Three Mistakes Small Retailers Still Make When Entering Marketplaces

Brazilian micro and small companies moved R$ 67 billion in e-commerce in 2024, a record of more than 1200% of growth in five years, according to data from the Ministry of Development, Industry, Trade and Services (MDIC) based on the Federal Revenue.

For Reginaldo Stocco, CEO of vhsys & technology company specializing in online business management solutions & DO, this advance suggests that small retailers are finally migrating to marketplaces.However, the executive believes that many of them still slip into common failures that compromise the return of this digital transformation.

“It is exciting to see this movement, but many are still lost precisely in those details that will define who actually takes off”, says Reginaldo.Next, the expert highlights three classic but decisive mistakes that can undermine the results of small entrepreneurs:

1. Do not price with holistic view

Many merchants set prices by looking only at competitors, without considering marketplace rates, shipping costs, or margin strategy. What to do: calculate the final price based on the total cost of the operation. Use comparative tools and do not sacrifice profitability for momentary visibility.

2. Lack of professional description and image

Ads with low-quality photos or generic texts do not convince those who do not yet know your brand. What to do: invest in sharp photos, varied angles and clear descriptions. Highlight benefits, usage, differentials and keywords that help in the internal search of the platform.

3. Manual management of stock and orders

Manual updates lead to errors: sold-out products continue to sell, orders are delayed and reputation is affected. What to do: integrate your system (ERP or management platform) to the marketplace to automatically synchronize inventory, order status and avoid unpleasant surprises to the consumer.