The Brazilian luxury market gains a new ally in inventory management and sustainability. Ozllo, a luxury fashion marketplace founded by entrepreneur Zoë Póvoa, has expanded its business model to include the sale of new pre-collection items, helping renowned brands liquidate stagnant inventory without compromising their image.
The initiative arose from Póvoa's recognition of the difficulties faced by brands in managing unsold inventory. "We aim to act as partners to these businesses, handling products from previous seasons, allowing them to focus on their current collections," explains the founder.
With sustainability as its core pillar, Ozllo seeks to reduce waste in the luxury fashion sector. The entrepreneur highlights the importance of this approach, stating that "the process of crafting a cotton blouse is equivalent to 3 years' worth of water consumption by a person."
The marketplace, which emerged about three years ago as a resale platform on Instagram, now offers items from over 44 brands, focusing on women's apparel. Expansion into the discontinued stock segment already includes over 20 partner brands, including names like Iodice, Scarf Me, and Candy Brown. The goal is to reach 100 partners by the end of the year.
Beyond environmental concerns, Ozllo invests in a premium shopping experience, with personalized service, express delivery, and special packaging. The business serves customers throughout Brazil and has expanded to the United States and Mexico, with an average order value of R$2,000 for used items and R$350 for new parts.
Ozllo's initiative aligns with the expectations of younger consumers. According to a survey by Business of Fashion and McKinsey & Company, nine out of ten Generation Z consumers believe companies have social and environmental responsibilities.
With this innovative approach, Ozllo positions itself as a promising solution to the challenges of inventory management and sustainability in the Brazilian luxury market.
