The Era of Smart Retail: A New Moment Driven by Data Monitoring

With Consumer Day celebrated on September 15th, it's clear that consumer behavior has changed significantly in recent years, driven by technological advancements and the digitalization of retail. In today's world, where consumers are more informed and demanding, expectations for fast, secure, and personalized shopping experiences have never been higher. This new consumer profile values companies that not only understand their needs, but also anticipate them.

In this context, the Latin American retail sector has experienced a profound revolution: 87% of organizations already use or are in the process of adopting IT monitoring platformsThis transition reflects the growing need for operational efficiency and technological innovation as consumer expectations rise. With 80% Brazilian companies integrating real-time monitoring systems, retail is at the forefront of this transformation.

One of the pillars when adopting solutions that optimize operations and guarantee a competitive advantage is the use of a performance monitoring platform that has transformed the consumer experience and enabled proactive system maintenance, minimizing failures and optimizing payment transactions. 

Digital transformation in retail and its impact on consumers

Smart retail goes beyond simply digitizing operations. It involves integrating technologies that provide real-time insights, improving decision-making and the customer experience. For retail companies, the challenge is to ensure that their systems and services operate with maximum efficiency and reliability to minimize customer impact at the point of purchase. In the competitive landscape of smart retail, the ability to monitor and optimize IT infrastructure is a crucial differentiator.

According to research released by IDC Brasil – International Data Corporation, 871% of organizations in Latin America currently use or plan to use IT monitoring platforms. On average, 43.2% of these organizations have more than five years of experience using these platforms, while only 13.6% have limited experience. Furthermore, 62.1% of organizations in the region (80% in Brazil) integrate one or more IT monitoring systems into their technological processes. When analyzed by sector, 70% of telecommunications companies use only one platform, while the retail sector shows greater diversity, with 25% using three or more solutions.

"Real-time monitoring is essential for smart retail, allowing you to identify and resolve issues before they impact the customer experience. For example, by not detecting errors in a payment that takes a few extra seconds to load, it opens the door for customers to seek out a competitor who is monitoring the business and seeking to resolve issues before they impact the end customer," emphasizes Luciano Alves, CEO of LatAm at Zabbix.

Smart Monitoring: The competitive advantage in consumer month

In the context of intelligent monitoring, a specific retail experience area has played a key role in welcoming and attracting new customers, positively impacting both online and physical stores. This is achieved through a 24/7 monitoring operation. 

"Monitoring allows companies to penetrate layers never before explored by technical departments. We have clients where monitoring has been created in layers, including Infrastructure, Application, and Business. Through specific collections, it is possible to translate data into something understandable to all types of audiences, whether technical, commercial, or corporate," adds Luciano.

With detailed information such as response time, number of transactions per minute, revenue generated by the system, and average ticket, companies can not only delight customers but also demonstrate how open source technology can evolve businesses beyond the basics, revealing the true value of monitoring in the digital age.

To access the complete research, click on the link: https://lp.zabbix.com/white-paper