Bitybank, the largest crypto bank in Brazil, has just announced a strategic advertising partnership with Grupo Primo, led by financial influencers and educators Thiago Nigro and Bruno Perini. The collaboration reinforces Bitybank's commitment to financial education and the democratization of access to cryptocurrencies in Brazil.
The contract, whose value exceeds six digits, marks the beginning of a series of educational initiatives that aim to demystify the crypto universe. Through targeted content, published on platforms such as YouTube and social networks, the partnership seeks to reach millions of Brazilians interested in exploring the growing cryptocurrency market.
Thiago Nigro, also known as Primo Rico, is one of the largest digital influencers in the country, with more than 16 million followers in his social networks.Bruno Perini, was recognized by the ranking of ANBIMA, Brazilian Association of Financial and Capital Markets Entities, as the main Brazilian influencer in the area of finance and has more than 5 million followers.
“This agreement is a milestone for Bitybank.Having an influencer like Bruno Perini, who is not only a Bitcoin enthusiast but also an active user of our platform, brings credibility and trust to our brand,”, says Israel Buzaym, communications director at Bity. “In addition, the reach of Thiago Nigro, who speaks to millions of people monthly, helps us fulfill our mission of educating and facilitating access to the crypto universe.”
In addition to the dissemination of educational content, the partnership includes practical actions to foster the adoption of cryptocurrencies, strengthening Bitybank, the largest Brazilian Bitcoin broker, as a protagonist in this emerging market. “We believe that the future of finance is digital, and we want to be at the forefront of this transformation. Working with Grupo Primo is a strategic step to expand our presence and connect with new audiences,”, comments Ney Pimenta, CEO of Bitybank.
