Meet GuruMatch, a startup that wants to be the “Tinder” of Education

In recent years digital education has become essential in the professionalization and continuous training of teams. Observing this movement, the GuruMatch, Brazilian edtech, for the boost of learning, emerges as an innovative solution and the proposal to be the “Tinder” of Education. 

With only three years of existence, the startup stands out as the new force in the Creator Economy, a market that currently has about 7 million Brazilians monetizing digital content and is expected to double in size by 2027, reaching the US$ 480 billion mark, as predicted by Goldman Sachs, by providing a platform teaching unique that connects content creators, called Gurus, to learners in a highly interactive and personalized way. 

Moreover, a learning platform it offers a flexible white label model, allowing complete customization of the interface and functionalities for companies, educational institutions and professionals that offer online courseswe offer a robust and scalable infrastructure capable of efficiently integrating with diverse systems via API, ensuring a high-quality, tailor-made” educational experience, details Ari Martire, Founder and Director of Marketing, Growth and Strategy at GuruMatch.

The growth of distance learning is another factor that drives the relevance of GuruMatch in the sector. Between 2011 and 2021, the EAD grew 474%, and in 2023, the e-learning market in Brazil moved more than US$ 4.5 billion, according to data from PagSeguro. This context reinforces the need for innovative solutions in the digital education, as offered by edtech.

“We perceive this gap in the market, with many people and companies not being able to count on one virtual learning environment suitable for team training, marketing courses and even connecting with teachers and experts in certain activities and courses.Our purpose is to make this content reach people using the best of technology to create learning trails personalized where each one receives a specific training aligned with their functions and that companies are environments that foster” education, reinforces Ari.

Since its foundation, the startup has established strategic partnerships with renowned companies and institutions, there are already more than 50 clients in the portfolio. These collaborations highlight GuruMatch's ability to break barriers and promote both professional and personal development. 

In its virtual environment, the startup offers corporate training tools with gamification on the LMS platform (learning management software) providing learners with a unique and personalized experience, consolidating itself not only as a digital learning platform, but a complete and strategic solution that unites knowledge and desire in a virtual environment of interactive and adaptable learning. 

“We use technology for the training, training and people management and this has worked out very well! Our customers have impressive numbers of engagement and significant improvement in the lives of their employees. All companies have an onboarding process and this defines the employee journey, we are here to boost careers and improve the employee experience”, concludes Martire.