Routing technology is Yuno's differential to maximize successful transactions

Given its permanently innovative character, e-commerce undergoes frequent transformations and, therefore, is subject to a series of challenges in the completion of payments. From unexpected processor failures to the use of wrong information by the customer or indications of fraud, these impasses directly impact the revenues of retailers and the customer experience in their purchase journey. 

In this sense, intelligent routing technologies come to contribute to how to predict the best payment options research conducted by Cornell University indicates that the implementation of this system resulted in an increase of 4% to 6% in transaction success rates.In line with this scenario, Yuno, a global payment orchestrator developed the payment tool Smart Routing, which is designed to automatically select the best payment route for each transaction, maximizing success rates, reducing costs and eliminating the need for manual adjustments. 

While traditional payment routing is based on static rules and often results in unnecessary failures, Yuno's solution takes a dynamic, data-driven approach.The system analyzes historical supplier performance, regional preferences, and conditions in real time, ensuring that each transaction follows the most efficient route.This results in faster, seamless processing, increasing reliability and financial performance of enterprises.

Smart Routing stands out for its ability to adapt and optimize payments continuously. Among its main benefits, it is possible to highlight the feasibility ofintelligent omads of decision, since each transaction feeds the algorithm with details such as location, payment type and vendor costs, which allows the system to choose the most efficient route to maximize approval rates and minimize commissions.

The tool ensures that there is a continuous optimization in the system, it automatically adapts to market conditions, vendor reliability, transaction standards and approval rates, which automatically improves routing decisions and payment fluidity.In addition, companies can test different routing strategies in real time, adjusting the flow of transactions to maximize efficiency.

“With the use of Smart Routing, companies can expect immediate results in increased customer retention, as it results in fewer payment failures and decreases the number of abandoned purchases, improving customer satisfaction and loyalty. The merchant can also count on internal operational benefits in reducing processing fees when forwarding transactions to the most profitable suppliers, as well as making it easier to manage international transactions and optimize the workload, allowing internal teams to focus on business growth instead of solving operational problems” highlights Walter Campos, General Manager of Yuno.

The Smart Routing it is not only a common routing solution, it takes transaction optimization to a new level. The use of advanced algorithms and proprietary logic allows the prediction of the best routes to maximize approval rates, allowing companies to rely on Yuno to improve their overall payment efficiency without the need for manual adjustments.