Western Union expands Media Network to Brazil

Western Union today announced the expansion of its Media Network, a new commercial revenue line, into its own locations in Brazil Media Network take advantage of them insights western Union on customer behavior, creating opportunities for brands to interact with them in high-touch retail and digital environments.

“We are proud to launch the Western Union Media Network in Brazil, expanding our portfolio of innovative solutions for other” brands, said Ricardo Amaral, President of Western Union in Brazil.“By connecting brands with our diverse customer base, we are not only offering impactful advertising opportunities, but also reinforcing our commitment to enriching the lives of the communities we serve.”

Empowering Connections Between Channels

Western Union Media Network gives brands unparalleled access to audiences that can be difficult to reach. Brands can now showcase their products and services in a variety of channels and formats.This includes Western Union branded digital platforms: the website, app, and external digital screens located in over 70 owned stores.

These retail locations are strategically located in prime and high-traffic locations, enabling brands to connect with consumers during their daily routines and at important moments in commerce.

Customizing Engagement and Improving Efficiency

The Western Union Media Network analyzes proprietary data to provide brands with insights unique about consumers, enabling accurate audience targeting. This data-driven approach enables brands to deliver multicultural messages that resonate with consumers, show value, and foster meaningful connections & ULTIMATELY improve ad efficiency.

Driving Innovation in the Advertising Ecosystem of Brazil

Western Union has a long history of empowering individuals and communities around the world by making financial services accessible anywhere.The Media Network is an extension of this mission, creating new opportunities for brands to engage with consumers through channels they trust, while delivering valuable content that improves lives and communities.

“This initiative reinforces our commitment to innovation by offering solutions that benefit both our customers and” partners, added Ricardo Amaral.“This empowers brands to build meaningful connections with consumers while providing Western Union customers with compelling offerings from relevant brands they trust.”

Western Union Media Network was first launched in November 2024 in the United States and selected countries across Europe. This initiative is positioned as a key” “ator in the advertising landscape, offering brands a wide range of scalable and impactful ways to engage with audiences through a combination of digital and physical touchpoints.