Air-conditioning e-commerce giant enters franchise market

The franchise sector had an accelerated growth in 2024. The latest survey of the Brazilian Franchising Association (ABF) shows that in the accumulated of 12 months, the increase in the sector was 14.4%, going from R$ 231.5 billion to R$ 264.8 billion. Among the most prominent areas, according to the entity, is the Home and Construction sector. And it is in this positive scenario that CentralAr.com, leader and reference in sales in the e-commerce of the air conditioning segment in Brazil, starting its first franchises.

The brand, which completed 35 years in the air conditioning market this year, has achieved a turnover of approximately R$ 1 billion in 2024, with more than 300 thousand machines sold and expects to grow to 40% in 2025. As a goal for the coming months, CentralAr.com seeks to expand its presence in the market, through franchising, taking the brand to a direct sales channel with the final consumer through physical stores. The units will have manufacturers of great adhesion in the market, such as LG, Samsung, Midea, Hitachi, Daikin, Agratto, Elgin, Consulgin Carrier and Greirrier services.

With this movement, CentralAr.com intends to become the largest network of air conditioning stores in Brazil, with a project of more than 200 units in five years. The first unit was opened in Aracatuba, in the interior of Sao Paulo and already has three more stores in the regions of Itu, Itumbiara and Goiania, in the state of Goias.

“We bring to the physical environment all our expertise, values and excellence of years in the air conditioning market of the digital universe. With the expansion of the channels we want to generate new business and projects. Our focus is the consolidation of the market with our partners through the franchises. The new stores will strengthen and generate a connection of the brand with the public, through a complete and innovative experience. We are pioneers and we want the franchisee to be a reference in their region”, explains Marcel Souza, partner and sales director of CentralAr.

: Franchising Model from CentralAr.com

The brand offers different store options, ranging between 50m² and 150m², with two franchisee profiles, the first where the candidate migrates his flag, and the second where he starts his first store, with initial investment from R$ 75 thousand. The return forecast, according to the franchisor, is six months.

One of the great attractions of the brand to attract franchisees is that the units will not have the need for a physical stock which will allow more space to demonstrate the products and services offered to the consumer, in addition to reducing the investment cost. A great differential of the business model is that franchises are being developed with customers who are part of the CentralAr.com Partners program (a total of almost six thousand participants, including installers, shopkeepers, architects and professionals in the area.

“With the franchises, we will create an extremely high standard of delivery focused on providing exclusive customer experimentation.We will have products and services sold, all in a qualified space with highly qualified consultants, boosting sales”, explains Sandro Soder, Franchise Coordinator at CentralAr.com.

The brand will provide all support to the franchisee, such as initial training, assistance in choosing the commercial point and hiring staff.CentralAr.com will continuously offer support in conventions, mentoring, sales management software, goal tracking, product launch and new lines and training. Operational and technical assistance, as well as marketing and promotional actions are also part of the assistance package that the franchisee will receive.

Technical Sheet:

Foundation year / Beginning of franchising: 2024.

Current number of units: 4 Units inaugurated in Aracatuba and Itu, Brazil

Goiania, Itumbiara (Goias) and Rio de Janeiro in progress.

Initial investment: R$75 thousand reais.

Royalties: 6%

Return time: 6 Months.

Physical space & Average metrage: 50m² to 150m².

Number of employees: from 03 to 15 employees.

Advertising/advertising background: 1%