaces draw the attention of consumers by the practicality of using only one platform for various types of purchase. Another great attraction is data security, in addition to ensuring that the official store of the brand is flagged, preventing digital scams are applied”, comments the manager.

“Digital channels are here to stay and are part of all our strategic planning. They have enabled us to expand the reach of our network, fulfilling orders in all regions of the country. Our goal for the coming years is to strengthen our omichanality and offer increasingly complete experiences to our customers”, concludes Prado.